Legal Rights & Agreement Rules · Company commitment
Amazon says it follows the Digital Advertising Alliance's self-regulatory principles
When providing interest-based ads, Amazon says it follows the Self-Regulatory Principles for Online Behavioral Advertising developed by the Digital Advertising Alliance, which the page describes as a coalition of marketing, online advertising and consumer advocacy organizations. The principles themselves are not part of this page.
Supporting quotations
In providing interest-based ads, we follow the Self-Regulatory Principles for Online Behavioral Advertising developed by the Digital Advertising Alliance (a coalition of marketing, online advertising, and consumer advocacy organizations).
Qualifications & exceptions
- Applies to how Amazon provides interest-based ads.
Not stated here
- The content of the Self-Regulatory Principles is not supplied in this source.