Security & Safeguards · Restriction or exception
Ads for spam, malware, phishing and growth manipulation services are not allowed
Ads must not promote content, products or services that facilitate unsolicited communications, are intended to harm or gain unauthorized access to a user's device, or cause deceptive or unexpected consequences. Examples: social media growth manipulation; incentivized or automated clicks, including requests to perform actions on websites or complete online surveys; services that generate automated traffic or inflate metrics or followers; phishing, including services that trick a user into providing personal information; and software with deceptive or unexpected consequences, including modified apps containing malware.
Supporting quotations
Ads must not promote content, products, or services that facilitate unsolicited communications, are intended to harm or gain unauthorized access to a user's device, or cause deceptive or unexpected consequences.
Social media growth manipulation, including encouraging growth of social media profiles
Incentivized or automated clicks, including requests to perform actions on websites or services, complete online surveys
Services for generating automated traffic, including services for inflating metrics/followers, sending automated content to social media platforms or other services
Phishing, including promotion of services that trick a user into providing personal or other information
Software causing deceptive or unexpected consequences, including modified apps containing malware, viruses, or any other malicious code
Qualifications & exceptions
- Encouraging growth of social media profiles is named inside the growth manipulation example.
- Online surveys are named as an incentivized-action example.
- The examples are non-exhaustive.
Not stated here
- The page does not say how legitimate audience growth advertising is distinguished from "growth manipulation".