Summary: information is used to provide the Services, show relevant ads and content, and improve quality
In its quick summary, the company says it uses the information it collects to provide you with the Services, show you relevant ads and content, and improve the quality of the Services. The detailed purposes are listed under "How We Use Personal Information".
Supporting quotations
MyFitnessPal uses your information to provide you with our Services, show you relevant ads and content, and improve the quality of our Services.
How We Use Personal Information
Qualifications & exceptions
This is a short summary; the detailed list of purposes, including marketing and targeted advertising, is covered in later cards.
Use & Processing · Permission or license
The company may aggregate, de-identify or anonymize data and then use and disclose it
MyFitnessPal may aggregate, de-identify or anonymize information so that it is no longer considered personal information under applicable law. It may use and disclose de-identified information for purposes consistent with the Policy or as otherwise permitted by applicable law.
Supporting quotations
we may aggregate, de-identify, or anonymize information so that it will no longer be considered personal information under applicable law
We may use and disclose de-identified information for purposes consistent with those described in this Policy or as otherwise permitted by applicable law.
Qualifications & exceptions
Whether data counts as de-identified depends on "applicable law".
Disclosure and use are allowed for purposes consistent with the Policy or otherwise permitted by law.
Not stated here
What de-identification method is used or who receives de-identified information.
Use & Processing · Company practice
Personal information is used to run your account, support and day-to-day operations
MyFitnessPal uses personal information to provide, administer and manage the Services, including managing your account, providing troubleshooting and technical support, and running its day-to-day operations.
Supporting quotations
We use your personal information in connection with the provision, administration, and management of the Services, including managing your account, providing troubleshooting and technical support, and otherwise running our day-to-day operations.
Use & Processing · Company practice
Information is used to communicate with you and to answer your rights requests
MyFitnessPal uses personal information to communicate with you: to respond to questions and requests, to ask for information or feedback, and to send administrative information such as changes to terms, conditions and policies. It also uses personal information to respond to requests to exercise your rights over your personal information.
Supporting quotations
We use your personal information to communicate with you, including responding to your questions and requests. We may also use your personal information to send you communications to request information, seek your feedback, or provide you with administrative information, such as changes to our terms, conditions, and policies.
We use your personal information to respond to your requests to exercise your rights over your personal information.
Use & Processing · Company practice
Information is used to send you newsletters, promotions and event invitations
MyFitnessPal uses personal information to send newsletters and other promotional communications, including information about new offerings, features, offers, events, webinars and other matters. The section on managing marketing preferences covers how to stop marketing emails.
Supporting quotations
We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal’s new offerings, features, offers, events, webinars, and other information.
Qualifications & exceptions
Consent for marketing is obtained "where required by law", as stated in the preferences section.
Use & Processing · Company practice
Third-party analytics providers, including Google Analytics, track use of the Services and ad performance
MyFitnessPal engages third-party analytics providers to analyze traffic, evaluate usage of the Services and understand how its advertisements perform. These third parties may use tracking technologies on the Services to collect information for those purposes. As an example, it uses Google Analytics, which may set cookies in your browser. If you live in a country that allows you to disable Google Analytics, you can install the Google Analytics Opt-out Browser Add-on.
Supporting quotations
Analyze usage of our Services, Ad Performance, and Research
We engage third-party analytics providers to help us analyze traffic to evaluate usage of the Services and to understand the performance of our advertisements. These third parties may use Tracking Technologies on the Services to collect information for such purposes.
we use Google Analytics, a web analytics tool that may set cookies in your web browser, to help us understand how users engage with the Services
If you reside in a country which allows it to disable Google Analytics, please download and install the Google Analytics Opt-out Browser Add-on
Qualifications & exceptions
The Google Analytics opt-out is available only "if you reside in a country which allows it".
Not stated here
Google's own privacy practices are described on linked pages that are not supplied here.
Use & Processing · Company practice
Information is used for surveys, research and measuring service and marketing effectiveness
MyFitnessPal uses personal information to run surveys and questionnaires about how users access and use the Services and for other research and analytics purposes, including measuring how effective the Services are and how effective its marketing and advertising efforts are.
Supporting quotations
We use your personal information to administer surveys and questionnaires that help us better understand how MyFitnessPal users access and use the Services and for other research and analytics purposes, including to measure the effectiveness of the Services and the effectiveness of our marketing and advertising efforts.
Use & Processing · Company practice
Information is used to improve and personalize the Services, including with machine learning and AI
MyFitnessPal uses personal information to improve and enhance the Services, including through business intelligence tools, machine learning systems and artificial intelligence. It also uses personal information to personalize content and features to your interests and goals, such as suggestions, reporting and analytics, meal plans and recommendations, and to test new features and updates.
Supporting quotations
We use your personal information to improve and enhance our Services, including through the use of various technologies (e.g., business intelligence tools, machine learning systems, and artificial intelligence)
personalize content and features to your interests and goals (e.g., providing suggestions, reporting and analytics, meal plans, and recommendations), and test out new features and updates to our Services
Qualifications & exceptions
The Policy does not say here whether personal information is used to train machine learning or AI systems, only that these technologies are used to improve the Services.
Not stated here
Whether diary or health data is used to train models or shared with AI providers.
Use & Processing · Company practice
Information is used to plan events, connect attendees and run contests and promotions
MyFitnessPal uses personal information to help with event planning, such as registration and attendance and connecting you with other event attendees. It may also use personal information to run special events, sweepstakes, contests and promotions, which have their own participation rules.
Supporting quotations
We use your personal information to assist with event planning activities, such as event registration and attendance and connecting you with other event attendees. We may also use your personal information to facilitate special events, sweepstakes, contests, and promotions, which have their own specific participation rules.
Qualifications & exceptions
Sweepstakes, contests and promotions have separate rules that are not part of this Policy.
Use & Processing · Company practice
Information is used for audits, accounting, compliance, recordkeeping and enforcing policies
MyFitnessPal uses personal information to conduct financial, tax and accounting audits and assessments of its operations, including privacy, security and financial controls. It also uses personal information to administer its business, accounting, compliance, recordkeeping and legal functions and related risk and compliance purposes, and to help maintain business records and enforce its policies and procedures.
Supporting quotations
We use your personal information to conduct financial, tax, and accounting audits and assessments of our operations, including our privacy, security, and financial controls. We also use your personal information to administer our business, accounting, compliance, recordkeeping, and legal functions and for related risk and compliance purposes. We may also use your personal information to help maintain appropriate business records and enforce our policies and procedures.
Use & Processing · User right or choice
Where a state requires it, sensitive information cannot be used beyond providing the Services without your consent
The Policy says some states give residents the right to opt in to the use of sensitive information. In that case, it says MyFitnessPal cannot use sensitive information outside of providing the Services without your consent.
Supporting quotations
Some states offer its residents the right to opt-in to the use of sensitive information. In this scenario, this means we cannot use sensitive information (outside of the provision of our Services) without your consent.
Qualifications & exceptions
Applies only to residents of states that offer this right.
Use "outside of the provision of our Services" is what requires consent.
Not stated here
Which states and which categories of sensitive information the right covers.
Use & Processing · User right or choice
California residents can ask the company to restrict use of sensitive personal information, including health information
California residents have the right to request that the company restrict its use of personal information that is considered sensitive under California law. The Policy gives examples: information about race, ethnicity, religion and philosophical beliefs; financial information that would enable access to your account; biometric information; and health information.
Supporting quotations
You have the right to request that we restrict our use of certain pieces of personal information that are considered sensitive under California law—such as information about your race, ethnicity, religion, and philosophical beliefs, financial information to the extent such would enable access to your account, biometric information, and health information.
Qualifications & exceptions
Applies to California residents.
The Policy elsewhere says Food and Activity Diary Data may be sensitive when it indicates or allows an inference of a health condition, but this California rights section does not say which MyFitnessPal data is treated as sensitive.
The California notice-at-collection table does not list a separate sensitive information or health category.
Not stated here
Which MyFitnessPal data the company treats as sensitive personal information for this right.
EEA, Swiss and UK residents can object to direct marketing and withdraw consent at any time
EEA, Swiss and UK residents may object at any time to their personal information being processed for direct marketing, including profiling. They may also withdraw consent at any time to any processing based on consent, where applicable, without affecting the lawfulness of processing carried out before the withdrawal.
Supporting quotations
You may object at any time to your personal information being processed for direct marketing including profiling.
You may withdraw your consent at any time to any processing of personal information based on your consent, where applicable, without compromising the lawfulness of the processing based on consent carried out prior to such withdrawal.
Qualifications & exceptions
Applies to residents of the EEA, Switzerland and the UK.
Withdrawal applies "where applicable" to processing based on consent and does not undo earlier processing.