Choices about cookies and device IDs used for Netflix marketing on other services are in the cookies section
To make choices about cookies or resettable device IDs collected for marketing Netflix or its content on third-party services, and about Netflix's use of cookies and similar technologies generally, use the tools described in the cookies section of this statement.
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Marketing of the Netflix service using cookies and similar technologies. To exercise choice around cookies or resettable device IDs collected for marketing of the Netflix service or Netflix content on third party service, please use the tools described in the “Cookies and other Technologies” section below.
Your choices in connection with our use of cookies and similar technologies are described in the “Cookies and other Technologies” section below.
Linking & Identification · Company practice
Netflix and its ad and marketing partners use cookies, pixel tags, browser storage and hashed identifiers
Netflix, its Service Providers, Netflix Marketing Providers and Advertising Companies use cookies, similar technologies such as pixel tags, hashed identifiers and resettable device identifiers. Cookies are small files stored on your device that may uniquely identify it, letting a web server recognize your browser. Netflix also uses browser storage and plugins (such as HTML5, IndexedDB and WebSQL) that store small amounts of data. Pixel tags often work with cookies, and declining cookies will in many cases impair the pixel tags tied to them.
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We, our Service Providers, Netflix Marketing Providers, and Advertising Companies use cookies, other similar technologies (such as pixel tags), hashed identifiers, and resettable device identifiers for various reasons.
Cookies are small data files that are commonly stored on your device when you access websites and online services. The text in a cookie contains a string of numbers and letters that may uniquely identify a device and can contain other information as well.
We use other technologies such as browser storage and plugins (for example, HTML5, IndexedDB, and WebSQL). Like cookies, these other technologies may store small amounts of data on a device. Pixel tags often work in conjunction with cookies. In many cases, declining cookies will impair the effectiveness of pixel tags associated with those cookies.
To choose whether or not to receive cookies and similar technologies, please see the section below “How can I exercise choice regarding these technologies?”
Linking & Identification · Company practice
Netflix may create, use and disclose hashed identifiers made from your email or phone number
Netflix may create, use and disclose privacy protective identifiers such as hashed identifiers. Hashing converts contact information such as an email address or phone number into a long alphanumeric value that cannot by itself reveal your identity or contact information.
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We may also create, use, and disclose privacy protective identifiers such as hashed identifiers. As described above, hashing is a process of converting the original contact information (such as an email address or phone number) into a value (typically a long alphanumeric sequence of characters) that cannot, by itself, reveal your identity or contact information.
Qualifications & exceptions
The hashed value is described as unable "by itself" to reveal identity; it can still be matched by a party holding the same hashed contact information.
Linking & Identification · Company practice
Netflix apps may collect your device's advertising ID, such as Apple's IDFA or the Google Advertising ID
If you use a Netflix app (the main app or a game app) on a mobile device, tablet or streaming device, Netflix may collect a resettable device identifier. These identifiers work like cookies; examples are the "Identifier for Advertisers" on Apple iOS and the "Google Advertising ID" on Android, and some streaming devices have them.
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If you use a Netflix app (such as the main Netflix app, or a Netflix game app) on a mobile device, tablet, or streaming media device, we may collect a resettable device identifier from your device.
Resettable device identifiers can be used like cookies and are found on many mobile devices and tablets (for example, the “Identifier for Advertisers” on Apple iOS devices and the “Google Advertising ID” on Android devices), and certain streaming media devices.
Linking & Identification · Company practice
Cookies let Netflix and its ad and marketing partners track your activity over time across websites
Netflix uses these technologies to provide the service (such as remembering you when you return), operate the business, research and improve services (site performance, visitor traffic, testing the interface), send marketing (tailoring marketing, understanding interactions with emails and third-party marketing, tracking items in your shopping cart including abandoned carts, and deciding when to send SMS cart reminders), support ads, for safety and fraud prevention, and for legal compliance. The technologies let Netflix, Netflix Marketing Providers and Advertising Companies collect personal information such as pages you visit and device and network information when you use Netflix, and about your online activities over time across different websites.
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We use these types of technologies for various reasons, including to provide our service (for example, by making it easy to access our service by remembering you when you return);
to send marketing and informational messages (for example, to deliver and tailor our marketing, to understand interactions with our emails, marketing, and marketing on third party services, and to help keep track of items you put into your shopping cart, including when you have abandoned your cart, and to determine when to send cart reminder messages via SMS); to support advertisements; for safety, security and fraud prevention; and to comply with law and enforce the Netflix Terms of Use.
These technologies enable Netflix, Netflix Marketing Providers, and Advertising Companies to collect personal information (such as the pages you visit and device and network information) when you use our services, and about your online activities over time across different websites.
Linking & Identification · Company practice
Netflix uses pixel tags to see when you open its emails or click links, and on Advertiser sites for ads
Netflix puts pixel tags in its emails to understand how members interact with the service, such as when emails are opened or links clicked. It may also use pixel tags placed on Advertiser sites and apps to support advertising.
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We use pixel tags in our emails to understand how members interact with our service. Our use of pixel tags helps us understand when links within messages are clicked, or the emails are opened. We may also use pixel tags placed on Advertiser sites and applications to support advertising.
Qualifications & exceptions
Pixel tags on Advertiser sites are a "may".
Linking & Identification · Company practice
Netflix uses hashed and resettable identifiers for marketing on other services, ads, and analytics
Netflix uses hashed identifiers and resettable identifiers to show marketing for Netflix or its content on third-party services, to support advertisements (including delivering ads to you), and for analytics and optimization.
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Netflix uses hashed identifiers and resettable identifiers to display marketing for our service or Netflix content on third party services, to support advertisements (including delivering advertisements to you), and for analytics and optimization purposes.
Linking & Identification · User right or choice
Cookie types and cookie choices are on a separate Netflix page linked from this section
The types of cookies Netflix uses, and the choices you can make about cookies set through the service, are on a separate page linked from this section.
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To learn more about the types of cookies used by Netflix, please click here.
To exercise choice regarding cookies
For more information about cookies set through our service and to exercise choices regarding cookies, click here.
Not stated here
The linked cookie page is not supplied, and the extracted link text does not show its address; the cookie types and the choices available are not shown here.
Linking & Identification · Restriction or exception
Netflix does not currently respond to browser Do Not Track signals
Netflix states that it does not currently respond to web browser "do not track" signals, so turning that browser setting on does not by itself change Netflix's cookie use.
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We do not currently respond to web browser “do not track" signals.
Qualifications & exceptions
"Currently"; this may change.
Linking & Identification · User right or choice
You control use of hashed identifiers for Netflix marketing on other services in Matched Identifier settings
To make a choice about Netflix's use of hashed identifiers for Netflix marketing on third-party services, use the Matched Identifier Communications setting in "Privacy and data settings" for the relevant profile in the "Account" section.
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To exercise choice regarding hashed identifiers for Netflix Marketing
To exercise choice regarding Netflix's use of hashed identifiers for Netflix marketing communications on third party services, please configure the appropriate setting under Matched Identifier Communications in the "Privacy and data settings" (for the relevant profile) within the "Account" section of our website.
Limit Netflix's use of your device advertising ID in device settings; you still see ads, per device
To make a choice about Netflix's use of resettable device identifiers for marketing Netflix or its content or for supporting ads, change the setting on your device (usually under "privacy" or "ads"). If you do not allow it, you may still see Netflix marketing and ads on that device, but they will not be selected using that identifier. The choice applies only to that device.
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To exercise choice regarding resettable device identifiers
To exercise choice regarding Netflix’s use of resettable device identifiers (for marketing the Netflix service or Netflix content, or as used to support advertisements), please configure the appropriate setting on your device (usually found under "privacy" or "ads" in your device settings).
If you choose not to allow this, you may still see marketing messages promoting Netflix and advertisements on that device but it will not be selected based on the use of a resettable device identifier. Note that your choice regarding the resettable device identifier is specific to that device.
Qualifications & exceptions
The choice is device-specific.
Ads and marketing continue; only identifier-based selection stops.
You can clear browser storage and block email images to limit similar technologies and pixel tags
Besides choices Netflix may offer in the service, you can limit technologies similar to cookies, such as browser storage and plugins (HTML5, IndexedDB, WebSQL): many browsers let you clear browser storage in their settings, and most email clients let you stop automatic image downloads, including pixel tags. Other technologies may be cleared within the application. For Behavioral Advertising choices on Netflix, see the Advertising Choices section.
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To exercise choice regarding other similar technologies
In addition to any choices we may offer you in the Netflix service, there are several ways to exercise choice regarding technologies that are similar to cookies, such as browser storage and plugins (for example, HTML5, IndexedDB, and WebSQL). For example, many popular browsers provide the ability to clear browser storage, typically in the settings or preferences area.
Most email clients have settings that allow you to prevent the automatic downloading of images, including pixel tags, and the automatic connection to the web servers that host those images. Other technologies may be cleared from within the application.
In addition to these choices, if you want to exercise your choices for Behavioral Advertising on Netflix, please see “Advertising Choices” above.
Linking & Identification · Context
Guests joining a member's TV game may not need a login; their game data may link to the member's account
Some "Netflix Games on TV and on Netflix.com" let you join a game on a Netflix member's account through a Netflix app on your device, for example by scanning a code on their TV. For some of these games you may not need to be logged in; in that case some disclosures do not apply to you, such as those about collecting and using personal details and those about payment details and billing. Information collected in these games, such as usage, device and network information, communications, and saved games or game activity, may be linked to the Netflix account on which the game is running.
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allow you to connect to a game on a Netflix member’s account using a Netflix app on your device – for example, by scanning a code on their TV so you and the member can play a game together.
For some of these games, you may not need to be logged into a Netflix account in order to play the game. In that case, some of the disclosures in the Privacy Statement and these Netflix Games Supplemental Privacy Disclosures will not apply to you, such as those relating to collection and use of personal details (see definition above), and the sections related to payment details and billing.
may be linked to the Netflix account on which the game is running.
Qualifications & exceptions
Only some disclosures stop applying, and only for players who are not logged in.
Not stated here
The statement does not list every disclosure that stops applying (it says "such as").