Inference & Profiling · Company practice
Visa derives propensities, attributes and scores from relationship and transaction information
Inferred and Derived Information is data Visa infers and derives by analyzing its relationship and transactional information. Its example is generating propensities, attributes and scores for marketing, security or fraud purposes.
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Supporting quotations
Inferred and Derived Information – We infer and derive data elements by analyzing our relationship and transactional information. For example, we may generate propensities, attributes, and/or scores for marketing, security, or fraud purposes.
Not stated here
- The example names marketing, security and fraud purposes; the notice does not say here whether inferred data is used for other purposes.