State Privacy Law Disclosures and Notice at Collection

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Legal Rights & Agreement Rules · Context

This page applies to residents of U.S. states with State Privacy Laws and supplements the Privacy Policy

Pinterest says this page applies to you if you live in a U.S. state that has a State Privacy Law, which it defines as state privacy laws that grant residents certain rights and require specific disclosures. It names California, Colorado, Connecticut, Florida, Oregon, Montana, Texas, Utah and Virginia as examples ("such as"), so the list is not presented as complete. The page supplements Pinterest's Privacy Policy rather than replacing it, and it also serves as Pinterest's California Notice at Collection. The tables and descriptions on the page explain the information in the Privacy Policy, using categories required under some of the State Privacy Laws.

Supporting quotations

Some U.S. states have enacted privacy laws that grant their residents certain rights and require specific disclosures (“State Privacy Laws”).
applies to you if you reside in a state governed by a State Privacy Law, such as California, Colorado, Connecticut, Florida, Oregon, Montana, Texas, Utah, or Virginia
This page supplements our [Privacy Policy](https://policy.pinterest.com/privacy-policy) and
This page also serves as our California Notice at Collection.
uses categories required under some of the State Privacy Laws to explain our general collection, use, and disclosure activities

Qualifications & exceptions

  • Applies only if you reside in a state governed by a State Privacy Law; the named states are examples, not a closed list.
  • Supplements the Privacy Policy; it does not replace it.

Not stated here

  • The Privacy Policy this page supplements is linked but not supplied here, so its terms are not part of this analysis.
  • The page does not name every state it treats as having a State Privacy Law.

Cross-references

Account & Service Control · Restriction or exception

Children under 13 are not allowed to use Pinterest

The page repeats, as something explained in the Privacy Policy, that children under 13 are not allowed to use Pinterest.

Supporting quotations

As explained in our Privacy Policy, children under 13 are not allowed to use Pinterest.

Qualifications & exceptions

  • Stated as a restatement of the Privacy Policy, which is not supplied here.

Not stated here

  • How Pinterest enforces the age limit is not described in this passage.

Data Access & Collection · Company practice

Pinterest collects identifiers and detailed activity data such as searches, interactions and device information

Among the categories of personal information in its overview table, Pinterest lists identifiers (your name, username, email address, phone number, unique device identifiers and IP address) and internet or network activity: log data, information about your device, information from cookies and similar technologies, and data about how you use the service, including your interactions with Pins or other content, the terms you search for and the choices you select in your settings. The words "such as" mean these are examples within each category, not complete lists.

Supporting quotations

Categories of Personal Information
Identifiers, such as your name, username, email address, phone number, unique device identifiers, and your IP address
Internet or electronic network activity information, such as log data, information about your device, information from cookies and similar technologies, and data about your use of our Services, such as interactions with Pins or other content, terms you search for, and choices you select in your settings.

Qualifications & exceptions

  • Examples are introduced with "such as"; the categories may include other data of the same kind.
  • The table puts every category, purpose and recipient in one row, so it does not say which purposes or recipients apply to these particular categories.

Not stated here

  • The Privacy Policy and any cookie policy that describe cookies and similar technologies in more detail are not supplied here.

Data Access & Collection · Company practice

Collected commercial information includes purchases you make on third-party advertisers' sites

Pinterest lists commercial information as a category it collects, giving purchases made on third-party advertiser sites as the example. This means the information can describe what you do outside Pinterest, not only on it. The page says elsewhere in the same section that it collects information from partners, advertisers and other third parties, but it does not say exactly how each purchase record reaches Pinterest.

Supporting quotations

Commercial information, such as purchases made on third-party advertiser sites

Qualifications & exceptions

  • Purchases on third-party advertiser sites are an example ("such as"), not the full scope of the category.

Not stated here

  • How purchase information from advertiser sites is transmitted to Pinterest is not described on this page.

Data Access & Collection · Company practice

Pinterest collects gender and age, and business accounts in some places may choose to give race or ethnicity

Pinterest lists personal characteristics protected by law as a collected category, with gender and age as examples. Separately, if you have a business account, and depending on where you live, you may choose to provide data about your race or ethnicity. That race or ethnicity data is optional and tied to business accounts in certain locations; the page does not say which locations.

Supporting quotations

Personal characteristics protected by law, such as your gender and age
if you have a business account and depending upon where you live, you may choose to provide data about your race or ethnicity

Qualifications & exceptions

  • Race or ethnicity data is provided only by choice, only for business accounts, and only depending on where you live.
  • The page separately says Pinterest does not collect or process sensitive personal information for the purpose of inferring characteristics about you.

Not stated here

  • Which places allow business accounts to provide race or ethnicity is not stated.
  • What Pinterest does with optional race or ethnicity data is not separately described.

Data Access & Collection · Company practice

Pinterest collects your photos, profile content and messages, and work info when you link other accounts

Pinterest lists electronic or visual information such as your profile picture or photos; professional or employment information when you link your Pinterest account to other accounts; and other information you choose to provide, such as your bio, Pins, messages, comments and customer service communications with Pinterest. Professional or employment information is tied to linking other accounts, not collected in every case.

Supporting quotations

Electronic, visual, or similar information, such as your profile picture or photos
Professional or employment information, when you link your account to other accounts
Other information you choose to provide, such as your bio, Pins, messages, comments, and customer service communications with us

Qualifications & exceptions

  • Professional or employment information is listed only for when you link your account to other accounts.
  • Examples are introduced with "such as" and are not complete lists.

Not stated here

  • Which linked account types supply professional or employment information is not stated.

Inference & Profiling · Company practice

Pinterest collects inferences that it or others draw about your interests or preferences

Pinterest lists inferences as a category of personal information: conclusions that Pinterest or others draw or derive about users, such as your interests or preferences. The inferences can come from others, not only from Pinterest itself.

Supporting quotations

Inferences we or others draw or derive about users, such as your interests or preferences

Qualifications & exceptions

  • Interests and preferences are examples ("such as").

Not stated here

  • Who the "others" drawing inferences are is not stated in this row.

Use & Processing · Company practice

Pinterest uses your information to run the service, identify you, connect you with friends and send updates

The listed purposes for collecting, using and disclosing personal information include providing the Pinterest services, identifying you when you use them, responding to your questions or comments, building your community through content suggestions and helping your friends and contacts find you on Pinterest, enabling searching with photos if you choose, and sending you updates by email, push notification, SMS or phone.

Supporting quotations

Purposes for Collecting, Using, and Disclosing
Provide the Pinterest services
Identify you when you use the Pinterest services
Respond to your questions or comments
Build your community on the Pinterest services through content suggestions and to help your friends and contacts find you on Pinterest
Enable searching with photos, if you choose
Send you updates, including by email, push notification, SMS, or phone

Qualifications & exceptions

  • Searching with photos is listed as a purpose only if you choose it.
  • The table does not tie each purpose to particular categories of personal information.

Not stated here

  • How to stop receiving updates by each channel is not described on this page.

Use & Processing · Company practice

Pinterest uses your on- and off-Pinterest behavior to recommend content and serve relevant ads

Pinterest says it uses personal information to recommend Pins, boards and content you might like based on your activity on Pinterest and your offsite behavior, and to serve you relevant ads. Recommendations therefore draw on what you do outside Pinterest, not only on Pinterest. The Advertising Activities section explains that some of this ad activity may count as sharing, selling or targeted advertising under the State Privacy Laws, which you can opt out of.

Supporting quotations

Recommend Pins, boards, and content you might like based on your activity on the Pinterest services and your offsite behavior
Serve you relevant ads

Qualifications & exceptions

  • Ad-related processing may be "sharing," "selling" or targeted advertising under the State Privacy Laws, which carries an opt-out right described in the rights section.

Not stated here

  • What specific offsite behavior is used and from which sources is not detailed in this row.

Use & Processing · Company practice

Your information is used for analytics and to improve products, including machine learning and generative AI

Pinterest lists conducting analytics and research on who is using its services and what they are doing as a purpose. It also lists improving the products and services of its family of companies, such as its machine learning technology, and offering new features, including those supported by generative artificial intelligence technology. The improvement purpose covers Pinterest's family of companies, not only the Pinterest service itself.

Supporting quotations

Conduct analytics and research on who is using our Services and what they are doing
Improve the products and services of our family of companies, such as our machine learning technology, and offer new features, including those supported by generative artificial intelligence technology

Qualifications & exceptions

  • Product improvement extends to Pinterest's family of companies.

Not stated here

  • Which companies make up Pinterest's family of companies is not named.
  • Whether you can opt out of use of your information for machine learning or generative AI features is not addressed on this page.

Sharing & Disclosure · Company practice

Depending on your settings, other users or the public see your info; linked services get it at your direction

Pinterest discloses information to other users or the public depending on your settings; for example, anyone can see the public boards and Pins you create and the public profile information you give Pinterest. It also discloses information to other services at your direction, for example when you decide to link your Pinterest account to third-party services.

Supporting quotations

Recipients of Information
Other users or the public, depending on your settings. For example, anyone can see the public boards and Pins you create and public profile information you give us
Other services, at your direction, for example when you decide to link your Pinterest account to third party services

Qualifications & exceptions

  • Public visibility depends on your settings; public boards, Pins and public profile information are visible to anyone.
  • Disclosure to other services happens at your direction, such as when you link accounts.

Sharing & Disclosure · Company practice

Pinterest discloses information to partners and advertisers to show you ads on and off Pinterest

Pinterest lists partners and advertisers as recipients of personal information, for the purpose of showing you ads both on Pinterest and off Pinterest. The Advertising Activities section describes this ad-related disclosure in more detail and treats some of it as possible sharing, selling or targeted advertising under the State Privacy Laws.

Supporting quotations

With partners and advertisers, to show you ads on and off Pinterest

Qualifications & exceptions

  • Purpose stated: to show you ads on and off Pinterest.

Sharing & Disclosure · Company practice

Service providers, Pinterest's corporate family and corporate-transaction parties can receive your information

Pinterest discloses personal information to service providers and vendors it employs to process information on its behalf based on its instructions. It also discloses information to its corporate family of companies, or in connection with a corporate transaction.

Supporting quotations

Service providers and vendors that we employ to process information on our behalf based on our instructions
Our corporate family of companies or in connection with a corporate transaction

Qualifications & exceptions

  • Service providers and vendors process information on Pinterest's behalf and based on its instructions.

Not stated here

  • The kinds of corporate transactions covered and the members of the corporate family are not specified.

Data Access & Collection · Company practice

Pinterest gets information from you, your devices, partners, advertisers and other third parties

Pinterest says it has collected the listed information from you, from your devices, and from its partners, advertisers and other third parties. Some of what Pinterest holds about you therefore comes from outside your own use of Pinterest.

Supporting quotations

We have collected this information from you, your devices, our partners, advertisers, and other third parties.

Not stated here

  • Which categories come from which source is not specified.

Inference & Profiling · Company commitment

Pinterest says it does not use sensitive personal information to infer characteristics about you

Pinterest states that it does not collect or process sensitive personal information about you for the purpose of inferring characteristics about you. This is a purpose limit: it does not say Pinterest collects no sensitive personal information, and the overview table lists optional race or ethnicity data for some business accounts. The page does not define "sensitive personal information."

Supporting quotations

We do not collect or process sensitive personal information about you for the purpose of inferring characteristics about you.

Qualifications & exceptions

  • Limited to collection or processing for the purpose of inferring characteristics; other uses of sensitive information are not addressed by this sentence.

Not stated here

  • The page does not define which data counts as sensitive personal information.

Cross-references

Retention & Deletion · Company commitment

Pinterest keeps information as long as it needs it, then removes or depersonalizes it

Pinterest keeps your information only as long as it needs it to provide the Pinterest services to you and fulfill the purposes described on this page and in its Privacy Policy. When it no longer needs the information and has no need to keep it to comply with legal or regulatory obligations, it will either remove it from its systems or depersonalize it so that it cannot identify you. No fixed retention periods are given.

Supporting quotations

We keep your information only so long as we need it to provide the Pinterest services to you and fulfill the purposes described here and in our
When we no longer need to use your information and there is no need for us to keep it to comply with our legal or regulatory obligations, we’ll either remove it from our systems or depersonalize it so that we can't identify you.

Qualifications & exceptions

  • Information may be kept longer when needed to comply with legal or regulatory obligations.
  • Pinterest may depersonalize information instead of deleting it.

Not stated here

  • No specific retention periods are stated; the Privacy Policy, which may say more, is not supplied.

Cross-references

Sharing & Disclosure · Company practice

Pinterest's ad personalization and promotion may count as selling, sharing or targeted advertising under state laws

Pinterest says that, to help personalize the ads it and its partners show you on and off Pinterest, and to advertise Pinterest services to you on third-party sites and services, it engages in activities that may qualify as "sharing," "selling" or processing personal information for "targeted advertising" under the State Privacy Laws. Pinterest does not concede that every such activity is a sale; it says the activities may qualify. Residents of covered states have a right to opt out of these activities, described in the rights section.

Supporting quotations

To help personalize the ads we and our partners show you on and off Pinterest, and to advertise Pinterest services to you on third-party sites and services, we engage in activities that may qualify as “sharing,” “selling,” or processing personal information for “targeted advertising” under the State Privacy Laws.

Qualifications & exceptions

  • "May qualify": Pinterest does not state that each activity is legally a sale or sharing.
  • You can opt out of these activities through the "Privacy and Data" section of your settings; Pinterest will obtain opt-in consent where a State Privacy Law requires it.

Not stated here

  • Which specific activities Pinterest itself treats as a sale, as sharing or as targeted advertising is not separated.

Cross-references

Sharing & Disclosure · Company practice

Pinterest uses partner data to pick ads and gives advertisers your Pinterest activity to measure ad performance

As examples of these ad activities, Pinterest uses personal information, including information it receives from ad partners and other third parties, to decide which ads to show you on and off Pinterest. It discloses information about you and your Pinterest activity to improve the ads you see on Pinterest through third-party ad network partners. It provides information about your Pinterest activity to advertisers to help them measure how their ads perform. It also discloses personal information to third-party services and advertising partners so it can reach you with ads about Pinterest on those services.

Supporting quotations

For example, we use personal information, including information we receive from ad partners and other third parties to decide which ads to show you on and off Pinterest
we disclose info about you and your Pinterest activity to improve the ads you're shown on Pinterest
We provide info about your Pinterest activity with advertisers to help them measure how their ads perform.
We also disclose personal information to third-party services and advertising partners to reach you with ads about Pinterest on those third-party services.

Qualifications & exceptions

  • These are introduced as examples ("For example"), not a complete list of ad activities.

Not stated here

  • The linked help article about third-party ad network partners is not supplied here.

Cross-references

Sharing & Disclosure · Company practice

Over the past 12 months Pinterest shared identifiers, activity data and inferences with ad networks and others

Pinterest says that in the preceding 12 months its ad activities involved sharing three categories of personal information: identifiers, like your IP address, mobile advertising ID, cookie ID or hashed versions of your email address; internet or electronic network activity information, including data about actions you take on Pinterest; and inferences Pinterest draws about your interests or preferences. The categories of third parties are advertising networks, advertisers, data analytics providers and social networks. The table lists all categories and all third-party types together in one row, so it does not say which category went to which type of recipient. A hashed email address is still listed as a shared identifier.

Supporting quotations

In the preceding 12 months, such activities involved sharing the following categories of personal information with the categories of third parties shown in the table below:
Categories of Personal Information
Categories of Third Parties
Identifiers, like your IP address, mobile advertising ID, cookie ID, or hashed versions of your email address
Internet or electronic network activity information, including data about actions you take on the Pinterest services
Inferences we draw about your interests or preferences
Advertising networks
Advertisers
Data analytics providers
Social networks

Qualifications & exceptions

  • Covers the preceding 12 months, measured from a date the page does not state beyond "Last updated: April 2025".
  • The single-row table does not map each category to a particular recipient type.

Not stated here

  • Which specific companies are in each third-party category is not named.

Sharing & Disclosure · Company commitment

Pinterest will get your opt-in consent for these ad activities where a state privacy law requires it

Pinterest says it will obtain your opt-in consent for the ad activities described in the Advertising Activities section where a State Privacy Law requires it. Outside those cases, the page describes a right to opt out rather than a requirement to opt in.

Supporting quotations

We will obtain your opt-in consent for activities described in this section where required by a State Privacy law

Qualifications & exceptions

  • Opt-in consent only "where required by a State Privacy law"; the page does not say which laws or situations require it.

Not stated here

  • Which states or activities require opt-in consent is not stated.

Cross-references

Sharing & Disclosure · Restriction or exception

Pinterest does not knowingly share or sell information about California users under 16

Pinterest says it does not knowingly "share" or "sell" information about California users under 16. The commitment is limited to California users, to users under 16, and to what Pinterest knows; it does not address users in other states.

Supporting quotations

we do not knowingly “share” or “sell” information about California users under 16

Qualifications & exceptions

  • Limited by "knowingly": it covers users Pinterest knows are under 16.
  • Stated only for California users.

Not stated here

  • How Pinterest determines a user's age for this purpose is not described.
  • Treatment of minors in other states is not addressed in this sentence.

Cross-references

Account & Service Control · User right or choice

You can ask to learn about Pinterest's practices and get the specific personal information it has about you

If you live in a state covered by a State Privacy Law, you may submit a verifiable request to learn more about Pinterest's information practices and to get the specific pieces of personal information Pinterest has collected about you. The request must be verifiable; Pinterest verifies identity by having you log in to your password-protected account or respond to an email verification request.

Supporting quotations

Your rights under the State Privacy Laws
Right to Know and Access. You may submit a verifiable request to learn more about our information practices and for the specific pieces of Personal Information we have collected about you.
Some U.S. states have enacted privacy laws that grant their residents certain rights

Qualifications & exceptions

  • Applies to residents of states with State Privacy Laws.
  • The request must be verifiable.

Not stated here

  • Response timelines and any limits on how often you can ask are not stated.

Account & Service Control · User right or choice

You can correct inaccurate information by updating your profile in your account

Pinterest describes the right to correct as something you do yourself: you can correct inaccurate information by updating your profile information in your account. The page does not describe a separate request process for correcting information that is not part of your profile.

Supporting quotations

Right to Correct. You can correct inaccurate information by updating your profile information in your account.

Qualifications & exceptions

  • The method given is updating your profile information in your account.

Not stated here

  • How to correct inaccurate information that you cannot edit in your profile is not described.

Account & Service Control · User right or choice

You can ask Pinterest to delete personal information it collected from you

You may submit a verifiable request that Pinterest delete personal information it has collected from you. The wording covers information collected from you, which is narrower than the access right's information collected about you; information Pinterest received from partners, advertisers or other third parties is not expressly covered. The page states no exceptions to deletion, but it also does not say deletion is unconditional; its retention statement allows keeping information needed for legal or regulatory obligations.

Supporting quotations

Right to Delete. You may submit a verifiable request that we delete Personal Information we have collected from you.
there is no need for us to keep it to comply with our legal or regulatory obligations

Qualifications & exceptions

  • Covers personal information collected "from you", not expressly information collected about you from others.
  • The request must be verifiable.

Not stated here

  • Whether Pinterest will delete information it received about you from third parties is not stated.
  • Exceptions to deletion and response timelines are not stated on this page.

Sharing & Disclosure · User right or choice

You can opt out of sale, sharing and targeted ads in settings; account holders' GPC signals count as opt-outs

You have the right to opt out of activities that may be considered "sharing," "sales" or processing personal information for "targeted advertising" under the State Privacy Laws, by following the instructions in the "Privacy and Data" section of your settings menu. If you have a Pinterest account and visit the site with an opt-out preference signal such as Global Privacy Control enabled, Pinterest will treat that as an opt-out request. The page only commits to honoring the signal for people who have an account; it does not say what happens for visitors without one.

Supporting quotations

Right to Opt-out of Sales/Sharing/Targeted Advertising. You have the right to opt out of activities that may be considered “sharing,” “sales,” or processing personal information for “targeted advertising” under the State Privacy Laws, which you can do by following the instructions provided in the “Privacy and Data” section of your settings menu.
If you have an account with us and you visit our site with an opt-out preference signal (such as Global Privacy Control) enabled, we will treat this as an opt-out request.

Qualifications & exceptions

  • Opt-out preference signals are treated as opt-out requests only if you have an account and visit the site with the signal enabled.
  • The settings route is in the "Privacy and Data" section of your settings menu.

Not stated here

  • How Pinterest handles opt-out preference signals from visitors without an account is not stated.
  • Whether the signal applies on the mobile apps, not only the site, is not stated.

Cross-references

Legal Rights & Agreement Rules · Procedure

If Pinterest denies a rights request you can appeal, then contact your state attorney general

If Pinterest denies your request to exercise any of these rights, you may appeal by following the instructions in Pinterest's response or by emailing privacy-support@pinterest.com. If you have concerns about the result of an appeal, you may contact the attorney general in the state where you live.

Supporting quotations

Appeal. If we deny your request to exercise any of the above-mentioned rights, you may appeal our decision by following the instructions we provide in our response to you or send an email to privacy-support@pinterest.com.
If you have concerns about the results of an appeal, you may contact the attorney general in the state where you reside.

Qualifications & exceptions

  • The appeal is available when Pinterest denies a request.

Not stated here

  • Appeal timelines are not stated.

Account & Service Control · Company commitment

Pinterest will not discriminate against you for exercising your privacy rights

Pinterest says it will not discriminate against you if you exercise your privacy rights.

Supporting quotations

Right to Equal Service. We will not discriminate against you if you exercise your privacy rights.

Not stated here

  • The page does not say whether opting out can change the ads or features you see.

Account & Service Control · Procedure

Use account settings, the Help Center or email to exercise rights; you verify by logging in or by email

To exercise these rights, Pinterest directs you to your account settings, and if you still need help, to its Help Center or privacy-support@pinterest.com. To verify your identity when you make a request, you will be required to log in to your password-protected account or respond to an email verification request.

Supporting quotations

In order to verify your identity when you make a request, you will be required to log in to your password-protected account or respond to an email verification request.
To exercise these rights, please visit your [account settings](https://www.pinterest.com/settings/privacy), and if you still need help
or contact us at privacy-support@pinterest.com.

Qualifications & exceptions

  • Verification requires logging in to your password-protected account or responding to an email verification request.

Not stated here

  • How someone without a Pinterest account can verify a request is not described.

Account & Service Control · User right or choice

An authorized agent can make requests for you, but without power of attorney you must verify directly

You may designate an authorized agent to make these requests on your behalf. If the agent does not provide a valid power of attorney, Pinterest will ask you to verify the request directly by email or through your password-protected account.

Supporting quotations

In addition to exercising these rights yourself, you may also designate an authorized agent to make these requests on your behalf.
If the authorized agent does not provide a valid power of attorney, we will ask you to verify the request directly via email or through your password-protected account.

Qualifications & exceptions

  • Without a valid power of attorney, you must verify the agent's request yourself.

Not stated here

  • What other proof of authorization Pinterest accepts from an agent is not stated.

Legal Rights & Agreement Rules · Context

California request metrics are published on a separate CCPA Metrics Disclosure page

Pinterest says the CCPA requires it to disclose certain metrics about the requests it receives, such as how many specific requests it received from California residents in the last calendar year, and points to a separate CCPA Metrics Disclosure page. That page is linked but not supplied here, so the metrics themselves are not part of this analysis.

Supporting quotations

The CCPA requires us to disclose certain metrics about the various requests we get, such as how many specific requests we received from California residents in the last calendar year.

Qualifications & exceptions

  • The metrics are on a separate linked page.

Not stated here

  • The CCPA Metrics Disclosure page and its numbers are not supplied.
  • The CCPA is named as an external law; its requirements are not supplied or interpreted here.

Legal Rights & Agreement Rules · Context

The page was last updated in April 2025

The page states it was last updated in April 2025. The 12-month advertising-sharing period is described as "the preceding 12 months" without a separate start date.

Supporting quotations

Last updated: April 2025

Not stated here

  • No exact day of update is given.