Interest-Based Ads

Amazon · Official agreement

Read the agreement

3 of 16 cards in Data Access & Collection

Data Access & Collection · Company practice

Amazon uses cookies, pixels, IP addresses and similar tools to measure and tailor ads

Amazon uses cookies, pixels, IP addresses and other technologies, which it calls advertising technologies. They let Amazon measure which ads are clicked or viewed to understand how effective its interest-based ads are, and provide you with more useful and relevant ads.

Supporting quotations

We use cookies, pixels, IP addresses, and other technologies
which enable us to understand the effectiveness of the interest-based ads we show you by measuring what ads are clicked or viewed, and to provide you with more useful and relevant ads.

Not stated here

  • The page does not list the other technologies included in "advertising technologies".

Data Access & Collection · Company practice

Some third parties may give Amazon pseudonymized information about you for ads

Some third parties may provide Amazon pseudonymized information about you, such as demographic information or sites where you have been shown ads, from offline and online sources. Amazon may use it to provide you more relevant and useful advertising.

Supporting quotations

Some third-parties may provide us pseudonymized information about you (such as demographic information or sites where you have been shown ads) from offline and online sources that we may use to provide you more relevant and useful advertising.

Qualifications & exceptions

  • Stated as "some" third parties and "may", not as something that always happens.
  • The information is described as pseudonymized.

Not stated here

  • The page does not name these third parties or define pseudonymized.