Meta collects device IDs, advertiser IDs, game and app IDs and Family Device IDs across Meta Company Products
Identifiers Meta collects include device IDs, mobile advertiser ID or IDs from games, apps or accounts you use. It also collects Family Device IDs or other identifiers unique to Meta Company Products that are associated with the same device or account.
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Identifiers we collect include device IDs, mobile advertiser ID or IDs from games, apps or accounts you use. We also collect Family Device IDs or other identifiers unique to
associated with the same device or account.
Not stated here
The Meta Company Products list is linked but not supplied.
Linking & Identification · Company practice
Cross-account data is used for ads, measurement, personalization, counting, safety and connected experiences
Meta uses information across your accounts on its Products to personalize ads for you and others, measure the performance of those ads, provide more personalized features, content and suggestions across Products, more accurately count people and understand how they use the Products, and help keep you and others safe. If you add accounts to the same Accounts Center, it also uses your information to offer connected experiences and improve your experiences across accounts. Links to manage Accounts Center are provided but not supplied.
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to:
Personalize ads for you and others.
Measure the performance of those ads.
Provide more personalized features, content and suggestions across our Products.
More accurately count people and understand how they use our Products
Help keep you and others safe.
and improve your experiences across accounts.
Qualifications & exceptions
Connected experiences apply if you add accounts to the same Accounts Center.
Not stated here
The linked explanations of cross-account information use.
Linking & Identification · Company practice
Meta combines information across your devices to personalize and measure ads
One reason Meta uses information across your devices is to give a more personalized experience; its example is showing an ad on your phone and later seeing you click it and buy on your laptop. By combining that information across devices it can understand which ads are relevant to you and help businesses measure how their ads performed.
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One reason we use your information across devices[40] is to help us give you a more personalized experience. For example, we might show you an ad on your phone, and later you might use your laptop to click on the ad and buy the product. By combining that information across your devices, we can understand what ads are relevant to you and help businesses measure how well their ad performed.
Linking & Identification · Company practice
Cross-Product features: prefilled registration, searchable name and photo, and combined cross-post interactions
Examples of personalized features across Products: Meta can automatically fill in registration information such as your phone number from one Meta Product when you sign up on another; let others see and search your name and profile photo across its Products and communicate with you; and show all interactions in one place for content you cross-posted to different Products. If you add accounts to the same Accounts Center, it can for example more easily suggest following on Facebook a team you follow on Instagram; a linked page is not supplied.
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For example we can:
Automatically fill in registration information, like your phone number, from one Meta Product when you sign up for an account on a different Product
Let others see and search your name and profile photo across our Products and communicate with you
Show all interactions in one place for content you’ve cross-posted to different Products
For example, if you follow your favorite team on Instagram, we can more easily suggest that you follow that team’s Page on Facebook.
about how we use information across accounts if you add accounts to the same Accounts Center.
Qualifications & exceptions
Accounts Center suggestions apply if you add accounts to the same Accounts Center.
Linking & Identification · Company practice
Adding WhatsApp to an Accounts Center links your Meta accounts and shares your information with WhatsApp
If you decide to add a WhatsApp account to an Accounts Center with other accounts on Meta Company Products, Meta processes your information to associate your Meta Company Product accounts with your WhatsApp account in the same Accounts Center and to share your information with WhatsApp. The categories used could include your activity and information you provide, friends, followers and other connections, and app, browser and device information; the list covers information from Meta, and what WhatsApp shares with Meta is in a WhatsApp Help Center article not supplied.
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Associating your accounts
Why and how we process your information:
If you decide to add a WhatsApp account to an Accounts Center with other accounts on Meta Company Products:
To associate your accounts on Meta Company Products with your WhatsApp account in the same Accounts Center and share your information with WhatsApp.
The actual information we use depends on your factual circumstances, but could include any of the following:
Note: the list below is about information from Meta. For information that WhatsApp shares with Meta see the
Your activity and information you provide
Friends, followers and other connections
App, browser and device information
Qualifications & exceptions
Applies only if you choose to add a WhatsApp account to an Accounts Center.
Not stated here
What WhatsApp shares with Meta.
Linking & Identification · Company practice
Meta shares across the Meta Companies to give a seamless, consistent cross-app experience
Meta shares information across the Meta Companies to provide a seamless, consistent and richer, innovative experience across the Meta Company Products, enabling cross-app interactions, sharing, viewing and engaging with content including posts and videos. The activity categories it may use include content you create, camera and voice content, metadata about content, AI at Meta interactions and metadata, content viewed and how, apps and features used, purchases, hashtags, timing of activities, and friends, followers and other connections.
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Providing a seamless experience
Why and how we process your information:
Sharing of information across the Meta Companies:
To provide a seamless, consistent and richer, innovative experience across the Meta Company Products to enable cross app interactions, sharing, viewing and engaging with content, including posts and videos.
The actual information we use depends on your factual circumstances, but could include any of the following:
Your activity and information you provide:
Content you create, like posts, comments or audio
Content you provide through our camera feature or your camera roll settings, or through our voice-enabled features
Metadata about content
and related metadata. For example, information you or others exchange with AI at Meta like content and messages
Types of content you view or interact with, and how you interact with it
Apps and features you use, and what actions you take in them
Purchases or other transactions you make
Hashtags you use
The time, frequency and duration of your activities on our Products
Friends, followers and other connections
Linking & Identification · Company practice
Seamless-experience device categories listed; WhatsApp users referred to a help article on what is shared with Meta
The device categories for the seamless-experience purpose are device characteristics and software; device activity such as foreground state or mouse movement used to tell humans from bots; identifiers; device signals; device-settings data; location-related information; network information including IP address; and cookies and similar technologies. WhatsApp users are referred to a WhatsApp help article about what information is shared with Meta, which is not supplied.
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App, browser and device information:
Device characteristics and device software
What you’re doing on your device, like whether our app is in the foreground or if your mouse is moving (which can help tell humans from bots)
Identifiers that tell your device apart from other users'
Device signals
Information you’ve shared through your device settings
Location-related information
Information about the network you connect your device to, including your IP address