Inference & Profiling · Company practice
Lookalike Audience targets people with similar behavior
Meta Lookalike Audience uses data collected through Custom Audience to show personalized ads to people with behavior similar to those already on a Custom Audience list. The underlying activity can be past use of this site or engagement with relevant content across Meta apps and services. Listed data are trackers and Usage Data, processed in the United States. The policy links to a page for opting out of Meta’s tracker-based ad personalization and a separate Meta opt-out route. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Meta Lookalike Audience is an advertising and behavioral targeting service provided by Meta Platforms, Inc. that uses Data collected through Meta's Custom Audience in order to display ads to Users with similar behavior to Users who are already in a Custom Audience list on the basis of their past use of this Application or engagement with relevant content across Meta's apps and services. On the basis of these Data, personalized ads will be shown to Users suggested by Meta Lookalike Audience.
Users can opt out of Meta's use of Trackers for ads personalization by visiting this opt-out page.
Personal Data processed: Trackers and Usage Data.
Place of processing: United States – Privacy Policy – Opt out.
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Not stated here
- The linked provider privacy policy is not supplied here; this card cannot establish additional terms or data practices from that document.
Cross-references
- related (model-proposed): Meta Custom Audience links site activity to its advertising network — references: Lookalike Audience explicitly uses data collected through Custom Audience to find users with similar behavior.