Wells Fargo California Consumer Privacy Act Notice and Notice at Collection

Sharing & Disclosure · Company practice

Sharing Personal Data for cross-context behavioral advertising, marketing, and business development

Wells Fargo uses Personal Data to market, develop, and improve products, conduct research, manage customer relationships, and evaluate mergers and acquisitions. This explicitly includes 'sharing' Personal Data with third parties for cross-context behavioral advertising (tailored advertising on third-party websites, apps, and services) and obtaining support from marketing and business partners.

Supporting quotations

Manage, improve, and develop our business

Market, personalize, develop, and improve our products and services

This includes “sharing” Personal Data for purposes of delivering tailored advertising on third party websites, applications or services (also known as cross-context behavioral advertising)

Conduct research and analysis, including for product and services innovation

Support customer relationship management

Evaluate and engage in mergers, acquisitions, and other transactions involving transfers of all or part of a business, or a set of assets

Obtain support for fulfilling the above purposes from our service providers and from our professional services, business, and marketing partners

Qualifications & exceptions

• Explicitly includes 'sharing' Personal Data for cross-context behavioral advertising on third-party platforms.
• Covers product improvement research, analytics, customer relationship management, and corporate M&A.

Cross-references

• referred to by (model-proposed): Procedures for Request to Opt-Out of Sharing and processing Global Privacy Control signals — Provides the mechanism and preference signal processing for consumers to opt out of cross-context behavioral advertising sharing.

Sharing & Disclosure · Company practice

Categories of service providers and third parties to whom Personal Data is disclosed or shared

Wells Fargo discloses or shares Personal Data with multiple recipient categories: commercial partners, financial institutions, and operational service providers (including ISPs, operating systems, platforms, ad networks, analytics providers, and M&A transaction parties); authorized representatives of California residents (accountants, financial advisors, powers of attorney); government agencies for regulatory compliance; human resources service providers (recruiting, training, benefits); consumer reporting agencies for routine reporting; and third-party advertising partners and social media platforms for cross-context behavioral advertising.

Supporting quotations

The categories of service providers and third parties to whom we disclose or share Personal Data about a specific individual depend on, among other things, our relationship or interaction with a specific California resident. Such service providers and third parties include:

Outside companies or organizations, including service providers, to whom we disclose Personal Data as part of providing products and services, completing transactions, supporting our everyday operations, or business management and development. Examples may include internet service providers, social networks, operating systems and platforms, advertising networks, and data analytics providers; companies or organizations to whom we provide products or services; other parties, partners, and financial institutions; and parties involved with mergers, acquisitions, and other transactions involving transfers of all or part of a business, or a set of assets.

Companies or individuals that represent California residents such as an accountant, financial advisor, or person holding power of attorney on behalf of a California resident

Government agencies, including to support regulatory and legal requirements

Outside companies or organizations, including service providers, to whom we provide Personal Data to support human resource activities and workforce management. Examples may include recruiting, training, data analytics, and employee benefits providers

Outside companies or organizations, in connection with routine or required reporting, including consumer reporting agencies and other parties

Third-party marketing and advertising technology providers, advertising partners, and social media platforms, in connection with our cross-context behavioral advertising activities

Qualifications & exceptions

• Recipients depend on the specific relationship and interactions with the California resident.
• Includes disclosure to consumer reporting agencies, government regulators, and resident representatives.

Sharing & Disclosure · Company practice

Sharing of Identifiers, Personal Information, and Purchase Information for cross-context behavioral advertising

In the preceding 12 months, Wells Fargo shared Personal Identifiers, Personal Information, and Purchase Information with third-party marketing and advertising technology providers, advertising partners including social media platforms, and data analytics providers for cross-context behavioral advertising.

Supporting quotations

The table below shows, for each Personal Data category we have collected, the categories of third parties with whom we may share Personal Data for purposes of cross-contextual behavioral advertising in the preceding 12 months. The table below contains briefer descriptions of the categories of Personal Data and third parties. The full descriptions of the categories of Personal Data and third parties are available above.

Personal Identifiers

Third-party marketing and advertising technology providers

Third-party advertising partners including social media platforms

Data analytics providers

Personal Information

Third-party marketing and advertising technology providers

Third-party advertising partners including social media platforms

Data analytics providers

Purchase Information

Third-party marketing and advertising technology providers

Third-party advertising partners including social media platforms

Data analytics providers

Qualifications & exceptions

• Shared for cross-context behavioral advertising in the preceding 12 months.
• Recipients include marketing ad-tech providers, social media platforms, and data analytics companies.

Sharing & Disclosure · Company practice

Sharing of Online Activity, Geolocation, and Inferences for cross-context behavioral advertising

In the preceding 12 months, Wells Fargo shared Internet or Online Information, Geolocation Data, and Inferences with third-party marketing and ad-tech providers, advertising partners including social media platforms, and data analytics providers for cross-context behavioral advertising.

Supporting quotations

Internet or Online Information

Third-party marketing and advertising technology providers

Third-party advertising partners including social media platforms

Data analytics providers

Geolocation Data

Third-party marketing and advertising technology providers

Third-party advertising partners including social media platforms

Data analytics providers

Inferences

Third-party marketing and advertising technology providers

Third-party advertising partners including social media platforms

Data analytics providers

Qualifications & exceptions

• Shared for cross-context behavioral advertising in the preceding 12 months.
• Recipients include marketing ad-tech providers, social media platforms, and data analytics companies.

Sharing & Disclosure · Restriction or exception

Categories of Personal Data and Sensitive Information not shared for cross-context behavioral advertising

In the preceding 12 months, Wells Fargo did not share six categories of collected data for cross-context behavioral advertising with third parties: Characteristics of Protected Classes, Biometric Information, Audio and Visual Information, Employment Information, Education Information, and Sensitive Personal Information.

Supporting quotations

Characteristics of Protected Classes

None

Biometric Information

None

Audio and Visual Information

None

Employment Information

None

Education Information

None

Sensitive Personal Information

None

Qualifications & exceptions

• Explicitly excludes protected classes, biometrics, audio/visual, employment, education, and sensitive personal information from cross-context behavioral ad sharing.
• Covers practices in the preceding 12 months.

Sharing & Disclosure · Restriction or exception

Prohibition on selling Personal Data and restrictions on selling or sharing data of minors under 16

Wells Fargo does not sell and has not sold Personal Data, including Sensitive Personal Information, in the preceding 12 months under the CCPA definition of sale (disclosure for monetary or valuable consideration). Furthermore, Wells Fargo has no actual knowledge that it sells or shares Personal Data (including Sensitive Personal Information) of minors under 16 years of age for cross-context behavioral advertising.

Supporting quotations

The CCPA defines a “sale” as the disclosure of Personal Data for monetary or other valuable consideration. Wells Fargo does not sell and has not, within the last 12 months, sold Personal Data, including Sensitive Personal Information. Furthermore, we have no actual knowledge that we sell or share (for purposes of cross-context behavioral advertising) Personal Data, including Sensitive Personal Information, of minors under 16 years of age.

Qualifications & exceptions

• Wells Fargo does not sell and has not sold Personal Data (including Sensitive Personal Information) in the past 12 months.
• No actual knowledge of selling or sharing data of minors under 16 years of age for cross-context behavioral advertising.