Policies apply to all ads on the Telegram Ad Platform
These Ad Policies and Guidelines apply to every ad displayed on the Telegram Ad Platform and describe what ad content is allowed on Telegram.
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These Ad Policies and Guidelines apply to all ads displayed on the Telegram Ad Platform and describe what ad content is allowed on Telegram.
Not stated here
The page shows no effective date or last-updated date.
The page does not say whether other Telegram advertising or promotion products fall outside this scope.
Legal Rights & Agreement Rules · Restriction or exception
Advertisers are responsible for their ads and four documents
Advertisers are responsible for their ads and for complying with four documents: these Ad Policies and Guidelines, the Telegram Ad Platform Terms of Service, the Telegram Terms of Service and the Telegram Privacy Policy.
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Advertisers are responsible for their ads and for complying with:
these Ad Policies and Guidelines
Telegram Ad Platform Terms of Service
Telegram Terms of Service
Telegram Privacy Policy
Qualifications & exceptions
The responsibility sits with the advertiser, not with Telegram.
Not stated here
The text of the Ad Platform Terms of Service, the Telegram Terms of Service and the Privacy Policy is not part of this page and is not analyzed here.
This page does not say which document prevails if they conflict.
Legal Rights & Agreement Rules · Restriction or exception
Concealing, spoofing or cloaking destination content is not allowed and can lead to suspension without notice
The content of a destination may not be altered to scam users or evade moderation review. Not allowed: concealing or replacing destination content to pass the ad review, and spoofing or cloaking, such as a destination imitating a legitimate website or using other brands' names to mislead visitors. Advertisers using manipulated destinations may be suspended without notice.
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The contents of a destination may not be altered to scam users or evade moderation review. Advertisers using manipulated destinations may be suspended without notice. Particularly, the following is not allowed:
Concealing or replacing the content of the destination to pass the ad review.
Spoofing and cloaking, such as when a destination imitates a legitimate website or uses names of other brands to mislead visitors.
Qualifications & exceptions
Suspension is stated as a possibility ("may be suspended"), and without notice.
Not stated here
The page does not describe the ad review process or how to appeal a suspension.
Legal Rights & Agreement Rules · Restriction or exception
Prohibited content rules cover ads and the products they promote
Section 5 prohibits some types of content to keep Telegram safe and pleasant for users. Its requirements apply to ads on the Telegram Ad Platform and to the products the ads promote, whether the promotion is implied or explicit. All examples given in the section are non-exhaustive.
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These Ad Policies and Guidelines prohibit some types of content to ensure a safe and pleasant experience for Telegram users. The following requirements apply to ads on the Telegram Ad Platform and to the products they promote, whether implied or explicit. All examples given are non-exhaustive.
These Ad Policies and Guidelines apply to all ads displayed on the Telegram Ad Platform
Qualifications & exceptions
The rules reach the promoted product as well as the ad, including implied promotion.
All examples are stated to be non-exhaustive.
Not stated here
The page does not say how Telegram decides whether an unlisted item falls within a prohibited category.
Legal Rights & Agreement Rules · Restriction or exception
Promoted health products must follow local regulation and sellers must be licensed
Promoted products must comply with all local regulations and sellers must be properly licensed. Examples of what is not allowed: medicines not approved by the respective local regulatory body; sale of medicines or medical products by a shop or entity that is not government-registered and authorized; unlicensed medical devices, services and treatments; and prescriptions for medications.
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Promoted products must comply with all local regulations and sellers must be properly licensed.
Medicines not approved by the respective local regulatory body
Sale of medicines or medical products by a shop or entity that is not government-registered and authorized
Unlicensed medical devices, services and treatments
Prescriptions for medications
Qualifications & exceptions
Compliance is measured against local regulations, which vary by place.
The examples are non-exhaustive.
Not stated here
The page does not say which locations' regulations apply to a given ad, or how Telegram checks licensing.
Legal Rights & Agreement Rules · Restriction or exception
Ads for drugs, alcohol and tobacco are not allowed
Ads must not promote psychoactive substances, alcoholic beverages or tobacco products. Examples: alcoholic beverages, including home brewing kits; tobacco, including e-cigarettes, rolling papers and chewing tobacco; recreational drugs, including equipment and paraphernalia such as pipes and bongs; and instructions on producing drugs.
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Ads must not promote psychoactive substances, alcoholic beverages or tobacco products.
Alcoholic beverages, including home brewing kits
Tobacco, including e-cigarettes, rolling papers, chewing tobacco
Recreational drugs, including equipment and paraphernalia, e.g., pipes, bongs
Instructions on producing drugs
Qualifications & exceptions
Equipment and paraphernalia are covered, not only the substances.
The examples are non-exhaustive.
Not stated here
The page does not define "psychoactive substances".
Legal Rights & Agreement Rules · Restriction or exception
Ads for weapons, ammunition and explosives are not allowed, including knives and fireworks
Ads must not promote the sale of weapons, explosives or ammunition, or any related content. Examples: firearms, including sporting and recreational guns and antique functioning guns that can cause harm; ammunition and accessories, including any firearm parts even if unfinished, such as magazines, scopes and silencers; knives and other melee weapons, including pepper spray, daggers and axes; explosives, including bombs, grenades, fireworks and firecrackers; and instructions on assembling or acquiring any of these products.
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Ads must not promote the sale of weapons, explosives or ammunition, or any related content.
Firearms, including sporting, recreational guns, or any antique functioning guns that can cause harm
Ammunition or accessories, including any firearm parts or components, even unfinished, such as magazines, scopes, silencers
Knives and other melee weapons, including pepper spray, daggers, axes
Explosives, including bombs, grenades, fireworks, or firecrackers
Instructions on assembling or acquiring any product covered in this section
Qualifications & exceptions
"Or any related content" widens the rule beyond the sale of weapons.
Fireworks, pepper spray and unfinished firearm parts are named as examples.
The examples are non-exhaustive.
Not stated here
The page does not define "related content".
Legal Rights & Agreement Rules · Restriction or exception
Ads for products of questionable legality are not allowed
Ads must not promote content, products or services of questionable legality. Examples: forgery, including fake IDs, passports, visas and official documents; human trafficking, including marriage brokering; stolen or leaked data, including carding and passwords to subscription services; sale of body parts, including bodily fluids; and counterfeit products, including fake or bootleg goods, inauthentic artwork or digital goods, and counterfeit currency.
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Ads must not promote content, products, or services of questionable legality.
Forgery, including fake IDs, passports, visas, official documents
Human-trafficking, including marriage brokering
Stolen or leaked data, including carding, passwords to subscription services
Sale of body parts, including bodily fluids
Counterfeit products, including fake or bootleg goods, inauthentic artwork or digital goods, counterfeit currency
Qualifications & exceptions
Marriage brokering is listed under human trafficking.
The examples are non-exhaustive.
Not stated here
The page does not say whose law decides what is "questionable" or how questionable legality is determined.
Legal Rights & Agreement Rules · Context
All examples on the page are non-exhaustive
The page states that all its examples are non-exhaustive, so the listed examples illustrate each rule and do not limit it to the items named.
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All examples on this page are non-exhaustive.
Qualifications & exceptions
Section 5 repeats this statement in its opening paragraph.
Not stated here
The page does not say whether the bulleted "not allowed" lists in sections 2 to 4 are also "examples" for this purpose.
Cross-references
qualifies (model-proposed): Prohibited content rules cover ads and the products they promote — qualifies: Both the section 5 opening paragraph and the closing sentence state that examples are non-exhaustive, so the example lists illustrate rather than limit each prohibition.