Amazon shows interest-based (personalized or targeted) ads
Amazon shows interest-based ads, which it says are sometimes called personalized or targeted ads. Their stated purpose is to display features, products and services that might be of interest to you.
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Interest-based ads are sometimes referred to as personalized or targeted ads.
We show interest-based ads to display features, products, and services that might be of interest to you.
Inference & Profiling · Company practice
Ads are based on information such as your interactions with Amazon sites, content or services
To serve interest-based ads, Amazon uses information such as your interactions with Amazon sites, content or services. The list is introduced with "such as", so these are examples rather than a complete list. For the types of information Amazon gathers, the page points to the separate Privacy Notice.
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To serve you interest-based ads, we use information such as your interactions with Amazon sites, content, or services.
for more information about the types of information that we gather.
Qualifications & exceptions
The listed information is an example ("such as"), not an exhaustive list.
Other sections say Amazon may also use pseudonymized information from some third parties.
Not stated here
The Privacy Notice is linked but not supplied in this source, so the full set of information types is not evidenced here.
Inference & Profiling · Context
Clicking an ad may lead advertisers to assume you belong to its target group
Advertisers and other third parties may assume that people who interact with or click on an interest-based ad or content belong to the group it targets, for example people in a particular area or people who bought or browsed classical music.
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Advertisers and other third parties may assume that users who interact with or click on an interest-based ad or content are part of the group that the ad or content is directed towards (for example, users in a particular geographical area or users who purchased or browsed for classical music).
Qualifications & exceptions
Describes what third parties may assume; it is not stated as an Amazon disclosure of your information.
Inference & Profiling · User right or choice
You can opt out of interest-based ads from Amazon, but you will still see ads
Amazon lets you choose not to receive interest-based ads from Amazon. You will still see ads, but they will not be based on your interests. The page points to your Advertising Preferences page to learn how to set your preferences. This choice covers Amazon's own interest-based ads; ads from third-party networks have a separate opt-out route, and some mobile operating systems may impose more limited settings that your choice here does not override.
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You can choose not to receive interest-based ads from Amazon.
You will still see ads but they will not be based on your interests.
Amazon offers you choices about receiving interest-based ads from us.
Qualifications & exceptions
Covers interest-based ads from Amazon.
You will still see ads that are not based on your interests.
Some mobile operating systems may additionally limit these settings; choices here do not override those more limited settings.
Not stated here
The Advertising Preferences page is linked but its contents are not supplied in this source.
Inference & Profiling · User right or choice
You can generally opt out of third-party personalized ads through the DAA website
In addition, you can generally opt out of receiving personalized ads from applicable third-party advertisers and ad networks through the opt-out pages on the Digital Advertising Alliance's website. The page also points to aboutidentifiers.org to learn more about advertising technologies.
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you can generally opt out of receiving personalized ads from applicable third-party advertisers and ad networks by visiting the opt out pages on the
Qualifications & exceptions
"Generally" and "applicable": not every third-party advertiser or network is necessarily covered.
Some mobile operating systems may additionally limit these settings.
Not stated here
Which third parties participate in the DAA opt-out is not stated in this source.
Inference & Profiling · Restriction or exception
More limited mobile operating system settings are not overridden by choices here
Some mobile operating systems may additionally limit these ad settings. Your choices on this page do not override the more limited settings on those mobile operating systems.
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Some mobile operating systems may additionally limit these settings; your choices here do not override those more limited settings on such mobile operating systems.
Qualifications & exceptions
Applies to some mobile operating systems.
Not stated here
The page does not name the operating systems or say whether "these settings" means Amazon's preference, the third-party opt-outs, or both.
Other Amazon companies' sites and services have their own interest-based ads policies
For the advertising practices of websites and services offered by other Amazon companies, the page tells you to review those companies' own interest-based ads policies and other notices. This page therefore does not describe their practices.
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For information on the advertising practices of websites and services offered by other Amazon companies, please review their interest-based ads policies and other notices.
Not stated here
The other Amazon companies and their policies are not identified or supplied in this source.
Cross-references
narrows (model-proposed): Amazon shows interest-based (personalized or targeted) ads — narrows: The page sends readers to other Amazon companies own policies for their websites and services, so the practices described here do not cover those companies.