Privacy and Cookie Policy of Electronic Arts Inc., last updated June 23, 2025
This document is the Electronic Arts Inc. Privacy and Cookie Policy. It states that it was last updated on June 23, 2025. The analysis covers this saved version only.
Supporting quotations
Electronic Arts Inc. Privacy and Cookie Policy
Last Updated: June 23, 2025
Qualifications & exceptions
The date is the policy's own "Last Updated" date, not an effective date for any later version.
Legal Rights & Agreement Rules · Context
Covers personal information collected through EA products and services and at EA live events
The policy describes how Electronic Arts Inc. ("EA") processes personal information it collects about you when you use its products and services, or when you attend live events hosted by or in connection with EA. The policy calls all of these together the "Services." It also says that in some cases EA's subsidiaries may be considered data controllers, either together with EA or on their own.
Supporting quotations
This policy describes how Electronic Arts Inc. ("EA") processes the personal information we collect about you when you use our products and services or when you attend live events hosted by or in connection with EA (collectively, "Services" or "EA Services").
In some cases, our subsidiaries may be considered data controllers, either together with EA or by themselves.
Qualifications & exceptions
Live events count only when hosted by or in connection with EA.
Which subsidiary acts as a controller, and when, is not specified.
Not stated here
The policy does not name the subsidiaries that may be data controllers or say in which cases they are.
Data Access & Collection · Company practice
EA collects the account details you give it, including real name, date of birth, phone number and security answers
EA collects information you give it directly. This includes your EA Account information (email address, username, real name, country, date of birth, telephone number and password) and your security questions and answers. The policy says that what it collects depends on which Services you use and how you use them.
Supporting quotations
The information we collect depends on what Services you use and how you use them.
We collect information that you give us directly, such as when you create an EA Account, set up security questions, make purchases, or contact EA Help.
We collect information that you provide us, such as:
Your EA Account information, including your email address, username, real name, country, date of birth, telephone number and password;
Security questions and answers;
Qualifications & exceptions
What is collected depends on which Services you use and how you use them.
The list is introduced with "such as", so it gives examples rather than a complete list.
Data Access & Collection · Company practice
EA collects survey answers and support records, including call recordings
When you answer surveys about EA's Services, EA collects your responses. When you seek help from EA, it collects the information you provide, such as your name, telephone number and records of the issues you experience, including call recordings.
Supporting quotations
Information you provide in response to surveys about our Services;
Information you provide when seeking help from us, such as your name, telephone number, and records (including call recordings) of the issues you experience; and
Qualifications & exceptions
Call recordings are listed as part of the records kept when you seek help.
Charges & Financial Obligations · Company practice
EA collects billing information, including payment card number and shipping address
EA collects billing information you provide, such as your name, payment card number, payment account details and shipping address.
Supporting quotations
Billing information, such as your name, payment card number, payment account details, and shipping address.
Qualifications & exceptions
Listed with "such as", so these are examples of billing information.
Use & Processing · Company practice
Social-feature communications may be read by other players and EA, become public, and be used for anti-cheat purposes
When you use EA's social features, any text, audio, visual or other electronic communications you disclose may be read, copied, collected or used by other players and by EA. They may become publicly available. EA may also process them for the purposes described in the policy's section on anti-cheat, inappropriate content and fraud prevention technologies, which names fraud prevention, security, cheat detection and authentication. The policy asks you to make sure your privacy settings and choices in those features reflect your preferences.
Supporting quotations
When you play online, we may collect information about your gaming profile, your gameplay, or your use of social features.
When you use our social features, any text, audio, visual, and/or other electronic communications information that you disclose may be read, copied, collected, or used by other players and EA, and may become publicly available and/or may be processed by EA for the purposes described in Section 2(D): Anti-Cheat, Inappropriate Content, and Fraud Prevention Technologies.
Please make sure your privacy settings and choices in the features you use reflect your preferences.
for fraud prevention, security, cheat detection, and authentication purposes
Qualifications & exceptions
Uses "may": exposure to other players or the public is possible, not stated to happen in every case.
Section 2(D) also covers moderation of voice, text and user-generated content.
Your in-game profile, gameplay and statistics are collected and some may be shown to players inside and outside the game
When you play EA's online games, your in-game profile information, gameplay and statistics are collected. Some of it may be visible in the game and also to players outside the game in other EA Services, such as RaceNet. Leaderboards may also be viewable by other players outside the game in other EA Services.
Supporting quotations
When you play our online games, your in-game profile information, gameplay, and statistics are collected and some may be visible in-game, as well as visible to players outside the game in other EA Services, such as RaceNet.
Leaderboards may also be available to view by other players outside the game in other EA Services.
Qualifications & exceptions
Applies to online games.
Only "some" of the collected information may be visible.
Data Access & Collection · Company practice
EA may record your gameplay and controller inputs and replay them to other players and at live events
In some titles, EA may record your gameplay and replay it to other players in the game or make it visible outside the game in other EA Services. In competitive game modes, EA may record your gameplay and your controller button inputs and replay them, together with your in-game profile information and game statistics, to other players in the game and at live EA or partner events.
Supporting quotations
In some of our titles, we may record your gameplay and replay it to other players in-game and/or make it visible to other players outside the game in other EA Services.
In competitive game modes, we may record your gameplay, and your controller button inputs, and replay these together with your in-game profile information and game statistics to other players in-game and at live EA or partner events.
Qualifications & exceptions
Recording and replay apply only in some titles; controller-input recording is described for competitive game modes.
Uses "may".
Not stated here
The policy does not list which titles or modes record gameplay.
Data Access & Collection · Company practice
EA may automatically collect your IP address, device and advertising identifiers, approximate location and browser data
When you use EA's Services, EA may automatically collect other information, such as your IP address; information about your device, hardware and software (including hardware identifiers and mobile advertising identifiers such as Apple's IDFA or Android's AAID, platform type, settings and components, installed EA software and updates, and required plugins); approximate geolocation derived from your IP address or device settings; browser type and language preference; and the pages you came from and leave to, including pages viewed and other interactions with web content.
Supporting quotations
We may collect other information when you use our Services, such as information about your device, hardware and software information, IP address, or browser information.
We may collect other information automatically when you use our Services, such as:
IP address;
Information about your device, hardware, and software, such as your hardware identifiers, mobile device identifiers (like Apple Identifier for Advertising [IDFA], or Android Advertising ID [AAID]), platform type, settings and components, EA software and updates you have installed, and the presence of required plugins;
Approximate geolocation data (derived from IP or device settings);
Browser information, including your browser type and the language preference;
Referring and exit pages, including pages viewed and other interactions with web content;
Qualifications & exceptions
Uses "may" and "such as": the list gives examples of automatically collected information.
Geolocation is described as approximate, derived from IP or device settings.
Data Access & Collection · Company practice
EA may collect what you buy and how you use it, plus crash reports and system activity
EA may also automatically collect details about which Services you purchase or obtain and how you use them, and device event information such as crash reports, request and referral URLs, and system activity details (for example, whether you hit an error playing a game or lost Internet access).
Supporting quotations
Details about what Services you purchase or obtain, and your use of them;
Device event information, including crash reports, request and referral URLs, and system activity details (e.g., whether you encountered an error playing our games or lost Internet access); and
Qualifications & exceptions
Part of the automatically collected information introduced with "may" and "such as".
Data Access & Collection · Company practice
At live events, EA may collect information you provide such as your likeness
If you take part in live events, EA may collect other information you provide as part of that participation, such as your likeness.
Supporting quotations
Other information (such as your likeness) that you may provide as part of your participation in live events.
Qualifications & exceptions
Limited to information you may provide as part of participating in live events.
Not stated here
The policy does not say how a likeness is captured or used beyond this listing.
Data Access & Collection · Company practice
EA may store information on your device using cookies, browser web storage and app caches
EA may also collect and store information locally on your device, using mechanisms like cookies, browser web storage (including HTML 5) and application data caches.
Supporting quotations
We also may collect and store information locally on your device, using mechanisms like cookies, browser web storage (including HTML 5), and application data caches.
Qualifications & exceptions
Uses "may".
Linking & Identification · Company practice
Sony, Microsoft and Nintendo provide IDs, friend lists and other account details when you create or link an EA Account
When you use EA online Services on or through third-party gaming platforms, EA may receive information from your accounts on those platforms. The policy says this is provided as part of establishing or linking an EA Account, which is necessary to access EA's online services. Examples it gives for recently released titles: Sony provides your PlayStation Network Online ID, email address, country, language, friend list, date of birth and certain preferences; Microsoft provides your Xbox Gamertag, email address, country, language, friend list, date of birth and certain preferences; Nintendo provides, as applicable to your device, your Mii character, nickname, Nintendo Network ID, Nintendo Account, country, language, friend list and certain preferences. EA says it never receives your credit card number or other financial information from these platforms as part of establishing or linking an EA Account. The section summary also names Google and third-party sign-in authenticators as sources.
Supporting quotations
We may receive information about you from third parties, such as Sony, Microsoft, Nintendo, Google, mobile platforms, or third-party authenticators that you use to sign in to our Services.
We may receive information about you contained in third-party user accounts when you use EA online Services on or through third-party gaming platforms, such as those listed below.
This information is provided to EA as part of establishing or linking an EA Account, which is necessary to access EA’s online services.
Examples of information we receive when creating EA Accounts for our recently released titles are provided below.
We never receive your credit card number or other financial information from these third parties as part of establishing or linking an EA Account.
Sony provides information from your account for PlayStation™Network such as your Online ID, email address, country, language, friend list, date of birth, and certain preferences.
Microsoft provides information such as your Gamertag, email address, country, language, friend list, date of birth, and certain preferences.
Nintendo provides (as applicable to the device you have) information such as your Mii character, nickname, Nintendo Network ID, Nintendo Account, country, language, friend list, and certain preferences.
Qualifications & exceptions
An EA Account is described as necessary to access EA online services.
The platform lists are examples for recently released titles, not a complete list.
The no-financial-information statement is limited to establishing or linking an EA Account.
Not stated here
The certain preferences each platform provides are not specified.
Linking & Identification · Company practice
EA may receive information from gaming platforms to deliver and measure its marketing
EA may also receive information from the third-party gaming platforms you use for the purpose of delivering or analyzing the performance of EA marketing. The policy states that your use of EA online Services through these third parties indicates your agreement to the transfer of this information.
Supporting quotations
We may also receive information from the third-party gaming platforms that you use for the purpose of delivering or analyzing the performance of EA marketing.
Your use of EA online Services through these third parties indicates your agreement for the transfer of this information.
Qualifications & exceptions
The policy treats using EA online Services through a platform as agreement to the transfer; it does not describe a separate consent step here.
Not stated here
The policy does not say what information platforms provide for marketing purposes.
Linking & Identification · Company practice
Linking Discord, Twitch or similar accounts may give EA information from those accounts
When you use third-party social gaming platforms such as Discord or Twitch and link your EA Account, EA may receive information associated with your account on those platforms. The policy points you to the notices shown when you link the accounts for details of what EA receives.
Supporting quotations
When you use third-party social gaming platforms (such as Discord or Twitch) and link your EA Account, we may receive information associated with your account on those platforms.
Please review the notices presented to you when linking your accounts for details on the information EA receives.
Qualifications & exceptions
Applies when you link your EA Account to such a platform.
Not stated here
The linking notices that describe the information received are not part of this document.
Data Access & Collection · Company practice
App stores tell EA your username or device ID and that you made a purchase, but not financial information
If you play or buy EA games on a phone or tablet, EA receives information about you from app stores and other mobile platform providers. This may include your username or device ID and the fact that you made a purchase, but the policy says it does not include financial information. Some mobile platforms may also send EA information that you authorize them to provide.
Supporting quotations
If you play or purchase our games on your mobile device or tablet, we receive information about you from the app stores and other mobile platform providers.
This information may include your username or device ID and the fact that you made a purchase, as applicable, but does not include any financial information.
Some of our mobile platforms may send information to us that you authorize them to provide.
Qualifications & exceptions
Excludes financial information.
Additional information is sent only where you authorize the platform to provide it.
Data Access & Collection · Company commitment
EA mobile games may ask for push notification tokens or your contact list, collected only with your permission
EA's mobile games may request additional personal information from you, such as push notification tokens or your contact list. EA says it will collect this information only if you give it permission.
Supporting quotations
Our mobile games also may request additional personal information from you, such as push notification tokens or contact list, however, we will collect this information only if you provide us with permission.
Qualifications & exceptions
Collection depends on your permission.
Data Access & Collection · Company practice
EA may get information about you from Facebook, Apple Game Center, other players' contact lists and public websites
EA may receive information from other third parties, such as Facebook or Apple Game Center, when you use those services with EA games. It may also receive information about you when other players choose to share their contact lists with EA, or from publicly available websites.
Supporting quotations
We may receive information from other third parties, like Facebook or Apple Game Center, when you use these services with our games.
We may also receive information about you when other players choose to share their contact lists with us or from publicly-available websites.
Qualifications & exceptions
Information from other players' contact lists depends on those players choosing to share them.
Not stated here
The policy does not say what information is taken from publicly available websites.
Legal Rights & Agreement Rules · Context
The legal basis EA relies on depends on the data, the context and where you live
EA's legal basis for processing your personal information varies with the type of information, the context of collection and your country of residence. Your country is taken from what you indicate when setting up your EA Account or, when you are not signed in, from your location as determined by your IP address and/or your device registration country.
Supporting quotations
Depending on where you reside, we may rely on different legal bases to process your information.
Our legal basis for processing your personal information varies depending on the type of information we collect, the context in which we collect it as well as on your country of residence, as indicated when you are setting up your EA Account or, when not signed into an EA Account, your location as determined by your IP address and/or your device registration country.
Qualifications & exceptions
When not signed in, residence is determined by IP address and/or device registration country.
Legal Rights & Agreement Rules · Context
EEA, UK, Swiss and Brazilian residents: EA relies on consent, legitimate interests, contract or legal obligation
If you live in the European Economic Area, or in a jurisdiction with similar legal requirements such as Brazil, Switzerland or the United Kingdom, EA processes information about you where it has your consent, where it has a legitimate interest, where processing is necessary to perform a contract with you, and/or where it has a legal obligation. As an example of contract, EA says it typically relies on contractual necessity when you create an EA Account or otherwise use its Services, so it can provide them.
Supporting quotations
If you are a resident of the European Economic Area (EEA) or of a jurisdiction where similar legal requirements may apply such as Brazil, Switzerland, and the United Kingdom, we rely on a number of legal bases to process information about you.
We will process information about you where we have your consent, where we have a legitimate interest to do so, where the processing is necessary for the performance of a contract with you, and/or where we have a legal obligation to process your information.
on contractual necessity to process information when you create an EA Account or otherwise use our Services to enable us to provide you with our Services.
Qualifications & exceptions
Applies to residents of the EEA and similar jurisdictions such as Brazil, Switzerland and the UK.
The examples are what EA "typically" relies on, not a fixed mapping.
Legal Rights & Agreement Rules · User right or choice
In the EEA and similar regions, EA asks consent for web cookies, email marketing and third-party targeted ads
For residents of the EEA and similar jurisdictions, EA says it typically relies on consent when placing cookies on your device on the web (through its cookie consent manager), to send you email marketing, or to deliver third-party targeted advertising to you on its Services.
Supporting quotations
For example, we typically rely on:
consent when placing cookies on your device on the web (through our cookie consent manager) to send you email marketing, or to deliver third party targeted advertising to you on our Services;
Qualifications & exceptions
Applies to the EEA and similar jurisdictions.
"Typically": these are examples of where consent is relied on.
EA relies on legitimate interests for customer support, targeted EA marketing and fraud prevention
For residents of the EEA and similar jurisdictions, EA says it typically relies on its legitimate interests to process your information when providing customer service support, to serve targeted EA marketing of its Services, and for fraud prevention and security.
Supporting quotations
our legitimate interests to process your information when providing you with customer service support, to serve targeted EA marketing of our Services, or for fraud prevention and security purposes; and
Qualifications & exceptions
Targeted marketing of EA's own Services rests on legitimate interests, while third-party targeted advertising rests on consent.
Applies to the EEA and similar jurisdictions.
Legal Rights & Agreement Rules · Company commitment
Where legitimate interests are not a lawful basis, EA uses other bases such as contract or consent
If you live in a territory where the legitimate interests described above are not recognized as a lawful basis under applicable law, EA says it will identify and use other appropriate lawful bases, such as contractual necessity or your consent.
Supporting quotations
If you are a resident in a territory where our legitimate interests mentioned above are not recognized as a lawful basis under applicable law, we will identify and use other appropriate lawful bases to process your personal information such as contractual necessity or your consent.
Qualifications & exceptions
Applies only in territories that do not recognize legitimate interests as a lawful basis.
Not stated here
The policy does not say which territories these are.
Data Access & Collection · Company practice
EA and third parties use cookies, analytics, advertising, anti-cheat and anti-fraud technologies to collect information
EA uses various technologies to deliver its Services, measure their effectiveness, serve advertisements and enhance your player experience. These include cookies and similar technologies, plus analytics, advertising, anti-cheat and anti-fraud technologies. Both EA and third parties use them to collect information.
Supporting quotations
We use various technologies to deliver and measure the effectiveness of our Services, to serve advertisements, and to enhance your player experience.
These technologies include cookies and similar technologies, as well as analytics, advertising, anti-cheat, and anti-fraud technologies.
We and third parties use technologies described below to collect information to deliver our Services.
Qualifications & exceptions
Third parties, not only EA, use these technologies.
Data Access & Collection · Company practice
EA and its partners use cookies to see which pages, features, ads and games you view, and to measure advertising
EA describes cookies as small text files stored on your Internet browser. EA and its third-party partners use cookies and similar tracking technologies to understand things like which web pages, features or ads you view and which games you play. EA says this helps it keep track of your shopping cart, measure the effectiveness of its advertising, make sure you do not see the same ad repeatedly, and otherwise enhance your experience. The policy points to Section 8 (Your Choices and Controls) for managing cookie preferences.
Supporting quotations
Cookies are small text files stored on your Internet browser.
We and our third-party partners use cookies and similar tracking technologies to help us understand things like what web pages, features, or ads you view and what games you play.
This information helps us keep track of your shopping cart, measure the effectiveness of our advertising, make sure you don't see the same ad repeatedly, and otherwise enhance your experience.
Please refer to Section 8: Your Choices and Controls for information on how to manage your cookie preferences.
Qualifications & exceptions
Third-party partners, not only EA, use these cookies.
Cookie preferences are managed as described in Section 8.
EA uses tracking pixels to see how you respond to marketing emails, and log files to monitor traffic and fraud
EA may use tracking pixels or clear GIFs to collect information about your use of its Services and your response to its marketing emails. It uses Internet log files, which contain technical data such as your IP address, to monitor traffic on its Services, troubleshoot technical problems, detect and prevent fraud, and enforce its User Agreement. EA also uses analytics, advertising, anti-cheat and anti-fraud technologies, which may use the same cookies or similar mechanisms.
Supporting quotations
We may use tracking pixels or clear GIFs to collect information about your use of our Services and your response to our marketing emails.
We use Internet log files (which contain technical data such as your IP address) to monitor traffic on our Services, troubleshoot technical problems, detect and prevent fraud, and enforce our User Agreement.
We also use Analytics, Advertising, Anti-Cheat, and Anti-Fraud technologies in our Services. These technologies may utilize the same cookies or similar mechanisms as further described below.
Qualifications & exceptions
Pixel use is stated with "may".
Not stated here
The User Agreement referred to is not part of this document.
Data Access & Collection · Company practice
EA and third-party analytics collect device details, feature engagement, gameplay statistics and peripheral hardware
EA uses internal and third-party analytics technologies to collect information about how you use its Services, your computer or device, and the health of its Services. For example, EA may collect and store data from your computer or device, including technical information about your computer, device and operating or network systems (such as IP address and device identifiers), your engagement with certain features and services, gameplay and usage statistics, and system interactions and peripheral hardware.
Supporting quotations
We use internal and third-party analytics technologies to collect information about how you use our Services, your computer or device and the health of our Services.
For instance, we may collect and store data from your computer or device when you use our Services.
This information includes technical and related information about your computer, device, and operating and/or network systems (such as IP Address and device identifiers); information about your engagement with certain features and services; gameplay and usage statistics; as well as system interactions and peripheral hardware.
Qualifications & exceptions
Uses both internal and third-party analytics.
Inference & Profiling · Company practice
EA may build probabilistic identifiers from your device to analyze which services players use across devices
EA may collect and store data from your device to create probabilistic identifiers, for the purpose of analyzing the services its players access across devices.
Supporting quotations
We may also collect and store data from your device to create probabilistic identifiers for the purposes of analyzing the services accessed by our players across devices.
Qualifications & exceptions
The stated purpose is analyzing services accessed across devices.
Not stated here
The policy does not say which device data feeds these identifiers.
Data Access & Collection · Company practice
Data from offline play is stored on your device and sent to EA when you reconnect
If you play a game offline without connecting to the Internet, the analytics data is stored on your device and transmitted to EA when your device next connects to the Internet.
Supporting quotations
If you play a game offline without connecting to the Internet, this data will be stored on your device and transmitted to us when your device connects to the Internet.
Qualifications & exceptions
Applies to offline play.
Sharing & Disclosure · Company practice
If you use online Services, EA may publicly display your scores, rankings and accomplishments
If you participate in online Services, EA may collect, use, store, transmit and publicly display your personal and/or statistical data about your game play, including scores, rankings and accomplishments, or identify content you create and share with other players.
Supporting quotations
If you participate in online Services, we may also collect, use, store, transmit and publicly display your personal and/or statistical data regarding your game play (including scores, rankings and accomplishments), or identify content that is created and shared by you with other players.
Qualifications & exceptions
Applies when you participate in online Services.
Uses "may".
Sharing & Disclosure · Company practice
Third-party analytics in EA services may combine your data with what they collect elsewhere
Third-party analytics technologies integrated into EA's Services, including through SDK and API integrations, may combine the information they collect about your use of EA's Services with information they have independently collected over time and/or across different platforms. Many of these companies collect and use information under their own privacy policies. EA says a list of these analytics companies, and how to opt out where applicable, is at privacyappendix.ea.com.
Supporting quotations
Third-party analytics technologies integrated into our Services may (including SDK [Software Development Kit] and API [Application Program Interface] integrations) combine the information they collect in connection with your use of EA's Services with information they have independently collected over time and/or across different platforms.
Many of these companies collect and use information pursuant to their own privacy policies.
A list of third-party analytics companies that operate in our Services as well as how to opt-out to the extent applicable can be found at privacyappendix.ea.com.
Qualifications & exceptions
Opt-out is available only "to the extent applicable".
These companies use information under their own privacy policies.
Not stated here
The list at privacyappendix.ea.com is not supplied, so the analytics companies and opt-out options are not established here.
Sharing & Disclosure · Company practice
EA uses ad technology to show you ads in its services and on other sites, and to measure its campaigns
Some EA Services use ad serving technologies (cookies, clear GIFs, web beacons, tracking pixels, SDKs, APIs and similar technologies) to deliver offers and advertising to you within EA Services and on third-party platforms and sites, and to measure the performance of EA's advertising campaigns. For example, if you show interest in a game, you may later see an ad for that game or similar Services on EA or third-party sites. Other in-game advertising technologies let offers be temporarily uploaded to your game, web browser or mobile device and later replaced while you are online.
Supporting quotations
Some of our Services employ ad serving technologies that use cookies, clear GIFs, web beacons, tracking pixels, SDK, API, and other similar technologies to deliver offers and advertising to you within EA Services as well as on third-party platforms and sites, and to measure the performance of our advertising campaigns.
Or, if you express interest in a game, you may receive an advertisement later for that game or similar Services on EA or third-party sites.
Other in-game advertising technologies enable offers to be temporarily uploaded to your game, web browser, or mobile device and later replaced while you are online.
Qualifications & exceptions
Applies to "some" EA Services.
Inference & Profiling · Company practice
Some ad technologies connect your behavior across websites, apps and devices to tailor ads to your interests
Some of the ad technologies EA uses can sync or connect your behavior across different websites, mobile apps and devices in order to tailor offers and advertising to your interests.
Supporting quotations
Some of these technologies can sync or connect behavior across different websites, mobile apps and devices to tailor offers and advertising to your interests.
Qualifications & exceptions
Stated for "some" of these technologies.
Not stated here
The policy does not say which technologies or partners do this.
Data Access & Collection · Company practice
Ad technologies collect which ads you saw, for how long, where, and how you interacted with them
These ad technologies collect and use information so EA can serve appropriate offers and advertising, measure their effectiveness and distribution, and understand how users interact with its Services. Besides identifiers and certain information listed in Section 1(C) (other information collected automatically), this may include the ads served and their location, how long an ad was visible, domain type, IP address and ad size, your interaction with the ad, if any, and your response to it.
Supporting quotations
These technologies collect and use information so we can serve appropriate offers and advertising to you, to measure effectiveness and distribution of these offers and advertising, and to understand how users interact with our Services.
In addition to identifiers and certain information listed in Section 1(C): Other Information We Collect When You Use Our Services above, this information may include:
Advertisements served and the location of the ad;
Length of time an advertisement was visible;
Domain type, IP address, size of the advertisement;
Your interaction, if any, with the ad; and
Advertisement response.
Qualifications & exceptions
Adds to the identifiers and automatically collected information in Section 1(C).
Third-party ad companies may combine data from EA ads with what they collect across other websites
Third-party advertising companies may combine information collected when delivering an offer to you through EA's Services with other information they have independently collected over time and/or across different websites. Many of these companies collect and use information under their own privacy policies. EA says a list of ad serving companies that operate their own networks on its Services, their privacy notices, and how to opt out where applicable is at privacyappendix.ea.com.
Supporting quotations
Third-party advertising companies may combine the information collected in the context of delivering an offer to you via our Services with other information they have independently collected over time and/or across different websites.
A list of ad serving companies that operate their own networks on our Services, their privacy notices, as well as how to opt-out to the extent applicable can be found at privacyappendix.ea.com.
Qualifications & exceptions
Opt-out is available only "to the extent applicable".
Not stated here
The list at privacyappendix.ea.com is not supplied, so the ad companies and their opt-outs are not established here.
Sharing & Disclosure · User right or choice
You can opt out of third-party targeted ads through industry sites, but you will still see ads
To learn about some ad networks' practices or to opt out of third-party targeted advertising, you can also visit thenai.org/how-to-opt-out, www.aboutads.info/choices, youradchoices.ca or www.youronlinechoices.eu. Opting out does not mean you will not see ads; the ads you see may just be less relevant to you.
Supporting quotations
To learn more about some of these ad networks' practices, or to opt-out of third-party targeted advertising, you can also visit thenai.org/how-to-opt-out, www.aboutads.info/choices, youradchoices.ca, or www.youronlinechoices.eu.
Note that opting-out does not mean you won't see ads; rather, it means that the advertising you see may not be as relevant to you.
Qualifications & exceptions
Opting out reduces ad relevance; it does not stop ads.
Not stated here
How these external opt-out sites work is not described in this document.
Security & Safeguards · Company practice
EA or third parties may fingerprint your machine and gather gameplay evidence for anti-cheat and fraud prevention
To keep gaming safe and fair, when you use EA's Services EA or third parties may use cookies and similar technologies, collect data about or from your machine or device (which may include a machine "fingerprint" or "hash" of your machine components), and gather other evidence about your gameplay, machine state or participation in its Services. The stated purposes are fraud prevention, security, cheat detection and authentication.
Supporting quotations
When you use our Services, we or third parties may use cookies and similar technologies, collect data about or from your machine or device, which may include a machine "fingerprint" or "hash" of your machine components, and gather other evidence about your gameplay, machine state, or participation in our Services for fraud prevention, security, cheat detection, and authentication purposes.
Qualifications & exceptions
Limited to fraud prevention, security, cheat detection and authentication purposes.
Third parties, not only EA, may do this.
Not stated here
The policy does not name the third parties involved.
Security & Safeguards · Company practice
EA may monitor public information and third-party sites and use automated anti-fraud algorithms that can block access
EA may also monitor publicly available information and third-party sites, and use anti-cheat technology within its Services, including automated anti-fraud and abuse algorithms. If you believe this technology blocked your access to EA games or Services in error, the policy tells you to contact EA Help (help.ea.com).
Supporting quotations
We may also monitor publicly-available information, third-party sites, and/or use anti-cheat technology within our Services, including automated anti-fraud and abuse algorithms.
If you believe your access to our games and/or Services was blocked by this technology in error, please contact us at EA Help (help.ea.com).
Qualifications & exceptions
A block made in error can be raised with EA Help; no other review process is described here.
Not stated here
The policy does not describe how automated blocking decisions are made or reviewed.
Content & IP Rights · Company practice
EA may monitor, record, review and keep your voice and text chats and other user content to moderate it
EA may monitor, record, review and retain voice or text communications and other user-generated content ("UGC", as defined in its User Agreement) in its Services in order to moderate inappropriate content that violates its policies, such as its Positive Play Charter. Moderation includes detecting, investigating and removing inappropriate UGC, and potentially sanctioning players EA finds to be violating its policies.
Supporting quotations
We may also monitor, record, review, and retain voice or text communications, and other user-generated Content ("UGC", as defined in our User Agreement at https://tos.ea.com/legalapp/WEBTERMS/US/en/PC2/), in our Services for purposes of moderating inappropriate Content that violate our policies (like our Positive Play Charter at https://www.ea.com/commitments/positive-play/charter).
Moderation includes detecting, investigating and removing inappropriate UGC, as well as potentially sanctioning those players whose activities we find as violating our policies.
Qualifications & exceptions
Purpose: moderating inappropriate content that violates EA policies.
Sanctions are "potential", applied to players EA finds in violation.
Not stated here
The User Agreement definition of UGC and the Positive Play Charter are linked but not supplied.
Use & Processing · Company practice
EA uses your personal information individually and combined, to run services, support you, advertise and personalize
EA says it uses your information to operate its Services, improve your game experience, provide customer support, serve and measure the effectiveness of advertising, and personalize its communications with you. It uses your personal information both individually and combined together in the ways listed in this section.
Supporting quotations
We use your information to operate our Services, to improve your game experience, to provide you customer support, to serve and measure the effectiveness of advertising, and to personalize our communications with you.
We use your personal information, both individually and combined together, in the following ways.
Qualifications & exceptions
Information may be combined across sources.
Use & Processing · Company practice
EA uses your information to run, analyze, develop and research its games, accounts and multi-device play
To operate its business and enhance and personalize your game experience, EA uses your information to operate, analyze, improve and develop its games and Services; undertake research and analysis to develop and demonstrate its technology and better understand its players; measure the health of its Services; set up and maintain your accounts; set up and facilitate loyalty programs; facilitate play on multiple devices or platforms; identify and fix bugs; provide software updates; and authenticate and activate games and save game-play data, including progress.
Supporting quotations
To operate our business and to enhance and personalize your game experience, including to:
Operate, analyze, improve, and develop our games and Services;
Undertake research and analysis to develop and demonstrate our technology, and to better understand our players;
Measure the health of our Services;
Set up and maintain accounts for which you register;
Set up and facilitate loyalty programs;
Facilitate your gameplay on multiple devices and/or platforms, as applicable;
Identify, fix, and troubleshoot bugs or functionality errors;
Provide software updates;
Authenticate and activate your games and save game-play data, including progress;
Qualifications & exceptions
Listed under operating the business and enhancing and personalizing the game experience.
Use & Processing · Company practice
EA uses your information for leaderboards, matchmaking, replays, finding friends, social sharing and contests
EA also uses your information to populate online leaderboards and enable matchmaking; provide replays to you and other players through spectator modes; help you find friends or tell friends about an EA game or Service; facilitate sharing on social networks; and facilitate competitions and contests.
Supporting quotations
Populate online leaderboards and enable online matchmaking;
Provide replays to you and other players via spectator modes;
Help you find your friends or tell your friends about an EA game or Service;
Facilitate sharing on social networks;
Facilitate competitions and contests;
Use & Processing · Company practice
EA uses your information to serve ads in games and on other platforms and to measure who engages
EA uses your information to manage and serve advertising in its games and on third-party platforms, and to measure the effectiveness and distribution of advertising, including understanding who engages with its Services and how they interact with them.
Supporting quotations
Manage and serve advertising in-game and on third-party platforms;
Measure the effectiveness and distribution of advertising, including understanding who engages with our Services and how they interact with our Services;
Qualifications & exceptions
Advertising extends to third-party platforms, not only EA's games.
Inference & Profiling · Company practice
EA uses your information to personalize your game experience and follow your preferences
EA uses your information to provide game experiences it thinks you may like, including personalizing your game experience, and to adhere to your preferences and deliver content.
Supporting quotations
Provide game experiences that you may like, including personalizing your game experience;
Adhere to your preferences and to deliver content;
Security & Safeguards · Company practice
EA uses your information for security, fraud and safety, content moderation, audits, disputes and legal compliance
EA uses your information to detect security incidents, protect against malicious, deceptive, fraudulent or illegal activity and prosecute those responsible; perform audits, transactions and other compliance activities; help keep its Services safe and fair, including for the anti-cheat and moderation purposes in Section 2(D) and its Content Moderation and Enforcement practices; and resolve disputes, investigate and help curb fraud and illegal behavior, comply with the law, and enforce its agreements and policies.
Supporting quotations
Detect security incidents, protect against malicious, deceptive, fraudulent or illegal activity, and prosecute those responsible for that activity;
Perform audits, transactions, and other compliance activities;
Help keep our Services safe and fair, including for such purposes as described in Section 2(D) and to further our Content Moderation and Enforcement (https://www.ea.com/commitments/positive-play/content-moderation);
Resolve disputes, investigate and help curb fraud and illegal behavior, comply with the law, and enforce our agreements and policies; and
Qualifications & exceptions
Prosecution is stated for those responsible for malicious, deceptive, fraudulent or illegal activity.
Not stated here
The linked Content Moderation and Enforcement page is not supplied.
EA may also use your information for other purposes you consent to or are told about when you provide it
Beyond the listed uses, EA uses your information for other purposes you consent to, are notified of, or that are otherwise disclosed to you when you provide personal information.
Supporting quotations
Other purposes you consent to, are notified of, or are otherwise disclosed to you when you provide personal information.
Qualifications & exceptions
A purpose qualifies if you consent to it or it is notified or disclosed to you when you provide the information; consent is one of three routes, not required in every case.
Not stated here
Those other purposes are not listed in this document.
Account & Service Control · Company practice
EA uses your information to troubleshoot, run surveys, answer your requests and send account and purchase notices
To support you, EA uses your information to help identify and troubleshoot problems with your account or Services; facilitate surveys or questionnaires; communicate with you and respond to your requests or questions; and manage and send confirmations and important information about your account, Services, purchases, subscriptions and warranties.
Supporting quotations
To provide you support, including to:
Help identify and troubleshoot problems with your account or Services;
Facilitate surveys or questionnaires;
Communicate with you and respond to your specific requests or questions; and
Manage and send you confirmations and important information about your account, Services, purchases, subscriptions, and warranties.
Use & Processing · Company practice
EA uses your information to send you relevant EA content, recommendations and offers, and Service updates
To personalize its communications with you, EA uses your information to provide relevant EA content, recommendations, information or offers, and to provide Service updates.
Supporting quotations
To personalize our communications with you, including to:
Provide you with relevant EA content, recommendations, information or offers; and
Provide you with Service updates.
Qualifications & exceptions
Marketing emails can be stopped with the unsubscribe link (Section 8).
Retention & Deletion · Company practice
EA keeps information as long as needed for its Services, and may keep it longer for legal, operational or other reasons
EA retains the information it collects for as long as necessary to provide its Services. It may retain that information beyond that period if necessary for legal, operational or other legitimate reasons. No specific retention periods are stated.
Supporting quotations
Retention. We retain the information we collect for as long as necessary to provide our Services, and we may retain that information beyond that period if necessary for legal, operational, or other legitimate reasons.
Qualifications & exceptions
Retention beyond the service period is tied to legal, operational or other legitimate reasons, which are not further defined.
Deletion requests (Section 8) carry their own retention exceptions.
Not stated here
No retention periods or criteria for the "other legitimate reasons" are given.
Sharing & Disclosure · Company practice
EA may de-identify, anonymize or aggregate your information and use and share it for business purposes
Where possible, EA may de-identify, anonymize or aggregate the information it collects, or collect it in a way that does not directly identify you. It may use and share that information as necessary for its business purposes and as permitted by applicable law.
Supporting quotations
Where possible, we may also de-identify, anonymize, or aggregate the information we collect, or collect it in a way that does not directly identify you.
We may use and share such information as necessary for our business purposes and as permitted by applicable law.
Qualifications & exceptions
Use and sharing must be as permitted by applicable law.
Not stated here
The policy does not define the de-identification standard used.
Sharing & Disclosure · Company commitment
Vendors that help EA run its business may receive your information, limited to EA's purposes
Vendors and other service providers that help EA operate its business and provide Services may receive your personal information. EA says it requires any service provider processing your personal information to do so only on EA's behalf and for purposes consistent with this policy, such as the uses described in Section 3 (How We Use Your Information).
Supporting quotations
Service providers. Vendors and other service providers that help us operate our business and provide you with Services may receive your personal information.
We require that any service provider processing your personal information only do so on our behalf and for purposes consistent with this policy, such as the purposes described in Section 3: How We Use Your Information.
Qualifications & exceptions
Providers may process only on EA's behalf and for purposes consistent with the policy.
EA may give your information to partners it jointly offers Services with, such as Sony and Microsoft
EA may provide personal information to business partners with whom it jointly offers Services. These include the companies providing the platform you play EA games on, such as Sony (PlayStation 4 or PlayStation 5) and Microsoft (Xbox), or others.
Supporting quotations
Business partners. We may provide personal information to business partners with whom we jointly offer Services.
These partners include the companies that provide the platform on which you play our games, such as Sony (PlayStation®4 system or PlayStation®5 console), Microsoft (XBOX), or others.
Qualifications & exceptions
Limited to partners with whom EA jointly offers Services.
Not stated here
"Or others" is not defined; the full partner list is not given.
Sharing & Disclosure · Company practice
EA may disclose your information to companies it has an ownership interest in
EA may disclose personal information to other companies in which it has an ownership interest, as necessary for the purposes outlined in this policy.
Supporting quotations
Affiliates and subsidiaries. We may disclose personal information to other companies in which we have an ownership interest as necessary for the purposes outlined in this policy.
Qualifications & exceptions
As necessary for the purposes outlined in this policy.
Sharing & Disclosure · Company practice
EA lets third-party advertising partners track your use of its services and your device
Through its Services, EA may allow third-party advertising partners to use technologies and other tracking tools to collect information about your use of EA's Services and your device, such as your IP address, mobile identifiers, pages visited, location, browser information and time of day.
Supporting quotations
Advertising partners. Through our Services, we may allow third-party advertising partners to use technologies and other tracking tools to collect information regarding your use of EA's Services and your device (such as your IP address, mobile identifiers, pages visited, location, browser information, time of day).
Qualifications & exceptions
Uses "may".
Opt-out choices are described in Section 8.
Not stated here
The advertising partners are listed only at privacyappendix.ea.com, which is not supplied.
Sharing & Disclosure · Company practice
EA may share device and usage information with ad partners so they can target you on other websites
EA may also share information relating to your device and your use of its Services with third-party advertising partners so they can deliver targeted advertisements to you when you visit third-party services and websites within their networks. The policy notes this is commonly called "interest-based advertising," "online behavioral advertising" or "targeted advertising." It refers you to Section 2(C) (Ad Serving Technologies) for detail and to Section 8 (Your Choices and Controls) for your choices.
Supporting quotations
We also may share information relating to your device and your use of our Services with our third-party advertising partners so they may deliver targeted advertisements to you when you visit third-party services and websites within their networks.
This practice is commonly referred to as "interest-based advertising," "online behavioral advertising," or "targeted advertising."
Please refer to Section 2(C): Ad Serving Technologies for more detail regarding online advertising, as well as Section 8: Your Choices and Controls regarding your relevant choices and controls.
Qualifications & exceptions
You can opt out of targeted advertising as described in Section 8; the effect depends on where you opt out.
For California, this sharing may count as a "sale" or "sharing" under the CCPA (Section 10).
EA may disclose any information it holds about you if it believes in good faith that law or protection requires it
EA may access, preserve and disclose any information it stores associated with you to external parties if it believes in good faith that doing so is required or appropriate to: comply with law enforcement or national security requests and legal process, such as a court order or subpoena; protect your, EA's or others' rights, property or safety; enforce its policies or contracts; collect amounts owed to it; or assist with an investigation or prosecution of suspected or actual illegal activity.
Supporting quotations
Disclosures to protect us or others. We may access, preserve, and disclose any information we store associated with you to external parties if we, in good faith, believe doing so is required or appropriate to: comply with law enforcement or national security requests and legal process, such as a court order or subpoena; protect your, our or others' rights, property, or safety; enforce our policies or contracts; collect amounts owed to us; or assist with an investigation or prosecution of suspected or actual illegal activity.
Qualifications & exceptions
The test is EA's good-faith belief that disclosure is "required or appropriate", not only legal compulsion.
Covers collecting amounts owed to EA.
Sharing & Disclosure · Company practice
If someone reports you for breaking EA's policies, EA may pass the report to your gaming platform
If EA receives a report that you have violated its policies, such as its Positive Play Charter, it may disclose that report and other relevant information to the platform on which you play its games.
Supporting quotations
In particular, if we receive a report that you have violated our policies (like our Positive Play Charter at https://www.ea.com/commitments/positive-play/charter), we may disclose that report and other relevant information to the platform on which you play our games.
Qualifications & exceptions
Triggered by a report of a policy violation; the policy does not require EA to confirm the violation first.
Not stated here
"Other relevant information" is not defined.
Sharing & Disclosure · Company practice
In a merger, sale or bankruptcy, EA may transfer all information it collects to the third party
In a reorganization, divestiture, merger, sale or bankruptcy, EA may transfer all the information it collects to the relevant third party. It says it will obtain your consent to do so if required by law or contract.
Supporting quotations
In the event of a reorganization, divestiture, merger, sale, or bankruptcy, we may transfer all information we collect to the relevant third party and will obtain your consent to do so if required by law or contract.
Qualifications & exceptions
Consent is obtained only if required by law or contract.
Sharing & Disclosure · Company practice
Third-party plugins in EA services, like the Facebook Like button, may collect information about your use
When third-party technologies or social tools are integrated into EA's Services, those third parties may collect information about your use of EA's Services. The Facebook "Like" button is given as an example.
Supporting quotations
When third-party technologies or social tools are integrated into our Services, those third parties may collect information about your use of our Services.
An example is the Facebook "Like" button.
Not stated here
Which plugins are integrated is not listed.
Sharing & Disclosure · Company practice
Embedded YouTube videos may let Google collect your information under Google's Privacy Policy
In some places, such as EA's websites, its Services include YouTube videos and use YouTube API Services. This is subject to the YouTube Terms of Service and may result in Google collecting your personal information under the Google Privacy Policy. If you authorized EA to receive your YouTube or other Google information, for example by logging in with your Google Account, you can manage or revoke that authorization through Google Security Settings. Your other rights over information EA has collected are described in Section 8.
Supporting quotations
In certain instances (such as on our websites), our Services incorporate YouTube videos and use YouTube API Services.
This integration is subject to the YouTube Terms of Service (https://www.youtube.com/t/terms), and may result in the collection of your personal information by Google according to the Google Privacy Policy (http://www.google.com/policies/privacy).
If you have authorized us to receive your YouTube or other Google information, such as through logging in to our Services through your Google Account, you may manage your authorization (including revocation) through the Google Security Settings (https://security.google.com/settings/security/permissions).
You may also have other rights with respect to your personal information that we have collected, as described in Section 8: Your Choices and Controls.
Qualifications & exceptions
Applies "in certain instances (such as on our websites)".
Not stated here
The YouTube Terms of Service and Google Privacy Policy are linked but not supplied.
With Cross-Play on, other platforms may receive your platform ID, and EA may tell your platform how you use it
Some EA games let you play with people on other platforms ("Cross-Play"). When Cross-Play is enabled and you play with someone on another platform, that platform may receive your platform ID (such as your Xbox Gamertag or PlayStation Network Online ID) and other information needed to enable Cross-Play. EA may also give information about your use of Cross-Play features to the platform you play on. You can change Cross-Play preferences in the game's or your platform's settings. Platforms that may receive your information include Sony, Microsoft, Nintendo, Valve (Steam), Epic and others as they become available, and the information they receive may be subject to their own privacy notices.
Supporting quotations
When Cross-Play is enabled and you play with someone on another platform, that other platform may receive your platform's ID (such as XBOX Gamertag, or Online ID of your account for PlayStation™Network) along with other information necessary to enable Cross-Play.
In addition, we may provide information regarding your use of Cross-Play features to the platform on which you play our games.
You can change your Cross-Play preferences by visiting the game's or your platform's settings menus.
Other platforms receiving your information may include Sony (PlayStation®4 system or PlayStation®5 console), Microsoft (XBOX), Nintendo (Nintendo Switch), Valve (Steam), Epic, and additional platforms as they become available for these features.
Your information received by these platforms may be subject to their respective privacy notices.
Qualifications & exceptions
Applies when Cross-Play is enabled.
You can change Cross-Play preferences in game or platform settings.
Not stated here
The platforms' privacy notices are not supplied.
Sharing & Disclosure · Company practice
EA shares information with platforms as needed to carry your progress and purchases across platforms
Some EA games may let you continue progress between platforms and make purchases on one platform available on another. EA says it will share your information with platforms to the extent necessary to enable these features.
Supporting quotations
Some of our games may also allow you to continue progress on a game between platforms, as well as enable the ability for your purchases on one platform to be available on another platform.
We will share your information with platforms to the extent necessary to enable these features.
Qualifications & exceptions
Sharing is limited to the extent necessary to enable cross-platform progress and purchases.
Sharing & Disclosure · Company commitment
EA may disclose your information to other recipients with your express consent
EA may disclose your information to other recipients with your express consent, unless otherwise described earlier in this section. The wording permits these consent-based disclosures; it does not itself say that every disclosure not listed earlier requires consent. Examples are agreeing to let EA share your information with a company to hear about its products, services or promotions, or telling EA you want to link your EA Account with another company's services. Those recipients process the information you agree to share under their own privacy notices.
Supporting quotations
With your consent. We may disclose your information to other recipients with your express consent, unless otherwise described above.
For example, you may agree to us sharing your information with a certain company or organization to hear about their products, services, or promotions, or if you tell us that you want to link your EA Account with another company’s services.
These recipients will process the information you agree to share according to their respective privacy notices.
Qualifications & exceptions
Express consent is not required for the recipient categories described earlier in Section 4 ("unless otherwise described above").
Recipients apply their own privacy notices.
Use & Processing · Company practice
Your information is generally collected by EA and processed in the US, and may be stored in any country EA operates in
When you use EA Services, including on third-party platforms, your personal information is generally collected by EA directly and processed in the United States. It may then be stored and processed, for the purposes in this policy, in the United States or any other country where EA, its subsidiaries or third-party agents operate. EA says it uses technical, physical and administrative safeguards to meet data transfer requirements of privacy laws such as the GDPR.
Supporting quotations
We store and process your information in the United States and other countries where we operate.
When we do this, we utilize technical, physical, and administrative safeguards to meet data transfer requirements set by various privacy laws, such as the European General Data Protection Regulation.
When you access EA Services, including when available on third-party platforms, your personal information is generally collected by EA directly and processed in the United States.
Personal information we collect may be subsequently stored and processed for the purposes set out in this Privacy and Cookie Policy in the United States or any other country in which EA, its subsidiaries, or third-party agents operate.
Qualifications & exceptions
"Generally": processing in the US is the usual case, not a guarantee.
Storage can be in any country where EA, its subsidiaries or agents operate.
Not stated here
The specific transfer safeguards and countries are not listed.
Legal Rights & Agreement Rules · Context
Consenting to transfer means accepting that other countries may protect your data less than your own
The policy says that by consenting to the transfer of your personal data outside your country of residence, you acknowledge that it may be transferred to recipients in the United States and other countries that may not offer the same level of privacy protection as the laws of your country of residence or citizenship.
Supporting quotations
By consenting to the transfer of your personal data outside of your country of residence, you acknowledge that your personal information may be transferred to recipients in the United States and other countries that may not offer the same level of privacy protection as the laws in your country of residence or citizenship.
Qualifications & exceptions
Framed as an acknowledgment that follows from consenting to the transfer.
Not stated here
The policy does not say when or how this transfer consent is collected.
Legal Rights & Agreement Rules · Company commitment
EA states its privacy practices comply with the APEC Cross-Border Privacy Rules System
EA says its privacy practices comply with the Asia-Pacific Economic Cooperation Cross-Border Privacy Rules System (APEC CBPR), a framework for protecting personal information transferred among participating APEC economies. More information is at cbprs.org.
Supporting quotations
EA's privacy practices comply with the Asia-Pacific Economic Cooperation Cross-Border Privacy Rules System (APEC CBPR).
The APEC CBPR System provides a framework for organizations to ensure protection of personal information transferred among participating APEC economies.
Not stated here
The APEC CBPR requirements are not supplied in this document.
Legal Rights & Agreement Rules · Company commitment
EA US entities certify to the EU, UK and Swiss Data Privacy Frameworks, whose Principles govern in a conflict
Electronic Arts Inc. and its U.S.-based subsidiaries ("EA Inc. US") state that they comply with the EU-U.S. Data Privacy Framework, its UK Extension, and the Swiss-U.S. Data Privacy Framework, and have certified to the U.S. Department of Commerce that they adhere to the related Principles for personal data received from the EU, the UK (and Gibraltar) and Switzerland. If this policy conflicts with those Principles, the Principles govern. The certification can be viewed at dataprivacyframework.gov, and the covered EA entities are listed on a separate EA page.
Supporting quotations
Electronic Arts Inc., and its U.S.-based subsidiaries ("EA Inc. US"), complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce.
If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern.
The EA Inc. US entities subject to the DPF Principles are available here: https://tos.ea.com/legalapp/dpfcoveredentities/US/en/PC/.
Qualifications & exceptions
Covers personal data received from the EU, UK (and Gibraltar) and Switzerland in reliance on these frameworks.
The DPF Principles prevail over this policy in a conflict.
Not stated here
The list of covered EA entities is on a linked page that is not supplied.
Sharing & Disclosure · Company commitment
EA remains responsible when it passes DPF data on to agents acting for it
EA Inc. US says it is responsible for processing personal data it receives under the Data Privacy Frameworks and then transfers to a third party acting as its agent. It complies with the DPF Principles for all onward transfers of personal data from the EU, UK and Switzerland, including the onward transfer liability provisions.
Supporting quotations
EA Inc. US is responsible for the processing of personal data it receives, under the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and Swiss-U.S. DPF, and subsequently transfers to a third party acting as an agent on its behalf.
EA Inc. US complies with the EU-U.S. DPF and Swiss-U.S. DPF Principles for all onward transfers of personal data from the EU, UK, and Switzerland, including the onward transfer liability provisions.
Qualifications & exceptions
Applies to personal data received under the DPF frameworks.
Legal Rights & Agreement Rules · Context
The FTC oversees EA's DPF compliance, and EA may have to give DPF data to public authorities
The Federal Trade Commission has jurisdiction over EA Inc. US's compliance with the Data Privacy Frameworks. In certain situations, EA Inc. US may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
Supporting quotations
The Federal Trade Commission has jurisdiction over EA Inc. US’ compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF.
In certain situations, EA Inc. US may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.
Qualifications & exceptions
Disclosure is to lawful requests by public authorities, in certain situations.
Legal Rights & Agreement Rules · User right or choice
Unresolved DPF complaints go to TRUSTe, a free US dispute resolution provider
Under the Data Privacy Frameworks, EA Inc. US commits to refer unresolved complaints about its handling of personal data received under those frameworks to TRUSTe, an alternative dispute resolution provider based in the United States. If EA does not acknowledge your DPF-related complaint in time, or does not address it to your satisfaction, you can visit the TRUSTe complaint page for more information or to file a complaint. The service is provided at no cost to you.
Supporting quotations
In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, EA Inc. US commits to refer unresolved complaints concerning our handling of personal data received in reliance on the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF to TRUSTe, an alternative dispute resolution provider based in the United States.
If you do not receive timely acknowledgment of your DPF Principles-related complaint from us, or if we have not addressed your DPF Principles-related complaint to your satisfaction, please visit U.S.-based third-party dispute resolution provider (https://feedback-form.truste.com/watchdog/request) for more information or to file a complaint.
The services of TrustArc are provided at no cost to you.
Qualifications & exceptions
Applies to complaints about personal data received under the DPF frameworks.
Free of charge.
Legal Rights & Agreement Rules · User right or choice
Under certain conditions you may invoke binding arbitration for DPF complaints once other remedies are exhausted
Under certain conditions, more fully described on the Data Privacy Framework website, you may be entitled to invoke binding arbitration when other dispute resolution procedures have been exhausted.
Supporting quotations
Under certain conditions, more fully described on the Data Privacy Framework website (https://www.dataprivacyframework.gov/framework-article/ANNEX-I-introduction), you may be entitled to invoke binding arbitration when other dispute resolution procedures have been exhausted.
Qualifications & exceptions
Only after other dispute resolution procedures are exhausted, and only under the conditions on the DPF website.
Not stated here
The conditions are described on the DPF website, which is not supplied.
Security & Safeguards · Company practice
EA uses security measures including encryption but says it cannot guarantee your information is always secure
EA says it takes a range of technical and organizational measures to help protect your information, including encryption of sensitive information. It also warns that no security measure is perfect, so it cannot guarantee the security of your information at all times, and that you should always be diligent in protecting your personal information. More is at ea.com/security.
Supporting quotations
Security of your information is a priority at EA and we take a range of technical and organizational measures to help protect it, including encryption of sensitive information.
Even so, please be aware that no security measure is perfect. Thus we cannot guarantee the security of your information at all times.
You should always be diligent when it comes to the protection of your personal information.
Qualifications & exceptions
Encryption is stated for sensitive information, not all information.
EA disclaims any guarantee of security at all times.
Not stated here
The EA Security page is linked but not supplied.
Account & Service Control · Company commitment
Most EA Services are for adults; children get age-appropriate experiences until they reach the age of majority
EA says most of its Services are intended for adults, but children may access them online. It says it tries to give children age-appropriate experiences using data minimization and privacy by design and by default, considers children's best interests and developmental maturity at different ages, and that when children reach the age of majority in their country or territory they may receive the adult experience. Depending on a child's age, parents or guardians may need to give permission for the child to access certain online features.
Supporting quotations
Depending on the age of the child accessing our online Services, parents or guardians may need to provide permission to enable their child to access certain online features of our Services.
Although the majority of EA Services are intended for adults, EA recognizes the importance of protecting the privacy of children who may access our Services online.
We strive to ensure that children who access our Services receive age-appropriate experiences by employing data minimization, privacy by design, and default practices.
We consider the best interests of children when determining the age-appropriate experience they receive and take into account the developmental maturity of children of different ages.
When children reach the age of majority in their country or territory, they may receive the adult experience.
Qualifications & exceptions
Stated as efforts ("We strive"), not guarantees.
Parental permission depends on the child's age and the feature.
Account & Service Control · Company commitment
For children under the local age of digital consent, EA obtains parental consent when the law requires it
When players identify themselves as children under the minimum age of digital consent set by their country's or territory's law, EA will obtain consent from parents for the use of their children's personal information, when required by applicable law. For example, on certain Services parents can create a child EA Account, and with parental consent EA collects and uses certain of the child's personal information to manage that account.
Supporting quotations
When players identify themselves as being children under the minimum age of digital consent guidelines set by the law of individual countries or territories, we will:
(1) obtain consent from parents for the use of their children's personal information, when required by applicable law.
For example, we allow parents to create a child EA Account on certain Services, and with parental consent EA will collect and use certain children’s personal information to manage a child EA Account;
Qualifications & exceptions
Triggered when players identify themselves as under the local minimum age of digital consent.
Parental consent is obtained "when required by applicable law".
Child EA Accounts are available on certain Services only.
Not stated here
The policy does not state the age thresholds for each country.
Account & Service Control · Company commitment
For children, EA disables features that let them share identifying information unless a parent consents
For players identified as children under the age of digital consent, EA will disable features in certain Services that could let a child share information that directly identifies them, unless a parent has given relevant consent to EA or to the third-party platform the child plays on. EA also says it will respect third-party console parental controls as they apply to game features (such as chat or user-generated content) that could let a child provide personal information in online or multiplayer games.
Supporting quotations
(2) disable features in certain Services that could allow a child to share information that directly identifies them, unless a parent has provided relevant consent to us or the third-party platform on which their child is playing.
For example, we will respect third-party (console) parental controls as they apply to game features that could allow a child to provide personal information in online or multiplayer games (such as through chat or user generated content);
Qualifications & exceptions
Applies in "certain Services".
A parent's consent to EA or to the console platform lifts the restriction.
Not stated here
Which Services and features are affected is not listed.
Data Access & Collection · Restriction or exception
For children, EA may still collect IP address or advertising ID for internal operations, including contextual ads
For children under the age of digital consent, EA says it will collect and use certain information for limited purposes only. For example, it may send local in-app notifications that do not rely on collecting personal information. Persistent device identifiers such as IP address or an advertising device identifier may be collected to support internal operations, such as delivering the Services, maintaining or analyzing the Service's functionality, serving contextual ads or frequency capping, protecting the security or integrity of the user of the Service, and legal or regulatory compliance.
Supporting quotations
(3) collect and use certain information for limited purposes only.
For example, we may send local in-app notifications, which do not rely on collecting personal information.
Also, persistent device identifiers like IP address or advertising device identifier may be collected to support our internal operations, such as:
Delivering the Services;
Maintaining or analyzing the functionality of the Service;
Serving contextual ads or frequency capping;
Protecting the security or integrity of the user of Service; or
Legal or regulatory compliance;
Qualifications & exceptions
Limited to internal-operations purposes; serving contextual ads and frequency capping are among them.
The list of internal operations is introduced with "such as".
Data Access & Collection · Company commitment
EA will not require children to give more information than needed to join an activity, and may exclude them entirely
For children under the age of digital consent, EA will not condition a child's participation in an activity, such as a gaming contest, on disclosing more personal information than is reasonably necessary to participate. For some Service-related activities, EA may not let children participate at all, even with consent.
Supporting quotations
(4) not condition a child's participation in an activity (such as gaming contests) on the disclosure of more personal information than is reasonably necessary to participate in the activity.
With certain Service-related activities, we may not permit children to participate at all, even if we have consent; and
Qualifications & exceptions
Some activities may be closed to children even if consent is given.
Account & Service Control · User right or choice
Parents can revoke consent and review or delete their child's information by contacting EA
EA offers parental controls and choices. A parent or guardian who wants to revoke previously given consent, review information collected from their child, or have that information deleted can contact EA through the options in Section 12 (Contact Us). EA summarizes the privacy settings for children's use of its Services on its Player and Parental Tools page and encourages parents to talk with their children about the risks of disclosing personal information online.
Supporting quotations
(5) offer parental controls and choices.
If you are a parent or guardian and wish to revoke your previously provided consent, review information collected from your child or have that information deleted, please contact us via the options in Section 12: Contact Us.
You and your child should review the privacy settings applicable to their use of our Services, a summary of which is available on our Player and Parental Tools page: https://www.ea.com/commitments/positive-play/parental-controls.
Qualifications & exceptions
Requests go through the Section 12 contact options.
Not stated here
The Player and Parental Tools page is linked but not supplied.
If a child gave information without parental consent, EA deletes it unless legally required to keep it
If EA becomes aware that a child has provided personal information without parental consent, it will delete any personal information it has collected, unless it has a legal obligation to keep it, and will terminate the child's account and/or revert the child to the age-appropriate experience, as applicable.
Supporting quotations
If we become aware that a child has provided us with personal information without parental consent, we will delete any personal information we have collected, unless we have a legal obligation to keep it, and terminate the child's account and/or revert them to the age-appropriate experience, as applicable.
Qualifications & exceptions
Exception: information EA has a legal obligation to keep.
Account termination or reverting to the age-appropriate experience applies "as applicable".
Legal Rights & Agreement Rules · Company commitment
EA will notify parents of material changes to how it handles their child's information, as the law requires
If EA makes material changes to how it collects, uses, shares or otherwise processes a child's personal information, it will notify parents as required by applicable law.
Supporting quotations
If we make material changes to how we collect, use, share or otherwise process your child's personal information, we will notify parents as required by applicable law.
Qualifications & exceptions
Notice is given "as required by applicable law".
Use & Processing · User right or choice
You can stop EA marketing emails with the unsubscribe link in any marketing email
EA says it gives you meaningful choices about its collection and use of your information, including the ability to exercise your data privacy rights. For example, if you no longer want EA marketing emails, you can click the unsubscribe link in the footer of any marketing email EA sends.
Supporting quotations
We provide you with choice and control about our use of your information, including your ability to exercise your data privacy rights.
For example, if you no longer want to receive marketing emails from EA, you may click the unsubscribe link included in the footer of any marketing email we send.
Account & Service Control · Procedure
You exercise your privacy rights through EA's My Privacy Rights portal
EA directs you to its My Privacy Rights portal (ea.com/legal/privacy-portal) to learn how to exercise any of your privacy rights.
Supporting quotations
You can learn how to exercise any of your privacy rights by visiting our My Privacy Rights portal: https://www.ea.com/legal/privacy-portal.
Qualifications & exceptions
Some rights are exercised through EA Help or account tools, as described in the specific right.
Not stated here
The portal's content is not part of this document.
Legal Rights & Agreement Rules · Context
The privacy rights listed apply as provided by the law where EA offers its Services, such as GDPR and US state laws
EA offers the rights in this section as provided by applicable law in the countries and jurisdictions where it offers its Services, including the EU General Data Protection Regulation and US state privacy laws. EA says the extra jurisdiction-specific details it gives, such as in its California section, are illustrative and not intended to limit similar rights that may be available elsewhere.
Supporting quotations
We offer the rights below as provided by applicable law in the countries and jurisdictions in which we offer our Services.
These laws include the General Data Protection Regulation (GDPR) in the European Union, and state privacy laws enacted in the United States.
While we provide additional details where necessary to comply with jurisdiction-specific legal requirements, such as in our section on Information for California Residents, these details are illustrative and not intended to limit similar rights that may be available elsewhere.
Qualifications & exceptions
Whether a listed right is available depends on applicable law where you are.
Jurisdiction-specific details are illustrative and do not limit similar rights elsewhere.
Not stated here
The policy does not map each right to the jurisdictions where it applies.
Legal Rights & Agreement Rules · User right or choice
You can appeal EA's decision on a privacy rights request through the My Privacy Rights portal
You may appeal EA's decision regarding your privacy rights by visiting the My Privacy Rights portal and clicking "Other privacy enquiries".
Supporting quotations
You may appeal our decision regarding your privacy rights.
To do so, please visit our My Privacy Rights portal (https://www.ea.com/legal/privacy-portal#sectionOther) and click on "Other privacy enquiries".
Not stated here
The policy does not describe appeal timelines or who decides appeals.
Account & Service Control · Procedure
EA may ask you to verify account ownership before acting on a privacy rights request
To protect your account security and personal information, EA may ask you to verify that you own the account before it processes a request to exercise your data privacy rights. Verification can include being logged into your EA Account, confirming ownership of and access to the account's email address, and/or confirming other unique account details.
Supporting quotations
To protect your account security and personal information, you may be asked to verify your account ownership prior to us processing your request to exercise your data privacy rights.
Verification methods include being logged into your EA Account, confirming ownership and access to the email address associated with your account, and/or confirming other unique account details.
Qualifications & exceptions
Uses "may be asked".
Account & Service Control · Procedure
An authorized agent can make privacy requests for you, but you must usually verify the account yourself
You can use an authorized agent to make a request to exercise your data privacy rights, starting through EA Help. If the agent is exercising your right to deletion, access or correction, EA requires you to verify your account ownership directly with EA, unless you have given the agent a valid power of attorney consistent with California law that includes comparable proof of account ownership.
Supporting quotations
You can use an authorized agent to make a request to exercise your data privacy rights.
Please contact us at EA Help (help.ea.com) to initiate that request.
If you use an authorized agent to exercise your right to deletion, access, or correction, we will require that you verify your account ownership directly with us, unless you have provided your agent with a valid power of attorney consistent with California law that includes a comparable proof of account ownership.
Qualifications & exceptions
Direct verification applies to deletion, access and correction requests.
Exception: a valid power of attorney consistent with California law with comparable proof of ownership.
Retention & Deletion · User right or choice
You can delete your EA account data through EA Help, losing access to its games, while EA may keep some data
You may deactivate your EA Account or delete the personal information associated with it by contacting EA Help. If you do, you will no longer have access to the EA games or Services associated with that account. EA may keep information needed to resolve disputes, enforce its user agreements, protect its legal rights, and comply with technical and legal requirements and constraints related to the security, integrity and operation of its Services. Otherwise, EA says it will retain your personal information for as long as reasonably necessary to provide, create and improve its Services and to comply with the law.
Supporting quotations
Your right to deletion. You may deactivate your EA Account or delete the personal information associated with your account by contacting us at EA Help (help.ea.com).
If you do so, you will no longer have access to the EA games or Services associated with your account.
Note that EA may retain information needed to resolve disputes, enforce our user agreements, protect our legal rights, and comply with technical and legal requirements and constraints related to the security, integrity and operation of our Services.
Otherwise, we will retain your personal information for as long as reasonably necessary to provide you with, create, and improve our Services, and to comply with the law.
Qualifications & exceptions
Deleting or deactivating means losing access to the EA games and Services tied to the account.
EA may keep information needed for disputes, enforcing agreements, legal rights, and security, integrity and operational requirements.
Offered as provided by applicable law.
Not stated here
The policy does not say how long retained information is kept after a deletion request.
You can access your personal information, download your EA Account data, and ask EA Help for more
You can access the personal information EA holds about you, including the categories collected, where it was collected from, why and how it is used, and who may receive it (including to whom it may be sold or shared, as defined by applicable law). EA says the general details are in this policy; for information specific to you, you can download a copy of your EA Account information from the "Your EA Data" tab in your EA Account, and contact EA Help for further details.
Supporting quotations
Your right to access (or "know"). You can access the personal information we hold about you, including the categories of personal information collected, where we collect it from, why and how we use it, and who may receive this information (including to whom it may be sold or shared, as those terms are defined under applicable law).
The generally applicable details about our processing are provided in this Policy.
With respect to the information specific to our processing of your information, you can download a copy of your EA Account information by visiting your EA Account (https://myaccount.ea.com/cp-ui/downloaddata/index) and clicking the "Your EA Data" tab.
To receive further details, please contact us at EA Help (help.ea.com).
Qualifications & exceptions
Offered as provided by applicable law.
The self-service download covers EA Account information.
Account & Service Control · User right or choice
You can ask EA to correct inaccurate personal information, sometimes through self-service tools
You can request correction of your personal information where it is inaccurate. In some cases EA may provide self-service tools, such as those on the EA Account customer portal, that let you update some of your personal information.
Supporting quotations
Your right to correction. You can request correction of your personal information where it is inaccurate.
In some cases, we may provide self-service tools, such as those on the EA Account customer portal, that enable you to update some of your personal information: https://myaccount.ea.com/cp-ui/aboutme/index.
Qualifications & exceptions
Applies where information is inaccurate.
Self-service tools are available only in some cases and cover only some information.
Sharing & Disclosure · User right or choice
Where the law allows, you can opt out of targeted ads (sale or sharing) or object to legitimate-interest processing
You may opt out of targeted advertising, or object to processing of your data based on EA's legitimate interests, where applicable law provides those rights. Under applicable US state privacy laws this is also called opting out of the sale or sharing of your personal information. Instructions are in the My Privacy Rights portal, including its Your Privacy Choices section.
Supporting quotations
Your right to opt-out or object to certain processing. You may opt-out of targeted advertising, or object to processing of your data based on our legitimate interests, where applicable law provides for such rights.
This right is also referred to as the ability to opt-out of the sale or sharing of your personal information, as specifically provided by applicable US state privacy laws.
To exercise these rights, please see further instructions in our My Privacy Rights portal (https://www.ea.com/legal/privacy-portal), including the Your Privacy Choices section.
Qualifications & exceptions
Available only where applicable law provides the right.
The effect of an opt-out depends on where you make it (account, mobile game or web cookie controls).
Not stated here
The portal's instructions are not part of this document.
Data Access & Collection · User right or choice
In some locations you can control optional cookies on most EA sites through a banner or the Your Privacy Choices link
If you are in a location whose laws may require additional choices, you can control cookies and similar technologies used on most EA sites for certain optional functional and advertising analytics and targeted advertising purposes, through the banner shown at the bottom of the page on your first visit. You can also reach these controls through the Your Privacy Choices link in the page footer. For more cookie controls, EA points you to your web browser's documentation.
Supporting quotations
Cookie Controls. If you are in a location whose laws may require additional choices, you can control cookies and similar technologies used on most EA sites for certain optional functional and advertising analytics and targeted advertising purposes via the banner that appears at the bottom of the webpage during your first visit.
You can also access these controls by selecting the Your Privacy Choices link in the footer of the webpage.
Qualifications & exceptions
Offered in locations whose laws may require additional choices.
Covers most EA sites and certain optional cookie purposes, not all cookies.
Not stated here
The policy does not list which locations get the banner.
Sharing & Disclosure · Restriction or exception
A targeted-ad opt-out only covers where you made it: your EA Account, one mobile game, or one browser
The effect of a targeted-advertising opt-out depends on where you make it. Opting out through your EA Account applies to any PC and console games you have logged into with that account. Opting out in a mobile game's settings applies to that mobile game. Opting out through EA's web cookie controls applies when you visit EA websites on the browser and device where you made the choice.
Supporting quotations
The effect of your choice will depend on the context in which you exercise it:
If you opt-out of having your information shared for purposes of targeted advertising on PC and console through your EA Account, your choice will take effect for any PC and console games that you have logged into with your EA Account.
If you opt-out of having your information shared for purposes of targeted advertising through one of our mobile game settings, your choice will take effect for that mobile game.
If you opt-out of having your information shared for purposes of web targeted advertising through our cookies controls, your choice will take effect when visiting our websites through the browser and device on which you made that choice.
Qualifications & exceptions
You may need to opt out separately for each mobile game and each browser and device.
In some regions EA honors the Global Privacy Control browser signal, but only for that browser and not in games
In certain regions, EA treats an opt-out preference signal from your web browser, such as the Global Privacy Control ("GPC"), as a valid request to opt out of the sale and sharing of personal information processed through that browser. In practice it controls whether your browser loads third-party targeted-advertising cookies, or others that may count as a sale or sharing, on EA's websites. Because EA processes the signal based only on browser settings, you need to set it separately for each browser and device. GPC does not control targeted advertising in EA's PC, console or mobile games; that must be changed through your account or the game's settings.
Supporting quotations
Global Privacy Control. In certain regions, we recognize an opt-out preference signal sent by your web browser (sometimes referred to as the Global Privacy Control or "GPC") as a valid request to opt-out of the sale and sharing of the personal information processed via the browser you are using.
In practice this controls whether your browser loads third-party cookies on our Services' websites that are used for targeted advertising, or may otherwise be considered a sale or sharing of personal information.
We process this signal only based on browser settings, so you would need to set them separately for different browsers on the same device and across devices.
GPC does not control targeted advertising in our PC, console, or mobile games and must be changed via your account or the game's settings, as described above.
Qualifications & exceptions
Recognized only in certain regions.
Applies per browser and device.
Does not cover targeted advertising in PC, console or mobile games.
Not stated here
The regions where GPC is recognized are not listed.
Legal Rights & Agreement Rules · User right or choice
EA says you have a right not to be treated differently for exercising your privacy rights
The policy states that you have a right not to receive discriminatory treatment for exercising these privacy rights.
Supporting quotations
You have a right not to receive discriminatory treatment for the exercise of these privacy rights.
Qualifications & exceptions
Offered as provided by applicable law.
Not stated here
The policy does not say what counts as discriminatory treatment.
Legal Rights & Agreement Rules · Context
Links and ads in EA services can take you to third-party sites governed by their own privacy policies
EA's websites and Services may contain advertising or links to third-party services, such as the Facebook "Like" button or links to other websites. If you click one, including an ad, you leave the EA Service for the third-party service or site. EA says your use of third-party sites or services is governed by their privacy policies, which you should consult.
Supporting quotations
Our websites and Services may contain advertising or links to third-party services (such as the Facebook "Like" button or links to third-party websites).
If you click on those links, including an advertisement, you will leave the EA Service and go to the third-party service or site that you selected.
If you visit a third-party website or use a third-party service, you should consult that service's or site's privacy policy as your use of third-party sites or services is governed by their privacy policies.
Qualifications & exceptions
This policy does not govern third-party sites or services you reach through links or ads.
Legal Rights & Agreement Rules · Context
California residents get additional disclosures required by California law
The policy has a section of additional disclosures for California residents, which it says California law requires, covering how EA processes their personal information. It includes a notice at collection, a supplemental notice and a rights summary.
Supporting quotations
California law requires certain additional disclosures about how we process your personal information.
Qualifications & exceptions
Applies to California residents.
Data Access & Collection · Company practice
California notice: in the past 12 months EA may have collected and disclosed identifiers, age or gender, and inferences
Depending on how you use EA's Services, EA says the following CCPA categories of personal information may have been collected and disclosed in the preceding 12 months: identifiers (such as real name, user name, account name, email, online and device identifiers, IP address); purchase information (such as payment card number, payment account details and billing address); characteristics of protected classifications under state or federal law (such as age or gender); commercial information (such as product interaction and purchase history); internet or electronic network activity (such as browsing and search history and interactions with EA games, sites, apps and ads); approximate geolocation; audio or electronic information (such as when you play games or multiplayer modes, use chat, or take part in competitive modes or live events); the contents of players' in-game messaging; and inferences such as consumer preferences drawn from the above. Collection, use and disclosure are for one or more of the purposes in Section 3.
Supporting quotations
Depending on your use of our Services, the following categories of personal information may have been collected and disclosed in the preceding 12 months, as these categories are defined under the California Consumer Privacy Act ("CCPA"):
Identifiers; such as a real name, user name, account name, email, online identifiers, device identifiers, IP address, or mobile device identifiers;
Purchase information; such as payment card number, payment account details, billing address, and other payment information;
Characteristics of Protected Classifications under state or federal law; such as age or gender;
Commercial Information; such as products or services interaction and purchase history;
Internet or Electronic Network Activity information; such as, browsing history, search history, and information regarding interactions with our games, websites, applications, and/or advertisements;
Approximate (coarse) geolocation data; such as location data derived from IP address or device settings;
Audio or Electronic information; such as when you play our games, play certain multiplayer modes, use chat features, or participate in competitive game modes or live events;
Contents of players' in-game messaging;
Inferences; such as consumer preferences drawn from the above.
Collection, use, and disclosure of this information is made for one or more of the business or commercial purposes listed in Section 3: How We Use Your Information.
Qualifications & exceptions
"May have been" collected, depending on your use of the Services.
EA collects your login credentials and, for connected accounts you authorize, an access token to receive their data
In its California notice, EA lists account login data: it collects and processes the credentials necessary for you to access your EA Account, and for any third-party connected accounts, after you authorize it, EA collects an access token that lets it receive information from that third party specific to your account there.
Supporting quotations
Account login data; we collect and process the credentials necessary for you to access your EA Account; for any third-party connected accounts, following your authorization, we collect an access token that allows us to receive information from that third-party specific to your account with them;
Qualifications & exceptions
Access tokens are collected following your authorization of the connected account.
Data Access & Collection · Company practice
Tax-reportable prize winners may give an SSN; competitive event players may give passport, bank and health data
EA says that in certain circumstances it may also collect and disclose additional information. If you win a contest or sweepstakes prize that requires tax reporting, EA may collect identifiers from your government-issued documents, such as a Social Security number. If you take part in its competitive gaming events, EA may collect identifiers from government-issued documents (such as a passport number), financial information (such as bank accounts) and health-related information.
Supporting quotations
In certain circumstances, we may also collect and disclose additional information, such as:
If you are the recipient of a contest or sweepstakes prize that requires tax reporting, we may collect identifiers associated with your government-issued documents (such as a social security number).
If you participate in our competitive gaming events, we may collect identifiers associated with your government-issued documents (such as a passport number), financial information (such as bank accounts), and health-related information.
Qualifications & exceptions
Only for prizes requiring tax reporting, or for participation in competitive gaming events.
Listed in the California notice.
Not stated here
The policy does not say why health-related information is collected for competitive events.
Data Access & Collection · Company practice
User experience research participants may give bank details, health information and be recorded on video
If you take part in EA's user experience research, EA may collect financial information (such as bank accounts), health-related information, video footage of your gameplay, and your recorded image throughout the session.
Supporting quotations
If you participate in our user experience research, we may collect financial information (such as bank accounts), health-related information and video footage of your gameplay, as well as your recorded image throughout the session.
Qualifications & exceptions
Only for participants in user experience research.
Listed in the California notice.
Data Access & Collection · Company practice
Anything you share in chat, forums or support may also be collected and disclosed
EA may collect and disclose other categories of personal information to the extent you provide them through in-game chat, forums or its player support channels.
Supporting quotations
We may collect and disclose other categories of personal information to the extent that you provide them through in-game chat, forums, or through our player support channels.
Qualifications & exceptions
Limited to what you provide through those channels.
Sharing & Disclosure · Company practice
For targeted ads, EA may "sell" or "share" identifiers, age or gender, browsing, location, audio data and inferences
Under the CCPA's definitions, EA says the following categories may be "sold" or "shared" for targeted advertising: identifiers; characteristics of protected classifications (such as age or gender); commercial information; internet or electronic network activity; approximate geolocation; audio or electronic information; and inferences. This information may have been sold or shared with EA's advertising partners, for the purposes described in the advertising-partners paragraph of Section 4.
Supporting quotations
The following categories of personal information may be "sold" or "shared," as those terms are defined under the CCPA, for purposes of targeted advertising:
Identifiers; such as a real name, user name, account name, email, online identifiers, device identifiers, IP address, or mobile device identifiers;
Characteristics of Protected Classifications under state or federal law; such as age or gender;
Commercial Information; such as products or services interaction and purchase history;
Internet or Electronic Network Activity information; such as, browsing history, search history, and information regarding interactions with our games, websites, applications, and/or advertisements;
Approximate (coarse) geolocation data; such as location data derived from IP address or device settings;
Audio or Electronic information; such as when you play our games, play certain multiplayer modes, use chat features, or participate in competitive game modes or live events;
Inferences; such as consumer preferences drawn from the above.
This information may have been sold or shared with our advertising partners for the purposes described in the respective paragraph of Section 4: Who May Receive Your Information.
We also may share information relating to your device and your use of our Services with our third-party advertising partners so they may deliver targeted advertisements to you when you visit third-party services and websites within their networks.
Qualifications & exceptions
"Sold" and "shared" are used as defined under the CCPA, for targeted advertising.
You can opt out of the sale or sharing (Section 8).
EA says it uses or discloses sensitive personal information only for purposes allowed by CCPA regulations
EA says it only uses or discloses "sensitive personal information", as the CCPA defines it, for the purposes specified in Section 7027(m) of the California Consumer Privacy Act Regulations. Those regulations are an external legal text and their content is not supplied in this policy.
Supporting quotations
We also only use or disclose "sensitive personal information," as defined under the CCPA, for the purposes specified in Section 7027(m) of the California Consumer Privacy Act Regulations (https://cppa.ca.gov/regulations/).
Qualifications & exceptions
Limited to the purposes in Section 7027(m) of the CCPA Regulations, an external regulation.
Not stated here
The permitted purposes in Section 7027(m) are not stated in this policy.
Retention & Deletion · Company practice
California notice repeats that EA keeps information as long as needed for its Services, possibly longer
In the California notice, EA repeats its retention statement: it retains the information it collects for as long as necessary to provide its Services, and may retain it beyond that period if necessary for legal, operational or other legitimate reasons. No category-specific retention periods are given.
Supporting quotations
We retain the information we collect for as long as necessary to provide our Services, and we may retain that information beyond that period if necessary for legal, operational, or other legitimate reasons.
Qualifications & exceptions
Same wording as the general retention statement in Section 3.
Not stated here
No retention period per category of personal information is stated.
California supplement: sources are those in Section 1 and recipients are those in Section 4
The Supplemental California Privacy Notice gives more detail about how EA processes personal information and incorporates the notice at collection. For each category of personal information listed, the sources it may have been collected from are those in Section 1 (Information We Collect), and the categories of third-party recipients it may be disclosed to are those in Section 4 (Who May Receive Your Information).
Supporting quotations
Please see below for more details about how we process your personal information, incorporating the notice immediately above.
For each of the categories of personal information referenced above:
The categories of sources from which the personal information may have been collected are listed in Section 1: Information We Collect.
The categories of third-party recipients to which the personal information may be disclosed are listed in Section 4: Who May Receive Your Information.
Qualifications & exceptions
Applies to California residents.
Cross-refers to Sections 1 and 4 rather than mapping each category to specific sources or recipients.
Not stated here
No per-category mapping of sources or recipients is given.
Legal Rights & Agreement Rules · User right or choice
California residents use Section 8 for their rights, including opting out of sale or sharing for targeted ads
California residents are pointed to Section 8 (Your Choices and Controls) for a summary of their California privacy rights and how to exercise them. This includes the right to opt out of the sale or sharing of personal information for cross-context behavioral advertising (targeted advertising), as described under the right to opt out or object. The notice also points to Your Choices in the My Privacy Rights portal for the sale and sharing of personal information.
Supporting quotations
Please review Your Choices (https://www.ea.com/legal/privacy-portal) related to the sale and sharing of your personal information for cross-context behavioral advertising purposes (also known as targeted advertising).
Please see Section 8: Your Choices and Controls for a summary of your California privacy rights and how to exercise them.
This includes the right to opt-out of the sale or sharing of your personal information for cross-context behavioral advertising purposes (also known as targeted advertising), as further described in the subsection regarding Your right to opt-out or object to certain processing.
Qualifications & exceptions
Applies to California residents.
Rights are summarized in Section 8 rather than restated here.
Legal Rights & Agreement Rules · Company commitment
EA may update the policy; for material changes it will use reasonable efforts to notify you
EA may occasionally update this privacy policy and will revise the "last updated" date when it does. If there are material changes, it will use reasonable efforts to notify you, either by prominently posting a notice before the changes take effect or by sending you a notification directly.
Supporting quotations
This policy will be updated from time to time and we will notify you of material changes.
We may occasionally update this privacy policy. When we do, we will revise the "last updated" date at the top of the policy.
If there are material changes to this policy, we will use reasonable efforts to notify you either by prominently posting a notice of such changes before they take effect or by directly sending you a notification.
Qualifications & exceptions
Notice is promised only for material changes, and only as "reasonable efforts".
Notice may be a posted notice rather than a direct message.
Not stated here
The policy does not define what makes a change material.
Legal Rights & Agreement Rules · Procedure
Questions go to EA's Data Protection Officer via the privacy portal or EA's Redwood City address
If you have questions about this policy, you can contact EA's Data Protection Officer through the My Privacy Rights portal. You can also contact EA, including its Data Protection Officer, by mail at Electronic Arts Inc., 209 Redwood Shores Parkway, Redwood City, CA 94065.
Supporting quotations
You may contact us if you have questions about this policy.
If you have questions about this policy, please use our My Privacy Rights portal to contact our Data Protection Officer: https://www.ea.com/legal/privacy-portal.
To contact EA, including our Data Protection Officer, you can also use the following address: Electronic Arts Inc., 209 Redwood Shores Parkway, Redwood City, CA 94065.
Legal Rights & Agreement Rules · Context
EA's EU representative is Electronic Arts Ireland Limited and its UK representative is Electronic Arts Limited
Electronic Arts Inc.'s representative in the European Union is Electronic Arts Ireland Limited (Parkmore West Business Park, Galway, Ireland). Its representative in the United Kingdom is Electronic Arts Limited (Onslow House, Guildford, United Kingdom).
Supporting quotations
Electronic Arts Inc.'s representative in the European Union is Electronic Arts Ireland Limited, Parkmore West Business Park, 1, Ballybrit, Galway, H91 Y2R5, Ireland.
Electronic Arts Inc.'s representative in the United Kingdom is Electronic Arts Limited, Onslow House, Onslow Street, Guildford, GU1 4TN, United Kingdom.
Legal Rights & Agreement Rules · User right or choice
You can complain to your local data protection authority, which may forward the matter to US regulators
If you have a concern about how EA collects and uses information, EA asks you to contact it, but you also have the right to contact your local Data Protection Authority if you prefer. Examples given are the EEA data protection authorities, the Swiss authority and the UK authority (ICO). Where appropriate, your local authority may forward the matter to the US Department of Commerce or the FTC.
Supporting quotations
You may have the right to contact your Data Protection Authority.
If you have a concern about how we collect and use information, please contact us. You also have the right to contact your local Data Protection Authority if you prefer, such as:
Data Protection Authorities in the EEA: https://www.edpb.europa.eu/about-edpb/our-members_en;
UK authority: https://ico.org.uk/global/contact-us/.
Where appropriate, your local data protection authority may also forward the matter to the Department of Commerce or FTC for consideration.
Qualifications & exceptions
You may contact the authority instead of, not only after, contacting EA ("if you prefer").
Examples cover the EEA, Switzerland and the UK.
Legal Rights & Agreement Rules · User right or choice
Unresolved concerns about EA's data practices can go free of charge to its US dispute resolution provider
If you have an unresolved concern about EA's data practices that EA has not addressed satisfactorily, you can contact its U.S.-based third-party dispute resolution provider, free of charge, through the TRUSTe complaint page.
Supporting quotations
If you have an unresolved concern over our data practices that we have not addressed satisfactorily, please contact our U.S.-based third-party dispute resolution provider (free of charge): https://feedback-form.truste.com/watchdog/request.
Qualifications & exceptions
For concerns EA has not addressed satisfactorily.
Free of charge.
Cross-references
related (model-proposed): Unresolved DPF complaints go to TRUSTe, a free US dispute resolution provider — references: Both name the same U.S.-based dispute resolution provider; the Section 5 card limits its use to complaints about data received under the Data Privacy Frameworks, while the closing paragraph names it for unresolved data-practice concerns generally.