State Privacy Law Disclosures and Notice at Collection
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State Privacy Law Disclosures and Notice at Collection
Some U.S. states have enacted privacy laws that grant their residents certain rights and require specific disclosures (“State Privacy Laws”). This page supplements our [Privacy Policy](https://policy.pinterest.com/privacy-policy) and applies to you if you reside in a state governed by a State Privacy Law, such as California, Colorado, Connecticut, Florida, Oregon, Montana, Texas, Utah, or Virginia. This page also serves as our California Notice at Collection.
- This page applies to residents of U.S. states with State Privacy Laws and supplements the Privacy Policy Legal Rights & Agreement Rules
- You can ask to learn about Pinterest's practices and get the specific personal information it has about you Account & Service Control
The tables and descriptions that follow explain the info in our [Privacy Policy](https://policy.pinterest.com/privacy-policy). The [table immediately below](https://policy.pinterest.com/notice-at-collection-preview#section-collection-use-and-disclosure-overview) uses categories required under some of the State Privacy Laws to explain our general collection, use, and disclosure activities. Following that, we [explain our advertising activities](https://policy.pinterest.com/notice-at-collection-preview#section-advertising-activities), the [rights you have](https://policy.pinterest.com/notice-at-collection-preview#section-your-rights-under-the-state-privacy-laws) under the State Privacy laws, and [metrics](https://policy.pinterest.com/notice-at-collection-preview#section-metrics-disclosures) about how we handle rights requests. As explained in our Privacy Policy, children under 13 are not allowed to use Pinterest.
- This page applies to residents of U.S. states with State Privacy Laws and supplements the Privacy Policy Legal Rights & Agreement Rules
- Children under 13 are not allowed to use Pinterest Account & Service Control
Collection, Use and Disclosure Overview
Categories of Personal Information
- Pinterest collects identifiers and detailed activity data such as searches, interactions and device information Data Access & Collection
Purposes for Collecting, Using, and Disclosing
- Pinterest uses your information to run the service, identify you, connect you with friends and send updates Use & Processing
Recipients of Information
- Depending on your settings, other users or the public see your info; linked services get it at your direction Sharing & Disclosure
- Identifiers, such as your name, username, email address, phone number, unique device identifiers, and your IP address
- Personal characteristics protected by law, such as your gender and age, and, if you have a business account and depending upon where you live, you may choose to provide data about your race or ethnicity
- Commercial information, such as purchases made on third-party advertiser sites
- Collected commercial information includes purchases you make on third-party advertisers' sites Data Access & Collection
- Internet or electronic network activity information, such as log data, information about your device, information from cookies and similar technologies, and data about your use of our Services, such as interactions with Pins or other content, terms you search for, and choices you select in your settings.
- Geo-location information based on your IP address, and, if you choose to provide it, precise geolocation data, when shared through your device settings or photos
- Location comes from your IP address, and precise location only if you choose to share it Data Access & Collection
- Electronic, visual, or similar information, such as your profile picture or photos
- Professional or employment information, when you link your account to other accounts
- Inferences we or others draw or derive about users, such as your interests or preferences
- Pinterest collects inferences that it or others draw about your interests or preferences Inference & Profiling
- Other information you choose to provide, such as your bio, Pins, messages, comments, and customer service communications with us
- Provide the Pinterest services
- Identify you when you use the Pinterest services
- Recommend Pins, boards, and content you might like based on your activity on the Pinterest services and your offsite behavior
- Serve you relevant ads
- Respond to your questions or comments
- Build your community on the Pinterest services through content suggestions and to help your friends and contacts find you on Pinterest
- Enable searching with photos, if you choose
- Customize your experience based on your precise location, with your consent
- Location comes from your IP address, and precise location only if you choose to share it Data Access & Collection
- Send you updates, including by email, push notification, SMS, or phone
- Conduct analytics and research on who is using our Services and what they are doing
- Improve the products and services of our family of companies, such as our machine learning technology, and offer new features, including those supported by generative artificial intelligence technology
- Keep users and the public safe
- Your information is used for safety, security, legal protection and age assurance Security & Safeguards
- To protect legal interests including in relation to a legal claim, litigation, or regulatory proceeding
- Your information is used for safety, security, legal protection and age assurance Security & Safeguards
- Detect, investigate, and protect against security incidents, spam, suspicious behavior, and violations of our policies or terms.
- Your information is used for safety, security, legal protection and age assurance Security & Safeguards
- Conduct age assurance or verification, as appropriate
- Your information is used for safety, security, legal protection and age assurance Security & Safeguards
- Other users or the public, depending on your settings. For example, anyone can see the public boards and Pins you create and public profile information you give us
- Other services, at your direction, for example when you decide to link your Pinterest account to third party services
- With partners and advertisers, to show you ads on and off Pinterest
- Service providers and vendors that we employ to process information on our behalf based on our instructions
- For legal purposes, with law enforcement agencies, government agencies, researchers, or other parties in compliance with laws, rules, or regulations
- Information may go to law enforcement, government agencies, researchers or others for legal purposes Legal Rights & Agreement Rules
- Our corporate family of companies or in connection with a corporate transaction
We have collected this information from you, your devices, our partners, advertisers, and other third parties.
- Pinterest gets information from you, your devices, partners, advertisers and other third parties Data Access & Collection
We do not collect or process sensitive personal information about you for the purpose of inferring characteristics about you.
- Pinterest says it does not use sensitive personal information to infer characteristics about you Inference & Profiling
We keep your information only so long as we need it to provide the Pinterest services to you and fulfill the purposes described here and in our [Privacy Policy](https://policy.pinterest.com/privacy-policy). When we no longer need to use your information and there is no need for us to keep it to comply with our legal or regulatory obligations, we’ll either remove it from our systems or depersonalize it so that we can't identify you.
- Pinterest keeps information as long as it needs it, then removes or depersonalizes it Retention & Deletion
- You can ask Pinterest to delete personal information it collected from you Account & Service Control
Advertising Activities
To help personalize the ads we and our partners show you on and off Pinterest, and to advertise Pinterest services to you on third-party sites and services, we engage in activities that may qualify as “sharing,” “selling,” or processing personal information for “targeted advertising” under the State Privacy Laws.
- Pinterest's ad personalization and promotion may count as selling, sharing or targeted advertising under state laws Sharing & Disclosure
For example, we use personal information, including information we receive from ad partners and other third parties to decide which ads to show you on and off Pinterest, and we disclose info about you and your Pinterest activity to improve the ads you're shown on Pinterest [through our third-party ad network partners](https://help.pinterest.com/article/third-party-ads-personalization). We provide info about your Pinterest activity with advertisers to help them measure how their ads perform. We also disclose personal information to third-party services and advertising partners to reach you with ads about Pinterest on those third-party services.
- Pinterest uses partner data to pick ads and gives advertisers your Pinterest activity to measure ad performance Sharing & Disclosure
In the preceding 12 months, such activities involved sharing the following categories of personal information with the categories of third parties shown in the table below:
- Over the past 12 months Pinterest shared identifiers, activity data and inferences with ad networks and others Sharing & Disclosure
Categories of Personal Information
- Over the past 12 months Pinterest shared identifiers, activity data and inferences with ad networks and others Sharing & Disclosure
Categories of Third Parties
- Over the past 12 months Pinterest shared identifiers, activity data and inferences with ad networks and others Sharing & Disclosure
- Identifiers, like your IP address, mobile advertising ID, cookie ID, or hashed versions of your email address
- Internet or electronic network activity information, including data about actions you take on the Pinterest services
- Inferences we draw about your interests or preferences
- Advertising networks
- Advertisers
- Data analytics providers
- Social networks
We will obtain your opt-in consent for activities described in this section where required by a State Privacy law, and we do not knowingly “share” or “sell” information about California users under 16.
- Pinterest will get your opt-in consent for these ad activities where a state privacy law requires it Sharing & Disclosure
- Pinterest does not knowingly share or sell information about California users under 16 Sharing & Disclosure
Your rights under the State Privacy Laws
- You can ask to learn about Pinterest's practices and get the specific personal information it has about you Account & Service Control
- Right to Know and Access. You may submit a verifiable request to learn more about our information practices and for the specific pieces of Personal Information we have collected about you.
- Right to Correct. You can correct inaccurate information by updating your profile information in your account.
- You can correct inaccurate information by updating your profile in your account Account & Service Control
- Right to Delete. You may submit a verifiable request that we delete Personal Information we have collected from you.
- You can ask Pinterest to delete personal information it collected from you Account & Service Control
- Right to Opt-out of Sales/Sharing/Targeted Advertising. You have the right to opt out of activities that may be considered “sharing,” “sales,” or processing personal information for “targeted advertising” under the State Privacy Laws, which you can do by following the instructions provided in the “Privacy and Data” section of your settings menu. If you have an account with us and you visit our site with an opt-out preference signal (such as Global Privacy Control) enabled, we will treat this as an opt-out request.
- Appeal. If we deny your request to exercise any of the above-mentioned rights, you may appeal our decision by following the instructions we provide in our response to you or send an email to privacy-support@pinterest.com. If you have concerns about the results of an appeal, you may contact the attorney general in the state where you reside.
- If Pinterest denies a rights request you can appeal, then contact your state attorney general Legal Rights & Agreement Rules
- Right to Equal Service. We will not discriminate against you if you exercise your privacy rights.
- Pinterest will not discriminate against you for exercising your privacy rights Account & Service Control
In order to verify your identity when you make a request, you will be required to log in to your password-protected account or respond to an email verification request.
- Use account settings, the Help Center or email to exercise rights; you verify by logging in or by email Account & Service Control
To exercise these rights, please visit your [account settings](https://www.pinterest.com/settings/privacy), and if you still need help [visit our Help Center](https://help.pinterest.com/contact?current_page=about_you_page&personal_data=personal_data_view) or contact us at privacy-support@pinterest.com.
- Use account settings, the Help Center or email to exercise rights; you verify by logging in or by email Account & Service Control
In addition to exercising these rights yourself, you may also designate an authorized agent to make these requests on your behalf. If the authorized agent does not provide a valid power of attorney, we will ask you to verify the request directly via email or through your password-protected account.
- An authorized agent can make requests for you, but without power of attorney you must verify directly Account & Service Control
Metrics disclosures
The CCPA requires us to disclose certain metrics about the various requests we get, such as how many specific requests we received from California residents in the last calendar year. See our [CCPA Metrics Disclosure](https://policy.pinterest.com/ccpa-metrics-disclosure).
- California request metrics are published on a separate CCPA Metrics Disclosure page Legal Rights & Agreement Rules
Last updated: April 2025
- The page was last updated in April 2025 Legal Rights & Agreement Rules
Table of Contents
- Collection, Use and Disclosure Overview
- Advertising Activities
- Your rights under the State Privacy Laws
- Metrics disclosures