Inference & Profiling · Company practice
VICE may build a profile from purchases, preferences and interactions
VICE analyzes purchases, preferences and other interactions and may create a profile to suggest content. Its inference row also lists improving services, tailoring content and offers on and off the sites, and internal business. Retention lasts as necessary for those purposes unless consumer instructions or collection-time disclosures provide otherwise.
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Supporting quotations
Inferences drawn from other personal informationWe analyze your purchases, preferences, or other interactions and may create a profile for you to suggest other content you may be interested in. Provide, maintain, and improve our Sites and services.Tailoring content we display to you and offers we may present to you, both on the Sites and elsewhere online.For our internal business purposes. As long as necessary to complete the purposes, unless otherwise instructed by consumer, or unless otherwise disclosed at the time of collection.
Qualifications & exceptions
- Profile creation is described as possible, rather than inevitable.
- Retention is subject to consumer instructions or collection-time disclosure.