Community Guidelines

Content & IP Rights · Company commitment

Rules apply to everyone and everything on the platform

TikTok says its Community Guidelines exist to keep TikTok a safe and positive experience and that the rules apply to everyone and everything on the platform. The sentence does not say how a rule is applied to a given account type, region or age group; later sections add audience-specific rules.

Supporting quotations

We have Community Guidelines to help keep TikTok a safe and positive experience. These rules apply to everyone and everything on our platform.

Qualifications & exceptions

• Audience-specific rules appear in later sections, for example for people under 18.

Content & IP Rights · Context

Guidelines are organized by topic with a More information section; examples are not exhaustive

The Guidelines are organized by topic. Under each category a More information section defines key terms, answers common questions and gives examples. TikTok says the examples are meant to guide users and do not cover every situation, so an example that is not listed is not automatically allowed or prohibited.

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Supporting quotations

Under each category, you’ll find a “More information” section. That’s where we define key terms, answer common questions, and share helpful examples. These examples are meant to guide you, but they don't cover every situation.

If you're looking for more details, they can be found after this section.

Qualifications & exceptions

• The summaries in the Our Rules section are quick summaries; the detailed sections that follow contain the fuller wording.

Content & IP Rights · Context

Guidelines answer what is allowed, not allowed, and not allowed in the For You feed

The overview says the Guidelines answer three questions: what is allowed on TikTok, what is not allowed on TikTok, and what is not allowed in the For You feed (FYF). Being allowed on TikTok and being eligible for the For You feed are therefore treated as separate questions.

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Supporting quotations

What’s allowed on TikTok

What’s not allowed on TikTok

What’s not allowed in the For You feed (FYF)

Content & IP Rights · Context

Closing advice: be kind

If a user is unsure what to post, TikTok advises being kind and treating others as the user would want to be treated. This is guidance in plain words, not a stated test used for enforcement.

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Supporting quotations

just remember to be kind and treat others the way you would want to be treated

Not stated here

• The text does not say that this advice is a standard used in enforcement decisions.

Content & IP Rights · Restriction or exception

Summary: Safety and Civility topics TikTok does not allow

The summary lists seven Safety and Civility topics and what TikTok does not allow in each: threats, encouragement or glorification of violence, promotion of crime and instructions for harmful acts; content that promotes hate or attacks people based on protected attributes; people or groups that promote violence or hate, including supporting, recruiting for or promoting them; content that shows, promotes or facilitates sexual abuse, exploitation or harm of young people; the same for adult sexual abuse or exploitation; content promoting or facilitating human trafficking or smuggling; and harassment or bullying including degrading remarks about appearance, doxing, sexual harassment or coordinated abuse. For harassment the summary adds that commentary about political figures that may be critical is allowed, but content that crosses into severe harm is removed.

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Supporting quotations

We don’t allow threats, encouragement or glorification of violence, promotion of crime, or instructions on how to commit harmful acts.

We don’t allow content that promotes hate or attacks people based on protected attributes like race, religion, gender, or sexual orientation.

Supporting, recruiting for, or promoting these entities is also prohibited.

We don't allow content that shows, promotes, or facilitates the sexual abuse, exploitation, or harm of young people.

We don’t allow content that shows, promotes, or facilitates adult sexual abuse or exploitation.

We don’t allow content that promotes or facilitates human trafficking or smuggling.

We allow commentary about political figures which may be critical, but remove content that crosses into severe harm.

Qualifications & exceptions

• This is a quick summary; the detailed topic sections define the terms and the limits.
• Critical commentary about political figures is allowed, but content that crosses into severe harm is removed.

Not stated here

• The summary does not define severe harm; the Harassment and Bullying section is the place to look.

Cross-references

• qualified by (model-proposed): Harassment and Bullying: more critical commentary allowed about public figures — The Harassment and Bullying section explains the Overview statement about critical commentary on political figures: the allowance is for public figures (a defined group that includes politicians) and the most harmful content is still removed.

Content & IP Rights · Restriction or exception

Summary: Mental and Behavioral Health topics TikTok does not allow

The summary says TikTok does not allow content that shows, promotes or provides instructions for suicide or self-harm; content that promotes disordered eating, risky weight loss or muscle gain methods, or harmful body comparisons; or content that shows or promotes dangerous stunts, dares or challenges that could lead to physical harm.

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Supporting quotations

We don’t allow content that shows, promotes, or provides instructions for suicide or self-harm.

We don’t allow content that promotes disordered eating, risky weight loss or muscle gain methods, or harmful body comparisons.

We don’t allow content that shows or promotes dangerous stunts, dares, or challenges that could lead to physical harm.

Qualifications & exceptions

• This is a quick summary; the detailed sections later in the document give the fuller wording.

Content & IP Rights · Restriction or exception

Summary: Sensitive and Mature Themes TikTok does not allow

The summary says TikTok does not allow some types of body exposure or sexual behavior, including nudity, sexual activity, sexual services, or any sexually suggestive behavior or significant exposure involving young people; extremely graphic, violent or disturbing content, especially when it could cause viewers emotional distress; and content that shows or promotes animal abuse, cruelty, neglect or exploitation. The word some in the first item means the detailed section, not the summary, sets the exact limits.

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Supporting quotations

We don’t allow some types of body exposure or sexual behavior, including nudity, sexual activity, sexual services, or any sexually suggestive behavior or significant exposure involving young people.

We don’t allow extremely graphic, violent, or disturbing content—especially when it could cause viewers emotional distress.

We don’t allow content that shows or promotes animal abuse, cruelty, neglect, or exploitation.

Qualifications & exceptions

• The body exposure item says some types, so the summary alone does not say which exposure is allowed.

Not stated here

• Which types of body exposure or sexual behavior are allowed is not stated in the summary.

Content & IP Rights · Restriction or exception

Summary: Integrity and Authenticity topics TikTok does not allow

The summary lists: misinformation that could cause significant harm to individuals or society; content that could mislead voters or interfere with elections, including false claims about how to vote, who can vote or the outcome of an election; AI-generated or edited content that realistically depicts people or scenes without clear labeling (labeling is required), and AI-generated content that misleads about matters of public importance or harms individuals; content that violates intellectual property rights, including reposts of copyrighted or trademarked material without permission; and accounts that mislead or try to manipulate the platform, or the trade of services that artificially boost engagement or trick the recommendation system.

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Supporting quotations

We don’t allow misinformation that could cause significant harm to individuals or society.

We don’t allow content that could mislead voters or interfere with elections, including false claims about how to vote, who can vote, or the outcome of an election.

We require clear labeling when AI or editing is used to realistically depict people or scenes. We don’t allow AIGC that misleads about matters of public importance or that harms individuals.

We don’t allow content that violates intellectual property rights, including reposts of copyrighted or trademarked material without permission.

We don’t allow accounts that mislead or try to manipulate our platform, or the trade of services that artificially boost engagement or trick the recommendation system.

Qualifications & exceptions

• The labeling requirement applies when AI or editing is used to realistically depict people or scenes.

Content & IP Rights · Restriction or exception

Summary: regulated goods and services; verified sellers may sell some regulated items

TikTok does not allow trade, marketing, or providing access to regulated, prohibited or high-risk goods and services. The summary adds an exception: verified business accounts and verified TikTok Shop sellers may be allowed to sell or market some regulated items if they meet strict requirements. The requirements are not listed in this summary.

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Supporting quotations

We don’t allow trade, marketing, or providing access to regulated, prohibited, or high-risk goods and services. Verified business accounts and verified TikTok Shop sellers may be allowed to sell or market some regulated items if they meet strict requirements.

Qualifications & exceptions

• Only verified business accounts and verified TikTok Shop sellers, and only some regulated items, and only if they meet strict requirements.

Not stated here

• The strict requirements are not stated in this summary.

Content & IP Rights · Restriction or exception

Summary: paid promotion must use the disclosure setting; scams and fraud not allowed

Anyone promoting a product, brand or business must use TikTok’s content disclosure setting. Separately, the summary says TikTok does not allow content that promotes or facilitates scams, fraud or deceptive schemes. The detailed sections later define both.

Supporting quotations

If you're promoting a product, brand, or business, you must use TikTok’s content disclosure setting.

We don’t allow content that promotes or facilitates scams, fraud, or deceptive schemes.

Qualifications & exceptions

• The disclosure duty applies to people promoting a product, brand or business.

Content & IP Rights · Company practice

Content that falls under Not Allowed rules is removed

Everyone can share content, but when TikTok identifies content that falls under the Not Allowed rules in the Community Guidelines, it will remove it. The sentence is about content TikTok identifies; it does not describe how identification happens.

Supporting quotations

Everyone on TikTok can share content, but when we identify content that falls under the “Not Allowed” rules in our Community Guidelines, we’ll remove it.

Qualifications & exceptions

• Applies to content TikTok identifies as falling under the Not Allowed rules.

Not stated here

• How content is identified is not described in this passage.

Content & IP Rights · Company practice

Content under Age-Restricted standards is viewable only by adults

Some content may not be appropriate for people under 18. When TikTok identifies content under the Age-Restricted standards in the Guidelines, it makes the content viewable only for adults, rather than removing it.

Supporting quotations

Some content may not be appropriate for people under 18. When we identify content that falls under the “Age-Restricted” standards in our Community Guidelines, we make it viewable only for adults.

Qualifications & exceptions

• Applies to content TikTok identifies under the Age-Restricted standards.

Content & IP Rights · Company commitment

Prevent Harm: content is restricted only when necessary

TikTok names preventing harm its top priority and says harm may be physical, emotional or financial. To balance this with free expression it says it restricts content only when necessary and in a way that seeks to minimize the impact on speech.

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Supporting quotations

Harm can look different—it might be physical, emotional, or even financial.

we restrict content only when necessary and in a way that seeks to minimize the impact on speech

Qualifications & exceptions

• Restriction is stated to occur only when necessary.

Content & IP Rights · Company commitment

Support Free Expression: not absolute, weighed against potential harm

TikTok says it provides the opportunity to share freely and proactively addresses behavior that can inhibit the speech of others. It also says free expression is not an absolute right: it is considered in proportion to the potential harm and can result in content being removed or not recommended in the FYF.

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Supporting quotations

free expression isn't an absolute right

It's always considered in proportion to the potential harm, and can result in your content being removed or not recommended in the FYF.

Qualifications & exceptions

• The weighing is by proportion to potential harm; the outcomes named are removal or exclusion from FYF recommendation.

Content & IP Rights · Company commitment

Kindness, local cultures and inclusion principles

TikTok states it aims to foster empathy and dignity and to prevent content that demeans or dehumanizes others. It says people use TikTok in over 150 countries, that it works with local experts so its approach considers how harms are experienced across regions, and that it allows regional applications of its guidelines while upholding human rights standards. It also says it is committed to reducing disproportionate harms for communities that have historically faced barriers. These are stated aims, not detailed rules.

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Supporting quotations

prevent content that demeans or dehumanizes others

we allow for regional applications of our guidelines while upholding human rights standards

we’re committed to reducing disproportionate harms

Qualifications & exceptions

• Regional applications of the guidelines are allowed, subject to upholding human rights standards.

Not stated here

• Which regional applications exist is not listed in this principle.

Content & IP Rights · Permission or license

Enforcement or rules may be adjusted in crises or social unrest

In rare and exceptional situations, such as crises or moments of social unrest, TikTok says it may adjust its usual enforcement or rules to protect its community and address emerging harms, while remaining guided by its principles. The passage does not say how users are told of such adjustments or how long they last.

Supporting quotations

In rare and exceptional situations—such as crises or moments of social unrest—we may adjust our usual enforcement or rules to protect our community and address emerging harms, while remaining guided by our principles.

Qualifications & exceptions

• Described as rare and exceptional situations such as crises or moments of social unrest.

Not stated here

• Notice to users and duration of such adjustments are not stated.

Content & IP Rights · Context

Safety and Civility: respect does not require agreement

The Safety and Civility section opens by saying that feeling safe and respected matters for everyone and that being respectful does not mean agreeing, only treating people with dignity.

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Supporting quotations

Being respectful doesn’t mean you have to agree—it just means treating people with dignity.

Content & IP Rights · Restriction or exception

Violent and Criminal Behavior: what is not allowed

TikTok does not allow threats, glorifying violence, or promoting crimes that could harm people, animals or property. The More information list names: threatening or expressing a desire to physically harm people; promoting or glorifying violence, such as calling for violent attacks or praising acts of violence; promoting theft or the destruction of property; and sharing instructions on how to commit crimes that may harm people, animals or property. The list is stated to be examples that guide users, and the Overview says the examples do not cover every situation.

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Supporting quotations

We don't allow threats, glorifying violence, or promoting crimes that could harm people, animals, or property.

Threatening or expressing a desire to physically harm people

Promoting or glorifying violence, such as calling for violent attacks or praising acts of violence

Promoting theft or the destruction of property

Sharing instructions on how to commit crimes that may harm people, animals, or property

Qualifications & exceptions

• The listed items are examples under the More information heading; the Overview states that examples do not cover every situation.

Content & IP Rights · Restriction or exception

Violent and Criminal Behavior: allowed content

The More information list says allowed content includes documentary or educational content that raises awareness about violent and criminal behavior, fiction or art unless it is intended to promote real-world violence, and criticism of violent and criminal behavior. The section also points to the Shocking and Graphic Content section for how content that shows violence without encouraging it is approached.

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Supporting quotations

Documentary or educational content that raises awareness about violent and criminal behavior

Fiction or art, unless it's intended to promote real-world violence

Criticism of violent and criminal behavior

For details on how we approach content that shows violence without encouraging it, see our

Qualifications & exceptions

• Fiction or art is allowed unless it is intended to promote real-world violence.

Not stated here

• The Shocking and Graphic Content section is a separate section of this document; its rules are not restated in this card.

Content & IP Rights · Restriction or exception

Hate Speech: hate speech, hateful behavior and hateful ideologies are not allowed

TikTok does not allow hate speech, hateful behavior or promotion of hateful ideologies, including content that attacks people based on protected attributes like race, religion, gender or sexual orientation. Discussions of social and political issues are welcome but must be respectful. Content that indirectly demeans or furthers exclusion of protected groups may not be eligible for the For You feed, which is a recommendation limit rather than a removal.

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Supporting quotations

We don't allow hate speech, hateful behavior, or promotion of hateful ideologies. That includes content that attacks people based on protected attributes like race, religion, gender, or sexual orientation.

Discussions about social and political issues are welcome, but they must be respectful.

Content that indirectly demeans or furthers exclusion of protected groups may not be eligible for the FYF.

Qualifications & exceptions

• Indirect demeaning or exclusion content only may be ineligible for the FYF; the text says may, not will.

Not stated here

• The linked pages named in this passage were not supplied, so their contents cannot be described here.

Content & IP Rights · Permission or license

Content that disparages religion may be reduced or removed where it more likely causes harm

To account for regional and cultural sensitivities, TikTok may reduce visibility or remove content that disparages religion in regions where it has a greater chance of causing harm. The regions are not listed and the passage does not say how a region is determined.

Supporting quotations

we may reduce visibility or remove content that disparages religion in regions where it has a greater chance of causing harm

Qualifications & exceptions

• Applies in regions where such content has a greater chance of causing harm.

Not stated here

• Which regions are affected is not stated.

Content & IP Rights · Context

Hate speech definitions: hateful ideologies, protected groups and protected attributes

Hateful ideologies are systems of beliefs that exclude, oppress or otherwise discriminate against individuals based on their protected attributes. Protected groups are individuals or communities that share protected attributes. Protected attributes are personal characteristics that people are born with, are immutable, or would cause severe psychological harm if they were forced to change them or were attacked because of them. The listed attributes are: caste, disability, ethnicity, gender, gender identity, immigration status, national origin, race, religion, serious disease, sex, sexual orientation and tribe.

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Supporting quotations

Systems of beliefs that exclude, oppress, or otherwise discriminate against individuals based on their protected attributes.

Individuals or communities that share protected attributes.

Personal characteristics that you are born with, are immutable, or would cause severe psychological harm if you were forced to change them or were attacked because of them. This includes:

Caste

Disability

Ethnicity

Gender

Gender Identity

Immigration Status

National Origin

Race

Religion

Serious Disease

Sex

Sexual Orientation

Tribe

Qualifications & exceptions

• The attribute list is introduced by This includes, so it is stated as including these attributes.

Content & IP Rights · Permission or license

Protected attributes also cover age-related protections and others where regional context exists

The listed attributes are said to be informed by internationally recognized human rights standards. TikTok also provides age-related protections and may consider other protected attributes when it has additional context, such as specific regional information provided by a local non-governmental organization (NGO). So the list of protected attributes is not closed.

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Supporting quotations

We also provide age-related protections, and may consider other protected attributes when we have additional context, such as specific regional information provided to us by a local non-governmental organization (NGO).

Qualifications & exceptions

• Other attributes may be considered only when TikTok has additional context, such as regional information from a local NGO.

Not stated here

• The linked pages named in this passage were not supplied, so their contents cannot be described here.
• Which additional attributes have been considered, and how age-related protections work, are not listed.

Content & IP Rights · Restriction or exception

Hate Speech: not allowed - encouraging harm, hateful ideologies, symbols and merchandise

Not allowed: encouraging violence, segregation, discrimination or other harm towards people based on protected attributes; and supporting or spreading hateful ideologies, including claims of supremacy over a protected group (examples named include white supremacy, misogyny, anti-LGBTQ+ hate, antisemitism and Islamophobia), hateful conspiracies targeting a protected group (examples named are the Great Replacement Theory and claims that Jewish people control the media), and symbols and imagery associated with hateful movements. Selling or marketing items such as books or clothing that promote hate speech or hateful ideologies is also listed.

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Supporting quotations

Encouraging violence, segregation, discrimination, or other harm towards people based on protected attributes

Supporting or spreading hateful ideologies, including:

Claims of supremacy over a protected group, such as white supremacy, misogyny, anti-LGBTQ+ hate, antisemitism, or Islamophobia

Hateful conspiracies targeting a protected group

Symbols and imagery associated with hateful movements

Selling or marketing items—like books or clothing—that promote hate speech or hateful ideologies

Qualifications & exceptions

• Examples are named after such as, so they are illustrative.

Not stated here

• The extracted list does not show whether the symbols and the selling or marketing item are sub-items of the including list or separate items; both are listed as not allowed either way.

Content & IP Rights · Restriction or exception

Hate Speech: not allowed - denial of atrocities, dehumanizing and demeaning claims

Also listed as not allowed: denying or minimizing well-documented historical atrocities against protected groups (the Holocaust and the genocide against the Tutsi in Rwanda are named as examples); dehumanizing people, including by comparing them to animals or objects; portraying protected groups as inherently dangerous, such as calling them criminals or terrorists; blaming an entire group for actions committed by one person within it; attributing illness or disease to a protected group, including describing them as contagious; and claiming that a protected group is physically or mentally inferior to others.

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Supporting quotations

Denying or minimizing well-documented historical atrocities against protected groups, such as the Holocaust or the genocide against the Tutsi in Rwanda

Dehumanizing people, including by comparing them to animals or objects

Portraying protected groups as inherently dangerous, such as calling them criminals or terrorists

Blaming an entire group for actions committed by one person within that group

Attributing illness or disease to a protected group, including describing them as contagious

Claiming that a protected group is physically or mentally inferior to others

Qualifications & exceptions

• Atrocity denial is limited to well-documented historical atrocities against protected groups.

Content & IP Rights · Restriction or exception

Hate Speech: not allowed - hateful slurs, deadnaming and misgendering

Also listed as not allowed: using hateful slurs associated with a protected attribute, and deadnaming or misgendering someone by referring to them with a name or gender they do not identify with. The list continues in the next part of the section.

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Supporting quotations

Using hateful slurs associated with a protected attribute

Deadnaming or misgendering someone by referring to them with a name or gender they don't identify with

Not stated here

• The not allowed list continues after this point; the remaining items are explained in the next section of cards.

Content & IP Rights · Restriction or exception

Hate Speech: not allowed - promoting conversion therapy; in some regions insulting religion

The not allowed list for hate speech continues with promoting conversion therapy programs aimed at changing someone’s sexual orientation or gender identity, and, in some regions, insulting religion or showing the desecration of religious symbols or sites. The second item is regional: the text does not say which regions.

Supporting quotations

Promoting “conversion therapy” programs aimed at changing someone’s sexual orientation or gender identity

In some regions, insulting religion or showing the desecration of religious symbols or sites

Qualifications & exceptions

• The religion item applies only in some regions.

Not stated here

• Which regions are meant is not stated.

Content & IP Rights · Restriction or exception

Hate Speech: stereotypes and demeaning statements are FYF ineligible and age-restricted

Under the heading FYF INELIGIBLE & AGE-RESTRICTED, the Hate Speech section lists stereotypes, generalizations, insinuations, or statements that may demean or undermine the inclusion of protected groups or identities. The heading names two treatments for the item, ineligibility for the For You feed and age restriction, and the passage does not split them further.

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Supporting quotations

FYF INELIGIBLE & AGE-RESTRICTED

Stereotypes, generalizations, insinuations, or statements that may demean or undermine the inclusion of protected groups or identities

Qualifications & exceptions

• The statements are covered if they may demean or undermine inclusion; the heading ties the item to both FYF ineligibility and age restriction.

Not stated here

• How the FYF Ineligible and Age-Restricted treatments differ for this item is not explained in this list.

Content & IP Rights · Restriction or exception

Hate Speech: allowed content

Allowed content includes members of targeted communities reclaiming slurs or stereotypes in non-degrading ways (for example using a slur in a song or referring to themselves using the term), discussing public policies that impact protected groups as long as it does not include hateful attacks, documentary or educational content that raises awareness about hate, fiction or art unless it promotes hate, and criticism and satire of hateful acts or ideologies.

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Supporting quotations

Members of targeted communities reclaiming slurs or stereotypes in non-degrading ways

Discussing public policies that impact protected groups, as long as it does not include hateful attacks

Documentary or educational content that raises awareness about hate

Fiction or art, unless it promotes hate

Criticism and satire of hateful acts or ideologies

Qualifications & exceptions

• Reclaiming applies to members of targeted communities and only in non-degrading ways.
• Policy discussion must not include hateful attacks.
• Fiction or art is not allowed if it promotes hate.

Content & IP Rights · Restriction or exception

Violent and Hateful Organizations and Individuals: not allowed on the platform

TikTok does not allow the presence of violent and hateful organizations or individuals, naming violent extremist entities, violent criminal organizations, violent political organizations, hateful organizations and individuals who cause mass or serial violence. If TikTok becomes aware that any of these actors may be on the platform, it will conduct a thorough review, including assessment of off-platform behavior, which may result in account bans. It also does not allow anyone to promote, support, recruit for or help these actors in any way. Content that may appear neutral, such as featuring a quote from a hateful organization or individual, must make clear there is no intent to promote it. TikTok makes limited exceptions for discussions about violent political organizations.

Supporting quotations

That’s why we don’t allow the presence of violent and hateful organizations or individuals on our platform.

Violent Extremist Entities

Violent Criminal Organizations

Violent Political Organizations

Hateful Organizations

Individuals who cause mass or serial violence

If we become aware that any of these actors may be on our platform, we will conduct a thorough review—including assessment of off-platform behavior—which may result in

We also don't allow anyone to promote, support, recruit for, or help these actors in any way.

Content that may appear neutral, such as featuring a quote from a hateful organization or individual, must make clear that there is no intent to promote it.

We make limited exceptions for discussions about violent political organizations.

Qualifications & exceptions

• A review is triggered when TikTok becomes aware an actor may be on the platform; bans are stated as a possible result (may), not an automatic one.
• Neutral-looking content such as a quote must make clear there is no intent to promote.
• Limited exceptions exist only for discussions about violent political organizations.

Not stated here

• The linked pages named in this passage were not supplied, so their contents cannot be described here.
• The limits of the exception for discussions about violent political organizations are not stated beyond the allowed list.

Content & IP Rights · Context

Definitions of material support and the five actor types

Material support is giving money, goods, services or other help to promote violent or hateful actors, including fundraising, recruitment or selling merchandise. Violent extremist entities are non-state groups or individuals who engage in or advocate for violence against civilians to advance political, religious, ethnic or ideological objectives, in ways recognized as violating international norms. Violent criminal organizations are transnational, national or local groups that commit serious crimes, including violence, trafficking and kidnapping. Violent political organizations are non-state actors that commit violent acts primarily against state actors (such as a national military) rather than civilians, as part of ongoing political disputes (such as territorial claims). Hateful organizations are groups that target people based on protected attributes, dehumanize others and promote hateful ideologies.

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Supporting quotations

The act of giving money, goods, services, or other help to promote violent or hateful actors. This includes fundraising, recruitment, or selling merchandise.

Non-state groups or individuals who engage in or advocate for violence against civilians, to advance political, religious, ethnic, or ideological objectives, in ways recognized as violating international norms.

Transnational, national, or local groups that commit serious crimes, including violence, trafficking, and kidnapping.

Non-state actors that commit violent acts primarily against state actors (such as a national military) rather than civilians, as part of ongoing political disputes (such as territorial claims).

Groups that target people based on protected attributes, dehumanize others, and promote hateful ideologies.

Qualifications & exceptions

• Violent political organizations are distinguished by primarily targeting state actors rather than civilians.

Content & IP Rights · Restriction or exception

Violent and Hateful Organizations: what is not allowed

Not allowed: accounts run by organizations or individuals that promote violence or hateful ideologies on or off platform; providing material support to violent political organizations, or promoting or praising violence caused by them; promoting, praising or providing material support to hateful organizations, individuals who cause mass or serial violence or promote hateful ideologies, violent criminal organizations and violent extremist entities; and showing people, symbols, objects, speeches or manifestos linked to those same four groups. Note that for violent political organizations the listed bans are material support and promoting or praising their violence, not mere discussion or showing linked items.

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Supporting quotations

Accounts run by organizations or individuals that promote violence or hateful ideologies on or off-platform

Providing material support to Violent Political Organizations, or promoting or praising violence caused by them

Promoting, praising, or providing material support to:

Hateful Organizations

Individuals who cause mass or serial violence, or promote hateful ideologies

Violent Criminal Organizations

Violent Extremist Entities

Showing people, symbols, objects, speeches, or manifestos linked to:

Hateful Organizations

Individuals who cause mass or serial violence, or promote hateful ideologies

Violent Criminal Organizations

Violent Extremist Entities

Qualifications & exceptions

• The list structure shows the promotion/praise/material support items and the showing-linked-items items each followed by four actor types; violent political organizations appear only in the material support and promotion-of-violence item.

Content & IP Rights · Restriction or exception

Violent and Hateful Organizations: allowed content

Allowed: discussing a violent political organization as long as there is no promotion of violence; documentary or educational content that raises awareness about violent or hateful actors; fiction or art unless it promotes or is made by a violent or hateful actor; and criticism and satire about violent or hateful actors.

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Supporting quotations

Discussing a Violent Political Organization, as long as there is no promotion of violence

Documentary or educational content that raises awareness about violent or hateful actors

Fiction or art, unless it promotes or is made by a violent or hateful actor

Criticism and satire about violent or hateful actors

Qualifications & exceptions

• Discussion is allowed only for violent political organizations and only if no violence is promoted.
• Fiction or art is not allowed if it promotes or is made by a violent or hateful actor.

Content & IP Rights · Restriction or exception

Youth Sexual and Physical Abuse: sharing, showing, promoting or engaging in abuse of youth not allowed

TikTok says it is committed to a safe space for young people and does not allow sharing, showing, promoting or engaging in abuse or exploitation of youth. The listed items are child sexual abuse material (CSAM), grooming, sextortion, sexual solicitation, pedophilia, and physical or psychological harm to young people. In these Guidelines young people means people under 18.

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Supporting quotations

We don’t allow sharing, showing, promoting, or engaging in abuse or exploitation of youth. This includes:

Child Sexual Abuse Material (CSAM)

Grooming

Sextortion

Sexual Solicitation

Pedophilia

Physical or Psychological Harm to young people

Qualifications & exceptions

• Youth means people under 18 as defined in the Youth Safety and Well-Being section.

Content & IP Rights · Context

Definitions: CSAM, grooming and sextortion

Child Sexual Abuse Material (CSAM) is sexual content involving a young person, including anything that shows or suggests abuse or sexual activity; it covers content created by others or by the young person themselves, includes digital or AI-generated images, and also includes anything that sexualizes or fetishizes a young person’s body. Grooming is trying to build a close or trusting relationship with a young person to later abuse or exploit them. Sextortion is threatening to share nude or sexual content without permission, usually to demand money, sex or more explicit content.

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Supporting quotations

Sexual content involving a young person, including anything that shows or suggests abuse or sexual activity.

It also includes anything that sexualizes or fetishizes a young person’s body.

The act of trying to build a close or trusting relationship with a young person to later abuse or exploit them.

The act of threatening to share nude or sexual content without permission—usually to demand money, sex, or more explicit content.

Qualifications & exceptions

• CSAM covers content created by others or the young person themselves and includes digital or AI-generated images.

Not stated here

• The linked pages named in this passage were not supplied, so their contents cannot be described here.

Content & IP Rights · Restriction or exception

Youth abuse: not allowed content in detail

Not allowed: showing, promoting or engaging in youth sexual abuse or exploitation, including CSAM (also any screenshot or clip from the original material, even if it does not show nudity or sexual activity); romantic relationships between an adult and a young person, including pedophilia, or self-identifying as an adult attracted to young people; grooming behavior; sextortion; sexualizing or fetishizing a young person; sexual solicitation, including invitations to do something sexual, connect off-platform or share explicit images, even if another young person makes the request; explicit imagery of youth sexual abuse in fiction or art; neglect, endangerment, or physical or emotional abuse of young people; and sharing content that could identify a young person who has experienced abuse or exploitation.

Details not recorded for this card

Supporting quotations

Showing, promoting, or engaging in youth sexual abuse or exploitation, including:

including any screenshot or clip from the original material, even if it doesn't show nudity or sexual activity

Romantic relationships between an adult and young person, including pedophilia, or self-identifying as an adult attracted to young people

Grooming behavior

Sextortion

Sexualizing or fetishizing a young person

Sexual solicitation, including invitations to do something sexual, connect off-platform, or share explicit images—even if another young person makes the request

Explicit imagery of youth sexual abuse in fiction or art

Neglect, endangerment, or physical or emotional abuse of young people

Sharing content that could identify a young person who has experienced abuse or exploitation

Qualifications & exceptions

• Fiction or art is not allowed when it contains explicit imagery of youth sexual abuse.
• Sexual solicitation is covered even when the request comes from another young person.

Content & IP Rights · Restriction or exception

Youth abuse: non-explicit fiction is FYF ineligible and age-restricted; survivor and educational content allowed

Showing non-explicit imagery of youth sexual abuse in fiction or art, such as television shows with scenes of implied sexual acts, is listed as FYF ineligible and age-restricted. Allowed: survivors sharing their own stories, documentary or educational content that raises awareness, and criticism of youth sexual and physical abuse, in each case as long as it does not show the abuse.

Details not recorded for this card

Supporting quotations

FYF INELIGIBLE & AGE-RESTRICTED

Showing non-explicit imagery of youth sexual abuse in fiction or art, such as television shows with scenes of implied sexual acts

Survivors sharing their own stories, as long as it doesn’t show abuse

Documentary or educational content that raises awareness about youth sexual and physical abuse, as long as it doesn't show the abuse

Criticism of youth sexual and physical abuse, as long as it doesn't show the abuse

Qualifications & exceptions

• Allowed content must not show the abuse.

Content & IP Rights · Restriction or exception

Adult Sexual Abuse: content showing or promoting adult sexual abuse or exploitation not allowed

TikTok says it is committed to a space that embraces gender equity, supports healthy relationships and respects intimate privacy, and does not allow content that shows or promotes the sexual abuse or exploitation of adults, including non-consensual sexual acts, image-based sexual abuse and sextortion. People who have experienced abuse are pointed to emergency services if someone is in immediate danger and to a helpline or local support service.

Details not recorded for this card

Supporting quotations

We don't allow content that shows or promotes the sexual abuse or exploitation of adults. This includes:

Non-Consensual Sexual Acts

Image-Based Sexual Abuse

Sextortion

Call emergency services if someone is in immediate danger

Reach out to a

Not stated here

• The linked pages named in this passage were not supplied, so their contents cannot be described here.

Content & IP Rights · Context

Definitions: non-consensual sexual acts and image-based sexual abuse

Sextortion is defined as in the youth section. Non-consensual sexual acts are sexual contact without the consent of everyone involved, including any non-consensual sexual contact such as rape and molestation. Image-based sexual abuse is having, sharing or creating intimate images (real or edited) of someone without their consent, especially for sexual purposes; it includes content that seems to have been taken with consent but is distributed without it.

Details not recorded for this card

Supporting quotations

The act of threatening to share nude or sexual content without permission—usually to demand money, sex, or more explicit content.

Sexual contact that happens without the consent of everyone involved in the activity.

Having, sharing, or creating intimate images (real or edited) of someone without their consent, especially for sexual purposes.

This includes content that seems to have been taken with consent, but is distributed without it.

Content & IP Rights · Restriction or exception

Adult sexual abuse: not allowed, FYF ineligible and age-restricted, and allowed content

Not allowed: showing, promoting or engaging in non-consensual sexual acts or image-based sexual abuse, sextortion, and explicit imagery of adult sexual abuse in fiction or art. FYF ineligible and age-restricted: non-explicit imagery of adult sexual abuse in fiction or art, such as television shows with scenes of implied abuse. Allowed: survivors sharing their own stories, documentary or educational content that raises awareness about adult sexual abuse, and criticism of adult sexual abuse, in each case as long as it does not show the abuse.

Details not recorded for this card

Supporting quotations

Showing, promoting, or engaging in:

Non-consensual sexual acts or image-based sexual abuse

Sextortion

Explicit imagery of adult sexual abuse in fiction or art

Showing non-explicit imagery of adult sexual abuse in fiction or art, such as television shows with scenes of implied abuse

Survivors sharing their own stories, as long as it doesn’t show abuse

Documentary or educational content that raises awareness about adult sexual abuse, as long as it doesn't show the abuse

Criticism of adult sexual abuse, as long as it doesn't show the abuse

Qualifications & exceptions

• Allowed content must not show the abuse.

Content & IP Rights · Restriction or exception

Human Trafficking and Smuggling: not allowed; alerts to law enforcement and NCMEC

TikTok says it respects human dignity and does not allow content that promotes or facilitates human trafficking or smuggling. When it identifies such content with a specific, credible and imminent threat to human life or serious physical injury it alerts law enforcement, and when it identifies youth sex trafficking content it reports it to NCMEC.

Details not recorded for this card

Supporting quotations

we don’t allow content that promotes or facilitates human trafficking or smuggling

When we identify human trafficking and smuggling content with a specific, credible, and imminent threat to human life or serious physical injury, we alert law enforcement.

when we identify youth sex trafficking content, we report it to the National Center for Missing and Exploited Children

Qualifications & exceptions

• Law enforcement alerts require a specific, credible and imminent threat to human life or serious physical injury; NCMEC reports are for youth sex trafficking content.

Not stated here

• The linked pages named in this passage were not supplied, so their contents cannot be described here.

Content & IP Rights · Context

Definitions: human trafficking and human smuggling

Human trafficking is a form of modern slavery that can occur domestically or internationally and involves recruiting victims, coordinating their transport and exploiting them using force, fraud, coercion or deception. It can include sex, labor, child or organ trafficking; forced marriage; forced criminality such as exploitative begging; domestic servitude; and child soldiers. Human smuggling is earning a profit by helping a person illegally enter another country, which can include providing transportation and consultation, and identity and travel document fraud.

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Supporting quotations

A form of modern slavery that can occur domestically or internationally, and involves the recruitment of victims, coordination of their transport, and their exploitation using force, fraud, coercion, or deception.

Sex, labor, child, or organ trafficking

Forced marriage

Forced criminality, such as exploitative begging

Domestic servitude

Child soldiers

Earning a profit by helping a person to illegally enter another country.

Qualifications & exceptions

• The trafficking list is introduced by It can include, so it is not exhaustive.

Content & IP Rights · Restriction or exception

Human trafficking and smuggling: not allowed

Not allowed: facilitating, promoting or showing human trafficking; facilitating or promoting human smuggling or smuggling-related services; and asking to be smuggled into another country or to take part in trafficking-related activities.

Details not recorded for this card

Supporting quotations

Facilitating, promoting, or showing human trafficking

Facilitating or promoting human smuggling or smuggling-related services

Asking to be smuggled into another country, or to take part in trafficking-related activities

Content & IP Rights · Restriction or exception

Human trafficking and smuggling: allowed

Allowed: survivors sharing their own stories as long as those stories do not promote or enable smuggling or trafficking; expressing a desire to migrate as long as smugglers are not clearly involved; seeking help or providing information about how to safely and legally leave a country due to crisis or human rights abuses; documentary or educational content that raises awareness; fiction or art unless it promotes or enables real-world exploitation; and criticism or satire about human trafficking and smuggling.

Details not recorded for this card

Supporting quotations

Survivors sharing their own stories of human trafficking and smuggling, as long as those stories don't promote or enable smuggling or trafficking

Expressing a desire to migrate, as long as smugglers aren’t clearly involved

Seeking help or providing information about how to safely and legally leave a country due to crisis or human rights abuses

Documentary or educational content that raises awareness about human trafficking and smuggling

Fiction or art, unless it promotes or enables real-world exploitation

Criticism or satire about human trafficking and smuggling

Qualifications & exceptions

• Survivor stories must not promote or enable smuggling or trafficking.
• Expressing a desire to migrate is allowed only while smugglers are not clearly involved.

Content & IP Rights · Restriction or exception

Harassment and Bullying: not allowed, including retaliation; lower-severity degrading content may be FYF ineligible

TikTok welcomes respectful discussion and does not allow harassment or bullying, including when it is done in retaliation. Content with lower-severity degrading behavior may be ineligible for the FYF, and in some cases TikTok may remove it when additional context is available, such as when it targets someone under 18 and could contribute to more serious harm. Support resources and tools to restrict unwanted interactions are pointed to.

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Supporting quotations

We don’t allow harassment or bullying, including when it’s done in retaliation.

Content that includes lower-severity degrading behavior may be ineligible for the FYF.

In some cases, we may remove this content when additional context is available—such as when it targets someone under 18 and could contribute to more serious harm.

support resources

Qualifications & exceptions

• Removal of lower-severity content depends on additional context and is stated as may.

Not stated here

• The linked pages named in this passage were not supplied, so their contents cannot be described here.

Content & IP Rights · Restriction or exception

Harassment and Bullying: more critical commentary allowed about public figures

TikTok says public figures face greater attention and some content about them may serve the public interest, so it allows more critical commentary about public figures than private figures. It still removes the most harmful content, such as doxing, sexual harassment, or any other violation of its policies including violent threats, hate speech or sexual exploitation. This is consistent with the Overview summary that critical commentary about political figures is allowed but severe harm is removed; political figures are one kind of public figure named in the definition.

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Supporting quotations

we allow more critical commentary about public figures than private figures

we still remove content that is most harmful—such as doxing, sexual harassment, or any other violation of our policies, including violent threats, hate speech, or sexual exploitation

Qualifications & exceptions

• The wider allowance covers critical commentary; doxing, sexual harassment and other policy violations are still removed.

Cross-references

• qualifies (model-proposed): Summary: Safety and Civility topics TikTok does not allow — The Harassment and Bullying section explains the Overview statement about critical commentary on political figures: the allowance is for public figures (a defined group that includes politicians) and the most harmful content is still removed.

Content & IP Rights · Context

Harassment definitions: doxing, sexual harassment, public figures and private figures

Doxing is publishing or threatening to publish personal information about someone online with malicious intent; TikTok says intent can be subjective, so it uses objective indicators such as captions and hashtags. Sexual harassment is the sexualization or sexual degradation of an individual through language or behaviors relating to sexual activities, intimate body parts and sexual health information. Public figures are people 18 and older with a significant public role, such as a government official, politician, business leader or celebrity; TikTok does not identify people under 18 as public figures. Private figures are all people under 18 and adults who are not public figures.

Details not recorded for this card

Supporting quotations

Publishing or threatening to publish personal information about someone online with malicious intent.

we use objective indicators to help us understand it, such as captions and hashtags

The sexualization or sexual degradation of an individual through language or behaviors relating to sexual activities, intimate body parts, and sexual health information.

People 18 and older with a significant public role, such as a government official, politician, business leader, or celebrity.

We don't identify people under 18 as public figures.

All people under 18, and adults who aren't public figures.

Qualifications & exceptions

• A person under 18 is never a public figure under this definition, so the wider allowance for critical commentary does not extend to them.

Content & IP Rights · Restriction or exception

Harassment and Bullying: not allowed content

Not allowed: unwanted sexual comments or behavior towards someone, including mimicking sexual acts using Duet or stickers or making remarks about someone’s intimate body parts or sexual performance; insulting someone’s physical attributes such as weight, facial features or body parts; degrading or revictimizing people who have experienced a tragedy, including claiming they deserved it or dismissing their experience; wishing serious harm on someone, such as expressing a desire for them to die or contract a serious illness; doxing or encouraging others to do so; and inciting harassment or promoting coordinated abuse, such as encouraging others to leave abusive comments or falsely report an account.

Details not recorded for this card

Supporting quotations

Making unwanted sexual comments or engaging in unwanted sexual behavior towards someone.

Insulting someone’s physical attributes, such as weight, facial features, or body parts

Degrading or revictimizing people who have experienced a tragedy, including claiming they deserved it or dismissing their experience

Wishing serious harm on someone, such as expressing a desire for them to die or contract a serious illness

Doxing or encouraging others to do so

Inciting harassment or promoting coordinated abuse, such as encouraging others to leave abusive comments or falsely report an account

Content & IP Rights · Restriction or exception

Harassment: hostile language at private figures is FYF ineligible and age-restricted; allowed content

Hostile and profane language or behavior targeted at a private figure is listed as FYF ineligible and age-restricted. Allowed: criticizing an individual’s content or actions; criticizing harassment or bullying behavior as long as it does not involve retaliatory harassment; sharing some types of critical comments or images about public figures as long as they do not constitute highly harmful forms of harassment or violate other policies; documentary or educational content that raises awareness about harassment and bullying; and fiction or art unless it is used to target or harm a real individual.

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Supporting quotations

FYF INELIGIBLE & AGE-RESTRICTED

Hostile and profane language or behavior targeted at a private figure

Criticizing an individual's content or actions

Criticizing harassment or bullying behavior, as long as it does not involve retaliatory harassment

Sharing some types of critical comments or images about public figures, as long as they don't constitute highly harmful forms of harassment or violate other policies

Documentary or educational content that raises awareness about harassment and bullying

Fiction or art, unless it's used to target or harm a real individual

Qualifications & exceptions

• The critical-comments allowance covers only some types of comments or images about public figures and not highly harmful harassment.

Content & IP Rights · Restriction or exception

Suicide and Self-Harm: showing, promoting or sharing plans not allowed; emergency contact possible

TikTok wants users to be able to discuss emotionally complex topics supportively without increasing the risk of harm, and does not allow showing, promoting or sharing plans for suicide or self-harm. Users who are struggling are pointed to a suicide prevention helpline or emergency services. If TikTok sees a specific, credible and imminent threat, such as someone posting a plan to hurt themselves, it says it may reach out to emergency services itself.

Supporting quotations

We don't allow showing, promoting, or sharing plans for suicide or self-harm.

If we see a specific, credible, and imminent threat—like someone posting a plan to hurt themselves—we may reach out to emergency services ourselves.

Qualifications & exceptions

• TikTok may contact emergency services only on a specific, credible and imminent threat.

Not stated here

• The linked pages named in this passage were not supplied, so their contents cannot be described here.

Content & IP Rights · Restriction or exception

Suicide and Self-Harm: not allowed content

Not allowed: showing, promoting or giving instructions for suicide or self-harm; sharing highly detailed descriptions of suicide or self-harm acts or methods; sharing or promoting hoaxes about suicide or self-harm; and sharing plans for suicide or self-harm.

Details not recorded for this card

Supporting quotations

Showing, promoting, or giving instructions for suicide or self-harm

Sharing highly detailed descriptions of suicide or self-harm acts or methods

Sharing or promoting hoaxes about suicide or self-harm

Sharing plans for suicide or self-harm

Content & IP Rights · Restriction or exception

Suicide and Self-Harm: FYF ineligible and age-restricted content; graphic imagery generally not allowed

Listed under FYF INELIGIBLE & AGE-RESTRICTED: descriptions of suicide and self-harm acts; documentary or educational content that reports on suicide or self-harm using detailed descriptions or non-graphic imagery; and fiction or art that includes detailed descriptions or non-graphic imagery of suicide or self-harm. TikTok adds that content with highly graphic imagery is generally not allowed, regardless of intent.

Details not recorded for this card

Supporting quotations

FYF INELIGIBLE & AGE-RESTRICTED

Descriptions of suicide and self-harm acts

Documentary or educational content that reports on suicide or self-harm using detailed descriptions or non-graphic imagery

Fiction or art that includes detailed descriptions or non-graphic imagery of suicide or self-harm

Keep in mind that content with highly graphic imagery is generally not allowed, regardless of intent.

Qualifications & exceptions

• Generally not allowed means highly graphic imagery has limited room for exceptions, though the text does not state any.

Content & IP Rights · Restriction or exception

Suicide and Self-Harm: allowed content

Allowed: hopeful messages or personal stories about overcoming suicidal thoughts or self-harm as long as there is no mention of specific methods; information on prevention such as warning signs or where to get help; accurate information to debunk or calm fears about suicide hoaxes; documentary or educational content that raises awareness unless it includes detailed descriptions or imagery; and fiction or art that mentions suicide or self-harm unless it includes detailed descriptions or imagery.

Details not recorded for this card

Supporting quotations

Sharing hopeful messages or personal stories about overcoming suicidal thoughts or self-harm, as long as there is no mention of specific methods

Sharing information on suicide or self-harm prevention, like warning signs or where to get help

Sharing accurate information to debunk or calm fears about suicide hoaxes

Documentary or educational content that raises awareness about suicide and self-harm, unless it includes detailed descriptions or imagery

Fiction or art that mentions suicide or self-harm, unless it includes detailed descriptions or imagery

Qualifications & exceptions

• Personal stories must not mention specific methods; documentary and fiction lose the allowance if they include detailed descriptions or imagery.

Content & IP Rights · Restriction or exception

Disordered eating: promotion and exaggerated weight products not allowed; regional medical exception

TikTok does not allow content that promotes disordered eating and risky weight management behaviors, and does not allow trading, marketing or providing access to weight-related products and services that include exaggerated or harmful claims. In some regions, licensed and regulated medical entities with a verified business account on TikTok may be allowed to market or provide access to certain health products or services. Users with concerns are pointed to a local helpline.

Supporting quotations

we don’t allow content that promotes disordered eating and risky weight management behaviors

We also don’t allow trading, marketing, or providing access to weight-related products and services that include exaggerated or harmful claims.

In some regions, licensed and regulated medical entities with a verified business account on TikTok may be allowed to market or provide access to certain health products or services.

please reach out to a local

Qualifications & exceptions

• The medical-entity exception applies only in some regions, to licensed and regulated medical entities with a verified TikTok business account, and for certain products or services.

Not stated here

• Which regions allow the medical-entity exception and which products or services qualify are not stated.
• The linked pages named in this passage were not supplied, so their contents cannot be described here.

Content & IP Rights · Context

Definition: disordered eating and risky weight management

Disordered eating and risky weight management is said to include: using dieting, fasting or medication in unsafe ways; exercising to lose weight or build muscle when it could harm your health; and trying to achieve fast or drastic weight or muscle changes that could cause damage.

Details not recorded for this card

Supporting quotations

Disordered Eating and Risky Weight Management includes:

Using dieting, fasting, or medication in unsafe ways

Exercising to lose weight or build muscle when it could harm your health

Trying to achieve fast or drastic weight or muscle changes that could cause damage

Qualifications & exceptions

• The list is introduced by includes, so it is not stated to be exhaustive.

Content & IP Rights · Restriction or exception

Disordered eating: not allowed content

Not allowed: showing, describing, promoting or glorifying disordered eating, including extremely low-calorie diets, starving, bingeing and purging, and participating in body comparison trends such as comparing body parts to objects; and trading, marketing or providing access to products or services prone to misuse for weight loss or muscle gain and that may pose serious health risks, or any product or service promoted with exaggerated or harmful claims such as unrealistic weight loss results.

Details not recorded for this card

Supporting quotations

Showing, describing, promoting, or glorifying disordered eating, including:

Extremely low-calorie diets

Starving, bingeing, and purging

Participating in body comparison trends, such as comparing body parts to objects

Trading, marketing, or providing access to:

Products or services prone to misuse for weight loss or muscle gain, and that may pose serious health risks

Any product or service promoted with exaggerated or harmful claims, such as unrealistic weight loss results

Qualifications & exceptions

• The product restriction covers products prone to misuse that may pose serious health risks, or any product promoted with exaggerated or harmful claims.

Content & IP Rights · Restriction or exception

Disordered eating: FYF ineligible and age-restricted content

Under FYF INELIGIBLE & AGE-RESTRICTED the list names showing, describing or promoting: diets, exercises, products or services with exaggerated or harmful claims such as promising fast or dramatic results; restrictive low-calorie diets, including extended intermittent fasting; products, services, medications or medical devices prone to misuse for weight loss or muscle gain that may pose serious health risks; promoting certain body types as ideal when tied to unhealthy contexts; showing or promoting invasive cosmetic surgery including surgery videos or referrals; and talking about cosmetic surgery without explaining the risks. Two further items follow in the same list without an intervening label: discussing ongoing personal struggles with disordered eating, provided the discussion does not encourage, promote or provide instructions on behaviors, and documentary or educational content that reports on disordered eating using detailed descriptions or non-graphic imagery. TikTok again notes that content with highly graphic imagery is generally not allowed, regardless of intent.

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Supporting quotations

FYF INELIGIBLE & AGE-RESTRICTED

Showing, describing, or promoting:

Diets, exercises, products, or services that include exaggerated or harmful claims, such as those promising fast or dramatic results

Restrictive low-calorie diets, including extended intermittent fasting

Products, services, medications, or medical devices prone to misuse for weight loss or muscle gain, and that may pose serious health risks

Promoting certain body types as “ideal” when tied to unhealthy contexts

Showing or promoting invasive cosmetic surgery, including surgery videos or referrals

Talking about cosmetic surgery without explaining the risks

Discussing ongoing personal struggles with disordered eating, provided the discussion does not encourage, promote, or provide instructions on behaviors

Documentary or educational content that reports on disordered eating using detailed descriptions or non-graphic imagery

Keep in mind that content with highly graphic imagery is generally not allowed, regardless of intent.

Qualifications & exceptions

• The last two items sit in the list without an ALLOWED label before them, so the document does not show whether they are meant to be allowed or FYF ineligible.

Not stated here

• The extracted text does not show an ALLOWED label before the personal-struggles and documentary items; their treatment is read from their position and the wording that matches the suicide section, and is not confirmed by the source.

Content & IP Rights · Restriction or exception

Disordered eating: low-risk weight-loss products are age-restricted; allowed content

Under the AGE-RESTRICTED label, trading, marketing or providing access to products or services promoted in the context of weight loss or muscle gain with low associated health risks is listed. Allowed: showing or describing competitive eating contests; fitness routines and nutrition focused on sports or general athleticism, not extreme weight loss; medically necessary surgery (the examples include before-and-after images of cleft lip repair, breast reconstruction after a mastectomy, or gender affirmation surgery); medically necessary health interventions under the guidance of a medical or health professional, such as restrictive diets before surgery; religious fasting or dietary practices; fasting for political protest or activism; and physical disabilities or differently-abled bodies.

Details not recorded for this card

Supporting quotations

Trading, marketing, or providing access to products or services that are promoted in the context of weight loss or muscle gain, with low associated health risks

Showing or describing:

Competitive eating contests

Fitness routines and nutrition focused on sports or general athleticism, not extreme weight loss

Medically necessary surgery, such as including before-and-after images of the repair of a cleft lip, breast reconstruction after a mastectomy, or gender affirmation surgery

Medically necessary health interventions under the guidance of a medical or health professional, such as restrictive diets before surgery

Religious fasting or dietary practices

Fasting for political protest or activism

Physical disabilities or differently-abled bodies

Qualifications & exceptions

• Medical interventions are allowed under the guidance of a medical or health professional.
• The age-restricted item covers products with low associated health risks, in contrast to the higher-risk products that are not allowed or FYF ineligible earlier in the section.

Content & IP Rights · Restriction or exception

Dangerous Activity and Challenges: content showing or promoting dangerous activities not allowed

TikTok welcomes fun and creative trends and says most challenges are suitable for everyone, but some pose a risk of significant injury, so it does not allow content that shows or promotes dangerous activities or challenges.

Details not recorded for this card

Supporting quotations

That’s why we don’t allow content that shows or promotes dangerous activities or challenges.

Qualifications & exceptions

• Framed around activities or challenges that pose a risk of significant injury.

Content & IP Rights · Company practice

Dangerous activity tiers: removal, FYF ineligible and age-restricted, and warning labels

TikTok removes content that depicts activities likely to be imitated and that could cause significant physical harm. Content showing activities that may lead to moderate physical harm is ineligible for the FYF, restricted to users 18 and older, and may include a warning label. Warning labels are also applied to content featuring stunts, combat sports or extreme sports performed by professionals. Users are pointed to guidance on what to do when they see a dangerous online challenge.

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Supporting quotations

We remove content that depicts activities likely to be imitated and that could cause significant physical harm.

Content showing activities that may lead to moderate physical harm is ineligible for the FYF, restricted to users 18 and older, and may include a warning label.

We also apply warning labels to content featuring stunts, combat sports, or extreme sports performed by professionals.

Qualifications & exceptions

• Removal requires both likelihood of imitation and potential for significant physical harm.

Not stated here

• The linked pages named in this passage were not supplied, so their contents cannot be described here.

Content & IP Rights · Context

Definitions: dangerous activity, significant and moderate physical harm

Dangerous activity and challenges are behavior done by non-professionals that carries clear risks, like dares, games, tricks, engaging in risky driving, or eating harmful items. Significant physical harm means injuries that usually require medical treatment and may cause temporary or lasting disability or disfigurement, such as broken bones, serious burns, poisoning, concussion or choking. Moderate physical harm means minor injuries that likely do not require medical care, like small cuts with light bleeding or bruises.

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Supporting quotations

Behavior done by non-professionals that carries clear risks, like dares, games, tricks, engaging in risky driving, or eating harmful items.

Injuries that usually require medical treatment and may cause temporary or lasting disability or disfigurement, such as broken bones, serious burns, poisoning, concussion, or choking.

Minor injuries that likely don’t require medical care, like small cuts with light bleeding or bruises.

Qualifications & exceptions

• Dangerous activity is defined as behavior by non-professionals; professionals are treated separately through warning labels and the allowed list.

Content & IP Rights · Restriction or exception

Dangerous activity: not allowed, FYF ineligible and age-restricted, and allowed content

Not allowed: showing or promoting dangerous activity involving visible or imminent significant physical harm, like eating or drinking unsafe items, and risky driving such as driving under the influence. FYF ineligible and age-restricted: showing or promoting dangerous activity involving visible or imminent moderate physical harm. Allowed: using weapons such as spears and shields in ceremonial settings, religious festivals and cultural practices; showing professionals engaging in combat sports, extreme sports or stunts; documentary or educational content that reports on dangerous activities and challenges unless it enables copycat behavior; and fiction or art unless it promotes dangerous activities or challenges or enables real-world behavior.

Details not recorded for this card

Supporting quotations

Showing or promoting:

Dangerous activity that involves visible or imminent significant physical harm, like eating or drinking unsafe items

Risky driving, such as driving under the influence

FYF INELIGIBLE & AGE-RESTRICTED

Showing or promoting dangerous activity that involves visible or imminent moderate physical harm

Using weapons, such as spears and shields, in ceremonial settings, religious festivals, and cultural practices

Showing professionals engaging in combat sports, extreme sports, or stunts

Documentary or educational content that reports on dangerous activities and challenges, unless it enables copycat behavior

Fiction or art, unless it promotes dangerous activities or challenges, or enables real-world behavior

Qualifications & exceptions

• Professional combat sports, extreme sports and stunts are allowed but may carry warning labels (see the earlier card).
• Documentary content loses the allowance if it enables copycat behavior.

Content & IP Rights · Permission or license

Sensitive and Mature Themes: guidelines may be applied differently by region

TikTok welcomes a range of content from family-friendly to more mature. Because its community is global, it considers cultural and regional differences when handling sensitive content and says that, to respect local norms, it may apply these guidelines differently depending on the region. The text does not list the regions or the differences.

Supporting quotations

we consider cultural and regional differences when handling content that may be sensitive

we may apply these guidelines differently depending on the region

Qualifications & exceptions

• Stated for content that may be sensitive; the sentence sits in the Sensitive and Mature Themes introduction.

Not stated here

• Which regions and which rules differ is not stated here; later items say in some regions without naming them.
• The linked pages named in this passage were not supplied, so their contents cannot be described here.

Content & IP Rights · Restriction or exception

Body Exposure and Sexualized Behaviors: nudity, sexual activity, sexual services and youth exposure not allowed

TikTok says it celebrates identity, body and culture and welcomes conversations about topics like sexuality and reproductive health, but wants to protect young people and respect diverse cultural norms. It does not allow certain types of body exposure or sexualized behavior, including nudity or sexual activity, sexual services, and sexually suggestive acts or significant body exposure involving youth. Adult nudity and sexual activity are generally not allowed, with limited exceptions for documentaries, sex education, fiction and art, and TikTok says it reflects local norms about clothing and body exposure in how it applies the rules. Some content, like significant adult body exposure or sexually suggestive behavior involving adults, is age-restricted and ineligible for the FYF.

Details not recorded for this card

Supporting quotations

That’s why we don’t allow certain types of body exposure or sexualized behavior, including:

Nudity or sexual activity

Sexual Services

Sexually suggestive acts or significant body exposure involving youth

While we generally don’t allow adult nudity or sexual activity, we make limited exceptions for documentaries, sex education, fiction, and art.

reflect local norms in how we apply these rules

Some content, like significant adult body exposure or sexually suggestive behavior involving adults, is age-restricted and ineligible for the FYF.

Qualifications & exceptions

• Adult nudity and sexual activity are generally not allowed; exceptions are limited and named (documentaries, sex education, fiction, art).
• Local norms about clothing and body exposure are reflected in how rules are applied.

Not stated here

• What local norms are applied in which places is not stated.

Content & IP Rights · Company practice

Intent: content is not removed just because someone finds it arousing; intent is inferred from context

TikTok says it does not remove content just because someone finds it sexually arousing. The creator’s intent matters and TikTok infers it by looking at context: bios, hashtags, captions and sounds. It also says what is considered suggestive varies by region.

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Supporting quotations

We don’t remove content just because someone finds it sexually arousing.

The creator’s intent matters, which we infer by looking at context: bios, hashtags, captions, and sounds.

what's considered "suggestive" varies by region

Qualifications & exceptions

• Intent is inferred from bios, hashtags, captions and sounds.

Content & IP Rights · Context

Definitions for body exposure and sexualized behavior

Nudity is being unclothed and showing body parts that are typically covered based on cultural norms. Significant body exposure is being mostly unclothed or nearly nude, including implied nudity or clothing that barely covers genitals, buttocks or nipples. Intimate kissing is kissing that suggests the start of a sexual interaction. Sexualized framing is content that focuses on clothed intimate body parts through camera angles, editing, body positioning or other methods. Sexually suggestive acts are movements or actions meant to arouse, like imitating sexual acts or highlighting intimate body parts, including thrusting, striptease or licking objects with sexual expressions. Sexually explicit language is graphic descriptions of sexual acts, fantasies or body parts, including kinks or fetishes. A sex product is any object or device designed to be used for sexual pleasure, like a sex toy.

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Supporting quotations

Being unclothed and showing body parts that are typically covered based on cultural norms.

Being mostly unclothed or nearly nude. This includes implied nudity or wearing clothing that barely covers genitals, buttocks, or nipples.

Kissing that suggests the start of a sexual interaction.

Content that focuses on clothed intimate body parts through camera angles, editing, body positioning, or other methods and techniques.

Movements or actions meant to arouse, like imitating sexual acts or highlighting intimate body parts.

Graphic descriptions of sexual acts, fantasies, or body parts, including kinks or fetishes.

Any object or device designed to be used for sexual pleasure, like a sex toy.

Qualifications & exceptions

• Nudity is defined relative to cultural norms about which body parts are typically covered.

Content & IP Rights · Restriction or exception

Body exposure and sexualized behavior: not allowed content

Not allowed: penetrative, non-penetrative or oral sex, including digital or illustrated images like manga; physical sexual arousal or stimulation; fetish or kink behavior such as BDSM or sexual behavior involving a focus on specific body parts; nudity of adults or young people, including digital or illustrated images; significant body exposure of young people such as wearing only underwear or lingerie; facilitating access to sexual services, such as offering or asking for sexual acts, sexual chats or imagery, or pornography; young people engaging in intimate kissing, sexually suggestive acts or sexualized framing; and sexually explicit language involving or directed at young people. A pointer sends readers to the Youth Sexual and Physical Abuse section for CSAM.

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Supporting quotations

Penetrative sex, non-penetrative sex, or oral sex—including digital or illustrated images, like manga

Physical sexual arousal or stimulation

Fetish or kink behavior, such as BDSM or sexual behavior involving a focus on specific body parts

Nudity of adults or young people—including digital or illustrated images, like manga

Significant body exposure of young people, such as wearing only underwear or lingerie

Facilitating access to sexual services, such as offering or asking for sexual acts, sexual chats or imagery, or pornography

Young people engaging in intimate kissing, sexually suggestive acts, or sexualized framing

Sexually explicit language involving or directed at young people

Learn more about CSAM in

Qualifications & exceptions

• Nudity of adults is listed as not allowed here; the general-rule paragraph and the allowed list carry limited exceptions.

Not stated here

• The linked pages named in this passage were not supplied, so their contents cannot be described here.

Content & IP Rights · Restriction or exception

Some regions: adult explicit language and sex products listed as both Not Allowed and FYF ineligible

The identical item In some regions, adults using sexually explicit language or showing or promoting sex products appears once under NOT ALLOWED and again under FYF INELIGIBLE & AGE-RESTRICTED. The source does not say which regions or how the two placements are meant to fit together (for example, not allowed in some regions and only restricted in others). This card quotes both placements and does not choose between them.

Supporting quotations

In some regions, adults using sexually explicit language or showing or promoting sex products

In some regions, adults using sexually explicit language or showing or promoting sex products

Qualifications & exceptions

• Applies only in some regions, which are not named.

Not stated here

• The source lists this same item under both Not Allowed and FYF Ineligible and Age-Restricted without saying how the placements relate or which regions each applies to.

Content & IP Rights · Restriction or exception

Body exposure: significant adult exposure and adult suggestive behavior are FYF ineligible and age-restricted

Listed under FYF INELIGIBLE & AGE-RESTRICTED: significant adult body exposure such as wearing only nipple covers or underwear that does not cover most of the buttocks; in some regions, moderate adult body exposure such as the side breast or partial exposure of the buttocks that would typically be covered based on cultural norms; and adults engaging in intimate kissing, sexually suggestive acts or sexualized framing.

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Supporting quotations

FYF INELIGIBLE & AGE-RESTRICTED

Significant adult body exposure, such as wearing only nipple covers or underwear that doesn’t cover most of the buttocks

In some regions, moderate adult body exposure—such as the side breast or partial exposure of the buttocks that would be typically covered based on cultural norms

Adults engaging in intimate kissing, sexually suggestive acts, or sexualized framing

Qualifications & exceptions

• Moderate adult body exposure is listed only for some regions, which are not named.

Not stated here

• The regions where moderate adult exposure is restricted are not named.

Content & IP Rights · Restriction or exception

Body exposure: FYF ineligible only items

Listed under FYF INELIGIBLE (without an age restriction): in some regions, documentary, educational, medical, fictional or artistic content that shows non-explicit adult sexualized behaviors or certain types of body exposure; and young people in clothing that reveals cleavage or outlines intimate body parts.

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Supporting quotations

FYF INELIGIBLE

In some regions, documentary, educational, medical, fictional, or artistic content that shows non-explicit adult sexualized behaviors or certain types of body exposure

Young people in clothing that reveals cleavage or outlines intimate body parts

Qualifications & exceptions

• The documentary and artistic item is FYF ineligible only in some regions; the same kind of content appears under Allowed without a regional limit.

Not stated here

• Which regions are meant, and how the regional FYF ineligible item and the Allowed item for the same kind of content fit together, is not stated.

Content & IP Rights · Restriction or exception

Body exposure: allowed content

Allowed: body exposure in everyday social contexts, such as wearing a swimsuit at a pool; nudity of infants during childbirth; implied nudity, partial buttocks or bare chest or breasts of infants and toddlers under 4; bare breasts of men and boys, including transgender and intersex people, and non-binary people; kissing in non-intimate situations such as a kiss on the cheek or quick kiss on the lips; and documentary, educational, medical, fictional or artistic content that includes non-explicit adult sexualized behaviors or certain types of body exposure. The list continues in the next part of the section.

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Supporting quotations

Body exposure in everyday social contexts, such as wearing a swimsuit at a pool

Nudity of infants during childbirth

Implied nudity, partial buttocks, or bare chest or breasts of infants and toddlers under 4

Bare breasts of men and boys, including transgender and intersex people, and non-binary people

Kissing in non-intimate situations, such as a kiss on the cheek or quick kiss on the lips

Documentary, educational, medical, fictional, or artistic content that includes non-explicit adult sexualized behaviors or certain types of body exposure

Qualifications & exceptions

• Infant and toddler allowance is limited to those under 4.
• The documentary and artistic allowance covers non-explicit content only.

Content & IP Rights · Restriction or exception

Body exposure: allowed content, cultural, educational and comedic contexts

The Allowed list for body exposure continues: certain types of nudity and body exposure that are part of cultural behaviors and settings, like breastfeeding and traditional dress festivals such as Carnival; reproductive health and sex education content, including showing sexual health products like condoms or diaphragms for educational or informational purposes; and sexual language used in non-sexual contexts, such as humor or stand-up comedy.

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Supporting quotations

Certain types of nudity and body exposure that are part of cultural behaviors and settings, like breastfeeding and traditional dress festivals (e.g. Carnival)

Reproductive health and sex education content, including showing sexual health products like condoms or diaphragms for educational or informational purposes

Sexual language used in non-sexual contexts, such as humor or stand-up comedy

Qualifications & exceptions

• Only certain types of cultural nudity and body exposure are allowed; the text does not list all of them.

Content & IP Rights · Restriction or exception

Shocking and Graphic Content: extremely gory or violent content not allowed; less graphic may be restricted

TikTok does not allow anything extremely gory, disturbing or violent, especially when it could cause psychological harm. Some content that is less graphic or shared in the public interest may be allowed, but it may be viewable only for users 18 and older or ineligible for the FYF. The examples given are excessive blood, graphic physical altercations, graphic footage of events that would otherwise violate the rules but are in the public interest to view (such as wars and major disasters), graphic fictional violence, and moments leading up to a serious accident or injury even if the injury itself is not shown. TikTok may also add a warning, especially for potentially distressing scenes.

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Supporting quotations

That’s why we don’t allow anything extremely gory, disturbing, or violent, especially when it could cause psychological harm.

Some content that’s less graphic or shared in the public interest may be allowed, but it may be viewable only for users 18 and older or ineligible for the FYF.

Excessive blood

Graphic physical altercations

Graphic footage of events that would otherwise violate our rules but are in the

Graphic fictional violence

Moments leading up to a serious accident or injury, even if the injury itself isn't shown

We may also add a warning to help you manage your experience, especially for potentially distressing scenes.

Qualifications & exceptions

• Less graphic or public-interest content may be allowed, but may be limited to users 18 and older or made FYF ineligible.

Not stated here

• The public interest concept links to the Enforcement section of this document; this card does not restate it.
• The linked pages named in this passage were not supplied, so their contents cannot be described here.

Content & IP Rights · Restriction or exception

Shocking and Graphic Content: not allowed depictions of real-world incidents

Not allowed: depictions of real-world graphic incidents and violence, such as torture, the moment of someone’s death or the shooting of an individual; dead bodies; and graphic injury, such as dismembered, mutilated, charred or burned bodies.

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Supporting quotations

Depictions of real-world:

Graphic incidents and violence, such as torture, the moment of someone's death, or the shooting of an individual

Dead bodies

Graphic injury, such as dismembered, mutilated, charred, or burned bodies

Qualifications & exceptions

• Applies to real-world depictions.

Not stated here

• Dead bodies are listed as not allowed here, while the FYF ineligible list below allows peaceful deaths or dead bodies in traditional memorial contexts; the list does not say how these fit together beyond that context.

Cross-references

• contrast (model-proposed): Shocking and Graphic Content: FYF ineligible only items — Dead bodies are listed as not allowed, while peaceful deaths or dead bodies in traditional memorial contexts are listed as FYF ineligible. The source does not state whether the memorial item is an exception to the not allowed item.

Content & IP Rights · Restriction or exception

Shocking and Graphic Content: FYF ineligible and age-restricted; the most graphic imagery generally not allowed

FYF ineligible and age-restricted real-world depictions: bleeding that is significant or the focus of content; fighting between individuals that may cause physical injury; and graphic incidents, violence or injury in public-interest contexts, such as during war or natural disasters. TikTok notes that some of the most graphic imagery, such as footage of an individual’s violent death by mutilation, is generally not allowed.

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Supporting quotations

FYF INELIGIBLE & AGE-RESTRICTED

Depictions of real-world:

Bleeding that is significant or the focus of content

Fighting between individuals that may cause physical injury

Graphic incidents, violence, or injury in public-interest contexts, such as during war or natural disasters.

some of the most graphic imagery, such as footage of an individual’s violent death by mutilation, is generally not allowed

Qualifications & exceptions

• Public-interest graphic content is restricted rather than removed, except that the most graphic imagery is generally not allowed.

Content & IP Rights · Restriction or exception

Shocking and Graphic Content: FYF ineligible only items

FYF ineligible without an age restriction: showing peaceful deaths or dead bodies in traditional memorial contexts; the build-up to a serious injury or accident, even if the injury itself is not shown; fictional graphic incidents, violence or injury; and content that may shock users due to visual or audio effects, such as a jump scare.

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Supporting quotations

FYF INELIGIBLE

Showing peaceful deaths or dead bodies in traditional memorial contexts

The build-up to a serious injury or accident, even if the injury itself isn’t shown

Fictional graphic incidents, violence, or injury

Content that may shock users due to visual and/or audio effects (e.g. jump scare)

Cross-references

• contrast (model-proposed): Shocking and Graphic Content: not allowed depictions of real-world incidents — Dead bodies are listed as not allowed, while peaceful deaths or dead bodies in traditional memorial contexts are listed as FYF ineligible. The source does not state whether the memorial item is an exception to the not allowed item.

Content & IP Rights · Restriction or exception

Shocking and Graphic Content: allowed content

Allowed: blood in an educational, scientific, fictional or artistic context, and food items made with blood, such as blood sausage, blood pudding, curd or cake.

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Supporting quotations

Blood in an educational, scientific, fictional, or artistic context

Food items made with blood, such as blood sausage, blood pudding, curd, or cake

Content & IP Rights · Restriction or exception

Animal Abuse: abuse, cruelty, neglect and exploitation of animals not allowed

TikTok says it respects animals and celebrates the role they play across cultures. It does not allow animal abuse, cruelty, neglect or any other form of animal exploitation. A link offers more on animal abuse, including how to contact animal welfare organizations in the user’s region.

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Supporting quotations

We don't allow animal abuse, cruelty, neglect, or any other form of animal exploitation.

including how to contact animal welfare organizations in your region

Not stated here

• The linked pages named in this passage were not supplied, so their contents cannot be described here.

Content & IP Rights · Context

Definitions: poaching and bestiality

Poaching is wildlife hunting without clear legal permission. Bestiality is sexual activity between a human and an animal.

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Supporting quotations

Wildlife hunting without clear legal permission.

Sexual activity between a human and an animal.

Content & IP Rights · Restriction or exception

Animal Abuse: not allowed content

Not allowed: showing or promoting inhumane slaughter, mutilation or abuse of animals, including staged animal fights; showing or promoting mistreatment or neglect of animals, such as malnourishment; showing dismembered, mutilated, charred, burned or severely injured animals; poaching; and bestiality.

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Supporting quotations

Showing or promoting inhumane slaughter, mutilation, or abuse of animals, including staged animal fights

Showing or promoting mistreatment or neglect of animals, such as malnourishment

Showing dismembered, mutilated, charred, burned, or severely injured animals

Poaching

Bestiality

Content & IP Rights · Restriction or exception

Animal Abuse: FYF ineligible and allowed content

FYF ineligible: showing graphic animal abuse or injury in a documentary, educational or scientific context; showing the death or dismemberment of an animal in an established cultural context, such as a religious ritual; showing graphic animal injury or death that is not a result of human action, such as animals preying on each other; and showing the preparation of whole, dead, uncooked animals, including skinning, cleaning or dissecting. Allowed: food-related animal body parts, including items typically available in grocery stores, and documentary or educational content that reports on or condemns animal abuse unless it shows graphic abuse.

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Supporting quotations

FYF INELIGIBLE

Showing graphic animal abuse or injury in a documentary, educational, or scientific context

Showing the death or dismemberment of an animal in an established cultural context, such as a religious ritual

Showing graphic animal injury or death that isn't a result of human action, such as animals preying on each other

Showing the preparation of whole, dead, and uncooked animals. This includes skinning, cleaning, or dissecting the dead animal.

Food-related animal body parts, including items typically available in grocery stores

Documentary or educational content that reports on or condemns animal abuse, unless it shows graphic abuse

Qualifications & exceptions

• Documentary content on animal abuse is allowed unless it shows graphic abuse; showing graphic abuse in a documentary context is FYF ineligible.

Content & IP Rights · Context

Integrity and Authenticity: TikTok aims for reliable, original content shared by real people

TikTok says it wants users to feel confident that what they watch is reliable, original and shared by real people, and that this trust helps build strong communities on and off the platform. This is a statement of aim, introducing the rules that follow.

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Supporting quotations

We want you to feel confident that what you’re watching is reliable, original, and shared by real people.

Content & IP Rights · Restriction or exception

Misinformation: harmful misinformation not allowed regardless of intent; fact-checkers inform moderation

TikTok does not allow misinformation that could cause significant harm to individuals or society, no matter the intent of the person posting it. This includes hoaxes, misleading AI-generated content, harmful conspiracy theories, and other false information related to public safety, crises or major civic events when such content may lead to violence or cause public panic. TikTok works with independent fact-checkers and experts to assess accuracy and factors their assessments into moderation decisions.

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Supporting quotations

we don't allow misinformation that could cause significant harm to individuals or society, no matter the intent of the person posting it

such content may lead to violence or cause public panic

We work with independent

and experts to assess the accuracy of content, and we factor their assessments into our moderation decisions

Qualifications & exceptions

• The rule applies to misinformation that could cause significant harm, defined below; for crisis and civic-event misinformation the passage ties it to content that may lead to violence or cause public panic.

Not stated here

• The linked pages named in this passage were not supplied, so their contents cannot be described here.
• Which fact-checkers are used and how their assessments weigh in are not described.

Content & IP Rights · Company practice

Misinformation: moderate-harm or unverified content is FYF ineligible; warning labels and pause prompts may apply

Content is ineligible for the FYF if it contains misinformation that may cause moderate harm to individuals or society. To be cautious, unverified information about crises or major civic events, or content temporarily under review by fact-checkers, is also ineligible for the FYF. TikTok may also apply warning labels or prompt users to pause before sharing unconfirmed content.

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Supporting quotations

Content is ineligible for the FYF if it contains misinformation that may cause moderate harm to individuals or society.

unverified information about crises, major civic events, or content temporarily under review by fact-checkers is also ineligible for the FYF

We may also apply warning labels or prompt users to pause before sharing unconfirmed content.

Qualifications & exceptions

• The under-review ineligibility is described as temporary.

Content & IP Rights · Context

Misinformation definitions: misinformation, significant harm, conspiracy theories, hoaxes

Misinformation is false or misleading content. Significant harm is serious physical injury or death, severe psychological harm (such as trauma), large-scale property damage, or societal harm, including the undermining of fundamental social systems or institutions. Conspiracy theories are beliefs about unexplained events, or claims that involve rejecting generally accepted explanations for events, including suggesting they were carried out by covert or powerful individuals or groups. Hoaxes are false, fabricated or misrepresented claims presented as facts.

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Supporting quotations

False or misleading content.

Serious physical injury or death, severe psychological harm (such as trauma), large-scale property damage, or societal harm, including the undermining of fundamental social systems or institutions.

Beliefs about unexplained events, or claims that involve rejecting generally accepted explanations for events. This includes suggesting they were carried out by covert or powerful individuals or groups.

False, fabricated, or misrepresented claims presented as facts.

Content & IP Rights · Restriction or exception

Misinformation: not allowed content

Not allowed: misinformation that poses a risk to public safety or incites panic, including falsely presenting past crisis events as recent or claiming that critical resources are unavailable during emergencies; health misinformation that could cause significant harm, such as promoting unproven treatments that may be fatal, discouraging professional care for life-threatening conditions (the example given is vaccine effectiveness), or spreading false information about how such conditions are transmitted; misinformation that denies the existence of climate change, misrepresents its causes, or contradicts its established environmental impact; and conspiracy theories or hoaxes that could cause significant harm, such as those that make a violent call to action or have links to previous violence.

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Supporting quotations

Misinformation that poses a risk to public safety or incites panic, including falsely presenting past crisis events as recent or claiming that critical resources are unavailable during emergencies

Health misinformation that could cause significant harm, such as promoting unproven treatments that may be fatal, discouraging professional care for life-threatening conditions (e.g., vaccine effectiveness), or spreading false information about how such conditions are transmitted

Misinformation that denies the existence of climate change, misrepresents its causes, or contradicts its established environmental impact

Conspiracy theories or hoaxes that could cause significant harm, such as those that make a violent call to action or have links to previous violence

Qualifications & exceptions

• Health misinformation is covered when it could cause significant harm; moderate-harm health claims are FYF ineligible instead.

Content & IP Rights · Restriction or exception

Misinformation: FYF ineligible content

FYF ineligible: conspiracy theories that assign blame to powerful groups or institutions, such as the government or a secret society, and are likely to undermine public confidence or distort a matter of public importance; health misinformation that can result in moderate harm, such as false claims about treating non-life-threatening conditions like the common cold; sharing unedited media presented out of context that may mislead about a topic of public importance (for example a music concert crowd falsely called a political protest); misuse of authoritative sources to push misleading conclusions, such as selectively referencing scientific data to support a conclusion counter to the study; unverified claims about a crisis or major civic event; and viral misinformation that poses an elevated risk of undermining the integrity of the information ecosystem or eroding trust in institutions, organizations or businesses.

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Supporting quotations

FYF INELIGIBLE

Conspiracy theories that assign blame to powerful groups or institutions

Health misinformation that can result in moderate harm, such as false claims about treating non-life threatening conditions like the common cold

Sharing unedited media that is presented out of context and may mislead a person about a topic of public importance.

Misuse of authoritative sources to push misleading conclusions

Unverified claims about a crisis or major civic event

Viral misinformation that poses an elevated risk of undermining the integrity of the information ecosystem or eroding trust in institutions, organizations, or businesses

Qualifications & exceptions

• Conspiracy theories in this list are those likely to undermine public confidence or distort a matter of public importance.

Content & IP Rights · Restriction or exception

Misinformation: allowed content

Allowed: personal opinions that do not include harmful misinformation; people sharing personal medical experiences as long as they do not promote misinformation or discourage professional care; conversations about climate policy, weather or technology as long as they do not deny or misrepresent scientific consensus; and documentary or educational content reporting on or condemning misinformation.

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Supporting quotations

Personal opinions that don't include harmful misinformation

People sharing personal medical experiences, as long as they don't promote misinformation or discourage professional care

Conversations about climate policy, weather, or technology, as long as they don't deny or misrepresent scientific consensus

Documentary or educational content reporting on or condemning misinformation

Content & IP Rights · Restriction or exception

Civic and Election Integrity: content that could mislead voters or cause real-world harm not allowed

TikTok welcomes informed civic conversations about elections but draws the line at content that could mislead voters or cause real-world harm. That includes misinformation that could prevent people from voting, interfere with elections, or encourage the unlawful disruption of results.

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Supporting quotations

We welcome informed civic conversations, but draw the line at content that could mislead voters or cause real-world harm.

That includes misinformation that could prevent people from voting, interfere with elections, or encourage the unlawful disruption of results.

Content & IP Rights · Restriction or exception

Paid political advertising not allowed; limited exceptions for eligible government entities and electoral bodies

TikTok does not allow paid political advertising, including creators being compensated for making branded political content and the use of other promotional tools such as Promote. It prohibits advertising of any kind by political figures and entities, and suspected paid political advertising is ineligible for the For You feed. However, eligible government entities may advertise in specific, approved categories, such as public health and safety information, tourism and culture, after completing a certification process, and official electoral management bodies may run informational ads about election processes. The Commercial Disclosure section says TikTok does not allow any form of paid political advertising; the exceptions here are stated only in this Civic and Election Integrity passage.

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Supporting quotations

We also don't allow

This includes creators being compensated for making

We prohibit advertising of any kind by political figures and entities, and suspected paid political advertising is ineligible for the For You feed.

However, eligible government entities may advertise in specific, approved categories—such as public health and safety information, tourism, and culture—after completing a certification process.

Additionally, official electoral management bodies may run informational ads about election processes.

Qualifications & exceptions

• Government entities must be eligible and complete a certification process, and may advertise only in specific, approved categories.
• Electoral management bodies may run informational ads about election processes only.

Not stated here

• The linked pages named in this passage were not supplied, so their contents cannot be described here.
• The certification process, the full list of approved categories and eligibility rules are not described.

Cross-references

• contrast (model-proposed): Commercial Disclosure section: TikTok does not allow any form of paid political advertising — The Civic and Election Integrity passage states limited exceptions for eligible government entities and official electoral management bodies; the Commercial Disclosure passage says no form of paid political advertising is allowed. The source does not reconcile the two statements.

Content & IP Rights · Company practice

Warning labels may be added to content fact-checkers cannot verify

To help users manage their experience, TikTok says it may add warning labels to content that its fact-checking partners cannot verify. A link leads to more on its election integrity work.

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Supporting quotations

we may add warning labels to content that our fact-checking partners cannot verify

Not stated here

• The linked pages named in this passage were not supplied, so their contents cannot be described here.

Content & IP Rights · Restriction or exception

Civic and Election Integrity: not allowed content

Not allowed: misinformation about how, when and where to vote or register to vote, voter eligibility or candidate qualifications, laws or procedures for elections, referendums, ballot initiatives or censuses, and election results; instructions or encouragement for illegal voting or electoral interference, including voter intimidation or threats to election workers and electoral observers; calling for unlawful disruption of a valid election outcome, such as through a coup; paid political advertising, whether or not it is disclosed; and campaign fundraising by Government, Politician or Political Party accounts.

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Supporting quotations

Misinformation about:

How, when, and where to vote, or register to vote

Voter eligibility or candidate qualifications

Laws or procedures for elections, referendums, ballot initiatives, or censuses

Election results

Instructions or encouragement for illegal voting or electoral interference, including voter intimidation or threats to election workers and electoral observers

Calling for unlawful disruption of a valid election outcome, such as through a coup

Paid political advertising, whether or not it's disclosed

Campaign fundraising by

Qualifications & exceptions

• The paid political advertising item has limited exceptions described in the section text (eligible government entities and electoral management bodies).

Not stated here

• The linked pages named in this passage were not supplied, so their contents cannot be described here.

Content & IP Rights · Restriction or exception

Civic and Election Integrity: FYF ineligible content

FYF ineligible: unverified claims about an election, such as claiming all ballots are counted before a final tally; statements that misrepresent authoritative civic information, such as a false claim about the text of a parliamentary bill; and suspected paid political advertising.

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Supporting quotations

FYF INELIGIBLE

Unverified claims about an election, such as claiming all ballots are counted before a final tally

Statements that misrepresent authoritative civic information, such as a false claim about the text of a parliamentary bill

Suspected paid political advertising

Content & IP Rights · Restriction or exception

Realistic AI-generated or significantly edited content must be labeled; unlabeled may be removed or restricted

TikTok requires creators to label AI-generated or significantly edited content that shows realistic-looking scenes or people. Unlabeled content may be removed, restricted, or labeled by TikTok’s team, depending on the harm it could cause. Even with labels, some edited or AI-generated content can still be harmful, and TikTok does not allow content that is misleading about matters of public importance or harmful to individuals.

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Supporting quotations

we require creators to

AI-generated or significantly edited content that shows realistic-looking scenes or people

Unlabeled content may be removed, restricted, or labeled by our team, depending on the harm it could cause.

Even with labels, some edited or AI-generated content can still be harmful. We don’t allow content that’s misleading about matters of public importance or harmful to individuals.

Qualifications & exceptions

• The labeling duty covers AI-generated or significantly edited content showing realistic-looking scenes or people.
• The consequence for unlabeled content depends on the harm it could cause.

Not stated here

• The linked pages named in this passage were not supplied, so their contents cannot be described here.

Content & IP Rights · Context

Definitions: AIGC, significantly edited content, realistic scenes, likeness, public and private figures

AI-generated content (AIGC) is any image, video or audio made or changed by AI, which can include realistic scenes or artistic styles like anime, cartoons or paintings. Significantly edited content is media that makes it seem like someone did or said something they did not, or alters their appearance so much they are unrecognizable, including cropping or cutting phrases to change meaning, rearranging or combining clips, and changing speed or adding or removing audio or video parts. Realistic-appearing scenes or people are content that looks like it could be real, such as AI-generated images that look like real photographs or footage. Likeness is a recognizable image, video or audio representation of a person, including face, body, voice and gestures. Public figures are people 18 and older with a significant public role; people under 18 are not identified as public figures. Private figures are all people under 18 and adults who are not public figures.

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Supporting quotations

Any image, video, or audio made or changed by AI.

Media that makes it seem like someone did or said something they didn’t, or alters their appearance so much that they’re unrecognizable.

Cropping or cutting phrases to change meaning

Rearranging or combining clips

Changing speed or adding/removing audio or video parts

Content that looks like it could be real, such as AI-generated images that look like real photographs or footage.

A recognizable image, video, or audio representation of a person, including their face, body, voice, and gestures.

People 18 and older with a significant public role, such as a government official, politician, business leader, or celebrity.

We don't identify people under 18 as public figures.

All people under 18, and adults who aren't public figures.

Qualifications & exceptions

• Significant edits are defined by the effect on what a person seems to have done or said or on how recognizable they are, not by the editing tool used.

Content & IP Rights · Restriction or exception

Required disclosure for realistic AI or significantly edited content, and when disclosure is not needed

Creators must label content that uses AI or includes significant edits to show realistic-looking people or scenes, using their own clear caption, sticker or watermark or, for AI-generated content, TikTok’s AIGC label. Disclosure is needed when content is not harmful but could be confusing, including when a face is replaced with someone else’s, AI tools make it look like someone said something they did not, a background, object or person is added or removed in a misleading way, or AI-generated audio mimics the voice of a real person. Disclosure is not needed for small edits like color correction, reframing or cropping, for artistic styles like anime, or for generic text-to-speech narration when the voice is not a recognizable voice of a known individual.

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Supporting quotations

You must label content that uses AI or includes significant edits to show realistic-looking people or scenes.

You can add your own clear caption, sticker, or watermark.

Disclosure is needed when content isn't harmful but could be confusing, including when:

A face is replaced with someone else’s

AI tools make it look like someone said something they didn’t

A background, object, or person is added or removed in a misleading way

AI-generated audio mimics the voice of a real person

Disclosure isn't needed when:

Making small edits like color correction, reframing, or cropping

Using artistic styles, like anime

Using generic text-to-speech (TTS) narration, when the TTS isn't a recognizable voice of a known individual

Qualifications & exceptions

• The disclosure-needed list is introduced by including, so it is not exhaustive.
• Generic text-to-speech needs no disclosure only when it is not a recognizable voice of a known individual.

Not stated here

• The linked pages named in this passage were not supplied, so their contents cannot be described here.

Content & IP Rights · Restriction or exception

AI-generated and edited content: not allowed

Not allowed: using the likeness of private figures without consent; sexualized, fetishized or victimizing depictions; AI-created likenesses made to bully or harass; accounts focused on AI images of youth in clothing suited for adults, or sexualized poses or facial expressions; AI-generated or significantly edited content that misleads about a matter of public importance, such as content made to look like it comes from a real news source, a crisis event like a natural disaster or conflict, a public figure being degraded, harassed or linked to criminal behavior, a public figure taking political stances, supporting products or commenting on issues they have not actually addressed, or a political endorsement or condemnation that never happened; and any content that breaks the Community Guidelines, including on impersonation, misinformation and hate speech, even if it is AI-generated.

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Supporting quotations

Using the likeness of private figures without consent

Sexualized, fetishized, or victimizing depictions

AI-created likenesses made to bully or harass

Accounts focused on AI images of youth in clothing suited for adults, or sexualized poses or facial expressions

AIGC or significantly edited content that misleads about a matter of public importance, such as:

Content made to look like it comes from a real news source

A crisis event, like a natural disaster or conflict

A public figure being degraded, harassed, or linked to criminal behavior

A public figure taking political stances, supporting products, or commenting on public issues they haven't actually addressed

A political endorsement or condemnation that never happened

Any content that breaks our Community Guidelines, including those on impersonation, misinformation, and hate speech, even if it's AI-generated

Qualifications & exceptions

• The likeness rule protects private figures; the definition of private figures (everyone under 18 and adults who are not public figures) is in the definitions card.

Content & IP Rights · Restriction or exception

AI-generated and edited content: FYF ineligible and allowed content

FYF ineligible: any realistic-appearing content which is not yet confirmed to be AI-generated or significantly edited but presents matters of public importance in a way that could lead to misinterpretation, or cause harm to private figures. Allowed: humor or art, such as a spoof, meme or TikTok dance.

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Supporting quotations

FYF INELIGIBLE

Any realistic-appearing content which isn't yet confirmed to be AIGC or significantly edited content, but presents matters of public importance in a way that could lead to misinterpretation, or cause harm to private figures

Humor or art, such as a spoof, meme, or TikTok dance

Content & IP Rights · Restriction or exception

Unoriginal Content and IP: only post content you created or have the right to share; violations removed

TikTok says users should only post content they created or have the right to share, and does not allow content that violates someone else’s intellectual property (IP) rights. If TikTok becomes aware of content that breaks these rules, it will remove it. Content is also ineligible for the FYF if it includes unoriginal or reused material without anything new. Users who think their copyright or trademark rights were violated can submit a copyright or trademark report through in-app tools.

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Supporting quotations

You should only post content you created or have the right to share.

We don't allow content that violates someone else's intellectual property (IP) rights.

If we become aware of content that breaks these rules, we will remove it.

Content is also ineligible for the FYF if it includes unoriginal or reused material without anything new.

If you think your copyright or trademark rights have been violated, you can submit a

Qualifications & exceptions

• Removal is triggered when TikTok becomes aware of the violation.

Not stated here

• The linked pages named in this passage were not supplied, so their contents cannot be described here.
• The linked IP policies, which would give the detailed rules for takedown and repeat infringement, were not supplied.

Content & IP Rights · Context

IP definitions; not allowed and FYF ineligible content

Intellectual property is legal rights that protect creative work a person has made. Copyrights are legal protections for original works like music, videos or artwork; they cover how the idea is expressed, not the idea or fact itself. Trademarks are words, symbols, slogans or designs that identify and set apart a product or service. Not allowed: content that violates someone else’s copyrights, trademarks or other IP rights. FYF ineligible: reused or unoriginal content posted without creative edits, such as clips that show someone else’s watermark or logo, and low-quality or minimally edited content, such as short clips made from GIFs only.

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Supporting quotations

Legal rights that protect creative work you’ve made.

Legal protections for original works like music, videos, or artwork. They cover how the idea is expressed, not the idea or fact itself.

Words, symbols, slogans, or designs that identify and set apart a product or service from others.

Content that violates someone else's copyrights, trademarks, or other IP rights

FYF INELIGIBLE

Reused or unoriginal content posted without creative edits, such as clips that show someone else’s watermark or logo

Low-quality or minimally edited content, such as short clips made from GIFs only

Qualifications & exceptions

• The definitions are plain-language descriptions, not statements of what the law protects in any jurisdiction.

Content & IP Rights · Context

Covert Influence Operations (CIO) defined

Covert influence operations are coordinated, inauthentic behaviors where networks of accounts work together to mislead people or systems and try to strategically influence public discussion. This may include attempting to undermine election results, influencing parts of an armed conflict, or shaping public discussion of social issues.

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Supporting quotations

Coordinated, inauthentic behaviors where networks of accounts work together to mislead people or our systems and try to strategically influence public discussion.

This may include attempting to undermine the results of an election, influencing parts of an armed conflict, or shaping public discussion of social issues.

Not stated here

• The linked pages named in this passage were not supplied, so their contents cannot be described here.

Content & IP Rights · Restriction or exception

Deceptive behavior: CIO activity not allowed (list begins)

Not allowed: covert influence operation activity, including trying to deceptively influence elections, social issues, politics or armed conflicts, including through hiding an account’s real identity or intent, and accounts coordinating secretly to promote a candidate or political issue. The list continues in the next part of the section.

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Supporting quotations

CIO activity, including:

Trying to deceptively influence elections, social issues, politics, or armed conflicts, including through hiding your account's real identity or intent

Accounts coordinating secretly to promote a candidate or political issue

Not stated here

• Further items of this list appear in the next part of the section and are explained there.

Content & IP Rights · Restriction or exception

Deceptive behavior: undisclosed content for foreign entities and hacked materials

The Not Allowed list for covert influence operations and related behavior continues: posting content on behalf of foreign entities (like a government or military) without saying so, where TikTok may make content from accounts suspected of doing this harder to find while it reviews them; and hacked materials distribution when this poses a significant risk of harm. TikTok adds that it may allow limited discussion or distribution of hacked materials if there is a clear public interest and the content follows journalistic best practices.

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Supporting quotations

Posting content on behalf of foreign entities (like a government or military) without saying so.

We may make it harder to find content from accounts suspected of doing this while we review them

Hacked materials distribution, when this poses a significant risk of harm.

we may allow limited discussion or distribution of hacked materials if there’s a clear public interest and the content follows journalistic best practices

Qualifications & exceptions

• Hacked materials are covered when distribution poses a significant risk of harm; limited discussion may be allowed with a clear public interest and journalistic best practices.

Not stated here

• What counts as a clear public interest or journalistic best practices here is not defined in this passage.

Content & IP Rights · Restriction or exception

Deceptive behavior: spam not allowed

Not allowed spam includes using automation to run many accounts or send repetitive content, posting a large amount of irrelevant material, buying or selling followers or engagement for financial gain, and using bots or scripts to write fake reviews or comments or to increase likes or shares.

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Supporting quotations

Spam, such as:

Using automation to run many accounts or send repetitive content

Posting a large amount of irrelevant material

Buying or selling followers or engagement for financial gain

Using bots or scripts to write fake reviews or comments, or to increase likes or shares

Qualifications & exceptions

• The list is introduced by such as, so it gives examples.

Content & IP Rights · Restriction or exception

Deceptive behavior: impersonation and fake persons or organizations not allowed

Not allowed: impersonation by pretending to be someone else without clearly stating in the display name that the account is a fan or parody account, and pretending to be a fake person or organization with the goal of misleading people. A fan or parody account is therefore acceptable only if the display name clearly says so.

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Supporting quotations

Impersonation by pretending to be someone else without clearly stating that the account is a fan or parody account in the display name

Pretending to be a fake person or organization with the goal of misleading people

Qualifications & exceptions

• The fan or parody statement must be in the display name.

Content & IP Rights · Restriction or exception

Deceptive behavior: services that artificially increase engagement not allowed

Not allowed: trading, marketing or providing access to services that artificially increase engagement, such as followers or likes, fake reviews, and using AI or bot accounts to drive traffic; and sharing how-to guides or tips for boosting engagement in fake or deceptive ways.

Details not recorded for this card

Supporting quotations

Trading, marketing, or providing access to services that artificially increase engagement, such as:

Followers or likes

Fake reviews

Using AI or bot accounts to drive traffic

Sharing how-to guides or tips for boosting engagement in fake or deceptive ways

Content & IP Rights · Restriction or exception

Deceptive behavior: tricking others into increasing engagement is FYF ineligible

FYF ineligible: tricking others into increasing engagement, such as like-for-like promises, false incentives for gifting or following, and misleading claims meant to boost views or popularity.

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Supporting quotations

FYF INELIGIBLE

Tricking others into increasing engagement, such as:

"Like-for-like" promises

False incentives for gifting or following

Misleading claims meant to boost views or popularity

Content & IP Rights · Company practice

Regulated and commercial activities are moderated; limited paid advertising from verified business accounts

TikTok says some products and services come with higher risks, like addiction, danger or fraud, and that it moderates content about regulated or commercial activities to help prevent physical or financial harm. In some cases, when potential harms can be mitigated by additional controls, it allows limited paid advertising from verified business accounts that meet TikTok’s policies and legal requirements.

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Supporting quotations

We moderate content about regulated or commercial activities to help prevent physical or financial harm.

we allow limited

from verified business accounts that meet TikTok’s policies and legal requirements

Qualifications & exceptions

• Paid advertising is limited, in some cases, and only from verified business accounts that meet TikTok policies and legal requirements.

Not stated here

• The linked pages named in this passage were not supplied, so their contents cannot be described here.

Content & IP Rights · Restriction or exception

Regulated Goods and Services: trade, marketing or access not allowed; regional, LIVE and verified-seller exceptions

TikTok does not allow trading, marketing or providing access to regulated, prohibited or high-risk goods and services. For the most harmful goods and services it prohibits both promotion and showing their use. For certain products like alcohol it allows some content but may apply restrictions to reduce potential risks. In some regions and on LIVE its treatment of this type of content may be different, and it provides limited exceptions for verified business accounts and verified TikTok Shop sellers meeting its standards. A link explains how to apply for verified business account authorization.

Supporting quotations

We don’t allow trading, marketing, or providing access to regulated, prohibited, or high-risk goods and services.

For the most harmful goods and services, we prohibit both promotion and showing their use.

For certain products like alcohol, we allow some content, but may apply restrictions to reduce potential risks.

In some regions and on

our treatment of this type of content may be different

We provide limited exceptions for verified business accounts and verified TikTok Shop sellers meeting our standards.

Learn how to apply for

Qualifications & exceptions

• Treatment may differ in some regions and on LIVE; the regions are not named.
• Exceptions are limited and available to verified business accounts and verified TikTok Shop sellers meeting TikTok standards.

Not stated here

• Which regions differ, and the exact standards verified accounts and sellers must meet, are not stated here.
• The linked pages named in this passage were not supplied, so their contents cannot be described here.

Content & IP Rights · Context

Definitions for regulated goods and services terms

Trade is the sale, purchase, exchange, giveaway or redirection of goods or services, including posting links, sharing contact or location information, or directing people off-platform. Tobacco and vaping products cover combustible tobacco, smokeless tobacco, synthetic nicotine, and vaping products including nicotine and non-nicotine variants. Regulated substances are illegal drugs, prescription or over-the-counter medications, compressed air canisters (whippets), nitrite poppers, and products marketed for weight loss or muscle gain. Firearms are professionally manufactured or improvised weapons (like ghost guns or 3D-printed guns), accessories and ammunition. Gambling is betting money or something of value on uncertain outcomes for financial gain; gambling-like activities may not involve money, as with social casinos or mystery boxes. Mystery value products are goods with unknown or variable worth, including money or in-game currency. High-risk financial services are products or activities involving the management of money and other financial assets that are predatory, contain extreme risks or lack transparency. Invasive cosmetic procedures involve cutting the skin or using needles to modify one’s appearance. Restricted medical services involve the diagnosis or treatment of a physical or mental health condition where an official license is required to operate.

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Supporting quotations

The sale, purchase, exchange, giveaway, or redirection of goods or services. This includes posting links, sharing contact or location information, or directing people off-platform.

Combustible tobacco (like cigarettes), smokeless tobacco (like chewing tobacco), synthetic nicotine, and vaping products

Illegal drugs, prescription or over-the-counter medications, compressed air canisters (whippets), nitrite poppers, and products marketed for weight loss or muscle gain.

Professionally manufactured or improvised weapons (like ghost guns or 3D-printed guns), accessories, and ammunition.

Betting money or something of value on uncertain outcomes for financial gain.

Gambling-like activities may not involve money, as can be the case with social casinos or mystery boxes.

Goods with unknown or variable worth, including money or in-game currency.

Products or activities involving the management of money and other financial assets that are predatory, contain extreme risks, or lack transparency.

Procedures or treatments that involve cutting the skin or using needles to modify one's appearance.

Services that involve the diagnosis or treatment of a physical or mental health condition, where an official license is required to operate.

Qualifications & exceptions

• Trade includes directing people off-platform, so a link or contact detail can count as trade.

Content & IP Rights · Restriction or exception

Regulated goods: not allowed to trade, market or provide access to listed items

Not allowed, except where otherwise specified in the Allowed section: trading, marketing or providing access to alcohol, tobacco or vaping, drugs or other regulated substances; firearms, ammunition, explosive weapons or instructions on how to make them; gambling, gambling-like activities or mystery value products; counterfeit or fake goods; fake currency, forged documents or stolen data; sexual services including solicitation or sexcamming; engagement services like selling likes or followers; live animals or endangered species and items made from them; hate speech-related items such as books or apparel with hate symbols; fireworks, cold weapons (like pepper spray), hazardous materials, body parts or historical artifacts; high-risk financial services; and restricted medical services or invasive cosmetic procedures.

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Supporting quotations

Trading, marketing, or providing access to regulated goods and services including (except where otherwise specified in the Allowed section below):

Alcohol, tobacco or vaping, drugs, or other regulated substances

Firearms, ammunition, explosive weapons, or instructions on how to make them

Gambling, gambling-like activities, or mystery value products

Counterfeit or fake goods

Fake currency, forged documents, or stolen data

Sexual services, including solicitation or sexcamming

Engagement services like selling likes or followers

Live animals or endangered species as well as items made from them

Hate speech-related items, such as books or apparel with hate symbols

Fireworks, cold weapons (like pepper spray), hazardous materials, body parts, or historical artifacts

High-risk financial services

Restricted medical services or invasive cosmetic procedures

Qualifications & exceptions

• Subject to exceptions specified in the Allowed section and the regional, LIVE and verified-account exceptions described in the general paragraph.

Content & IP Rights · Restriction or exception

Regulated goods: instructions, recreational use, youth access and regional gambling not allowed

Also not allowed: providing instructions for making or using regulated substances, such as homemade drugs or weapons; showing, promoting or using drugs or other regulated substances recreationally (in some regions this includes cannabis); showing or promoting young people participating in gambling, using alcohol, tobacco or vaping or fireworks, or having weapons; showing the misuse of everyday items to get intoxicated; and, in some regions, showing or promoting gambling or gambling-like activities.

Details not recorded for this card

Supporting quotations

Providing instructions for making or using regulated substances, such as homemade drugs or weapons

Showing, promoting, or using drugs or other regulated substances recreationally. In some regions, this includes cannabis

Showing or promoting young people participating in gambling, using alcohol, tobacco or vaping, or fireworks, or having weapons

Showing the misuse of everyday items to get intoxicated

In some regions, showing or promoting gambling or gambling-like activities

Qualifications & exceptions

• Cannabis is covered here only in some regions; gambling showing or promotion is covered here only in some regions.

Not stated here

• The regions are not named.

Cross-references

• contrast (model-proposed): Regulated goods: FYF ineligible and age-restricted content, and how it relates to regional bans — Cannabis and gambling appear as not allowed in some regions and also in the FYF ineligible and age-restricted list; the source does not say how the placements relate or which regions apply.

Content & IP Rights · Restriction or exception

Regulated goods: FYF ineligible and age-restricted content, and how it relates to regional bans

Listed under FYF INELIGIBLE & AGE-RESTRICTED: showing or promoting gambling and gambling-like activities, cannabis or cannabis-related items, adult tobacco or vaping use, or firearms or explosive weapons; and, in some regions, showing adults having or consuming alcohol. The same section also lists, as not allowed in some regions, showing or promoting cannabis use and gambling. The source does not say which treatment applies where, so this card quotes both and does not choose between them.

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Supporting quotations

FYF INELIGIBLE & AGE-RESTRICTED

Showing or promoting gambling and gambling-like activities, cannabis or cannabis-related items, adult tobacco or vaping use, or firearms or explosive weapons

In some regions, showing adults having or consuming alcohol

In some regions, this includes cannabis

In some regions, showing or promoting gambling or gambling-like activities

Qualifications & exceptions

• The alcohol item applies only in some regions.

Not stated here

• How the FYF ineligible and age-restricted placement of cannabis and gambling relates to the not allowed placement in some regions is not explained; the regions are not named.

Cross-references

• contrast (model-proposed): Regulated goods: instructions, recreational use, youth access and regional gambling not allowed — Cannabis and gambling appear as not allowed in some regions and also in the FYF ineligible and age-restricted list; the source does not say how the placements relate or which regions apply.

Content & IP Rights · Restriction or exception

Regulated goods: in some regions, verified business accounts may market prescription drugs

Allowed, in some regions: content from verified business accounts that meet TikTok’s eligibility standards that market prescription drugs. The Allowed list continues in the next part of the section with a further regional exception for verified business accounts or TikTok Shop sellers.

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Supporting quotations

In some regions, content from verified business accounts that meet our eligibility standards that market prescription drugs

Qualifications & exceptions

• Applies only in some regions, and only to verified business accounts meeting eligibility standards.

Not stated here

• The regions and the eligibility standards are not stated here.

Content & IP Rights · Restriction or exception

Regulated goods: in some regions verified accounts and TikTok Shop sellers may sell or market listed items

Allowed, in some regions: content from verified business accounts or TikTok Shop Sellers that meet TikTok’s eligibility standards that sell, market or provide access to alcohol; gambling, gambling-like activities or mystery value products; OTC drugs; invasive cosmetic procedures; and restricted medical services. This is an exception to the Not Allowed list for the same categories. The regions and the eligibility standards are not stated in the list.

Supporting quotations

In some regions, content from verified business accounts or TikTok Shop Sellers that meet our eligibility standards that sell, market, or provide access to:

Alcohol

Gambling, gambling-like activities, or mystery value products

OTC drugs

Invasive cosmetic procedures

Restricted medical services

Qualifications & exceptions

• Only in some regions, only for verified business accounts or TikTok Shop Sellers meeting eligibility standards.

Not stated here

• The regions and eligibility standards are not stated.

Content & IP Rights · Restriction or exception

Regulated goods: allowed educational, advocacy and fictional content

Allowed: financial education and information about financial products and services; discussions of substance misuse or recovery; advocacy around public policies, such as drug or gun regulation; documentary or educational content that raises awareness about regulated goods and services; and fiction or art unless it enables real-world access to regulated goods and services. The extracted list does not show whether these are separate from the verified-account list above or part of it; their wording does not concern selling, so they are described here as separate items without the regional and verified-account limits.

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Supporting quotations

Financial education and information about financial products and services

Discussions of substance misuse or recovery

Advocacy around public policies, such as drug or gun regulation

Documentary or educational content that raises awareness about regulated goods and services

Fiction or art, unless it enables real-world access to regulated goods and services

Qualifications & exceptions

• Fiction or art is not allowed if it enables real-world access to regulated goods and services.

Not stated here

• Any drug or gun regulation referred to by the advocacy example is not supplied here, so the card cannot say what such regulation requires.
• The flattened list does not confirm whether the regional and verified-account limits of the previous item also apply to these items.

Content & IP Rights · Restriction or exception

Commercial content must be disclosed with the content disclosure setting

Posters of commercial content on TikTok must clearly disclose it using the content disclosure setting, which helps people understand when something is being marketed. Disclosure is required when promoting your own business, product or service, and when posting branded content, including reviews or endorsements, and receiving any kind of incentive in exchange. All branded content must also follow TikTok’s Branded Content Policy, Ads Creative Policy and Industry Entry Policy. If TikTok finds commercial content that has not been properly disclosed, it may reduce its visibility or apply the content disclosure setting; repeated failure to disclose can lead to the account being temporarily restricted from posting content, or to an account ban.

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Supporting quotations

If you’re posting commercial content on TikTok, you must clearly disclose it using the

Disclosure is required when you’re:

Promoting your own business, product, or service

Posting branded content, including reviews or endorsements, and receiving any kind of incentive in exchange

All branded content must also follow TikTok’s

we may reduce its visibility or apply the content disclosure setting

Repeated failure to make a disclosure can lead to your account being temporarily restricted from posting content, or can lead to an account ban.

Qualifications & exceptions

• Consequences are stated as may or can lead to; repeated failure is the trigger for restriction or ban.

Not stated here

• The linked pages named in this passage were not supplied, so their contents cannot be described here.
• The Branded Content Policy, Ads Creative Policy and Industry Entry Policy were not supplied, so what they require is not described here.

Content & IP Rights · Restriction or exception

Commercial Disclosure section: TikTok does not allow any form of paid political advertising

The Commercial Disclosure and Paid Marketing section says TikTok does not allow any form of paid political advertising, with a pointer to the policy for Government, Politician and Political Party accounts. The Civic and Election Integrity section of the same document states limited exceptions for eligible government entities and official electoral management bodies. This card reports the any form wording as written and does not resolve how it fits with those exceptions.

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Supporting quotations

We don't allow any form of paid political advertising on TikTok.

Not stated here

• The linked pages named in this passage were not supplied, so their contents cannot be described here.
• The statement says any form; the exceptions for eligible government entities and electoral management bodies are stated only in the Civic and Election Integrity section and are not reconciled with this sentence by the source.

Cross-references

• contrast (model-proposed): Paid political advertising not allowed; limited exceptions for eligible government entities and electoral bodies — The Civic and Election Integrity passage states limited exceptions for eligible government entities and official electoral management bodies; the Commercial Disclosure passage says no form of paid political advertising is allowed. The source does not reconcile the two statements.

Content & IP Rights · Context

Commercial disclosure: disclosures defined; required disclosure cases

Disclosures are clear statements that explain your connection to the product or service. Required disclosure, using the content disclosure setting, applies to marketing for your own business, product or service, and to promotion or review of a third-party brand, product or service in exchange for money, goods or any other kind of incentive.

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Supporting quotations

Clear statements that explain your connection to the product or service.

REQUIRED DISCLOSURE (using the

Marketing for your own business, product, or service

Promotion or review of a third-party brand, product, or service in exchange for money, goods, or any other kind of incentive

Qualifications & exceptions

• A review of a third-party product needs disclosure when given in exchange for money, goods or any other kind of incentive.

Content & IP Rights · Restriction or exception

Frauds and Scams: attempts to scam, trick or defraud people not allowed

TikTok does not allow attempts to scam, trick or defraud people, including helping with financial scams, impersonating a celebrity to sell something or communicate with users, or fraud of any kind. Users are pointed to information on how to identify online scams.

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Supporting quotations

we don't allow any

This includes helping with financial scams, impersonating a celebrity to sell something or communicate with users, or fraud of any kind.

Learn more about how to

Not stated here

• The linked pages named in this passage were not supplied, so their contents cannot be described here.

Content & IP Rights · Restriction or exception

Frauds and Scams: not allowed content

Not allowed: promoting or helping with scams that target individuals, including financial scams such as fake investment offers or get-rich-quick schemes, phishing or identity theft, and job or transaction-related scams; teaching people how to carry out scams or fraud; money muling; multi-level marketing (MLM); and trading fake currency, forged documents and stolen information.

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Supporting quotations

Promoting or helping with scams that target individuals, including:

Financial scams, such as fake investment offers or “get-rich-quick” schemes

Phishing or identity theft

Job or transaction-related scams

Teaching people how to carry out scams or fraud

Money muling

Multi-level marketing (MLM)

Trading fake currency, forged documents, and stolen information

Content & IP Rights · Restriction or exception

LIVE commercial content must use the disclosure toggle; off-platform purchase direction reduced

Commercial content on LIVE must be disclosed using the commercial disclosure toggle. To ensure users have a positive experience with commercial content, TikTok reduces visibility of content directing users to purchase products off-platform in markets where TikTok Shop is available.

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Supporting quotations

commercial content on LIVE must be disclosed using the commercial disclosure toggle

we reduce visibility of content directing users to purchase products off-platform in markets where TikTok Shop is available

Qualifications & exceptions

• The visibility reduction applies in markets where TikTok Shop is available.

Not stated here

• The linked pages named in this passage were not supplied, so their contents cannot be described here.

Content & IP Rights · Restriction or exception

LIVE Gaming follows the LIVE rules with differences; mature game content restricted

LIVE Gaming follows the rules in the sections above, with the important differences listed. Eligible TikTok creators can use TikTok’s LIVE Studio or third-party tools to share the device screen to showcase gameplay. TikTok restricts mature game content that may not be suitable for young viewers.

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Supporting quotations

LIVE Gaming follows the rules in the sections above, with the important differences listed below.

Eligible TikTok creators can use

We restrict mature game content that may not be suitable for young viewers.

Qualifications & exceptions

• Screen sharing for gameplay is available to eligible creators.

Not stated here

• The linked pages named in this passage were not supplied, so their contents cannot be described here.

Content & IP Rights · Restriction or exception

LIVE sessions: not allowed content

In addition to LIVE content that violates the rules (including content shared by a guest in a multi-guest LIVE), not allowed: LIVE content from an account holder under 18; LIVE gifts sent from an account holder under 18; and, in all regions, LIVE sessions that show physical altercations even if they are not graphic, show or promote firearms or explosive weapons, or involve participating in gambling or gambling-like activities. In some regions, LIVE sessions that show adults engaging in intimate kissing, sexualized framing, sexualized behavior or sexually explicit language are also not allowed.

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Supporting quotations

In addition to LIVE content that violates our rules (including content shared by a guest in a multi-guest LIVE):

LIVE content from an account holder under 18

LIVE gifts sent from an account holder under 18

In all regions, LIVE sessions that:

Show physical altercations, even if they aren’t graphic

Show or promote firearms or explosive weapons

Participating in gambling or gambling-like activities

In some regions, LIVE sessions that show adults engaging in intimate kissing, sexualized framing, sexualized behavior, or sexually explicit language

Qualifications & exceptions

• The adult sexualized content item applies only in some regions, which are not named.

Not stated here

• The regions for the adult sexualized content item are not named.

Content & IP Rights · Restriction or exception

LIVE gaming: in-game depictions of severely injured bodies and animal suffering are age-restricted

Under AGE-RESTRICTED (LIVE gaming): in-game depictions of severely injured bodies, and in-game depictions of animal suffering as long as there is no promotion of animal abuse.

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Supporting quotations

AGE-RESTRICTED (LIVE gaming)

In-game depictions of severely injured bodies

In-game depictions of animal suffering, as long as there is no promotion of animal abuse

Qualifications & exceptions

• Animal suffering depictions are age-restricted only if there is no promotion of animal abuse.

Content & IP Rights · Restriction or exception

LIVE sessions: FYF ineligible content

In addition to LIVE content that does not meet FYF eligibility standards (including content shared by a guest in a multi-guest LIVE), FYF ineligible LIVE sessions include those that direct users off-platform to purchase products online in markets where TikTok Shop is available; trick or pressure people into giving Gifts or engaging, like like-for-like schemes or fake incentives; stream unoriginal content without new or creative edits; include repeated or prolonged actions that lack clear objectives or direct interaction that keeps viewers engaged; and show potentially distressing material that may cause anxiety or fear, such as scary make-up or visual effects. The list continues in the next part of the section.

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FYF INELIGIBLE (LIVE sessions)

In addition to LIVE content that does not meet our FYF eligibility standards (including content shared by a guest in a multi-guest LIVE), LIVE sessions that:

Direct users off-platform to purchase products online, in markets where TikTok Shop is available.

Trick or pressure people into giving Gifts or engaging, like “like-for-like” schemes or fake incentives

Stream unoriginal content without new or creative edits

Include repeated or prolonged actions that lack clear objectives or direct interaction that keeps viewers engaged in the LIVE session

Show potentially distressing material that may cause anxiety or fear, such as scary make-up or visual effects

Qualifications & exceptions

• Directing users off-platform to purchase applies in markets where TikTok Shop is available.

Content & IP Rights · Restriction or exception

LIVE sessions: FYF ineligible content (continued)

The FYF ineligible list for LIVE sessions continues: sessions that contain graphic material that may cause disgust, including human and animal bodily functions and fluids (such as urine or vomit), and sessions that show low quality content, such as black, blank or blur screens.

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Contain graphic material that may cause disgust, including human and animal bodily functions and fluids (such as urine or vomit)

Show low quality content, such as black, blank, or blur screens

Content & IP Rights · Company practice

Comments: rule-breaking comments removed; repeat violators may lose comment ability; sorting may push comments lower

If a comment breaks the rules, TikTok will remove it. If someone keeps breaking the rules, TikTok may limit or remove their ability to comment, and in more severe cases may ban their account. Comments are sorted based on multiple aspects, including past replies, likes and reports, so a comment section may look different from one person to the next; comments may be sorted lower if they do not add to the conversation, like spam (random text, irrelevant promotions or links), profanity that is non-neutral or targets others, and offensive statements (aggressive or provocative remarks about someone). Users are pointed to tools to control comments on their own videos and to report a comment.

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If a comment breaks our rules, we’ll remove it.

If someone keeps breaking the rules, we may limit or remove their ability to comment; in more severe cases, we may ban their account.

Comments are sorted based on multiple aspects, including your past replies, likes, and reports.

Comments may be sorted lower if they don’t add to the conversation, like:

Spam: Random text, irrelevant promotions, or links

Profanity that’s non-neutral or targets others

Offensive Statements: Aggressive or provocative remarks about someone

Learn more about the

Qualifications & exceptions

• Sorting uses multiple aspects including past replies, likes and reports; the list of lower-sorted comment types is introduced by like, so it gives examples.

Not stated here

• The linked pages named in this passage were not supplied, so their contents cannot be described here.

Content & IP Rights · Restriction or exception

Monetization: all commercial content must be disclosed; undisclosed content may be labeled or removed from the FYF

In the Monetization context, all commercial content must be disclosed using the content disclosure setting. This applies to content that promotes the poster’s brand or involves payment or perks from a third party. Branded content must also follow the Branded Content Policy, TikTok’s Ads Creative Policy and Industry Entry Policy and, where relevant, TikTok Shop Policies. If TikTok finds commercial content that has not been properly disclosed, it may apply the content disclosure setting itself or remove it from the FYF, and repeated issues could lead to the account being temporarily restricted from posting content or an account ban. The Commercial Disclosure section describes the consequence as reducing visibility or applying the setting; the two descriptions are close but worded differently.

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All commercial content must be disclosed using the

This applies to content that promotes your brand or involves payment or perks from a third party.

Branded content must also follow our

If we find commercial content that hasn’t been properly disclosed, we may apply the content disclosure setting ourselves or remove it from the FYF.

Repeated issues could lead to your account being temporarily restricted from posting content, or an account ban.

Qualifications & exceptions

• Consequences are stated as may or could.

Not stated here

• The linked pages named in this passage were not supplied, so their contents cannot be described here.
• TikTok Shop Policies and the other branded content policies were not supplied.

Content & IP Rights · Permission or license

Public interest exceptions: some rule-breaking content may stay up for documentary, educational and similar purposes

TikTok says some content that would otherwise violate its rules may be in the public interest to view. Public interest refers to topics that inform, inspire or educate the community and enhance deliberation about matters of broad collective significance. TikTok may allow content to remain under public interest exceptions, including documentary, educational, medical or scientific, counterspeech, satirical and artistic content. When reviewing content it considers whether the post raises awareness or challenges harmful behavior, and users who want to post such content might consider using captions, stickers or voiceover to make it clear. The list is introduced by including, and the exceptions are described as something TikTok may allow, not a right.

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We recognize that some content that would otherwise violate our rules may be in the public interest to view.

Public interest refers to topics that inform, inspire, or educate the community and enhance deliberation about matters of broad collective significance.

We may allow content to remain on TikTok under public interest exceptions, including:

Documentary

Educational

Medical or Scientific

Counterspeech

Satirical

Artistic

When reviewing content, we consider if the post raises awareness or challenges harmful behavior.

you might consider using features like captions, stickers, or voiceover to make it clear

Qualifications & exceptions

• TikTok may allow such content; it is not guaranteed.

Not stated here

• Which rules a public interest exception can apply to is limited only by the extreme harm sentence in the next card; other limits are not stated.

Content & IP Rights · Restriction or exception

Public interest exceptions: content may still be FYF ineligible, labeled; no exception for extreme harm

Even if TikTok allows content under a public interest exception, it might still make it ineligible for the FYF, add a warning screen, or add a context label. It will not make exceptions for content that could cause extreme harm, like showing explicit imagery of abuse involving a young person.

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Even if we allow content under a public interest exception, we might still:

Make it ineligible for the FYF

Add a warning screen

Add a context label

We won’t make exceptions for content that could cause extreme harm, like showing explicit imagery of abuse involving a young person.

Qualifications & exceptions

• The additional treatments are stated as might.

Content & IP Rights · Company practice

Detection: automated review first, then moderators; no guarantee all content complies; reports encouraged

TikTok says it aims to remove content or accounts that violate its rules before they are viewed or shared. Content first goes through an automated review process; if it is identified as a potential violation it will be automatically removed or flagged for additional review by moderators. Additional review will occur if content gains popularity or has been reported. To support moderation accuracy, TikTok applies additional quality assurance processes to some accounts that have already gone through additional validation processes, such as verified accounts. TikTok says it cannot guarantee that all content complies with the Community Guidelines or Terms of Service, and invites users to report content in the app or on the website. A Transparency Center link offers more on enforcement efforts.

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We aim to remove content or accounts that violate our rules before they are viewed or shared.

Content first goes through an automated review process. If content is identified as a potential violation, it will be automatically removed, or flagged for additional review by our moderators.

Additional review will occur if content gains popularity or has been reported.

we apply additional quality assurance processes to some accounts that have already gone through additional validation processes, such as verified accounts

we can’t guarantee that all content complies with our Community Guidelines or

If you see something that seems to break the rules, you can

Learn more about our enforcement efforts through our

Qualifications & exceptions

• Automated removal and moderator flagging both follow automated identification of a potential violation.

Not stated here

• The linked pages named in this passage were not supplied, so their contents cannot be described here.
• How the automated review decides, and the accuracy of moderators or the automated process, is not described.