Use & Processing · Company commitment
Amazon does not use information that on its own identifies you to serve these ads
Amazon says it does not use information which on its own identifies you, such as your name or email address, to serve interest-based ads. The commitment covers information that identifies you by itself; it does not say that other information used for these ads cannot be linked to you.
Supporting quotations
We do not use information which on its own identifies you, such as name or e-mail address, to serve interest-based ads.
Qualifications & exceptions
- Limited to information which on its own identifies you, such as name or e-mail address.
- Limited to serving interest-based ads.
- Amazon may still use pseudonymized information about you that some third parties provide.
Not stated here
- The page does not define what other information counts as identifying or how pseudonymized information is kept separate.
Cross-references
- contrast (model-proposed): Some third parties may give Amazon pseudonymized information about you for ads — contrast: Amazon says it does not use information that on its own identifies you to serve these ads, while it may receive and use pseudonymized information about you from some third parties for advertising. Reviewed tension, not a contradiction: pseudonymized information is not described as identifying you on its own.