Inference & Profiling · Permission or license
Spectrum may infer your interests and build household models; consent only where required
Spectrum may use the information you provide and the information it collects to make inferences about you and your interests and to create models and intelligence products derived from your household's activity. It says it seeks your consent before doing so only where the law requires.
Supporting quotations
We may use the information you provide us and that we collect in order to make inferences about you and your interests, and to create models and intelligence products derived from your household’s activity.
Where required by law, we seek your consent before doing so.
Qualifications & exceptions
- Consent is sought only "where required by law"; the policy does not say which laws or situations that covers.
Inference & Profiling · Company practice
Network and viewing data are turned into pseudonymized household activity representations
Spectrum may use information from its network, including domain-level activity, video viewership patterns and device telemetry, to create pseudonymized representations of household-level activity patterns. It describes these as mathematical models of household interests, affinities and trends, engineered so that specific websites visited, content viewed or other discrete actions are not practically recoverable from them under known methods.
Supporting quotations
We may also use information collected from our network, including domain-level activity, video viewership patterns, and device telemetry, to create pseudonymized representations of household-level activity patterns through our platforms.
engineered so that the specific websites visited, content viewed, or other discrete actions are not practically recoverable from the representation under known methods
Qualifications & exceptions
- The recoverability limit is stated as "not practically recoverable ... under known methods", which is a design claim, not an absolute guarantee.
- The representations are pseudonymized, not anonymous.
Inference & Profiling · Company practice
Context intelligence services turn household network and viewing data into pseudonymized representations
Spectrum may use collected information, including Internet Usage Information, Video Usage Information, device and network telemetry and related household-level data, to develop, train and operate its context intelligence services. These services transform household-level data into pseudonymized mathematical representations of household activity patterns that reflect interests and affinities and are engineered so specific URLs visited or programs viewed are not practically recoverable under known methods.
Supporting quotations
We may use the information we collect, including Internet Usage Information, Video Usage Information, device and network telemetry, and related household-level data, to develop, train, and operate our context intelligence services.
we transform household-level data into pseudonymized mathematical representations of household activity patterns
Qualifications & exceptions
- "Not practically recoverable ... under known methods" is a design statement, not an absolute guarantee.
Inference & Profiling · Company practice
Data from several sources is combined into household-level sales prospect profiles
Spectrum may aggregate data from multiple sources, including network traffic analysis, device connectivity data, geolocation, speed test data and subscriber account information, to create household-level prospect profiles and marketing leads that identify potential customers or service upgrade opportunities.
Supporting quotations
We may also aggregate data from multiple sources, including network traffic analysis, device connectivity data, geolocation, speed test data, and subscriber account information, to create household-level prospect profiles and marketing leads identifying potential customers or service upgrade opportunities.
Qualifications & exceptions
- Uses subscriber account information as well as network and location data.
- The choices section says Spectrum honors Global Privacy Control signals for generating marketing leads from network and device intelligence sources.