Personal information is used to operate, provide, develop and improve Amazon's offerings
Amazon uses your personal information to operate, provide, develop and improve the products and services it offers customers. The notice then lists the purposes this includes: purchases and delivery, service improvement (including AI), recommendations, voice/image/camera services, legal compliance, communications, advertising, and fraud and credit risk.
Supporting quotations
We use your personal information to operate, provide, develop, and improve the products and services that we offer our customers.
Qualifications & exceptions
The list is introduced with "These purposes include", so it is not stated to be exhaustive.
Use & Processing · Company practice
Your information is used to handle orders, deliveries, payments and related messages including promotions
Amazon uses your personal information to take and handle orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.
Supporting quotations
We use your personal information to take and handle orders, deliver products and
services, process payments, and communicate with you about orders, products and services, and promotional offers.
Qualifications & exceptions
Communications under this purpose include promotional offers, not only order updates.
Use & Processing · Company practice
Your data may be used to develop or deploy Amazon's generative AI models and services
Amazon uses your personal information to provide functionality, analyze performance, fix errors and improve the usability and effectiveness of Amazon Services. In doing so it uses machine learning and artificial intelligence, and this includes using data to develop or deploy its generative AI models and services. Details are in a separate Generative AI Development Disclosure that is linked but not supplied here.
Supporting quotations
We use your personal information to provide functionality, analyze performance, fix
In so doing, we use machine learning and artificial intelligence to support and enhance the customer experience across our products and services. This includes using data to develop or deploy our generative AI models and services.
Qualifications & exceptions
Stated as part of providing, troubleshooting and improving Amazon Services.
Not stated here
The Generative AI Development Disclosure was not supplied; which data and what controls apply to AI development are not stated in this notice.
Use & Processing · Company practice
Voice input, images and videos are used to answer requests and to improve Amazon's services
When you use Amazon's voice, image and camera services, Amazon uses your voice input, images, videos and other personal information to respond to your requests, provide the requested service, and improve its services. The use for improvement goes beyond answering the individual request. A separate Alexa and Echo privacy page is linked but not supplied.
Supporting quotations
When you use our voice, image and camera services, we use your voice input, images,
videos, and other personal information to respond to your requests, provide the requested service to you, and improve our services.
Qualifications & exceptions
Applies when you use voice, image and camera services.
Not stated here
The linked Alexa, Echo Devices, and Your Privacy page was not supplied.
Use & Processing · Company practice
Amazon uses your information to contact you by phone, email or chat about its services
Amazon uses your personal information to communicate with you in relation to Amazon Services through different channels, for example phone, email or chat.
Supporting quotations
We use your personal information to communicate with you in relation to Amazon Services
via different channels (for example, by phone, email or chat).
Use & Processing · Company practice
Amazon shows interest-based ads but says it does not use personally identifying information for them
Amazon uses your personal information to display interest-based ads for features, products and services that might interest you. It states that it does not use information that personally identifies you to display interest-based ads. The separate Interest-Based Ads notice is linked but not supplied here.
Supporting quotations
We use your personal information to display interest-based ads for features, products,
We do not use information that personally identifies you to display interest-based ads.
Qualifications & exceptions
Amazon states that information that personally identifies you is not used to display interest-based ads.
Not stated here
The Interest-Based Ads notice was not supplied, so its definitions and controls are not analyzed here.
Cross-references
contrast (model-proposed): Ad companies get advertising identifiers, including codes derived from your email, not your name — contrast: Amazon says it does not use information that personally identifies you to display interest-based ads, while the identifiers it gives ad companies can include a code derived by irreversible cryptography from information such as your email address. The notice treats such codes as not directly identifying; this is a reviewed tension, not a finding.