Use of cookie data for multi-channel marketing, ad targeting, and security
Wells Fargo and its service providers utilize cookies to personalize experiences on Wells Fargo and external sites, target advertising, and deliver offers across online ads, email, postal mail, and telephone subject to recorded privacy preferences. Cookies also maintain online session continuity, collect site analytics, monitor promotions, and support anti-fraud and security operations.
Details
Who
Wells Fargo and service providers
What it does
Use cookie data for personalization, marketing offers, session continuity, fraud prevention, and security
What it covers
Cookie data and user interactions
Condition
Subject to privacy preferences on file with Wells Fargo
Supporting quotations
We and our service providers use cookies and information collected through their use to make your experience with Wells Fargo and certain other sites richer and more personalized based on the products, services, or other interactions you have with us and other sites.
Information collected through use of cookies may be used to make offers to you via online ads, email, U.S. mail, or telephone, subject to the privacy preferences you have on file with Wells Fargo. (Privacy preferences for employer-sponsored retirement accounts default to no marketing, solicitation, or sharing for marketing purposes without specific consent.)
Qualifications & exceptions
Offers are subject to privacy preferences on file with Wells Fargo.
Privacy preferences for employer-sponsored retirement accounts default to no marketing, solicitation, or sharing for marketing purposes without specific consent.
Use & Processing · Company practice
Strictly necessary, functional, and analytical cookie categories and blocking impacts
Wells Fargo categorizes cookies into strictly necessary cookies required for core site functions (secure login, applications, language settings; blocking causes broken functionality); functional cookies enhancing personalization and media (video playback, PDF downloads; blocking impairs features); and performance/analytical cookies monitoring visitor metrics and traffic sources.
Details
Who
Wells Fargo and third-party providers
What it does
Deploy strictly necessary, functional, and performance/analytical cookies
What it covers
Site cookies across four functional categories
Condition
Blocking cookies results in site impairment or feature degradation
Supporting quotations
There are four categories of cookies we may use on our Site:
Strictly necessary: These cookies are necessary for our site to function or to enable functionality requested by you. They’re needed to do things like securely signing on to our site, applying for a product or service, or honoring a language preference. You can set your browser to block all cookies, but some parts of our site won't work without them.
Functional: These cookies enable an enhanced or personalized experience. They may be set by us or third-party providers whose services we have available on our site. This may include things like playing videos on our site or downloading PDF forms or seeing content personalized to you. If these cookies are blocked, then some of these services may not function.
Performance and analytical: These cookies allow us to monitor the performance of our website, such as how many people are visiting our site and how they got there, so we can measure and improve your experience on our site. If these are blocked, we have less information available to us to continue to improve our site.
Qualifications & exceptions
Blocking all cookies causes parts of the site not to work.
Blocking functional cookies may prevent certain services like video playback or PDF downloads from functioning.
Use & Processing · Company practice
Marketing and advertising cookies for targeted content and advertising
Wells Fargo and advertising partners deploy marketing and advertising cookies to understand site usage and deliver tailored online content and advertisements. If users block or turn off these cookies, ads still appear but are not tailored based on browsing behavior.
Details
Who
Wells Fargo and advertising partners
What it does
Deploy marketing cookies to tailor online content and ads
What it covers
Marketing and advertising cookies and browsing behavior data
Condition
Blocking turns off tailored advertising while non-tailored ads remain visible
Supporting quotations
Marketing and advertising: These cookies may be set by us or through our advertising partners. This information is used to understand your use of our site so we may show you more relevant online content and advertising. If you block or turn them off, you may still see online advertisements, but they won’t be tailored to you based on your browsing behavior.
Qualifications & exceptions
If blocked or turned off, advertisements still appear but will not be tailored based on browsing behavior.
Cross-references
narrowed by (model-proposed): Domain and browser-specific cookie preference management tool — The cookie preference management tool allows users to reject marketing and advertising cookie categories, narrowing active tracking on that browser and domain.
Use & Processing · User right or choice
Industry consumer opt-out programs and mobile ad tracking controls
Users can opt out of interest-based ads delivered on third-party sites via the Network Advertising Initiative (NAI) or Digital Advertising Alliance (DAA) consumer opt-out mechanisms. On mobile devices, users can disable personalized ads in iOS or opt out of ad personalization on Android.
Details
Who
User
What it does
Opts out of interest-based ads via NAI/DAA programs or mobile OS settings
What it covers
Interest-based advertising and ad personalization
Supporting quotations
If you receive an ad delivered on a third-party site in part based on information collected through the use of cookies, you may opt out of receiving such ads by visiting the Network Advertising Initiative's Consumer Opt-Out link or the Digital Advertising Alliance's Consumer Opt-Out link and learn how to opt-out of receiving interest-based advertising from companies that participate in those programs. This opt-out works via cookies set on a particular browser, so if you delete cookies from your browser, or use a different browser or device, you will need to opt out again.
For mobile devices, you can turn off personal ads on iOS devices or opt out of ads personalization on Android devices.
Qualifications & exceptions
NAI and DAA opt-outs operate via browser cookies and must be reset if cookies are deleted or devices change.
Mobile ad personalization opt-outs require device-level configuration.
Use & Processing · Permission or license
Pixel tags, SDKs, and user interaction visual replay monitoring
Wells Fargo and service providers utilize pixel tags, web beacons, SDKs, and clear GIFs for communication measurement and advertising targeting. By using the Site, users consent (unless prohibited by law) to interaction monitoring and visual replay tools using cookies and log files for fraud prevention, customer service, product improvement, and other legally permitted purposes.
Details
Who
Wells Fargo and service providers
What it does
Use pixel tags, beacons, SDKs, and visual replay monitoring tools
What it covers
User interactions, visual replay data, cookies, and technical log files
Why
Fraud prevention, customer service, product improvement, and ad measurement
Condition
By using the Site, unless prohibited by law
Supporting quotations
We may also use additional technologies such as pixel tags, web beacons, SDKs, and clear GIFs, and may permit our third-party service providers to use these technologies. We use these technologies for purposes such as measuring the effectiveness of our advertisements or other communications, determining viewing and response rates, and determining which offers to present to you on our own or on third party sites. By using the Site, you consent to the use of analytics and monitoring tools to collect user interaction with our products, unless prohibited by law. These interactions are collected using cookies and technical log files. We use the data for purposes that include interaction monitoring and visual replay for fraud, customer service, product improvement, and other purposes allowed by law.
Qualifications & exceptions
Consent applies by using the Site, unless prohibited by law.
Use & Processing · Company practice
Operational, compliance, security, marketing, and analytical data uses
Wells Fargo uses collected information for purposes allowed by law, including account servicing, customer communication, Site and product improvement, legal compliance, risk control, information security, anti-fraud efforts, marketing personalization, and tracking website usage metrics (page hits, visited pages, session length) to evaluate site usefulness.
Details
Who
Wells Fargo
What it does
Uses information for servicing, compliance, risk, fraud prevention, marketing, and session analytics
What it covers
User information, email access, and website usage metrics
Supporting quotations
In addition to the uses described above, we use information for purposes as allowed by law such as: servicing; communicating with you; improving our Site, products, or services; legal compliance; risk control; information security; anti-fraud purposes; marketing or personalizing the presentation of our products and services to you; or tracking email access or website usage, such as number of hits, pages visited, and the length of user sessions in order to evaluate the usefulness of our sites.