Branded Content Policy

TikTok · agreement dated 31 August 2026 · Official agreement

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4 of 61 cards in Charges & Financial Obligations

Charges & Financial Obligations · Restriction or exception

Pyramid schemes, multi-level marketing, payday loans and get-rich-quick offers are prohibited

Branded Content for financial services of the listed kinds is prohibited, including pyramid schemes, multi-level marketing opportunities, too-good-to-be-true financial offers, payday loans and get-rich-quick schemes. The entry is titled 'Financial services' but its examples are specific harmful or deceptive offers.

Supporting quotations

Financial services - Including pyramid schemes, multi-level marketing opportunities, too-good-to-be-true financial offers, payday loans and “get-rich-quick” schemes.

Qualifications & exceptions

  • Items introduced by 'Including' are examples; the list is not stated to be exhaustive.

Not stated here

  • The entry does not say whether ordinary financial services outside its examples are allowed.

Cross-references

Charges & Financial Obligations · Restriction or exception

Financial services Branded Content for loans, credit cards, insurance and investments is a restricted industry

Financial services are on the restricted list, including loans, credit cards, insurance services, investment services and lending and management of money assets. The prohibited list separately names pyramid schemes, multi-level marketing, payday loans and similar offers as examples under its own 'Financial services' entry. The market restrictions for financial services appear in the next list item.

Supporting quotations

Financial services - Including loans, credit cards, insurance services, investment services and lending and management of money assets.

Qualifications & exceptions

  • Items introduced by 'Including' are examples; the list is not stated to be exhaustive.

Not stated here

  • The wording does not say where ordinary lending falls when it overlaps with the prohibited payday loans entry.

Charges & Financial Obligations · Restriction or exception

Financial services Branded Content is age restricted (18+) in listed markets, including the US

In the listed markets, financial services Branded Content is restricted to audiences aged 18 and older and to the market where it was originally posted. The markets are: Argentina, Australia, Brazil, Canada, Colombia, Egypt, France, Germany, Indonesia, Italy, Japan, Korea, Malaysia, Mexico, Philippines, Saudi Arabia, Singapore, South Africa, Spain, Taiwan, Thailand, Turkey, United Arab Emirates, United Kingdom, United States, Vietnam. TikTok points to its financial services advertising policies for which products and services are allowed in each region.

Supporting quotations

In the following markets, this Branded Content will be restricted to audiences aged 18 years and older and to the market in which it was originally posted.
Argentina, Australia, Brazil, Canada, Colombia, Egypt, France, Germany, Indonesia, Italy, Japan, Korea, Malaysia, Mexico, Philippines, Saudi Arabia, Singapore, South Africa, Spain, Taiwan, Thailand, Turkey, United Arab Emirates, United Kingdom, United States, Vietnam

Qualifications & exceptions

  • The page's text lists these items one after another without visible nesting; tying each list to the item before it is read from their order.

Not stated here

  • The linked financial services advertising policies are not supplied.

Charges & Financial Obligations · Restriction or exception

Financial services Branded Content is not allowed in a long list of listed markets

In the markets listed after 'this Branded Content is not allowed', financial services Branded Content is not allowed. The list is: Algeria, Austria, Azerbaijan, Bahrain, Bangladesh, Belgium, Belarus, Bolivia, Bulgaria, Cambodia, Chile, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Estonia, Finland, Ghana, Greece, Guatemala, Hungary, Iraq, Ireland, Israel, Jordan, Kazakhstan, Kenya, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Morocco, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Romania, Serbia, Slovakia, Slovenia, Sri Lanka, Sweden, Switzerland, Ukraine, Uruguay, Zambia. The United States is not on this list.

Supporting quotations

In the following markets, this Branded Content is not allowed:
Algeria, Austria, Azerbaijan, Bahrain, Bangladesh, Belgium, Belarus, Bolivia, Bulgaria, Cambodia, Chile, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Estonia, Finland, Ghana, Greece, Guatemala, Hungary, Iraq, Ireland, Israel, Jordan, Kazakhstan, Kenya, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Morocco, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Romania, Serbia, Slovakia, Slovenia, Sri Lanka, Sweden, Switzerland, Ukraine, Uruguay, Zambia

Qualifications & exceptions

  • The page's text lists these items one after another without visible nesting; tying each list to the item before it is read from their order.