Inference & Profiling · Company practice
Insights about people who use Meta Products and ads
Meta says cookies allow it to provide insights about the people who use the Meta Products and about the people who interact with the ads, websites and apps of advertisers and businesses that use the Meta Products. Example: helping businesses understand the kinds of people who like their Facebook Page or use their apps, so they can provide more relevant content and develop features likely to interest customers.
Supporting quotations
Cookies also allow us to provide insights
We use cookies to help businesses understand the kinds of people who like their Facebook Page or use their apps so that they can provide more relevant content and develop features that are likely to be interesting to their customers.
Not stated here
- The policy does not say what level of detail the insights have or whether individuals can be identified from them.