Opt out of sales, sharing and targeted advertising
Calm offers the right to request opt-out of sales, sharing and targeted advertising regardless of location, subject to legal conditions. Depending on location, available controls include calm.com/optout, the website Cookie Preferences Manager and recognized signals such as Global Privacy Control; mobile settings can limit ad tracking. A signal may apply only to the current browser or device, requiring renewed opt-out elsewhere. The California notice explains that ad tracking may count as sale, sharing or targeted advertising.
Supporting quotations
Regardless of your location, but subject to certain limits and conditions provided under law, you have the right to request to:
opt out of “sales”, targeted advertising, or “sharing”; and
Depending on where you are located, you can opt out of use of data collected via the Services for targeted advertising, and related “sales” and “sharing,” by visiting calm.com/optout, using our Cookie Preferences Manager to disable ad trackers on our website, or by visiting our websites with a recognized universal choice signal enabled (such as the Global Privacy Control). On our mobile app, you may adjust your mobile device settings to limit ad tracking (iOS: Settings > Privacy & Security > Tracking > Allow Apps to Request to Track; Android: Settings > Google > Ads > Opt out of Ads Personalization). Please note that, depending on which opt-out preference signal you use, our processing of the signal may be limited to the specific browser or device that you are using. You may need to renew your opt-out if you use a different browser or device to access the Services.
California consumers have the rights described above under the Privacy Rights section. We use cookies and similar tracking technologies, and we allow our advertising partners to use such technologies, so we can, among other things, show you ads promoting Calm on other websites and services. These activities may be considered “sales,” “sharing,” or “targeted advertising” under certain privacy laws. You can opt out of these practices by visiting calm.com/optout. We do not knowingly “sell” or “share” personal data about consumers under the age of 16.
Cross-references
qualifies (model-proposed): Advertising and analytics partners track activity across services — qualifies: Users may request opt-out of sales, sharing and targeted advertising; available controls and their browser/device scope qualify the general ad-tracking practice.
Sharing & Disclosure · User right or choice
Colorado, Connecticut, Virginia and Utah opt-out rights
Residents of these four states have rights to opt out of targeted advertising and sales. Calm directs them to its rights controls, including calm.com/optout, cookie preferences and recognized choice signals where applicable, and device settings for mobile tracking. Signals may be browser- or device-specific, so a different browser or device may require renewed opt-out.
Supporting quotations
Residents of Colorado, Connecticut, Virginia, and Utah have the right to opt out of targeted advertising and sales. If you are a resident of these states, to opt out, see the “Exercising Your Rights” section above.
Depending on where you are located, you can opt out of use of data collected via the Services for targeted advertising, and related “sales” and “sharing,” by visiting calm.com/optout, using our Cookie Preferences Manager to disable ad trackers on our website, or by visiting our websites with a recognized universal choice signal enabled (such as the Global Privacy Control). On our mobile app, you may adjust your mobile device settings to limit ad tracking (iOS: Settings > Privacy & Security > Tracking > Allow Apps to Request to Track; Android: Settings > Google > Ads > Opt out of Ads Personalization). Please note that, depending on which opt-out preference signal you use, our processing of the signal may be limited to the specific browser or device that you are using. You may need to renew your opt-out if you use a different browser or device to access the Services.
Sharing & Disclosure · Company practice
State ad disclosures: identifiers, sensitive data and sale limits
The state supplement notes Nevada's limited sale opt-out and says Calm sells or shares identifiers and electronic network activity with ad partners, including social platforms, for ads elsewhere. Sensitive-data sale or sharing requires consent; Calm says it does not sell sensitive data, including consumer health data, for residents of states prohibiting it, including Maryland. The general under-18 targeted-ad and sale restriction also applies. Use the rights controls to opt out; some signals apply only to a browser or device.
Supporting quotations
Nevada provides its residents a limited right to opt out of the sale of personal information. We “share” and “sell” identifiers and electronic network activity with our advertising partners (including social media platforms) so our advertising partners can show ads that are targeted to your interests on other platforms; we will only “sell” or “share” your sensitive personal information with your consent, and we do not sell sensitive data (including consumer health data) of residents of states that prohibit such sales, including Maryland. To opt out, please see the Exercising Your Rights section above.
We do not knowingly process the personal data of a user for targeted advertising, or sell such data, where we know or should know the user is under 18. We apply age-appropriate design and data-minimization practices to minors’ data.
Depending on where you are located, you can opt out of use of data collected via the Services for targeted advertising, and related “sales” and “sharing,” by visiting calm.com/optout, using our Cookie Preferences Manager to disable ad trackers on our website, or by visiting our websites with a recognized universal choice signal enabled (such as the Global Privacy Control). On our mobile app, you may adjust your mobile device settings to limit ad tracking (iOS: Settings > Privacy & Security > Tracking > Allow Apps to Request to Track; Android: Settings > Google > Ads > Opt out of Ads Personalization). Please note that, depending on which opt-out preference signal you use, our processing of the signal may be limited to the specific browser or device that you are using. You may need to renew your opt-out if you use a different browser or device to access the Services.
Cross-references
qualifies (model-proposed): Advertising and analytics partners track activity across services — qualifies: The state supplement qualifies advertising disclosures with consent for sensitive-data sale or sharing and no sensitive-data sales where state law prohibits them, including Maryland.
Sharing & Disclosure · Company practice
Disclosures to service providers and advertising partners
Calm may disclose information to companies and contractors providing services, including email, payments, fraud prevention, analytics and advertising. It also allows disclosures otherwise described in this policy or at collection; the list is not presented as exhaustive. The state supplement limits sensitive-data sale or sharing to consent and bars sensitive-data sales for residents where state law prohibits them, including Maryland; these limits qualify advertising-partner disclosures.
Supporting quotations
We may disclose information about you as follows and as otherwise described in this Privacy Policy or at the time of collection:
With companies and contractors that perform services for us, including email service providers, payment processors, fraud prevention vendors, analytics providers, advertising partners, and other service providers;
Nevada provides its residents a limited right to opt out of the sale of personal information. We “share” and “sell” identifiers and electronic network activity with our advertising partners (including social media platforms) so our advertising partners can show ads that are targeted to your interests on other platforms; we will only “sell” or “share” your sensitive personal information with your consent, and we do not sell sensitive data (including consumer health data) of residents of states that prohibit such sales, including Maryland. To opt out, please see the Exercising Your Rights section above.
Sharing & Disclosure · Company practice
Professional advisers receive information under confidentiality obligations
Calm may disclose information to accountants, auditors, lawyers and other outside professional advisers, subject to appropriate contractual confidentiality obligations.
Supporting quotations
To accountants, auditors, lawyers, and other outside professional advisors to Calm, subject to appropriate contractual obligations of confidentiality;
Sharing & Disclosure · Company practice
Disclosures based on legal requirements or process
Calm may disclose information if it believes disclosure accords with or is required by applicable law or legal process. Examples include court orders, subpoenas and lawful public-authority requests concerning national security or law enforcement.
Supporting quotations
If we believe disclosure is in accordance with, or required by, applicable law or legal process, including court order, subpoena, or other lawful requests by public authorities to meet national security or law enforcement requirements;
Sharing & Disclosure · Company practice
Disclosures for suspected violations, protection and legal claims
Calm may disclose information when it believes your actions conflict with agreements or policies or violate law; when necessary for criminal prevention, investigation, detection, prosecution or penalties; to protect Calm's or others' rights, property and safety; or when necessary to establish, exercise or defend legal claims.
Supporting quotations
If we believe your actions are inconsistent with our user agreements or policies, if we believe you have violated the law, where necessary for the purposes of prevention, investigation, detection or prosecution of criminal offenses or the execution of criminal penalties, or to protect the rights, property, and safety of Calm or others, or if it is necessary for the establishment, exercise or defense of legal claims;
Sharing & Disclosure · Company practice
Business transactions and corporate-group sharing
Calm may disclose information in connection with a merger, asset sale, financing or acquisition of all or part of its business. It may also share among Calm and current or future parents, affiliates, subsidiaries and companies under common ownership and control.
Supporting quotations
In connection with any merger, sale of company assets, financing or acquisition of all or a portion of our business by another company;
Between and among Calm and our current and future parents, affiliates, subsidiaries, and other companies under common control and ownership;
Sharing & Disclosure · Company practice
A subscription sponsor may learn that you signed up
If an employer, family member or someone else provides your subscription, Calm may tell them you signed up for it. This clause describes signup information, not a general permission to send them all your activity or wellness details.
Supporting quotations
If your Calm subscription has been provided to you by someone else, like your employer or a family member who invited you to use one of their dependent subscriptions, we may inform them that you have signed up for the subscription they offered you;
Sharing & Disclosure · Company practice
Promotion partners may learn that you redeemed an offer
If your subscription comes through a third-party promotion, bundle or promotional code, Calm may tell that third party you redeemed the offer.
Supporting quotations
If your Calm subscription was obtained through a third-party promotion, such as bundled with a third-party service or offered through a promotional code distributed by that third party, we may inform them that you redeemed the offer; and
Sharing & Disclosure · Company practice
Sharing at your request or with your consent
Calm may disclose information with your consent or at your direction, such as when you use sharing features or link your Calm account to a third-party service.
Supporting quotations
With your consent or at your direction. For instance, you may choose to share actions you’ve taken through the Services using “share” or similar features or by linking your Calm account with third-party services.
Sharing & Disclosure · Company practice
Sharing data outside local data-protection obligations
Calm may disclose aggregated or other information to third parties when that information is not subject to obligations under your jurisdiction's data-protection laws. The clause does not say all aggregated information necessarily meets that condition.
Supporting quotations
We may also disclose aggregated or other information not subject to obligations under the data protection laws of your jurisdiction with third parties.
Sharing & Disclosure · Company practice
Advertising and analytics partners track activity across services
Calm allows others to provide analytics and ads on its behalf. They use cookies, beacons, device identifiers and other technologies to collect online activity and device information, including pages, time spent, clicks and conversions. Calm and others may use it for analysis, targeted ads and content, and understanding activity; some partners convert email or phone details into ad identifiers. Advertising opt-outs vary by location and platform. Calm says it does not knowingly use personal data for targeted ads or sell it when it knows or should know the user is under 18. Personalization requires consent where applicable law requires it. The state supplement permits sensitive-data sale or sharing only with consent and prohibits sensitive-data sales for residents where state law bans them, including Maryland. Recognized opt-out signals may be browser/device-specific.
Supporting quotations
We allow others to provide analytics services and serve advertisements on our behalf across the web and other online services. These entities use cookies, web beacons, device identifiers, and other technologies to collect information about your use of the Services and other websites and online services, including your IP address, device identifiers, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, and conversion information. Calm and others may use this information to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests, and better understand your online activity. Some of our advertising partners enable us to convert your email address or phone number into an identifier to show ads that are more relevant to you on other platforms.
Depending on where you are located, you can disable cookies used for advertising purposes by visiting calm.com/optout or through our Cookie Preferences Manager. Or, for more information about interest-based ads, including to use ad industry tools to opt out of having your web browsing information used for behavioral advertising purposes, please visit www.aboutads.info/choices (if you are in the EU, please visit www.youronlinechoices.eu/). Your mobile device should also include a feature that allows you to opt out of having certain information collected through apps used for behavioral advertising purposes.
We do not knowingly process the personal data of a user for targeted advertising, or sell such data, where we know or should know the user is under 18. We apply age-appropriate design and data-minimization practices to minors’ data.
Nevada provides its residents a limited right to opt out of the sale of personal information. We “share” and “sell” identifiers and electronic network activity with our advertising partners (including social media platforms) so our advertising partners can show ads that are targeted to your interests on other platforms; we will only “sell” or “share” your sensitive personal information with your consent, and we do not sell sensitive data (including consumer health data) of residents of states that prohibit such sales, including Maryland. To opt out, please see the Exercising Your Rights section above.
Depending on where you are located, you can opt out of use of data collected via the Services for targeted advertising, and related “sales” and “sharing,” by visiting calm.com/optout, using our Cookie Preferences Manager to disable ad trackers on our website, or by visiting our websites with a recognized universal choice signal enabled (such as the Global Privacy Control). On our mobile app, you may adjust your mobile device settings to limit ad tracking (iOS: Settings > Privacy & Security > Tracking > Allow Apps to Request to Track; Android: Settings > Google > Ads > Opt out of Ads Personalization). Please note that, depending on which opt-out preference signal you use, our processing of the signal may be limited to the specific browser or device that you are using. You may need to renew your opt-out if you use a different browser or device to access the Services.
Personalize your online experience and the advertisements you see on other platforms based on your preferences, interests, and browsing behavior (the legal basis for this processing is our legitimate interest in improving your experience with the Services and serving advertisements more relevant to your interests, unless applicable law requires us to obtain your consent, in which case we will do so);
Sharing & Disclosure · Company practice
International processing and legally required safeguards
Calm and its providers process information in the U.S. and other countries, which may protect data differently from your home jurisdiction. Where law requires, Calm says it provides adequate transfer protection using measures such as consent, European Commission adequacy decisions or Standard Contractual Clauses. Where relevant, you may request a copy of those clauses at support@calm.com.
Supporting quotations
Calm is based in the United States and has operations there and in other countries. As a result, we and our service providers process information in countries which may not provide equivalent levels of data protection as your home jurisdiction. Where required by law, we provide adequate protection for the transfer of personal data in accordance with applicable law, such as by obtaining your consent, relying on the European Commission’s adequacy decisions, or executing Standard Contractual Clauses. Where relevant, you may request a copy of these Standard Contractual Clauses by emailing us at support@calm.com.
Sharing & Disclosure · Company practice
California disclosure identifies recipients and consent-based sharing
The California notice lists providers for support, fulfillment, ad measurement, communications, surveys, analytics, fraud prevention, cloud storage, debugging/logging and payments. It also lists third parties with whom you consent to share, including social media services or academic researchers, and government entities or others for legal reasons described in the disclosure section.
Supporting quotations
Companies that provide services to us, such as those that assist us with customer support, subscription and order fulfillment, advertising measurement, communications and surveys, data analytics, fraud prevention, cloud storage, bug fix management and logging, and payment processing. Third parties with whom you consent to sharing your information, such as with social media services or academic researchers. Government entities or other third parties for legal reasons, such as to comply with law or for other legal reasons as described in our Disclosure section.
Sharing & Disclosure · Company practice
California ad-tracking disclosure and the policy's additional limits
The California notice says ad tracking may constitute sale, sharing or targeted advertising, offers calm.com/optout and says Calm does not knowingly sell or share personal data of consumers under 16. The general ad section additionally bars knowing targeted-ad processing or sale where Calm knows or should know a user is under 18. The state supplement says sensitive-data sale or sharing needs consent and sensitive-data sales are prohibited for residents where state law bans them, including Maryland. Depending on location, cookie preferences and recognized choice signals also offer opt-outs; a signal may need renewal on another browser or device.
Supporting quotations
California consumers have the rights described above under the Privacy Rights section. We use cookies and similar tracking technologies, and we allow our advertising partners to use such technologies, so we can, among other things, show you ads promoting Calm on other websites and services. These activities may be considered “sales,” “sharing,” or “targeted advertising” under certain privacy laws. You can opt out of these practices by visiting calm.com/optout. We do not knowingly “sell” or “share” personal data about consumers under the age of 16.
We do not knowingly process the personal data of a user for targeted advertising, or sell such data, where we know or should know the user is under 18. We apply age-appropriate design and data-minimization practices to minors’ data.
Nevada provides its residents a limited right to opt out of the sale of personal information. We “share” and “sell” identifiers and electronic network activity with our advertising partners (including social media platforms) so our advertising partners can show ads that are targeted to your interests on other platforms; we will only “sell” or “share” your sensitive personal information with your consent, and we do not sell sensitive data (including consumer health data) of residents of states that prohibit such sales, including Maryland. To opt out, please see the Exercising Your Rights section above.
Depending on where you are located, you can opt out of use of data collected via the Services for targeted advertising, and related “sales” and “sharing,” by visiting calm.com/optout, using our Cookie Preferences Manager to disable ad trackers on our website, or by visiting our websites with a recognized universal choice signal enabled (such as the Global Privacy Control). On our mobile app, you may adjust your mobile device settings to limit ad tracking (iOS: Settings > Privacy & Security > Tracking > Allow Apps to Request to Track; Android: Settings > Google > Ads > Opt out of Ads Personalization). Please note that, depending on which opt-out preference signal you use, our processing of the signal may be limited to the specific browser or device that you are using. You may need to renew your opt-out if you use a different browser or device to access the Services.