Inference & Profiling · Company practice
Netflix makes inferences about you or your household for ads; behavioral ads use your activity on other services
Advertising information includes inferences Netflix makes about you or your household from data it collects from or about you, such as the types of ads you or your household prefer to see. "Behavioral Advertisements" are ads selected using information about your use of or interactions with unaffiliated third-party services.
Supporting quotations
inferences we make about you or your household based on data we collect from or about you (such as the types of ads you or your household prefer to see)
"Behavioral Advertisements" are those that are selected based on information about your use and/or interactions with unaffiliated third party services).
Qualifications & exceptions
- Inferences may be made at household level, not only about the individual user.
- Behavioral advertisements are described as delivered "in accordance with your preferences".
Inference & Profiling · Company practice
US notice: Netflix collects your activity with Netflix and Partners, ad-company interest data, and inferences
The US categories also include internet or network activity: your interactions with Netflix, its Service Providers or Partners, including interactive-title choices, game activity (gameplay, saved games, leaderboard and availability status) and searches. Netflix also receives information from Advertising Companies, such as interests they collected or inferred from your visits to other websites and apps, to support ads. Netflix also lists inferences it may make from these categories in the context of the service.
Supporting quotations
Internet or other electronic network activity information (“internet activity information”) such as any information about your interactions with Netflix, our Service Providers, or Partners, including choices you have made when engaging with interactive titles, your Netflix game activity (such as gameplay, game use, saved game information, leaderboard status and availability status on Netflix games), or search queries on the Netflix service.
We receive information provided by Advertising Companies (see definition above) such as information about your likely interests they have collected or inferred from your visits to other websites and apps to support advertisements.
Inferences we may make using the categories of personal information above in the context of the Netflix service.
Not stated here
- The inferences are described only as made "in the context of the Netflix service"; their content is not listed in this paragraph.