Strava says it uses cookies to let its Services operate, to improve their functionality and efficiency, to analyze how to improve them, to tailor the content and information shown to the user, to provide targeted advertisements, and for other legitimate purposes described in the policy.
Supporting quotations
We use cookies to allow our Services to operate, to increase the functionality and efficiency of our Services, to analyze how to improve our Services, to tailor the content and information that we display to you, to provide you with targeted advertisements, and to fulfill other legitimate purposes as described below.
We use four main categories of cookies:
Qualifications & exceptions
The four categories are essential, functional, performance and targeting.
Not stated here
"Other legitimate purposes" beyond those described below are not specified.
Use & Processing · Company practice
Functional cookies improve navigation and personalization
Functional cookies enhance how the Services work. Strava gives examples: smoother navigation, remembering the user's preferences, and a more personalized experience.
Supporting quotations
Functional cookies are used to enhance how our Services work. For example, they enable smoother navigation, remember your preferences, and support a more personalized user experience.
Qualifications & exceptions
The listed uses are examples.
Not stated here
The source does not say what information these cookies store about preferences.
Use & Processing · Company practice
Performance cookies measure how the Services are used
Performance cookies are used to measure and understand how the Services operate, how they are used and how they can be optimized. Strava says it may count website visits and traffic sources, see which webpages are most popular, and analyze how visitors move around its website.
Supporting quotations
Performance cookies are used for measuring and understanding how our Services operate, how they are used, and how they can be optimized. For example, we may count website visits and traffic sources, see which webpages are the most popular, or analyze how visitors move around our website so that we can measure and improve the performance of our website.
Qualifications & exceptions
The measurement activities are given as examples ("we may").
Not stated here
The source does not say whether outside analytics providers receive this data.