Amazon Privacy Notice

Amazon · agreement dated June 30, 2026 · Official agreement

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22 of 65 cards in Data Access & Collection

Data Access & Collection · Company practice

Amazon collects personal information to provide and improve its products and services

Amazon says it collects your personal information in order to provide and continually improve its products and services. The specific uses are listed in the notice's purposes section.

Supporting quotations

We collect your personal information in order to provide and continually improve our products and services.

Data Access & Collection · Company practice

Amazon stores any information you provide in relation to its services

Amazon receives and stores any information you provide in relation to Amazon Services. You can choose not to provide certain information, but Amazon warns that you then might not be able to use many of its services.

Supporting quotations

We receive and store any information you provide in relation to Amazon Services.
You can choose not to provide certain information, but then you might not be able to take advantage of many of our Amazon Services.

Qualifications & exceptions

  • Declining to provide certain information may limit access to many Amazon Services.

Data Access & Collection · Company practice

Amazon automatically collects usage data, including through cookies and on other websites

Amazon automatically collects and stores certain types of information about your use of Amazon Services, including your interaction with products, content and services. It uses cookies and other unique identifiers and obtains certain information when your browser or device accesses Amazon Services and other content served by or on behalf of Amazon on other websites.

Supporting quotations

We automatically collect and store certain types of information about your use of
Like many websites, we use "cookies" and other unique identifiers, and we obtain certain types of information when your web browser or device accesses Amazon Services and other content served by or on behalf of Amazon on other websites.

Qualifications & exceptions

  • Collection also occurs when your browser or device accesses Amazon content served on other websites, not only on Amazon's own sites.

Data Access & Collection · Company practice

Amazon physical stores may use cameras, computer vision and sensors to track in-store activity

Amazon's physical stores may use cameras, computer vision, sensors and other technology to gather information about your activity in the store, such as the products and services you interact with. The notice says "may", so this does not state that every store does so.

Supporting quotations

Our physical stores may use cameras, computer vision, sensors, and other technology to gather information about your activity in the store, such as the products and services you interact with.

Qualifications & exceptions

  • Stated as something physical stores may do, not as a practice in every store.

Not stated here

  • Which stores use these technologies is not stated.

Data Access & Collection · Company practice

Amazon may receive information about you from other sources such as carriers

Amazon might receive information about you from other sources. As an example, carriers may provide updated delivery and address information, which Amazon uses to keep its records current and make future deliveries easier. The carrier example is illustrative, not a complete list of sources.

Supporting quotations

We might receive information about you from other sources.
may provide us with updated delivery and address information, which we use to keep our records current and make delivery of your future purchases easier.

Qualifications & exceptions

  • Carriers are given as an example; other sources are not exhaustively listed here.

Data Access & Collection · Company practice

Amazon uses cookies and other identifiers to recognize your browser or device

Amazon uses cookies and other identifiers so its systems can recognize your browser or device and to provide and improve Amazon Services. A separate Cookies Notice is linked for more detail but was not supplied here.

Supporting quotations

To enable our systems to recognize your browser or device and to provide and improve Amazon Services, we use cookies and other identifiers.

Not stated here

  • The Cookies Notice was not supplied; which cookies and controls apply is not analyzed here.

Data Access & Collection · Context

Third-party ad partners on Amazon may collect information when you interact with them

Amazon Services may include third-party advertising and links to other websites and apps. Third-party advertising partners may collect information about you when you interact with their content, advertising and services. Their collection is described as theirs, not Amazon's, and the linked Interest-Based Ads notice and Your Ads Privacy Choices page were not supplied.

Supporting quotations

Amazon Services may include third-party advertising and links to other websites and
Third-party advertising partners may collect information about you when you interact with their content, advertising, and services.

Qualifications & exceptions

  • Collection by third-party partners occurs when you interact with their content, advertising and services.

Not stated here

  • The Interest-Based Ads notice and the Your Ads Privacy Choices page were not supplied.
  • Third parties' own privacy terms are not part of this notice.

Data Access & Collection · Restriction or exception

Under-18s need a parent or guardian involved; no knowing collection from under-13s without consent

Amazon says it does not sell products for purchase by children and sells children's products for purchase by adults. If you are under 18, you may use Amazon Services only with the involvement of a parent or guardian. Amazon does not knowingly collect personal information from children under 13 without the consent of the child's parent or guardian. A separate Children's Privacy Disclosure is linked but not supplied.

Supporting quotations

If you are under 18, you may use Amazon Services only with the involvement of a parent or guardian.
We do not knowingly collect personal information from children under the age of 13 without the consent of the child's parent or guardian.
Amazon does not sell products for purchase by children. We sell children's products for purchase by adults.

Qualifications & exceptions

  • The under-13 commitment is limited to knowing collection without parental or guardian consent.

Not stated here

  • The Children's Privacy Disclosure was not supplied.

Data Access & Collection · Company practice

Searching, shopping, carts, orders, streaming and lists all count as information you give Amazon

The examples section lists actions through which you provide information to Amazon, including searching or shopping in its stores, adding or removing cart items or placing orders, downloading, streaming or viewing content on a device or service, using services such as Prime Video, compiling playlists, watchlists, wish lists or gift registries, setting Special Occasion Reminders, and using Product Availability Alerts. These are examples, not a complete list.

Supporting quotations

You provide information to us when you:
search or shop for products or services in our stores;
add or remove an item from your cart, or place an order through or use Amazon Services;
download, stream, view, or use content on a device or through a service or application
on a device;
use our services such as Prime Video;
compile Playlists, Watchlists,
specify a Special Occasion Reminder; or
such as Available to Order Notifications.

Qualifications & exceptions

  • Listed as examples of information collected.

Data Access & Collection · Company practice

Account details, Alexa voice use, uploaded contacts and device settings are collected

You also provide information when you give details in Your Account (you may have more than one account if you used more than one email address or mobile number) or Your Profile, talk to or interact with Alexa, upload your contacts, configure settings, give data access permissions for or interact with an Amazon device or service, or use Login with Amazon or otherwise link your Amazon account to a third-party business.

Supporting quotations

(and you might have more than one if you have used more than one email address or
mobile number when shopping with us)
talk to or otherwise interact with our Alexa Voice service;
upload your contacts;
configure your settings on, provide data access permissions for, or interact with
an Amazon device or service;
use Login with Amazon or otherwise link your Amazon account to a third-party business;

Qualifications & exceptions

  • Listed as examples of information collected.

Data Access & Collection · Company practice

Seller, publishing and developer accounts supply information when you offer goods or software

Information is also provided when you fill in a Seller Account, Kindle Direct Publishing account, Developer account or any other account that lets you develop or offer software, goods or services to Amazon customers, and when you offer products or services on or through Amazon Services.

Supporting quotations

or any other account we make available that allows you to develop or offer software,
goods, or services to Amazon customers;
offer your products or services on or through Amazon Services;

Qualifications & exceptions

  • Applies to people who sell, publish or develop through Amazon.

Data Access & Collection · Company practice

Support contacts, forms, uploaded photos and files, reviews and community posts are collected

You also provide information when you communicate with Amazon by phone, email or otherwise; complete a questionnaire, support ticket or contest entry form; upload or stream images, videos or other files to Prime Photos, Amazon Drive or other Amazon Services; participate in discussion boards or other community features; and provide and rate reviews.

Supporting quotations

communicate with us by phone, email, or otherwise;
complete a questionnaire, a support ticket, or a contest entry form;
upload or stream images, videos or other files to Prime Photos, Amazon Drive, or other
Amazon Services;
participate in Discussion Boards or other community features;
provide and rate

Qualifications & exceptions

  • Listed as examples of information collected.

Data Access & Collection · Company practice

You may supply Social Security and driver's license numbers, payment, corporate and credit history data

As a result of those actions, Amazon says you might supply information such as your name, address and phone numbers; payment information; your age; identity information and documents including Social Security and driver's license numbers; corporate and financial information; and credit history information. The word "might" means these are possible categories, not ones every user supplies.

Supporting quotations

As a result of those actions, you might supply us with such information as:
identifying information such as your name, address, and phone numbers;
payment information;
your age;
information and documents regarding identity, including Social Security and driver's
license numbers;
corporate and financial information;
credit history information; and

Qualifications & exceptions

  • Stated as information you might supply, depending on your actions.

Not stated here

  • Which actions lead to Social Security number or credit history collection is not stated.

Data Access & Collection · Company practice

Location, IP address, friends' emails, Alexa voice recordings and images may be supplied

Other information you might supply includes your location information, your IP address, people, addresses and phone numbers in your Addresses, email addresses of friends and other people, the content of reviews and emails to Amazon, the personal description and photograph in Your Profile, voice recordings when you speak to Alexa, and images and videos collected or stored in connection with Amazon Services. Some of this, such as friends' email addresses and listed addresses, is information about other people.

Supporting quotations

your location information;
your IP address;
people, addresses and phone numbers listed in your Addresses;
email addresses of your friends and other people;
content of reviews and emails to us;
personal description and photograph in
voice recordings when you speak to Alexa;
images and videos collected or stored in connection with Amazon Services;

Qualifications & exceptions

  • Stated as information you might supply.
  • Includes information about other people, such as friends' email addresses.

Data Access & Collection · Company practice

Wi-Fi credentials are collected if you choose to sync them across Amazon devices

Information you might supply includes device log files and configurations, including Wi-Fi credentials, if you choose to automatically synchronize them with your other Amazon devices. Wi-Fi credential collection is tied to that choice.

Supporting quotations

device log files and configurations, including Wi-Fi credentials, if you choose to
automatically synchronize them with your other Amazon devices.

Qualifications & exceptions

  • Wi-Fi credentials are covered if you choose to automatically synchronize them with other Amazon devices.

Data Access & Collection · Company practice

Automatic data includes IP address, login, email, password, device location and time zone

Examples of information Amazon collects and analyzes automatically include the IP address used to connect to the internet; login, email address and password; the location of your device or computer; version and time zone settings; and phone numbers used to call Amazon customer service. Amazon also says it may use device identifiers, cookies and other technologies on devices, applications and web pages to collect browsing, usage or other technical information.

Supporting quotations

Examples of the information we collect and analyze include:
the internet protocol (IP) address used to connect your computer to the internet;
login, email address, and password;
the location of your device or computer;
version and time zone settings;
phone numbers used to call our customer service number; and
We may also use device identifiers, cookies, and other technologies on devices, applications, and our web pages to collect browsing, usage, or other technical information.

Qualifications & exceptions

  • Listed as examples of automatic information.

Data Access & Collection · Company practice

Streaming details, ISP, device and app usage, errors and photo file metadata are collected

Automatic information also includes content interaction data such as downloads, streams and playback details (duration, number of simultaneous streams and downloads, network details and your internet service provider); device metrics such as when a device is in use, app usage, connectivity data and errors; and Amazon Services metrics such as your interactions with features and content, settings preferences and backup information, the location of a device running an app, and information about uploaded images and files such as file name, dates, times and location of your images.

Supporting quotations

content interaction information, such as content downloads, streams, and playback
details, including duration and number of simultaneous streams and downloads, and network details for streaming and download quality, including information about your internet service provider;
device metrics such as when a device is in use, application usage, connectivity data,
and any errors or event failures;
Amazon Services metrics (for example, the occurrences of technical errors, your interactions
with service features and content, your settings preferences and backup information, location of your device running an application, information about uploaded images and files such as the file name, dates, times and location of your images);

Qualifications & exceptions

  • Listed as examples of automatic information.

Data Access & Collection · Company practice

Full clickstream, scrolling and mouse-overs are tracked; purchase history may be aggregated

Automatic information also includes the full URL clickstream to, through and from Amazon's websites with date and time, products and content you viewed or searched for, page response times, download errors, length of visits and page interaction such as scrolling, clicks and mouse-overs. It also includes purchase and content use history, which Amazon sometimes aggregates with similar information from other customers to create features like Top Sellers.

Supporting quotations

purchase and content use history, which we sometimes aggregate with similar information
from other customers to create features like
the full Uniform Resource Locator (URL) clickstream to, through, and from our websites,
including date and time; products and content you viewed or searched for; page response times, download errors, length of visits to certain pages, and page interaction information (such as scrolling, clicks, and mouse-overs);

Qualifications & exceptions

  • Aggregation with other customers' information happens "sometimes".

Data Access & Collection · Company practice

Images or videos of you are collected in Amazon stores and in other stores using Amazon Services

Automatic information includes images or videos when you shop in Amazon's stores, or in stores using Amazon Services. This extends beyond Amazon's own stores to stores that use Amazon Services, and connects to the earlier statement that physical stores may use cameras, computer vision and sensors.

Supporting quotations

images or videos when you shop in our stores, or stores using Amazon Services.
Our physical stores may use cameras, computer vision, sensors, and other technology to gather information about your activity in the store, such as the products and services you interact with.

Qualifications & exceptions

  • Covers Amazon's stores and stores using Amazon Services.

Not stated here

  • Which other stores use Amazon Services is not stated.

Data Access & Collection · Company practice

Amazon may use device identifiers and cookies on devices, apps and pages to collect technical data

Amazon says it may also use device identifiers, cookies and other technologies on devices, applications and its web pages to collect browsing, usage or other technical information.

Supporting quotations

We may also use device identifiers, cookies, and other technologies on devices, applications, and our web pages to collect browsing, usage, or other technical information.

Qualifications & exceptions

  • Stated as something Amazon may do.

Not stated here

  • The Cookies Notice with further detail was not supplied.

Data Access & Collection · Company practice

Carriers, partner merchants and Amazon subsidiaries send Amazon information about you

Examples of information Amazon receives from other sources include updated delivery and address information from carriers or other third parties, used to correct records and deliver your next purchase or communication; account, purchase or redemption, and page-view information from some merchants with which Amazon runs co-branded businesses or for which it provides technical, fulfillment, advertising or other services; and information about your interactions with products and services offered by Amazon's subsidiaries.

Supporting quotations

Examples of information we receive from other sources include:
updated delivery and address information from our carriers or other third parties,
which we use to correct our records and deliver your next purchase or communication more easily;
account information, purchase or redemption information, and page-view information
from some merchants with which we operate co-branded businesses or for which we provide technical, fulfillment, advertising, or other services;
information about your interactions with products and services offered by our subsidiaries;

Qualifications & exceptions

  • Merchant information comes from "some" merchants with co-branded businesses or for which Amazon provides services.
  • Listed as examples.

Not stated here

  • The merchants involved are not named.

Data Access & Collection · Company practice

Amazon receives ad interaction data from other sites and apps and data on Alexa-linked devices

Amazon also receives information about how you interact with ads it serves on third-party websites and apps; content from third parties used to provide, develop and improve Amazon Services, such as advertising-related information and identifiers; and information about internet-connected devices and services linked with Alexa. The Interest-Based Ads notice referenced for detail was not supplied.

Supporting quotations

information about how you interact with ads served by Amazon on third-party websites and apps (learn more in our
content we receive from third parties to provide, develop, and improve Amazon Services,
such as advertising-related information and identifiers (as described in more detail in our
information about internet-connected devices and services linked with Alexa; and

Qualifications & exceptions

  • Listed as examples.

Not stated here

  • The Interest-Based Ads notice was not supplied.