Netflix uses your data so Partners can promote Netflix and offer it on their devices
Netflix uses personal details, payment details, account/profile information, usage information, device and network information, and communications to enable Partner integrations and promotions, so Partners can promote Netflix and make it available through their devices and integrations, based on your specific relationship with the Partner.
Supporting quotations
To enable Partner integrations and promotions so that our Partners can promote the Netflix service and make it available to you through Partner devices and integrations, based on the specific relationship you have with the Partner.
We use the following categories of personal information for this purpose: personal details, payment details, Netflix account/profile information, usage information, device and network information, and communications.
Qualifications & exceptions
Based on the specific relationship you have with the Partner.
Sharing & Disclosure · Company practice
Netflix shares your data among the Netflix family of companies for all of its stated purposes
Netflix may disclose your personal information to listed parties. It shares your personal information among the Netflix family of companies as needed for all of the stated purposes: providing the service, operating the business, research and improvement, Partner integrations and promotions, marketing, supporting ads, safety and fraud prevention, and legal compliance and Terms of Use enforcement.
Supporting quotations
We may disclose your personal information to the following parties:
The Netflix family of companies: We share your personal information among the Netflix family of companies
as needed for the following purposes: to provide our service; to administer and operate our business; to research, analyze, and improve our services; to enable Partner integrations and promotions; to send marketing and informational messages; to support advertisements; for safety, security, and fraud prevention; and to comply with law and enforce the Netflix Terms of Use.
Qualifications & exceptions
"As needed" for the listed purposes.
Not stated here
The list of Netflix companies is on the linked corporate information page, which is not supplied.
Sharing & Disclosure · Company practice
Service Providers handle data for Netflix and may use it only for their services, including improving them
Netflix uses Service Providers to perform services on its behalf or help provide services to you, such as communications, security, infrastructure and IT, game-related services, personalizing and improving the service, and processing payments. Netflix does not authorize them to use or disclose your personal information except in connection with providing their services, which may include maintaining and improving their own services. Service Providers may process your data to provide the service, operate the business, research and improve, send marketing and informational messages, for safety and fraud prevention, and for legal compliance.
Supporting quotations
Service Providers: We use Service Providers to perform services on our behalf or to assist us with the provision of services to you. For example, we use Service Providers to provide communications, security, infrastructure and IT services, game-related services, to personalize and improve our service, and to process payments.
We do not authorize them to use or disclose your personal information except in connection with providing their services (which may include maintaining and improving their services).
Our Service Providers may process your personal information for the following purposes: to provide our service; to administer and operate our business; to research, analyze, and improve our services; to send marketing and informational messages; for safety, security, and fraud prevention; and to comply with law and enforce the Netflix Terms of Use.
Qualifications & exceptions
The use limit allows Service Providers to use data in connection with "maintaining and improving their services", not only Netflix's.
Service Providers are not listed as processing data to support advertisements or for Partner integrations.
Not stated here
The statement does not name the Service Providers.
Sharing & Disclosure · Company practice
Netflix may share data with Partners you use, for example to suggest Netflix content on their devices
If you have a relationship with one or more Netflix Partners, Netflix may share certain personal information with them in compliance with applicable law. For example, depending on which Partner services you use, it may share data so Netflix content and features can be suggested in the Partner's interface. Partners may process your data to operate the business, research and improve services, enable Partner integrations and promotions, and send marketing and informational messages.
Supporting quotations
Partners: If you have a relationship with one or more of our Partners, we may share certain personal information with them in compliance with applicable law.
For example, depending on what Partner services you use, we may share personal information so that Netflix content and features can be suggested to you in the Partner’s user interface.
Partners may process your personal information for the following purposes: to administer and operate our business; to research, analyze, and improve our services; to enable Partner integrations and promotions; and to send marketing and informational messages.
Qualifications & exceptions
Only if you have a relationship with the Partner; "certain" personal information; in compliance with applicable law.
Sharing & Disclosure · Company commitment
Marketing providers get data like registration steps, but not the titles you selected or watched
When Netflix markets itself on third-party services, those services and the marketing Service Providers Netflix uses ("Netflix Marketing Providers") may receive information from Netflix, for example which registration steps you completed, commonly to measure and optimize campaigns. Netflix says it uses contractual and technical measures designed to prevent them from accessing the specific shows or movies you select, URLs you land on, or what you have watched, and that it does not share information about title selections of what you watched. They may process your data to research and improve services and to send marketing and informational messages.
Supporting quotations
Netflix marketing providers: When we market Netflix on third party services, some of those services, as well as the marketing Service Providers that we use to purchase, deliver, optimize, or measure our marketing (collectively “Netflix Marketing Providers”), may receive information from us (for example, the steps completed in the Netflix registration process).
Netflix uses contractual and technical measures designed to prevent Netflix Marketing Providers from accessing information regarding specific shows or movie title selections you make, URLs you land on, or shows or movies you have watched on our service. We do not share information about title selections of shows or movies you have watched on our service.
Netflix Marketing Providers may process your personal information for the following purposes: to research, analyze, and improve our services; and to send marketing and informational messages.
Qualifications & exceptions
The measures are described as "designed to prevent" access, not as a guarantee.
Netflix may disclose certain data to advertisers and ad companies to select, deliver and measure ads
Netflix may disclose certain personal information to Advertising Companies (Advertisers, Ad Service Providers, Ad Measurement Companies and information providers) to select ads shown on Netflix, facilitate interaction with ads, and measure and improve ad effectiveness. These companies may process it to support advertisements.
Supporting quotations
Advertising Companies: We may disclose certain personal information to Advertising Companies (see definition above) in order to select advertisements shown on Netflix, to facilitate interaction with advertisements, and to measure and improve effectiveness of advertisements. These companies may process your personal information for the following purposes: to support advertisements.
Qualifications & exceptions
"Certain" personal information; the categories disclosed are not listed here.
Not stated here
Which categories go to which Advertising Company is not specified in this paragraph.
Sharing & Disclosure · Company practice
Netflix and third-party promotion partners may use your data to fulfill joint Offers
Netflix may collaborate with third parties on Offers. To fulfill these Offers, Netflix and those third parties may use your personal information to enable Partner integrations and promotions and to send marketing and informational messages.
Supporting quotations
Promotional collaborations: We may collaborate with third parties for Offers. To fulfill these types of Offers, we and the third parties may use your personal information for the following purposes: to enable Partner integrations and promotions; and to send marketing and informational messages.
Sharing & Disclosure · Company practice
In a merger, sale or restructuring, Netflix will transfer data if the recipient agrees to respect this statement
In connection with a reorganization, restructuring, merger, sale or other transfer of assets, Netflix will transfer personal information, provided the receiving party agrees to respect it in a manner consistent with this Privacy Statement. It may disclose data in these cases for any of its stated purposes.
Supporting quotations
Corporate transactions: In connection with a reorganization, restructuring, merger or sale, or other transfer of assets, we will transfer personal information provided the receiving party agrees to respect your personal information in a manner that is consistent with this Privacy Statement.
We may disclose your personal information in such instances for the following purposes:
Qualifications & exceptions
Conditioned on the receiving party agreeing to respect your information consistently with this statement.
Sharing & Disclosure · Company practice
Netflix may disclose data to third parties for safety and fraud prevention, and as needed to comply with law
Netflix and its Service Providers may disclose your personal information to third parties where they reasonably believe it is needed for safety, security and fraud prevention. Netflix may also disclose it as necessary to comply with applicable law, regulation, legal process or government requests, and to protect against harm to the rights, property or safety of Netflix, its users or the public, as required or permitted by law.
Supporting quotations
Safety, security and fraud prevention: Netflix and its Service Providers may disclose your personal information to third parties where we reasonably believe disclosure is needed for the purpose of: safety, security, and fraud prevention.
Compliance with law and enforcing the Netflix Terms of Use: We may disclose your personal information as necessary to comply with applicable law, regulation, legal process, or governmental request, and processing necessary to protect against harm to the rights, property or safety of Netflix, its users or the public, as required or permitted by law.
Qualifications & exceptions
Security disclosures require a reasonable belief that disclosure is needed.
Legal disclosures are "as necessary" and "as required or permitted by law".
Sharing & Disclosure · Company commitment
Your data may go to countries with different data protection laws, under contractual and technical safeguards
Netflix, its Service Providers, Partners and other third parties operate in various countries, so your personal information may be transferred to countries with data protection laws different from where you live. Netflix says it ensures such transfers follow applicable data protection laws and this statement, using contractual, technical and organizational measures as appropriate, including data protection agreements, technical protections, and practices to challenge disproportionate or unlawful government authority requests.
Supporting quotations
Netflix operates from various countries around the world, as do its Service Providers, Partners, and other third parties to whom we may need to disclose your personal information, as described above. This means that when you use or interact with Netflix, your personal information may be transferred to other countries that have different data protection laws than those where you reside.
However, whenever we transfer personal information to other countries, we ensure that the personal information is transferred in accordance with applicable data protection laws and this Privacy Statement. Specifically, we use a variety of contractual, technical, and organizational measures as appropriate for such transfers, including data protection agreements, technical protections, and practices to challenge disproportionate or unlawful government authority requests.
Qualifications & exceptions
Safeguards are used "as appropriate for such transfers".
Not stated here
The linked international transfers page is not supplied.
Sharing & Disclosure · Company commitment
Netflix does not give your phone number or text consent to third parties or affiliates for their own marketing
If you consent to receive Netflix communications on your phone number, such as text messages, Netflix does not disclose your phone number or that consent to third parties or affiliates for their own promotional or direct marketing purposes.
Supporting quotations
If you consent to receive Netflix communications on your phone number such as through text messages, we do not disclose your phone number or your consent to third parties (or affiliates) for their own promotional or direct marketing purposes.
Qualifications & exceptions
Covers disclosure for the recipients' own promotional or direct marketing purposes.
Sharing & Disclosure · Company practice
Netflix sends hashed emails or phone numbers to third-party services to match you for Netflix ads there
Some third-party services let Netflix reach users with marketing by sending "privacy protective contact information": your email or phone number converted by pseudonymization (such as hashing) into a value that cannot by itself reveal your identity or contact details. The third party compares it with its own hashed data; there is a match only if you used the same contact information with both. If matched, Netflix can choose whether to show you Netflix marketing on that service and can optimize and measure it. You can set your choices about these Matched Identifier Communications in "Privacy and data settings" for the relevant profile in the "Account" section.
Supporting quotations
Matched Identifier Communications from Netflix. Some third party services allow us to reach users with online marketing about Netflix content or the Netflix service by sending privacy protective contact information to the third party.
Privacy protective contact information means we use pseudonymization technologies (such as hashing) to convert the original contact information (such as an email address or phone number) into a value (typically a long alphanumeric sequence of characters) that cannot, by itself, reveal your identity or contact information.
The third party compares Netflix’s privacy protective contact information with privacy protective contact information in its own database and there will be a match only if you have used the same contact information with both Netflix and the third party. If there is a match, Netflix can then choose whether or not to send Netflix marketing to you on that third party service, and can optimize and better measure the effectiveness of such marketing.
You can indicate your choices regarding the Matched Identifier Communications on third party services in the “Privacy and data settings” (for the relevant profile) within the “Account” section of our website.
Qualifications & exceptions
A match occurs only if you used the same contact information with Netflix and the third party.
The hashed value is described as unable "by itself" to reveal your identity.
Choices are set per profile.
Not stated here
The statement does not name which third-party services take part.
Sharing & Disclosure · Context
Sharing and invites you send through Netflix, and social plugins, disclose your data under third-party terms
You can use Netflix's sharing functions to disclose your own information: some parts of the service let you share information or send invitations (such as to a game session) by email, text or social and other sharing apps on your device, and social plugins and similar technologies let you share information. Social plugins and social apps are run by third-party social networks under their own terms and privacy statements. Some Netflix game features may require a third-party service, which is likewise subject to that service's terms and privacy statement.
Supporting quotations
You can use sharing functionality available in our service to disclose your personal information in the following ways:
certain portions of our service may give you options to share information or send invitations to others to interact with the Netflix service (such as a game session) by email, text message, and social or other sharing applications, using the clients and apps on your device; and
social plugins and similar technologies that allow you to share information.
Social plugins and social applications are operated by third-party social networks, and are subject to their terms of use and privacy statements. Similarly, some Netflix game features may require use of a third party service, which is subject to that service’s terms of use and privacy statement.
Qualifications & exceptions
These disclosures are ones you choose to make.
Not stated here
Which third-party services some game features require is not stated, and their terms are not supplied.
Sharing & Disclosure · Context
Devices, platforms, voice controls and advertisers you reach through Netflix have their own privacy terms
Netflix may use or be provided through features run by third-party platforms (such as showing social media content or voice controls), may link to third-party sites, and third-party apps may interact with it; those third parties have their own privacy statements. For example, the smart TVs, mobile devices, set-top boxes and gaming systems you use to access Netflix have separate privacy statements and terms, and interactive ads may take you to third-party sites and apps such as Advertisers', which also have their own. Netflix recommends reviewing them.
Supporting quotations
The Netflix service may use, or be provided through, features operated by third party platforms (such as the display of social media content, or the provision of voice controls), or contain links to sites operated by third parties. In addition, you may encounter third party applications that interact with the Netflix service. These third parties have their own privacy statements.
For example, you may be able to access the Netflix service through platforms such as smart TVs, mobile devices, set top boxes, gaming systems, and other internet-connected devices. These platforms have separate privacy statements, notices, and terms of use, which we recommend you review.
The Netflix service may include interactive advertisements that direct you to third party sites and apps (such as that of Advertisers). These sites and apps have separate privacy statements, notices, and terms of use, which we recommend you review.
Not stated here
The third parties' privacy statements are not supplied.
Sharing & Disclosure · Context
What you post in Netflix support forums is public unless the forum says otherwise
Netflix may provide support through sites and forums (such as a customer support forum or one for a particular game). Information you post or make available there is publicly available unless the site or forum says otherwise.
Supporting quotations
We may provide support for the Netflix service (such as an online support forum for Netflix customer support, or a particular Netflix game). Information that you post or make available on such sites and forums are publicly available (unless otherwise noted on the site or forum).
Qualifications & exceptions
Unless otherwise noted on the site or forum.
Sharing & Disclosure · Company practice
Netflix transmits game chat between players and may use Service Providers for chat and moderation
For text or voice chat, Netflix transmits what you send to other players and delivers what they send you. It may use Service Providers for these communications, which may include providing the chat, moderation and related services.
Supporting quotations
For communication features, such as text or voice chat, we transmit communications you send to another player or group of players and deliver communications they send to you. Note that we may use Service Providers to perform services related to these communications on our behalf (as described in the Privacy Statement), which may include providing text or voice chat, moderation, and related services; and
Not stated here
The chat and moderation Service Providers are not named.
Sharing & Disclosure · Company practice
Game chat data may be disclosed to governments and civil litigants on a good-faith legal basis
Netflix may disclose game-related information as described in the main statement, with added examples. When you play games with communications features such as text or voice chat, Netflix and its Service Providers may access, preserve and disclose your information in response to legal requests from third parties, including government agencies and civil litigants. Netflix says it responds where it believes in good faith that it is required by law to respond, or where it believes in good faith a response is required by law in that jurisdiction and the request is consistent with internationally recognized standards such as the International Covenant on Civil and Political Rights.
Supporting quotations
When you play Netflix games, we may disclose personal information as described in the Netflix Privacy Statement.
When you play Netflix games with communications features (such as text or voice chat), Netflix and its Service Providers may access, preserve, and disclose your information in response to legal requests from third parties, including government agencies and civil litigants.
We respond to legal requests where we have a good faith belief that we are required by law to respond, or where we have a good faith belief that a response is required by law in that jurisdiction and the request is consistent with internationally recognized standards such as the International Covenant on Civil and Political Rights.
Qualifications & exceptions
Responses rest on Netflix's good-faith belief that law requires them; the international-standards test applies to the second ground.
Not stated here
The International Covenant on Civil and Political Rights is named but not supplied; how Netflix applies it is not described.
Sharing & Disclosure · Context
Your game handle, chat, user content and online status may be visible to other players, including non-Netflix players
In games with leaderboards, multiplayer, chat, Game Controller or user-generated content, your game handle, gameplay, text or voice chat, user-generated content (including personal information you put in it) and online status may be publicly available to other players. Some games let you play with players on other, non-Netflix versions of the game, who will also see this information. Even if you remove chat, messages or content, players who already saw it may have saved it.
Supporting quotations
Information such as your game handle, your gameplay, text or voice chat, and user-generated content (including personal information and other information you provide in these features), and your online status may be publicly available to other players
Note that some games may allow you to play with players from other (non-Netflix) versions of the game, and in that case, this information will be available to those players.
(note that even if you remove text chat, other messages, or user-generated content, players that have already seen that information may have saved it).
Qualifications & exceptions
Removing content does not undo copies other players may have saved.
Sharing & Disclosure · Company practice
US notice: every collected category was disclosed for business purposes to listed recipients in the past year
Netflix says it discloses, and in the past twelve months disclosed, for business purposes: identifiers, Customer Records, characteristics of protected classifications, commercial information, internet activity information, geolocation data, audio/visual information and inferences. Recipients are the Netflix family of companies, Service Providers, Partners, Netflix Marketing Providers, Advertising Companies, and entities involved in promotional collaborations, corporate transactions (if any), safety, security and fraud prevention, or legal compliance and Terms of Use enforcement.
Supporting quotations
We disclose and have disclosed in the past twelve months, the following categories of personal information for business purposes (see the section “Who We Disclose Personal Information To”): identifiers, Customer Records, characteristics of protected classifications, commercial information, internet activity information, geolocation data, audio/visual information and inferences.
We disclose these categories of personal information to the following recipients: the Netflix family of companies; Service Providers; Partners; Netflix Marketing Providers; Advertising Companies; and entities engaged in connection with promotional collaborations, corporate transactions (if any), safety, security and fraud prevention, or for purposes of compliance with law and enforcing the Netflix Terms of Use.
Qualifications & exceptions
The section does not map which category goes to which recipient.
Sharing & Disclosure · Company practice
Netflix says it sells or shares identifiers under US state law through matched-identifier and behavioral marketing
Netflix says it engages in, and in the last 12 months engaged in, "sale" and "sharing" as some US State Privacy Laws define them. Its use of identifiers for Netflix marketing (Matched Identifier Communications) may be considered a sale or sharing, and its use of identifiers for marketing such as Behavioral Advertisements promoting Netflix or its content through cookies and resettable identifiers can be considered a sale or sharing.
Supporting quotations
We engage in the sale and sharing and also have sold or shared (as defined under some US State Privacy Laws) the following categories of personal information in the last 12 months:
Categories of personal information “sold”: Our use of identifiers for Netflix marketing activities may be considered a “sale” or "sharing" under some US State Privacy Laws
Additionally, we use identifiers for marketing activities (such as Behavioral Advertisements promoting the Netflix service or Netflix content through use of cookies and resettable identifiers) which can be considered a "sale" or “sharing” under some US State Privacy Laws
Qualifications & exceptions
The characterization depends on definitions in "some" US State Privacy Laws.
Sharing & Disclosure · Company practice
Identifiers and geolocation are used for behavioral ads on Netflix, which may be "sharing" under the CCPA
For US residents, Netflix lists identifiers and geolocation data as used for "targeted advertising"; for example, Advertisers may choose to show ads to devices in a specific city or state. Netflix uses these categories to support Behavioral Advertisements on the service, and says this may be considered "sharing" under the California Consumer Privacy Act (CCPA). Choices are in the Advertising Choices section.
Supporting quotations
Categories of personal information used for “targeted advertising” : identifiers and geolocation data (for example, Advertisers may select advertisements to be displayed to devices in a specific city or state).
We use these categories of personal information to support Behavioral Advertisements on the Netflix service. Such use may be considered "sharing" under California Consumer Privacy Act (CCPA)
Qualifications & exceptions
The CCPA characterization is stated as "may be considered".
Not stated here
The CCPA is named but not supplied; this card does not interpret it.
Sharing & Disclosure · Company commitment
Netflix says any sale or sharing in the last 12 months was limited to its own marketing and behavioral ads
Netflix says it sells and shares, and has sold or shared (as some US State Privacy Laws define those terms), the listed categories only to send marketing messages and to support Behavioral Advertisements. It states that in the last 12 months any sale or sharing was limited to Netflix marketing activities and supporting Behavioral Advertisements, including marketing through cookies and resettable identifiers.
Supporting quotations
Additionally, we use identifiers for marketing activities (such as Behavioral Advertisements promoting the Netflix service or Netflix content through use of cookies and resettable identifiers)
We engage in the sale and sharing and also have sold or shared (as defined under some US State Privacy Laws) the above categories of personal information for the following business or commercial purposes: to send marketing messages, and support Behavioral Advertisements.
In the last 12 months, any sale or sharing of personal information was limited to Netflix marketing activities and supporting Behavioral Advertisements.
US residents can opt out of sale or sharing, but it does not reach past sales or stop all behavioral ads
Netflix may use certain categories of personal information to support ads or for Netflix marketing, which some US State Privacy Laws may treat as selling, sharing or targeted advertising. To opt out, use the "Do Not Sell or Share My Personal Information" link in the netflix.com footer or visit netflix.com/dnsspi. Using these choices does not opt you out of the use of personal information already "sold", and does not stop all Behavioral Advertising.
Supporting quotations
Do Not Sell or Share My Personal Information. As of the date of this Privacy Statement, we may use certain categories of personal information to support advertisements or engage in Netflix marketing activities. Under some US State Privacy Laws, these activities may be considered “selling” or “sharing”/targeted advertising.
If you do not want us to sell or share personal information about you, you can learn how to make applicable choices by clicking the “Do Not Sell or Share My Personal Information” link located in the footer of
Using these choices will not opt you out of the use of previously “sold” (as defined by some US State Privacy Laws) personal information, or stop all Behavioral Advertising.
Qualifications & exceptions
The opt-out does not affect previously sold information.
It does not stop all Behavioral Advertising; the separate Behavioral Advertising setting and device choices also apply.
Not stated here
The linked Do Not Sell or Share page is not supplied, so which choices it offers is not shown here.
Sharing & Disclosure · Company commitment
Netflix does not knowingly sell or share data of minors under 16
Netflix states that it does not knowingly sell or share (as some US State Privacy Laws define those terms) the personal information of minors under 16.
Supporting quotations
We do not knowingly sell or share (as defined by some US State Privacy Laws) the personal information of minors under 16 years of age.
Qualifications & exceptions
"Knowingly"; the statement does not describe how age is determined.
Sharing & Disclosure · User right or choice
Netflix honors Global Privacy Control opt-out signals when it detects them, as required by law
Some browsers and extensions support Global Privacy Control (GPC), which signals your preference to opt out of certain processing, including any "sale" or "sharing" of personal information. Netflix says it honors choices expressed through GPC if it detects the signal, as required by applicable law. More on how it responds is at netflix.com/dnsspi.
Supporting quotations
(GPC), allowing them to communicate your preference to opt out from specific forms of data processing, including any “sale” or “sharing” of personal information. We honor your choices expressed through the GPC settings if we detect such a signal, as required by applicable law.
Qualifications & exceptions
Honored "if we detect such a signal" and "as required by applicable law".
Not stated here
The linked page describing how Netflix responds to GPC is not supplied.
Cross-references
contrast (model-proposed): Netflix does not currently respond to browser Do Not Track signals — contrast: Netflix honors Global Privacy Control signals when detected and required by law, but does not respond to browser Do Not Track signals; the two browser signals are treated differently.