Apple Media Services Terms and Conditions

Use & Processing · Context

Your use of the Services is subject to Apple's separate Privacy Policy

The Agreement says your use of the Services is subject to Apple's Privacy Policy, which is published separately. The Privacy Policy's text is not part of this document.

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Your use of our Services is subject to Apple’s Privacy Policy, which is available at

Not stated here

• The Privacy Policy is not supplied with this document; its terms are not analyzed here.

Use & Processing · Company practice

App Store search order mainly uses developer metadata, customer engagement and popularity

When ordering Apps in App Store search results, the main parameters Apple considers are the metadata App Providers supply, how customers have engaged with the Apps and the App Store, and the Apps' popularity in the App Store. Apple says these parameters deliver the most relevant results. For App Store, Apple Books and Apple Podcasts more generally, Section P lists the main parameters as Content-provider metadata and customer engagement, without naming popularity.

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SEARCH RESULTS AND RANKINGS

When determining how to order the Apps in search results, the main parameters considered are the metadata provided by App Providers, how customers have engaged with the Apps and the App Store, and the popularity of the Apps in the App Store.

These main parameters deliver the most relevant results to customer search queries.

When determining how to order search results in App Store, Apple Books, and Apple Podcasts, the main parameters considered are the metadata given by Content providers and how customers have engaged with the Content.

Qualifications & exceptions

• These are described as the "main" parameters, not a complete list.
• Whether paid placement or other factors affect ranking is not stated.

Use & Processing · Company practice

App Store, Books and Podcasts search order mainly uses provider metadata and customer engagement

When ordering search results in the App Store, Apple Books and Apple Podcasts, the main parameters Apple considers are the metadata Content providers supply and how customers have engaged with the Content. Section O's App Store ranking description also names App popularity.

Supporting quotations

When determining how to order search results in App Store, Apple Books, and Apple Podcasts, the main parameters considered are the metadata given by Content providers and how customers have engaged with the Content.

When determining how to order the Apps in search results, the main parameters considered are the metadata provided by App Providers, how customers have engaged with the Apps and the App Store, and the popularity of the Apps in the App Store.

Qualifications & exceptions

• "Main" parameters, not a complete list.