TikTok uses the information to run the account, recommend videos and keep the app running
TikTok says it uses information to let the child use TikTok. It gives examples: the username and password give access to the account, information about videos watched may be used to show additional videos, and device information keeps TikTok running smoothly. The parents' section lists more purposes for information collected automatically: personalized content, contextual advertising, analytics and troubleshooting, security and integrity, and legal and regulatory compliance.
Details
Who
TikTok
What it does
use information
Why
provide the service, show videos, keep TikTok running; personalized content, contextual advertising, analytics, security, legal compliance
Supporting quotations
We use your information to allow you to use and enjoy TikTok. For example, we use your username and password to let you access your account. We may use information about what videos you watch to show you additional videos that we think you’ll enjoy. We use information about your device to keep TikTok running smoothly.
We may use the information that is collected automatically to provide personalized content; serve contextual advertising; perform analytics and troubleshoot; protect the security and integrity of the user and our services; and ensure legal and regulatory compliance.
Qualifications & exceptions
Using viewing information to show more videos is stated as "may", not as always.
The child-facing uses are given "For example"; the parents' section is the longer list of purposes for automatically collected information.
Not stated here
Neither section says the listed purposes are the only uses of the information.
Information that may be sensitive under state law is processed only to provide the experience or within other exemptions
TikTok says some information it collects from the Under 13 Experience, and later uses and discloses, may be sensitive personal information under applicable state privacy laws. It says it processes that information only to provide the Under 13 Experience and within other exemptions under applicable law.
Details
Who
TikTok
Why
provide the Under 13 Experience; other exemptions under applicable law
Supporting quotations
While certain information we collect from the Under 13 Experience and subsequently use and disclose may constitute sensitive personal information under applicable state privacy laws, we only process such information in order to provide the Under 13 Experience and within other exemptions under applicable law.
Qualifications & exceptions
Processing is limited to providing the Under 13 Experience and to other exemptions under applicable law.
Not stated here
The text does not say which collected information it treats as sensitive, or which exemptions it relies on.
Use & Processing · Company practice
TikTok uses information to provide services; automatic data may feed personalization, contextual ads and analytics
TikTok says it uses the information it collects to provide and support its services, for example using username and password to authenticate users. It says it may use automatically collected information to provide personalized content, serve contextual advertising, perform analytics and troubleshooting, protect the security and integrity of the user and its services, and ensure legal and regulatory compliance. It says it has technical, contractual and other reasonable controls in place to help ensure persistent identifiers are used for these permitted purposes.
Details
Who
TikTok
Why
provide services; personalized content; contextual advertising; analytics; security; compliance
Supporting quotations
We use the information we collect to provide and support our services. For example, we use username and password to authenticate users of the Under 13 Experience.
We may use the information that is collected automatically to provide personalized content; serve contextual advertising; perform analytics and troubleshoot; protect the security and integrity of the user and our services; and ensure legal and regulatory compliance.
We have technical, contractual, and other reasonable controls in place to help ensure persistent identifiers are used for these permitted purposes.
Qualifications & exceptions
The listed uses for automatically collected information are stated as "may".
The controls on persistent identifiers are described as helping to ensure they are used for the permitted purposes.
Not stated here
The text does not say what the controls are.
Cross-references
qualifies (model-proposed): TikTok uses the information to run the account, recommend videos and keep the app running — The parents' section lists further purposes for automatically collected information, including personalized content and contextual advertising, beyond the child-facing examples of account access, video recommendations and keeping TikTok running.