Privacy Policy

Calm · agreement dated October 13, 2026 · Official agreement

Read the agreement

16 of 69 cards in Use & Processing

Use & Processing · User right or choice

Stop promotional emails while account emails may continue

You can opt out of promotional emails using their instructions or your account contact preferences. Calm may still send non-promotional messages about your account or ongoing business relationship.

Supporting quotations

You may opt out of receiving promotional emails from Calm by following the instructions in those emails or by logging into your account and managing your contact preferences. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.

Cross-references

  • contrast (model-proposed): Transactional and relationship messages — contrast: Stopping promotional emails does not stop all communications: non-promotional account and ongoing-relationship messages may continue, consistent with the separate transactional-message purpose.

Use & Processing · User right or choice

Push notifications require consent and can be disabled

Calm sends promotional and other mobile push notifications with your consent. You can deactivate them at any time through your device's notification settings.

Supporting quotations

With your consent, we send promotional and other push notifications to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.

Use & Processing · Context

State supplement points back to the policy's collection and disclosure rules

For residents covered by the state-law supplement, Calm points back to its listed collection and disclosure practices. Information may be sensitive under differing state definitions, including depending on conditions shared or content viewed. Its use paragraph literally points to the Collection of Information section for purposes; it does not provide a new purpose list. This analysis does not silently replace that reference with a different section.

Supporting quotations

This section applies to residents of U.S. states that have enacted privacy laws granting consumer privacy rights. If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Kentucky, Iowa, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Nevada, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have some or all of the rights described in this section, depending on the laws applicable in your state. This section supplements the information provided elsewhere in this Privacy Policy and is intended to help satisfy our disclosure obligations under applicable U.S. state privacy laws, including those listed above and any other substantially similar laws that may apply.
Collection of personal information. Calm may collect the personal information described in the Collection of Information section above. Please note that some of this personal information may be considered sensitive under your state’s legal definition which can vary across different states. The personal information we may collect depending on the conditions you share with us and the Calm content you choose to view.
Use of personal information. Calm may collect, use, or disclose personal information about US state residents for purposes listed in the Collection of Information section of our Privacy Policy.
Disclosure of personal information. We may disclose your personal information to the categories of service providers and third parties identified in the Disclosure of Information section of this Privacy Policy, and in ways that are described in that section.

Use & Processing · User right or choice

European objection and processing-restriction rights

For use in the EEA, Switzerland or UK, and subject to legal limits and conditions, you may object to certain processing, such as direct marketing, or request restrictions in certain circumstances, such as retaining data without further processing while a claim is resolved. These supplement the policy's general privacy rights.

Supporting quotations

The sections below apply to you if you use the Services while in the European Economic Area, Switzerland, or the United Kingdom (collectively, “Europe”). Calm.com, Inc. is the data controller for personal data governed by this Privacy Policy.
Subject to certain limits and conditions provided under law, in addition to the rights described under the Privacy Rights section above, you have the right to:
Object to certain processing (like receiving direct marketing), or request that we restrict processing in certain circumstances (like to retain but not further process pending resolution of a claim).

Cross-references

Use & Processing · User right or choice

European consent withdrawal and controller-to-controller transfer

Subject to legal limits and conditions, users of the services in the EEA, Switzerland or UK may withdraw consent and request that Calm transfer certain data to another controller. The transfer right is stated for certain data, not every record without conditions.

Supporting quotations

The sections below apply to you if you use the Services while in the European Economic Area, Switzerland, or the United Kingdom (collectively, “Europe”). Calm.com, Inc. is the data controller for personal data governed by this Privacy Policy.
Subject to certain limits and conditions provided under law, in addition to the rights described under the Privacy Rights section above, you have the right to:
Withdraw any consent you have provided.
Request that Calm transfer certain data to another data controller.

Use & Processing · Company practice

Operating the services and fulfilling transactions

Calm uses collected information to provide and maintain its services, debug errors, process transactions and fulfill orders. It identifies performance of its user agreement as the legal basis for these activities.

Supporting quotations

We use the information we collect as follows:
Provide and maintain the Services, including debugging to identify and repair errors (the legal basis for this processing is the performance of the user agreement between you and Calm);
Process transactions and fulfill orders (the legal basis for this processing is the performance of the user agreement between you and Calm);

Use & Processing · Company practice

Improvement, development and usage analysis

Calm uses information to improve its services, develop products and services, and analyze usage, trends and activities. It cites legitimate interests in improving and developing services and understanding users' needs and expectations.

Supporting quotations

Improve the Services, including by developing new products and services (the legal basis for this processing is our legitimate interest in improving and developing new services, by exploring ways to further enhance our services and business);
Monitor and analyze trends, usage, and activities in connection with the Services (the legal basis for this processing is our legitimate interest in improving our Services and understanding our users’ needs and expectations);

Use & Processing · Company practice

Transactional and relationship messages

Calm uses information to send receipts, account notices, support responses and other administrative messages. It identifies its legitimate interest in providing relevant service and purchase information as the legal basis.

Supporting quotations

Send you transactional or relationship messages, such as receipts, account notifications, customer service responses, and other administrative messages (the legal basis for this processing is our legitimate interest in providing relevant information about our services, including your purchases from us);

Use & Processing · Company practice

Marketing messages and how to stop promotional emails

Calm uses information to communicate about its and others' products, services and events, request feedback, and send news, gifts or other information. It relies on legitimate interests unless applicable law requires consent, which it says it will obtain. You can stop promotional emails through their instructions or your account contact preferences, but non-promotional account and business emails may continue.

Supporting quotations

Communicate with you about products, services, and events offered by Calm and others, request feedback, and send news, gifts, or other information we think will be of interest to you (see the “Your Choices” section below for information on how to opt out of marketing messages) (The legal basis for this processing is our legitimate interest in providing information about products and services that may be of interest to you unless applicable law requires us to obtain your consent, in which case we will do so);
You may opt out of receiving promotional emails from Calm by following the instructions in those emails or by logging into your account and managing your contact preferences. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.

Use & Processing · Company practice

Creating anonymous or aggregated data

Calm uses information to create anonymous or aggregated data that can no longer reasonably identify you. It cites legitimate interests in improving services, reporting to third parties, and enhancing or promoting its business.

Supporting quotations

Create anonymous or aggregated data that no longer can be reasonably used to identify you (the legal basis for this processing is our legitimate interest in creating non-personally identifiable data to help improve our services, provide reports to third parties, and otherwise enhance and promote our business);

Use & Processing · Company practice

Personalization and ads on other platforms

Calm personalizes your experience and ads elsewhere using preferences, interests and browsing behavior, citing legitimate interests unless law requires consent, which it says it obtains. Partners may convert email or phone details into ad identifiers. Calm says it does not knowingly target ads or sell personal data where it knows or should know a user is under 18; California's notice also bars knowing sale or sharing under 16. The state supplement requires consent for sensitive-data sale or sharing and excludes sensitive-data sales where state law prohibits them, including Maryland. Ad opt-outs include calm.com/optout and, depending on location, cookie preferences or recognized signals; signals may be browser/device-specific.

Supporting quotations

Personalize your online experience and the advertisements you see on other platforms based on your preferences, interests, and browsing behavior (the legal basis for this processing is our legitimate interest in improving your experience with the Services and serving advertisements more relevant to your interests, unless applicable law requires us to obtain your consent, in which case we will do so);
We allow others to provide analytics services and serve advertisements on our behalf across the web and other online services. These entities use cookies, web beacons, device identifiers, and other technologies to collect information about your use of the Services and other websites and online services, including your IP address, device identifiers, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, and conversion information. Calm and others may use this information to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests, and better understand your online activity. Some of our advertising partners enable us to convert your email address or phone number into an identifier to show ads that are more relevant to you on other platforms.
California consumers have the rights described above under the Privacy Rights section. We use cookies and similar tracking technologies, and we allow our advertising partners to use such technologies, so we can, among other things, show you ads promoting Calm on other websites and services. These activities may be considered “sales,” “sharing,” or “targeted advertising” under certain privacy laws. You can opt out of these practices by visiting calm.com/optout. We do not knowingly “sell” or “share” personal data about consumers under the age of 16.
We do not knowingly process the personal data of a user for targeted advertising, or sell such data, where we know or should know the user is under 18. We apply age-appropriate design and data-minimization practices to minors’ data.
Nevada provides its residents a limited right to opt out of the sale of personal information. We “share” and “sell” identifiers and electronic network activity with our advertising partners (including social media platforms) so our advertising partners can show ads that are targeted to your interests on other platforms; we will only “sell” or “share” your sensitive personal information with your consent, and we do not sell sensitive data (including consumer health data) of residents of states that prohibit such sales, including Maryland. To opt out, please see the Exercising Your Rights section above.
Depending on where you are located, you can opt out of use of data collected via the Services for targeted advertising, and related “sales” and “sharing,” by visiting calm.com/optout, using our Cookie Preferences Manager to disable ad trackers on our website, or by visiting our websites with a recognized universal choice signal enabled (such as the Global Privacy Control). On our mobile app, you may adjust your mobile device settings to limit ad tracking (iOS: Settings > Privacy & Security > Tracking > Allow Apps to Request to Track; Android: Settings > Google > Ads > Opt out of Ads Personalization). Please note that, depending on which opt-out preference signal you use, our processing of the signal may be limited to the specific browser or device that you are using. You may need to renew your opt-out if you use a different browser or device to access the Services.

Use & Processing · Company practice

Running voluntary promotions

Calm uses information to facilitate contests, sweepstakes and promotions, citing its legitimate interest in promotional activities users may voluntarily join.

Supporting quotations

Facilitate contests, sweepstakes, and promotions (the legal basis for this processing is our legitimate interest in conducting promotional activities that our users may voluntarily decide to participate in); and

Use & Processing · Company practice

Automated vendors may help process data within stated purpose limits

Calm may use automated technology vendors to help process information for its listed purposes. This does not erase its specific health-data commitments: health-related feedback is processed consistently with the purpose for which it was supplied; health-app data is processed consistently with its original purpose and is not used to infer health-related characteristics.

Supporting quotations

We may process your information for any of the above purposes, including through the help of automated technology vendors.
Views and opinions: feedback, survey responses, and other information included within your interactions with us or otherwise provided via the Services. Some users also provide information about how they are feeling in connection with providing feedback or other messages to us; we may infer health-related characteristics from this information but will only process it consistent with the purpose for which it was provided.
Third party health app data: with your permission, we may also receive data from your mobile device’s health app (like Apple HealthKit or Google Health Connect), including hours of sleep and sleep goals. However, we do not infer any health-related characteristics from this information and only process it consistent with the purpose for which it was originally provided.

Use & Processing · User right or choice

Advertising opt-outs depend on location and platform

Depending on location, you can disable advertising cookies at calm.com/optout or through the Cookie Preferences Manager. Calm also points to aboutads.info/choices and, for the EU, youronlinechoices.eu for industry behavioral-advertising opt-outs. It says mobile devices should provide a setting to opt out of certain app-collected information being used for behavioral ads; it does not promise that these controls stop every collection or every advertisement. Depending on location, recognized signals such as Global Privacy Control are another option. A signal may apply only to the browser or device used, so you may need to renew it elsewhere.

Supporting quotations

Depending on where you are located, you can disable cookies used for advertising purposes by visiting calm.com/optout or through our Cookie Preferences Manager. Or, for more information about interest-based ads, including to use ad industry tools to opt out of having your web browsing information used for behavioral advertising purposes, please visit www.aboutads.info/choices (if you are in the EU, please visit www.youronlinechoices.eu/). Your mobile device should also include a feature that allows you to opt out of having certain information collected through apps used for behavioral advertising purposes.
Depending on where you are located, you can opt out of use of data collected via the Services for targeted advertising, and related “sales” and “sharing,” by visiting calm.com/optout, using our Cookie Preferences Manager to disable ad trackers on our website, or by visiting our websites with a recognized universal choice signal enabled (such as the Global Privacy Control). On our mobile app, you may adjust your mobile device settings to limit ad tracking (iOS: Settings > Privacy & Security > Tracking > Allow Apps to Request to Track; Android: Settings > Google > Ads > Opt out of Ads Personalization). Please note that, depending on which opt-out preference signal you use, our processing of the signal may be limited to the specific browser or device that you are using. You may need to renew your opt-out if you use a different browser or device to access the Services.

Use & Processing · Company commitment

Under-18 advertising and sale restriction

Calm says it does not knowingly process personal data for targeted advertising or sell it where it knows or should know a user is under 18. It also says it applies age-appropriate design and data minimization to minors' data.

Supporting quotations

We do not knowingly process the personal data of a user for targeted advertising, or sell such data, where we know or should know the user is under 18. We apply age-appropriate design and data-minimization practices to minors’ data.

Cross-references

  • narrows (model-proposed): Personalization and ads on other platforms — narrows: The general ad-personalization practice is limited by the prohibition on knowing targeted-ad processing or sale where Calm knows or should know the user is under 18.

Use & Processing · Company practice

California uses include operations, analysis and personalization

The California notice lists account and customer service, transactions and verification, maintenance and development, debugging, marketing and administrative messages, usage analysis, personalized content and ads, and legal or security purposes. Ad tracking may count as sale, sharing or targeted advertising, with an opt-out at calm.com/optout. The general advertising section says Calm does not knowingly target ads or sell personal data where it knows or should know a user is under 18. Personalization requires consent where law requires it. The state supplement also requires consent for sensitive-data sale or sharing and excludes sensitive-data sales for residents where state law prohibits them, including Maryland.

Supporting quotations

Perform or provide the services, such as to maintain accounts, provide customer service, process orders and transactions, and verify customer information. Improve and maintain the Services, such as by improving the Services and developing new products and services. Debug, such as to identify and repair errors and other functionality issues. Communicate with you about marketing and other relationship or transactional messages. Analyze usage, such as by monitoring trends and activities in connection with use of the Services. Personalize your online experience, such as by tailoring the content and ads you see on the Services and on other platforms based on your preferences, interests, and browsing behavior. Legal reasons, such as to help detect and protect against security incidents, or other malicious, deceptive, fraudulent, or illegal activity.
California consumers have the rights described above under the Privacy Rights section. We use cookies and similar tracking technologies, and we allow our advertising partners to use such technologies, so we can, among other things, show you ads promoting Calm on other websites and services. These activities may be considered “sales,” “sharing,” or “targeted advertising” under certain privacy laws. You can opt out of these practices by visiting calm.com/optout. We do not knowingly “sell” or “share” personal data about consumers under the age of 16.
We do not knowingly process the personal data of a user for targeted advertising, or sell such data, where we know or should know the user is under 18. We apply age-appropriate design and data-minimization practices to minors’ data.
Nevada provides its residents a limited right to opt out of the sale of personal information. We “share” and “sell” identifiers and electronic network activity with our advertising partners (including social media platforms) so our advertising partners can show ads that are targeted to your interests on other platforms; we will only “sell” or “share” your sensitive personal information with your consent, and we do not sell sensitive data (including consumer health data) of residents of states that prohibit such sales, including Maryland. To opt out, please see the Exercising Your Rights section above.
Personalize your online experience and the advertisements you see on other platforms based on your preferences, interests, and browsing behavior (the legal basis for this processing is our legitimate interest in improving your experience with the Services and serving advertisements more relevant to your interests, unless applicable law requires us to obtain your consent, in which case we will do so);