Interest-Based Ads

Amazon · Official agreement

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3 of 16 cards in Sharing & Disclosure

Sharing & Disclosure · Company practice

Amazon works with advertisers, publishers, social networks and others to improve ad relevance

Amazon works with third parties such as advertisers, publishers, social media networks, search engines, ad serving companies and advertising companies working on their behalf, to improve the relevance of the ads it serves. The list is given as examples.

Supporting quotations

We work with third parties, such as advertisers, publishers, social media networks, search engines, ad serving companies, and advertising companies working on their behalf, to improve the relevance of ads we serve.

Qualifications & exceptions

  • The third parties are listed as examples ("such as").

Not stated here

  • The page does not state what information, if any, Amazon gives these third parties beyond the identifying-information limit it describes.

Sharing & Disclosure · Company commitment

Identifying details are not linked to activity on unaffiliated sites or given to advertisers

When providing interest-based ads, Amazon says it does not associate your interactions on unaffiliated sites with information which on its own identifies you, such as your name or email address. It also says it does not provide such information to advertisers or to third-party sites that display Amazon's interest-based ads.

Supporting quotations

In providing you interest-based ads we do not associate your interactions on unaffiliated sites with information which on its own identifies you, such as name or email address, and we do not provide any such information to advertisers or to third-party sites that display our interest-based ads.

Qualifications & exceptions

  • Limited to information which on its own identifies you, such as name or email address.
  • Stated for providing interest-based ads.

Not stated here

  • The page does not address other information about you that may be shared with these parties.

Sharing & Disclosure · Company practice

Third-party advertisers may use ad technologies on your device and receive your IP address

Third-party advertisers, or advertising companies working for them, sometimes use advertising technologies when delivering content, including ads, directly to your browser or device, and may automatically receive your IP address when this happens. They may also use these technologies to measure their ads' effectiveness, show you more relevant advertising content, and perform services on behalf of Amazon.

Supporting quotations

Third party advertisers or advertising companies working on their behalf sometimes use advertising technologies in the process of delivering content, including ads, directly to your browser or device, and they may automatically receive an IP address when this happens.
They may also use advertising technologies to measure the effectiveness of their ads, show you more relevant advertising content, and perform services on behalf of Amazon.

Qualifications & exceptions

  • Stated as "sometimes" and "may".

Not stated here

  • The third parties' own policies are not supplied in this source.