TikTok: Virtual Items Policy (Cards)

Inference & Profiling · Company practice

Gifts activated in a LIVE are used by TikTok to measure popularity in Diamonds

TikTok uses the type and number of Gifts activated in a LIVE to determine how popular content and a user are, and it measures that popularity in Diamonds.

Details

Who: TikTok
What it covers: Type and number of Gifts activated in a LIVE
Why: Determine popularity of content and a user, measured in Diamonds

Supporting quotations

The type and number of Gifts activated in a LIVE is used by TikTok to determine the popularity of content and a user (which TikTok measures in Diamonds).

Qualifications & exceptions

Applies to Gifts activated in a LIVE.

Not stated here

The policy does not say how Gifts are converted into Diamonds.

Cross-references

refers to (model-proposed): Diamonds measure a user's popularity and ranking based on viewer engagement — Gifts activated in a LIVE feed the popularity that TikTok measures in Diamonds, which the Diamonds section then describes.

Inference & Profiling · Company practice

Diamonds measure a user's popularity and ranking based on viewer engagement

TikTok uses Diamonds to recognize a user's popularity and ranking on the Platform. Users collect Diamonds based on how much viewer engagement their content gets; the more popular a user is and the more high-quality contributions they make, the more Diamonds TikTok allocates to them.

Details

Who: TikTok allocates Diamonds to users
Condition: Level of viewer engagement and quality of contributions

Supporting quotations

TikTok uses Diamonds to recognize a user's popularity and ranking on the Platform (each, a “Diamond”). Users collect Diamonds based on the level of viewer engagement their content receives. The more popular a user is, and the more high-quality contributions they provide on the Platform, the more Diamonds TikTok allocates to them.

Qualifications & exceptions

TikTok allocates Diamonds.

Not stated here

How engagement and quality are measured, and how many Diamonds result, are not explained.

Cross-references

referred to by (model-proposed): Gifts activated in a LIVE are used by TikTok to measure popularity in Diamonds — Gifts activated in a LIVE feed the popularity that TikTok measures in Diamonds, which the Diamonds section then describes.
qualified by (model-proposed): TikTok may cut a user's Diamonds at its sole discretion if it believes popularity was influenced by a breach — TikTok may proportionately reduce collected Diamonds where it believes a breach influenced popularity, so Diamonds are not fixed once allocated.