Apple Privacy Policy

Apple · agreement dated July 30, 2025 · Official agreement

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2 of 64 cards in Retention & Deletion

Retention & Deletion · Company practice

Data Retention Policy

Apple retains personal data only as long as necessary to fulfill the purposes for which it was collected, as described in their privacy policies, or as required by law. They aim to retain data for the shortest possible period permissible by law.

Supporting quotations

Apple retains personal data only for so long as necessary to fulfill the purposes for which it was collected, including as described in this Privacy Policy or in our service-specific privacy notices, or as required by law. We will retain your personal data for the period necessary to fulfill the purposes outlined in this Privacy Policy and our service-specific privacy notices. When assessing retention periods, we first carefully examine whether it is necessary to retain the personal data collected and, if retention is required, work to retain the personal data for the shortest possible period permissible under law.

Qualifications & exceptions

  • only for so long as necessary to fulfill the purposes for which it was collected
  • as described in this Privacy Policy or in our service-specific privacy notices, or as required by law
  • for the shortest possible period permissible under law

Not stated here

  • specific retention periods

Retention & Deletion · Company commitment

Deletion of Unauthorized Child Data

Apple commits to deleting a child's personal data as soon as possible if it was collected without appropriate authorization.

Supporting quotations

If we learn that a child’s personal data was collected without appropriate authorization, it will be deleted as soon as possible.

Qualifications & exceptions

  • If we learn that a child’s personal data was collected without appropriate authorization

Cross-references