Apple collects personal data to power its services, which includes improving offerings, internal auditing, data analysis, and troubleshooting. For example, data on songs played in Apple Music is collected to provide content and for royalty payments.
Supporting quotations
Apple collects personal data necessary to power our services, which may include personal data collected to improve our offerings, for internal purposes such as auditing or data analysis, or for troubleshooting. For example, if you would like to access a song through an Apple Music subscription, we collect data on what songs you play in order to provide you with the content requested and for royalty purposes.
Qualifications & exceptions
may include personal data collected to improve our offerings, for internal purposes such as auditing or data analysis, or for troubleshooting
Apple collects personal data such as name, purchase details, and payment information to process user transactions.
Supporting quotations
To process transactions, Apple must collect data such as your name, purchase, and payment information.
data: payment · purpose: service_operation
Use & Processing · Company practice
Data Use for Communication
Apple uses personal data to respond to communications, inform users about transactions or accounts, market products, provide information, or request feedback. They also send important notices about purchases and policy changes, which users cannot opt out of.
Supporting quotations
To respond to communications, reach out to you about your transactions or account, market our products and services, provide other relevant information, or request information or feedback. From time to time, we may use your personal data to send important notices, such as communications about purchases and changes to our terms, conditions, and policies. Because this information is important to your interaction with Apple, you may not opt out of receiving these important notices.
Qualifications & exceptions
From time to time
Because this information is important to your interaction with Apple, you may not opt out of receiving these important notices.
purpose: marketing · purpose: service_operation
Use & Processing · Company practice
Data Use for Security and Fraud Prevention
Apple uses personal data for security and fraud prevention, including protecting individuals, employees, and the company, preventing loss, and prescreening uploaded content for illegal material like child sexual exploitation.
Supporting quotations
Security and Fraud Prevention. To protect individuals, employees, and Apple and for loss prevention and to prevent fraud, including to protect individuals, employees, and Apple for the benefit of all our users, and prescreening or scanning uploaded content for potentially illegal content, including child sexual exploitation material.
If users choose to personalize services or communications, Apple will use collected information to provide those personalized experiences. Information about how services use data for personalization is available when first using a service or online.
Supporting quotations
Personal Data Used for Personalization. If you choose to personalize your services or communications where such options are available, Apple will use information that we collect so that we can offer you those personalized services or communications.
Qualifications & exceptions
If you choose to personalize your services or communications where such options are available
purpose: personalization
Use & Processing · Company practice
Data Use for Legal Compliance
Apple uses personal data to comply with applicable laws, such as fulfilling tax or reporting obligations, or responding to lawful governmental requests.
Supporting quotations
Comply with Law. To comply with applicable law — for example, to satisfy tax or reporting obligations, or to comply with a lawful governmental request.
Qualifications & exceptions
To comply with applicable law
purpose: legal_compliance
Use & Processing · Company practice
Treatment of Cookie Data as Non-Personal or Personal
Apple generally treats data collected via cookies and similar technologies as non-personal data, but considers IP addresses and similar identifiers as personal data where required by local law. When non-personal data from these technologies is combined with other personal data, the combined data is treated as personal data.
Supporting quotations
Apple generally treats data we collect using these cookies and similar technologies as non-personal data. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal data by local law, we also treat these identifiers as personal data in those regions. In addition, Apple sometimes combines non-personal data collected from these technologies with other personal data Apple holds. When we combine data in this way, we treat the combined data as personal data for purposes of this Privacy Policy.
Qualifications & exceptions
to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal data by local law
When we combine data in this way
data: identifiers
Use & Processing · Company commitment
Apple Advertising Platform Tracking and Sharing Policy
Apple's advertising platform does not track users by linking user or device data from its apps with data from third parties for targeted advertising or measurement, nor does it share user or device data with data brokers.
Supporting quotations
Apple’s advertising platform does not track you, meaning that it does not link user or device data collected from our apps with user or device data collected from third parties for targeted advertising or advertising measurement purposes, and does not share user or device data with data brokers.
Qualifications & exceptions
Ads that are delivered by Apple’s advertising platform may appear on the App Store, Apple News, Stocks, and Apple TV app depending on your location.
data: device · purpose: advertising
Use & Processing · Company practice
Data Controller Varies by Region
The specific Apple entity responsible for controlling your personal data can vary based on your location, with examples provided for Apple Store information and Apple Media Services.
Supporting quotations
The Apple entity that controls your personal data may differ depending on where you live.
Qualifications & exceptions
may differ depending on where you live
For example, Apple Store information is controlled by individual retail entities in each country and Apple Media Services-related personal data may be controlled by various Apple entities as reflected in the terms of service.
If you reside outside the U.S., Apple Inc. and other affiliated companies may process your personal data on behalf of the Apple entity that controls data for your jurisdiction.
Supporting quotations
If you do not reside in the U.S., your personal data may be processed by Apple Inc. and other Apple-affiliated companies on behalf of the Apple entity controlling personal data for your jurisdiction.
Qualifications & exceptions
If you do not reside in the U.S.
may be processed by Apple Inc. and other Apple-affiliated companies on behalf of the Apple entity controlling personal data for your jurisdiction
supports (model-proposed): Data Controller Varies by Region — US processing for non-US residents is an example of data controller variation
Use & Processing · Company practice
Imagery Data Transfer to California
Imagery and associated data collected globally for Apple Maps and the Look Around feature are transferred to Apple Inc. in California.
Supporting quotations
For example, Imagery and associated data collected by Apple around the world to improve Apple Maps and to support our Look Around feature is transferred to Apple Inc. in California.
Qualifications & exceptions
collected by Apple around the world to improve Apple Maps and to support our Look Around feature