First-party and third-party trackers have different lifetimes
The site uses both Owner-managed and third-party trackers. Unless the policy says otherwise, third-party providers may access the trackers they manage. Lifetimes vary by the Owner or provider; some expire when your browsing session ends. The provider descriptions give some details, while more precise or updated lifetimes and information on other trackers may be available in linked provider policies or from the Owner. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
This Application uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them. The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session. In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information — such as the presence of other Trackers — in the linked privacy policies of the respective third-party providers or by contacting the Owner.
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Not stated here
Linked provider policies are not supplied as part of this analysis.
Retention & Deletion · Company practice
Meta lead-ad trackers include session and three-month durations
For Meta lead ads, the listed _fbp tracker lasts three months; lastExternalReferrer and lastExternalReferrerTime last for the browsing session. These are tracker durations, not a general deadline to delete all submitted lead information. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Meta lead ads (Meta Platforms, Inc.)
_fbp: 3 months
lastExternalReferrer: duration of the session
lastExternalReferrerTime: duration of the session
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Retention & Deletion · Company practice
Google Analytics lists two-year tracker lifetimes
The Google Analytics 4 entry lists _ga and _ga_* tracker durations of two years. The policy says tracker lifetimes can vary and directs users to linked provider policies or the Owner for more precise and updated details; it does not equate these durations with deletion of all analytics records. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Google Analytics 4 (Google LLC)
_ga: 2 years
_ga_*: 2 years
This Application uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them. The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session. In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information — such as the presence of other Trackers — in the linked privacy policies of the respective third-party providers or by contacting the Owner.
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Meta pixel trackers have three-month or session durations
For Meta ads conversion tracking, _fbc, _fbp, and fr are each listed as lasting three months. lastExternalReferrer and lastExternalReferrerTime last for the browsing session. These are listed tracker lifetimes, not stated deletion deadlines for every linked advertising record. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Meta ads conversion tracking (Meta pixel) (Meta Platforms, Inc.)
_fbc: 3 months
_fbp: 3 months
fr: 3 months
lastExternalReferrer: duration of the session
lastExternalReferrerTime: duration of the session
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Criteo lists conflicting lifetimes for two tracker names
The Criteo list gives both two years and indefinite for cto_bundle, and both two years and indefinite for cto_optout. It does not distinguish which entry applies in which circumstances, so no single fixed duration for either name can be inferred. The separate optout and uid entries each say two years. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Criteo (Criteo SA)
cto_bundle: 2 years
cto_bundle: indefinite
cto_optout: 2 years
cto_optout: indefinite
optout: 2 years
uid: 2 years
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Not stated here
The policy does not explain the duplicate, different durations for cto_bundle and cto_optout.
Retention & Deletion · Company practice
Demandbase lists United States processing and two-year trackers
For Demandbase’s advertising service, the policy lists trackers and Usage Data, processing in the United States, and an opt-out link. The tuuid and tuuid_lu tracker durations are each two years; these are not stated deletion deadlines for all advertising data. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Demandbase (Demandbase Ltd.)
Demandbase is an advertising service provided by Demandbase Ltd.
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Not stated here
The linked provider privacy policy is not supplied here; this card cannot establish additional terms or data practices from that document.
Retention & Deletion · Company practice
Audience Network lists two session-duration trackers
The Meta Audience Network entry lists lastExternalReferrer and lastExternalReferrerTime as lasting for the browsing session. The list does not state that every Audience Network record is deleted at session end. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Meta Audience Network (Meta Platforms, Inc.)
lastExternalReferrer: duration of the session
lastExternalReferrerTime: duration of the session
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Retention & Deletion · Company practice
Lookalike Audience lists three-month and session tracker lifetimes
For Meta Lookalike Audience, _fbp is listed as lasting three months. lastExternalReferrer and lastExternalReferrerTime are listed as lasting for the browsing session. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Meta Lookalike Audience (Meta Platforms, Inc.)
_fbp: 3 months
lastExternalReferrer: duration of the session
lastExternalReferrerTime: duration of the session
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Custom Audience lists three-month and session tracker lifetimes
For Meta Custom Audience, _fbp is listed as lasting three months. lastExternalReferrer and lastExternalReferrerTime are listed as lasting for the browsing session. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Meta Custom Audience (Meta Platforms, Inc.)
_fbp: 3 months
lastExternalReferrer: duration of the session
lastExternalReferrerTime: duration of the session
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Google remarketing lists these three-month tracker lifetimes
For Google Ads Remarketing, the policy lists: Conversion: 3 months; FPAU: 3 months; FPGCLAW: 3 months; FPGCLDC: 3 months; FPGCLGB: 3 months; FPGCLGS: 3 months; FPGSID: 3 months; GCL_AU_P: 3 months; GCL_AW_P: 3 months; GCL_DC_P: 3 months. These are tracker lifetimes, not stated deletion deadlines for all advertising records. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Google Ads Remarketing (Google LLC)
Conversion: 3 months
FPAU: 3 months
FPGCLAW: 3 months
FPGCLDC: 3 months
FPGCLGB: 3 months
FPGCLGS: 3 months
FPGSID: 3 months
GCL_AU_P: 3 months
GCL_AW_P: 3 months
GCL_DC_P: 3 months
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Retention & Deletion · Company practice
More Google remarketing trackers are listed at three months
For Google Ads Remarketing, the policy lists: _gac_: 3 months; _gac_gb_: 3 months; _gcl_ag: 3 months; _gcl_au: 3 months; _gcl_aw: 3 months; _gcl_dc: 3 months; _gcl_gb: 3 months; _gcl_gf: 3 months; _gcl_gs: 3 months; _gcl_ha: 3 months; ar_debug: 3 months. These are tracker lifetimes, not stated deletion deadlines for all advertising records. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Google Ads Remarketing (Google LLC)
_gac_: 3 months
_gac_gb_: 3 months
_gcl_ag: 3 months
_gcl_au: 3 months
_gcl_aw: 3 months
_gcl_dc: 3 months
_gcl_gb: 3 months
_gcl_gf: 3 months
_gcl_gs: 3 months
_gcl_ha: 3 months
ar_debug: 3 months
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Retention & Deletion · Company practice
Google remarketing lists indefinite lifetimes for these trackers
For Google Ads Remarketing, the policy lists: _GESPSK-*: indefinite; _GFO: indefinite; _GSD: indefinite; _GUSM: indefinite; __lsa__: indefinite; __lscp__: indefinite; __lsr__: indefinite; __lsv__: indefinite; __storage_test__: indefinite; adStatsCache: indefinite; adStatsReset: indefinite; rc::a: indefinite; rc::b: indefinite; rc::e: indefinite; rc::h: indefinite. These are tracker lifetimes, not stated deletion deadlines for all advertising records. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
_GESPSK-*: indefinite
_GFO: indefinite
_GSD: indefinite
_GUSM: indefinite
__lsa__: indefinite
__lscp__: indefinite
__lsr__: indefinite
__lsv__: indefinite
__storage_test__: indefinite
adStatsCache: indefinite
adStatsReset: indefinite
rc::a: indefinite
rc::b: indefinite
rc::e: indefinite
rc::h: indefinite
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Retention & Deletion · Company practice
Google remarketing lists these two-year tracker lifetimes
For Google Ads Remarketing, the policy lists: IDE: 2 years; __gads: 2 years; __gpi: 2 years; __gpi_optout: 2 years; __gsas: 2 years; id: 2 years. These are tracker lifetimes, not stated deletion deadlines for all advertising records. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Google Ads Remarketing (Google LLC)
IDE: 2 years
__gads: 2 years
__gpi: 2 years
__gpi_optout: 2 years
__gsas: 2 years
id: 2 years
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Retention & Deletion · Company practice
Other Google remarketing lifetimes range from seconds to one year
For Google Ads Remarketing, the policy lists: APC: 6 months; DSID: 14 days; FCNEC: 1 year; FLC: 10 seconds; GED_PLAYLIST_ACTIVITY: duration of the session; NID: 6 months; RUL: 1 year; TESTCOOKIESENABLED: 1 minute; __eoi: 7 months; receive-cookie-deprecation: 6 months; test_cookie: 15 minutes. These are tracker lifetimes, not stated deletion deadlines for all advertising records. The policy treats third-party tracker references as indicative because the Owner cannot fully control them.
Supporting quotations
Google Ads Remarketing (Google LLC)
APC: 6 months
DSID: 14 days
FCNEC: 1 year
FLC: 10 seconds
GED_PLAYLIST_ACTIVITY: duration of the session
NID: 6 months
RUL: 1 year
TESTCOOKIESENABLED: 1 minute
__eoi: 7 months
receive-cookie-deprecation: 6 months
test_cookie: 15 minutes
Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.