Privacy Policy - EU

Sharing & Disclosure · Company practice

Information is used for shopping features and shared with sellers and payment providers to process orders

TikTok uses your information to provide shopping features, such as personalised shopping benefits, and to facilitate purchase and delivery of products, goods and services. This includes sharing your information with sellers, payment and transaction fulfilment providers, and other service providers to process your orders.

Supporting quotations

Provide our shopping features (such as personalised shopping benefits) and facilitate the purchase and delivery of products, goods and services, including sharing your information with sellers, payment and transaction fulfilment providers, and other service providers in order to process your orders.

Qualifications & exceptions

• Sharing is stated as being to process your orders.

Sharing & Disclosure · Company practice

Information is shared with third-party platforms to provide features you ask for

TikTok shares your information with third-party platforms to provide you with features, such as content sharing at your request when you integrate your TikTok account with a third-party service.

Supporting quotations

Share your information with third party platforms to provide you with features, like content sharing at your request when you integrate your TikTok account with a third party service.

Qualifications & exceptions

• Applies when you integrate your TikTok account with a third-party service or ask for sharing.

Sharing & Disclosure · Company practice

Information is used to facilitate research by independent researchers who meet criteria

TikTok uses your information to facilitate research conducted by independent researchers that meets certain criteria.

Details not recorded for this card

Supporting quotations

Facilitate research conducted by independent researchers that meets certain criteria.

Qualifications & exceptions

• Limited to research that meets certain criteria.

Not stated here

• This item does not list the criteria.

Sharing & Disclosure · Company practice

Information is used to enable sellers to send you marketing, with TikTok as joint controller

TikTok uses your information to facilitate the sending of marketing communications by sellers to you on the Platform. It says it acts as a joint controller with the sellers in this scenario.

Supporting quotations

Facilitate the sending of marketing communications by sellers to you on our Platform. We act as a joint controller with the sellers in this scenario.

Not stated here

• The arrangements with these sellers are linked but not supplied here, so this card cannot say how responsibility is divided.

Sharing & Disclosure · Company practice

Service providers receive all three categories of information as necessary to provide their services

TikTok engages service providers for cloud hosting and content delivery, customer and technical support, content moderation, marketing, analytics and payment services. It shares Information You Provide, Automatically Collected Information and Information From Other Sources with them as necessary to enable them to provide their services.

Supporting quotations

They provide services such as: cloud hosting, and content delivery, customer and technical support, content moderation, marketing, analytics, and payment services.

We share Information You Provide, Automatically Collected Information, and Information From Other Sources with these service providers as necessary to enable them to provide their services.

Qualifications & exceptions

• Sharing is stated as necessary for the providers to deliver their services.

Not stated here

• The text does not name the service providers.

Sharing & Disclosure · Company practice

Limited information is shared with integrated third-party platforms and partners

TikTok shares limited information, which may include Information You Provide, Technical Information and Usage Information, with third-party platforms and partners whose services are integrated with the Platform or with whom it has a commercial relationship. Stated reasons are a seamless experience, letting your content be shared on other platforms, letting sellers view and manage your orders, and helping those partners authenticate users.

Supporting quotations

We share limited information which may include Information You Provide, Technical Information, and Usage Information with third party platforms and partners whose platform or services are integrated with the Platform, or with whom we have a commercial relationship.

We do this to give you a seamless experience, allow your content to be shared on other platforms, allow sellers to view and manage your orders through our shopping features, and enable third party platforms and partners to better authenticate users.

Qualifications & exceptions

• Described as limited information that "may include" the listed categories.

Sharing & Disclosure · Company practice

Logging in with a third party, or sharing your content to other platforms, sends specific data

The policy gives three examples. If you log in to a third-party platform using your account, TikTok shares your basic account information and any other Information You Provide. If you sign up or log in to the Platform with account details from a third-party platform such as Facebook or Google, it shares certain Technical Information to facilitate this. If you share User Content you publish on the Platform to other social media platforms, it shares that content and related information.

Supporting quotations

log-in to a third party platform using your account, we will share your basic account information and any other Information You Provide

sign-up or log-in to the Platform using your account details from a third party platform (such as Facebook or Google), we will share certain Technical Information to facilitate this

share User Content you publish on the Platform on other social media platforms, we will share your User Content and related information

Qualifications & exceptions

• Each example is tied to a specific action by you.
• The examples are introduced with "Some examples include".

Sharing & Disclosure · Company practice

Advertisers get aggregate reports, and contact details only with your permission

TikTok gives advertisers reports on how their ads and other content perform. The reports contain aggregate information drawn from Information You Provide, Automatically Collected Information and Information From Other Sources. TikTok does not share information that can be used to contact you, such as name or email address, with advertisers unless you give permission.

Supporting quotations

These reports contain aggregate information of certain Information You Provide, Automatically Collected Information, and Information From Other Sources.

We don’t share information with advertisers that can be used to contact you (such as your name or email address) unless you give us your permission.

Qualifications & exceptions

• Reports contain aggregate information.
• Contact information is shared only if you give your permission.

Sharing & Disclosure · Company practice

Measurement and data partners receive information to build aggregate ad reports

TikTok shares Information You Provide, Technical Information and Usage Information with third-party measurement providers. They create aggregate reports that help TikTok measure advertising on the Platform and help advertisers understand its effectiveness and audience.

Supporting quotations

We share Information You Provide, Technical Information and Usage Information with third party measurement providers who create aggregate reports that help us measure advertising served on the Platform and help our advertisers understand their effectiveness and their audience.

Not stated here

• The text says the providers' reports are aggregate but does not say the information shared with them is aggregated.

Sharing & Disclosure · Company practice

Purchase information and device details go to sellers and their service providers

When you buy through the shopping features, TikTok shares Purchase Information with the seller and service providers acting for them, including order items, contact details and delivery information so your order can be processed. It also shares certain Technical Information about your device or connection to help secure the transaction. The policy tells you to check the product and seller location details on the Platform to see where your information will be sent.

Supporting quotations

When you make a purchase through the shopping features on our Platform, we share Purchase Information related to the transaction with the sellers and service providers acting on their behalf. This includes order items, contact details and delivery information so that your order can be processed.

We also share certain Technical Information about your device or connection with these parties to help ensure the security of the transaction.

please review the product and seller location details provided on the Platform for information about where your information will be sent

Qualifications & exceptions

• Applies when you purchase through the shopping features.

Not stated here

• The text does not say where sellers are located; it points to the seller location details shown on the Platform.

Sharing & Disclosure · Company practice

Creators, advertisers and sellers get aggregated statistics; TikTok is sometimes a joint controller

TikTok provides aggregated statistics and insights so people and businesses can understand engagement with the Platform. Creators, advertisers and sellers can get counts of views, likes, comments and shares, and information on their followers, buyers and audience. It builds this from Information You Provide and Automatically Collected Information, and in certain circumstances is a joint controller with TikTok account holders for this processing.

Supporting quotations

We provide aggregated statistics and insights to help people and businesses understand how people are engaging with the Platform.

We create this aggregate information using Information You Provide and Automatically Collected Information. In certain circumstances, TikTok is a joint controller with TikTok account holders for this processing.

Qualifications & exceptions

• The statistics are aggregated.
• Joint control applies "in certain circumstances".

Not stated here

• The text does not say which circumstances make TikTok a joint controller with account holders; the linked page on joint processing is not supplied here.

Sharing & Disclosure · Company practice

Corporate Group entities process all three categories of information to support the Platform

Certain entities in TikTok's corporate group process Information You Provide, Automatically Collected Information and Information From Other Sources for TikTok as necessary to provide functions such as storage, content delivery, security, research and development, analytics, payment services, customer and technical support, and content moderation.

Supporting quotations

These entities process Information You Provide, Automatically Collected Information, and Information From Other Sources for us, as necessary to provide certain functions, such as storage, content delivery, security, research and development, analytics, payment services, customer and technical support, and content moderation.

Qualifications & exceptions

• Processing is stated as necessary to provide the listed functions.

Not stated here

• The text does not name the group entities in this section.

Sharing & Disclosure · Company practice

Your account information and content can be visible to other users and the public, depending on your settings

Based on your privacy settings, your Account Information, User Content and Usage Information may be visible to other users and the public. With a public account and posts you have not individually restricted, your Account Information and User Content can be viewed or shared by anyone on or off the Platform, with or without a TikTok account. Depending on your settings, they may also appear on search engines, content aggregators and news sites.

Supporting quotations

Based on your privacy settings, your information, including your Account Information, User Content, and Usage Information may be visible to other users and the public.

if you have a public account and have not restricted the visibility of your posts individually, your Account Information and User Content can be viewed or shared by anyone on or off the Platform, whether or not they have a TikTok account

Depending on your privacy settings, your Account Information and User Content may also appear on search engines, content aggregators, and news sites.

Qualifications & exceptions

• Visibility depends on your privacy settings.
• Public exposure applies to a public account where post visibility is not individually restricted.

Not stated here

• The linked page on account types and privacy settings is not supplied here, so this card cannot say what each setting does.

Cross-references

• qualified by (model-proposed): Your privacy settings also control who sees your information — How widely your account information and content are visible depends on your privacy settings, which the rights section says you can control.

Sharing & Disclosure · Company practice

Your information is shared with independent researchers for qualifying research

TikTok shares your information with independent researchers to facilitate research that meets certain criteria. It refers to the Legal Bases section for how that is described.

Supporting quotations

We share your information with independent researchers to facilitate research that meets certain criteria as described in Our Legal Bases and How We Process Your Information.

Qualifications & exceptions

• Limited to research that meets certain criteria.

Sharing & Disclosure · Company practice

Information may be disclosed in a merger, sale, financing or other corporate transaction

TikTok says your information may be disclosed to third parties in connection with a corporate transaction, such as a merger, sale of assets or shares, reorganisation, financing, change of control, or acquisition of all or part of its business.

Supporting quotations

Your information may be disclosed to third parties in connection with a corporate transaction, such as a merger, sale of assets or shares, reorganisation, financing, change of control, or acquisition of all or a portion of our business.

Qualifications & exceptions

• Applies in connection with a corporate transaction; the examples are introduced with "such as".

Not stated here

• The text does not say whether you are notified of such a disclosure.

Sharing & Disclosure · Company practice

Information may be accessed, kept and shared with authorities and others on a good-faith belief of necessity

TikTok may access, preserve and share the information described under What Information We Collect with law enforcement agencies, public authorities, researchers, copyright holders or other third parties if it has a good faith belief this is necessary to comply with law, legal process or government requests as consistent with internationally recognised standards; to protect rights, property and safety; to investigate and enforce its Terms, Guidelines or other terms and policies; or to detect, investigate, prevent or address misleading activity, copyright infringement or other illegal activity.

Supporting quotations

We may access, preserve, and share the information described in "What Information We Collect" with law enforcement agencies, public authorities, researchers, copyright holders, or other third parties if we have good faith belief that it is necessary to:

comply with applicable law, legal process or government requests, as consistent with internationally recognised standards

protect the rights, property, and safety of our users, copyright holders, and others, including to protect life or prevent imminent bodily harm

investigate potential violations of and enforce our Terms, Guidelines, or any other applicable terms, policies, or standards

detect, investigate, prevent, or address misleading activity, copyright infringement, or other illegal activity

To learn more about how we handle requests from law enforcement agencies and public authorities, see our

We share your information with independent researchers to facilitate research that meets certain criteria

Qualifications & exceptions

• Applies when TikTok has a good faith belief the action is necessary for one of the four stated reasons.
• Compliance with legal requests is tied to "internationally recognised standards".

Not stated here

• The Law Enforcement Guidelines are linked but not supplied here, so this card cannot say how requests are handled.
• The recipients include "researchers"; this passage does not explain how that relates to the independent researcher sharing described elsewhere.

Sharing & Disclosure · Company practice

Information such as your IP address may be given to law enforcement in a life-threatening emergency

As an example of protecting people's safety, TikTok says it may give information such as your IP address to law enforcement in an emergency where someone's life or safety is at risk. The vital-interests section adds that it may provide law enforcement or emergency services with information in urgent situations to protect health or life, generally Information You Provide and Automatically Collected Information, depending on the situation.

Supporting quotations

For example, we may provide information (such as your IP address) to law enforcement in the event of an emergency where someone’s life or safety is at risk

This could also include providing law enforcement agencies or emergency services with information in urgent situations to protect health or life. We generally provide Information You Provide and Automatically Collected Information, although it depends on the specific situation.

Qualifications & exceptions

• Applies to an emergency where someone's life or safety is at risk.
• The set of information provided depends on the specific situation.

Sharing & Disclosure · Company practice

Under contractual necessity, purchase information is shared with sellers and fulfilment providers

On the contractual necessity basis, TikTok uses your information to process orders, facilitate purchase and delivery of products, and communicate with you about your orders. This includes sharing Purchase Information with sellers, payment and transaction fulfilment providers, and other service providers.

Supporting quotations

We use your information to process orders, such as to facilitate the purchase and delivery of products, and communicate with you about your orders. This includes sharing Purchase Information with Sellers, Payment and Transaction Fulfilment Providers, and Other Service Providers

Qualifications & exceptions

• Applies on the contractual necessity basis.

Sharing & Disclosure · Company practice

With your consent, sellers can send you marketing and may receive your email address

With your consent, TikTok facilitates the sending of marketing communications to you by sellers on the Platform and/or shares your email address with sellers so they can send you marketing. The information used is Information You Provide and Automatically Collected Information.

Supporting quotations

With your consent, we facilitate the sending of marketing communications to you by sellers on our Platform and/or share your email address with sellers for the purpose of sending marketing communications to you.

Information used: Information You Provide and Automatically Collected Information

Sellers’ marketing communications.

Qualifications & exceptions

• Applies with your consent.

Sharing & Disclosure · Company practice

Corporate Group entities outside your country get limited remote access

Certain Corporate Group entities located outside your country of residence are given limited remote access to the information so they can provide certain functions. TikTok says this access is limited, secure and only granted where necessary under strict security controls and authorisation approval protocols.

Supporting quotations

Certain entities in our Corporate Group, located outside your country of residence

are given limited remote access to this information so they can provide certain functions

This access is limited, secure and only granted where necessary under strict security controls and authorisation approval protocols.

Qualifications & exceptions

• Access is limited and granted only where necessary.

Not stated here

• The list of entities and countries is linked but not supplied here.

Sharing & Disclosure · Company practice

Service providers, partners and other third parties may be located outside your country

TikTok shares the information described under What Information We Collect with service providers, partners and other third-party entities, which can be located outside your country of residence. It says these entities commit to processing information in compliance with applicable privacy laws and to implementing appropriate security measures.

Supporting quotations

We share “What Information We Collect” with service providers, partners and other third party entities, as described in “How We Share Your Information”. These third parties can be located outside your country of residence.

These entities commit to processing information in compliance with applicable privacy laws and to implementing appropriate security measures to protect your information.

Not stated here

• The text does not say which countries these third parties are in.

Sharing & Disclosure · Company practice

Legitimate interest: sharing information with independent researchers who have demonstrable experience

TikTok shares your information with independent researchers to facilitate research that meets certain criteria, including that the researchers have demonstrable experience and expertise in their area. The interest relied upon is research that aims to develop society's collective knowledge, including on misinformation and disinformation, violence, cybercrime and social trends. The information listed for this use is Information You Provide and Automatically Collected Information.

Supporting quotations

We share your information with independent researchers to facilitate research that meets certain criteria, including where such researchers have demonstrable experience and expertise in their area.

To facilitate independent research that aims to develop society’s collective knowledge, including in the areas of misinformation and disinformation, violence, cybercrime, and social trends.

Information used: Information You Provide, Automatically Collected Information.

Facilitate independent research.

Qualifications & exceptions

• Limited to research that meets certain criteria, including researchers' demonstrable experience and expertise.

Not stated here

• The linked page on the research programme is not supplied here, so the full criteria are not known.

Sharing & Disclosure · Company practice

Legitimate interest: sharing with third parties whose platforms or services are integrated with the Platform

TikTok shares your information with third parties whose platforms or services are integrated with, or otherwise made available on, the Platform. The interest relied upon is optimising your experience, letting your content be shared on other platforms, enabling third parties to authenticate users, and allowing commercial agreements to be performed. It uses all three categories of information.

Supporting quotations

We share your information with third parties whose platforms or services are integrated with, or otherwise made available on, the Platform.

To optimise your experience, allow your content to be shared on other platforms, enable third parties to authenticate users, and to allow for the performance of commercial agreements.

Information used: Information You Provide, Automatically Collected Information, and Information From Other Sources.

Share your information with third parties.