This version was published 4 August 2026 and takes effect 31 August 2026
This page is a new version of TikTok's Branded Content Policy. It was published on 4 August 2026 and comes into effect on 31 August 2026. The page points to a separate archive page for the Branded Content Policy that applies until then.
Supporting quotations
Published: 4 August 2026
Effective date: 31 August 2026
Our new Branded Content Policy comes into effect on 31 August 2026.
Qualifications & exceptions
The page describes this as the new policy; the archived current policy is a separate page that was not supplied.
Not stated here
What the previous policy said and what changed are not stated in this source.
Legal Rights & Agreement Rules · Context
Branded Content means content that promotes or reviews a third-party brand in exchange for payment or another incentive
TikTok defines Branded Content as content that promotes or reviews a third-party brand, or its products or services, in exchange for payment or any other incentive. Payment is not required: any incentive can make content Branded Content under this definition.
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Branded content (“Branded Content”) is content that promotes or reviews a third-party brand or its products or services in exchange for payment or any other incentive.
Qualifications & exceptions
The definition covers promotion or review of a third party's brand, products or services.
Legal Rights & Agreement Rules · Context
Gifts, paid posts, commissions and brand relationships all count as Branded Content
The policy says Branded Content includes content that features or references four kinds of situation: a product or service a brand gifted to you (or someone gifted on its behalf); a brand, product or service you were paid to post about, in money or in a gift; a product or service for which you earn a commission on sales, for example through an affiliate link or promotional code; and a brand you currently or previously had a commercial relationship with, such as being a brand ambassador.
Supporting quotations
Branded Content includes content that features or references:
A product or service that has been gifted to you by (or on behalf of) a brand;
A brand, product or service that you have been paid to post about (whether in the form of money or a gift);
A product or service for which you will receive a commission on any sales (for instance, via an affiliate link or promotional code); or
A brand that you have or have had a commercial relationship with, such as acting as a brand ambassador.
Qualifications & exceptions
The word 'includes' signals a non-exhaustive list; other incentive-based promotion can still fall under the definition.
Legal Rights & Agreement Rules · Restriction or exception
You are responsible for making your Branded Content comply with the law
You are responsible for making sure any Branded Content you post follows all applicable laws and regulations. TikTok says its rules are meant to help you comply but are not exhaustive, so you should be aware of other legal requirements that apply to you.
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You are responsible for ensuring that any Branded Content that you post complies with all applicable laws and regulations.
they are not exhaustive, and you should be aware of any other applicable legal requirements.
Qualifications & exceptions
TikTok's rules are not a complete statement of what the law requires.
Not stated here
Which laws apply to a particular creator is not stated.
Legal Rights & Agreement Rules · Permission or license
TikTok may update the rules and apply them to content you already posted
TikTok may update these rules from time to time, for example to reflect changes in law. In some cases it may apply an update to content you have already posted, for instance if a new law requires TikTok to stop displaying certain types of content.
Supporting quotations
We may update these rules periodically (for instance, if we need to reflect any changes to applicable laws or regulations), and in some instances, we may need to apply them to content you have already posted (for example, if a new law requires us to no longer display certain types of content).
Qualifications & exceptions
Language is 'may' and 'in some instances'; the examples are illustrations, not a complete list of reasons.
Not stated here
The source does not say how or whether TikTok notifies you of an update or of its application to existing content.
Legal Rights & Agreement Rules · Restriction or exception
You must also follow TikTok's Terms of Service and Community Guidelines
Alongside the Branded Content Policy, you must also comply with TikTok's Terms of Service and Community Guidelines. The page links to both but this source does not include their text.
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In addition to following our Branded Content Policy, you must also comply with TikTok’s
Qualifications & exceptions
The Terms of Service and Community Guidelines are linked documents, not part of this source.
Not stated here
What those two documents require, and how they rank against this policy if they differ, is not stated here.
Legal Rights & Agreement Rules · Procedure
You must switch on the commercial content disclosure toggle, which labels the post as Branded Content
When you post Branded Content you must turn on the commercial content disclosure toggle in the content disclosure settings. Once you turn it on and indicate the content is posted on behalf of a third party, TikTok automatically labels the content as Branded Content. The page links to a help article on how to enable the toggle.
Supporting quotations
When posting Branded Content, you must enable the commercial content disclosure toggle.
When you enable the toggle, and indicate that the content is posted on behalf of a third party, your content will be automatically labelled to indicate that it is Branded Content.
Qualifications & exceptions
The automatic label applies when you enable the toggle and indicate the content is posted on behalf of a third party.
Not stated here
Whether the label is applied if you enable the toggle but do not indicate a third party is not stated here.
Legal Rights & Agreement Rules · Restriction or exception
The promoted product or service must be clear without opening your profile or links
You must make clear which product or service you are promoting without requiring viewers to open your profile page or follow any links. TikTok's example is to name the product or service out loud and/or in the text caption.
Supporting quotations
You must ensure that the product or service you are promoting is sufficiently clear, without requiring viewers to access your profile page or any links.
you should explicitly identify the product or service verbally and/or in the text caption.
Qualifications & exceptions
The caption or spoken identification is an example ('for instance'), written as 'should'.
Legal Rights & Agreement Rules · Restriction or exception
You must not make false, deceptive or misleading claims about products or services
You must not make false, deceptive or misleading claims about any products or services in your Branded Content.
Supporting quotations
You must not make false, deceptive or misleading claims about any products or services.
Legal Rights & Agreement Rules · Restriction or exception
You must not promote illegal products or services
You must not post content that promotes illegal products or services. The source does not say which jurisdiction's law decides whether a product or service is illegal.
Supporting quotations
You must not post content promoting illegal products or services.
Not stated here
Which place's law decides whether a product or service is illegal is not stated.
Legal Rights & Agreement Rules · Restriction or exception
You must not promote products or services in the Prohibited Industries
You must not promote products or services related to any of the Prohibited Industries listed later in the policy. The list itself is in a later section of the page and is covered in its own cards.
Supporting quotations
You must not promote products or services relating to any of the Prohibited Industries listed below.
Qualifications & exceptions
The scope of this rule depends on the Prohibited Industries and Products list later on the page.
Products under market-specific or other legal restrictions may be blocked in some countries or age-limited
If you promote products or services covered by TikTok's Market-specific Requirements, or that are otherwise subject to extra legal requirements or restrictions in particular countries or regions, TikTok may stop the content from being accessed in those countries or apply other restrictions, such as age limits. The Market-specific Requirements are on a linked page that this source does not include.
Supporting quotations
we may prevent the content from being accessed in the relevant countries, or apply other restrictions (such as specific age limits).
Qualifications & exceptions
Language is 'may'; the age limit is one example of other restrictions.
Not stated here
The content of the Market-specific Requirements page is not supplied, so which products and countries are affected is unknown.
Legal Rights & Agreement Rules · Restriction or exception
Branded Content must not be subliminal, undermine human dignity or promote discrimination
In addition to the rules above, you must not use surreptitious or subliminal techniques, undermine respect for human dignity, or include or promote discrimination based on sex, race or ethnic origin, nationality, religion or belief, disability, age or sexual orientation.
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In addition, you must not:
use surreptitious or subliminal techniques;
undermine respect for human dignity;
include or promote any discrimination based on sex, race or ethnic origin, nationality, religion or belief, disability, age or sexual orientation;
Qualifications & exceptions
The list of protected characteristics is as written and not stated to be exhaustive.
Legal Rights & Agreement Rules · Restriction or exception
Branded Content must not encourage harm to health or safety, harmful body ideals, or unhealthy food or exercise habits
Also, you must not encourage behaviour that is detrimental to health or safety or harmful to the environment, promote or reinforce negative or unhealthy body images or exploit insecurities to conform to beauty ideals, or promote an unhealthy relationship with food or exercise.
Supporting quotations
In addition, you must not:
encourage behaviour detrimental to health or safety or harmful to the environment;
promote or reinforce negative or unhealthy body images, or exploit insecurities to conform to certain beauty ideals or standards;
promote an unhealthy relationship with food or exercise;
Not stated here
The source does not define 'unhealthy' body images or relationships with food or exercise.
Legal Rights & Agreement Rules · Restriction or exception
Branded Content must not harm children, push children to buy, or exploit children's trust
Also, you must not cause physical, mental or moral detriment to children; exhort children to buy, rent or hire a product or service, or encourage children to persuade their parents or others to buy advertised goods or services; or exploit the special trust children place in parents, teachers or other people, or show children in dangerous situations.
Supporting quotations
In addition, you must not:
cause physical, mental or moral detriment to children;
exhort children to buy, rent or hire a product or service, or encourage children to persuade their parents or others to purchase goods or services being advertised; or
exploit the special trust that children place in parents, teachers or other persons, or show children in dangerous situations.
Not stated here
The source does not say what age counts as a child for these rules.
Legal Rights & Agreement Rules · Restriction or exception
You must not post Branded Content that promotes or reviews products or services from the prohibited industries
Under the Prohibited Industries and Products heading, TikTok says you must not post Branded Content that promotes or reviews products or services from the listed prohibited industries. The cards that follow cover each listed industry. Unlike the Restricted Industries later on the page, these are not allowed at all.
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You must not post Branded Content that promotes or reviews products or services from the following prohibited industries.
Qualifications & exceptions
Covers both promoting and reviewing content.
Legal Rights & Agreement Rules · Restriction or exception
Adult and sexual products and services are prohibited
Branded Content for adult and sexual products and services is prohibited. TikTok's examples include adult entertainment and related products and services such as pornography, sex toys, lubricants and fetish costumes (including underwear-like corsets and micro-thongs). The entry also says sexual activity is not allowed.
Supporting quotations
Adult and sexual products and services - Including adult entertainment and related products and services, such as pornography, sex toys, lubricants and fetish costumes, including underwear-like corsets and micro-thongs. Sexual activity is also not allowed.
Qualifications & exceptions
Items introduced by 'Including' are examples; the list is not stated to be exhaustive.
Not stated here
The entry does not say whether the 'sexual activity' sentence covers only sponsored content or all content.
Legal Rights & Agreement Rules · Restriction or exception
Buying or selling animals, and animal body parts from protected species, is prohibited
Branded Content about animals is prohibited, including buying or selling animals, and animal body parts and products from protected, endangered or threatened animals, such as organs, horns, ivory, bone, skin, fur, wool, leather or teeth.
Supporting quotations
Animals - Including buying or selling animals and animal body parts and products from protected, endangered or threatened animals, including organs, horns, ivory, bone, skin, fur, wool, leather or teeth.
Qualifications & exceptions
Items introduced by 'Including' are examples; the list is not stated to be exhaustive.
Not stated here
The wording is ambiguous on whether 'protected, endangered or threatened' applies to all the listed products or only some of them.
Legal Rights & Agreement Rules · Restriction or exception
Cigarettes, tobacco and nicotine products are prohibited
Branded Content for cigarettes, tobacco and nicotine products is prohibited. TikTok lists cigarettes, cigars, tobacco, e-cigarettes, cigarette containers, shisha, nicotine patches, snuff, and vaporisers or vape devices, including those without tobacco content, and other related products and services.
Supporting quotations
Cigarettes, tobacco and nicotine products - Including cigarettes, cigars, tobacco, e-cigarettes, cigarette containers, shisha, nicotine patches, snuff, vaporisers or vape devices, including those without tobacco content, and other related products and services.
Qualifications & exceptions
Items introduced by 'Including' are examples; the list is not stated to be exhaustive.
Vape devices are covered even if they contain no tobacco.
Legal Rights & Agreement Rules · Restriction or exception
Dating and live video services that portray transactional or sexual relationships are prohibited
Branded Content for dating services and live video chat services is prohibited when they convey, imply, portray or encourage transactional relationships, infidelity or sexual encounters. A later list of restricted industries treats dating apps and live video applications focused on romance or friendship as allowed in limited form, so this prohibition applies to the transactional, infidelity or sexual kind.
Supporting quotations
Dating and live video applications - Including dating services and live video chat services that convey, imply, portray or encourage transactional relationships, infidelity or sexual encounters.
Qualifications & exceptions
The prohibition turns on what the service conveys, implies, portrays or encourages.
Not stated here
Where the line falls between a prohibited and a restricted dating or live video service is not defined beyond the contrasting descriptions in the two lists.
Cross-references
contrast (model-proposed): Dating apps and live video apps focused on romance or friendship are restricted, not prohibited — contrast: Dating and live video services that portray transactional relationships, infidelity or sexual encounters are prohibited, while those focused on romance or friendship are restricted with age and market limits. The page gives only these two descriptions to tell them apart.
Legal Rights & Agreement Rules · Restriction or exception
Drug-related products and services, including CBD supplements, are prohibited
Branded Content for drug-related products and services is prohibited. TikTok's examples include illegal drugs, drug paraphernalia, recreational and prescription drugs, and CBD supplements.
Supporting quotations
Drug-related products and services - Including illegal drugs, drug paraphernalia, recreational and prescription drugs, and CBD supplements.
Qualifications & exceptions
Items introduced by 'Including' are examples; the list is not stated to be exhaustive.
Legal Rights & Agreement Rules · Restriction or exception
Pharmaceuticals, healthcare and medicine products and services are prohibited
Branded Content for pharmaceuticals, healthcare and medicine products is prohibited. The listed examples are medical institutions, treatments or devices (including nutritionists, online pharmacies and telehealth providers); therapy and other mental health consulting; infant formula and nutritional supplements for babies under two; teeth whitening and hair growth products; and cosmetic clinics, cosmetic surgery and cosmetics making medicinal claims, such as dental surgeries, tattoo services and laser hair removal.
Supporting quotations
Pharmaceuticals, healthcare and medicine products, including:
Any medical institutions, treatments or devices, including nutritionists, online pharmacies and telehealth providers;
Therapy or other mental health consulting services;
Infant formula and nutritional supplements for babies under the age of two;
Teeth whitening products and hair growth products;
Cosmetic clinics, cosmetic surgery and cosmetics making medicinal claims, including dental surgeries, tattoo services, laser hair removal services, etc.
Qualifications & exceptions
The sub-list is introduced by 'including', so it gives examples.
Not stated here
The source does not say how much medicinal claim is needed for a cosmetic to be covered.
contrast (model-proposed): Vitamin supplements Branded Content is age restricted (18+) in listed markets, including the US — contrast: Pharmaceuticals, healthcare and medicine products are prohibited, including nutritional supplements for babies under two, yet vitamin supplements are on the restricted list with age and market limits in the listed markets, including the United States.
Legal Rights & Agreement Rules · Restriction or exception
Paid political advertising, including creators paid for political Branded Content, is prohibited
TikTok does not allow paid political advertising, including creators being compensated for making branded political content. The page links to a separate political advertising policy for more information; that policy is not supplied here.
Supporting quotations
Political advertising - We do not allow paid political advertising, including creators being compensated for making branded political content.
Not stated here
The linked political advertising policy is not supplied, so its definition of political content is unknown.
Legal Rights & Agreement Rules · Restriction or exception
Products and services that enable dishonest behaviour are prohibited
Branded Content for products or services that enable dishonest behaviour is prohibited. TikTok's examples include products or services that may infringe individual privacy, steal other people's personal information, infringe a third party's intellectual or other property rights, steal other people's property, or assist with dishonest behaviour such as fraud or falsification.
Supporting quotations
Products and services that enable dishonest behaviour - Including products or services that may infringe upon individual privacy, steal other people’s personal information, infringe upon a third party’s intellectual and other property rights, steal other people’s property or assist with dishonest behaviour, such as fraud or falsification.
Qualifications & exceptions
Items introduced by 'Including' are examples; the list is not stated to be exhaustive.
'May infringe upon individual privacy' covers products that might, not only ones that do.
Legal Rights & Agreement Rules · Restriction or exception
Accounting, legal and immigration services are prohibited
Branded Content for professional services is prohibited. TikTok's examples are accounting, legal and immigration services.
Supporting quotations
Professional services - Including accounting, legal and immigration services.
Qualifications & exceptions
Items introduced by 'Including' are examples; the list is not stated to be exhaustive.
Legal Rights & Agreement Rules · Restriction or exception
Sensitive religious content is prohibited
Branded Content with sensitive religious content is prohibited. TikTok's examples include content that disrespects religious elements, cultures or figures, any hateful behaviour, hate speech or promotion of hateful ideologies, and claims that faith-based healing, counselling or miracle working can treat, cure or alleviate physical, emotional or mental health.
Supporting quotations
Sensitive religious content - Including content that disrespects religious elements, cultures or figures, any hateful behaviour, hate speech or the promotion of hateful ideologies, or claims that faith-based healing, counselling or miracle working can treat, cure or alleviate physical, emotional or mental health.
Qualifications & exceptions
Items introduced by 'Including' are examples; the list is not stated to be exhaustive.
Legal Rights & Agreement Rules · Restriction or exception
Weapons, ammunition, explosives and other objects designed to cause harm or for self-defence are prohibited
Branded Content for weapons, ammunition or explosives is prohibited. TikTok lists weapons and related parts such as firearms, firearm parts, silencers and suppressors, paintball guns, BB guns, non-culinary knives, blades, spears, tasers, nunchucks, batons, swords, pepper spray, fireworks or other explosives, and other objects designed to cause harm to individuals or for self-defence.
Supporting quotations
Weapons, ammunition or explosives - Including weapons and related parts, such as firearms, firearm parts, firearm silencers, firearm suppressors, paintball guns, BB guns, non-culinary knives, blades, spears, tasers, nunchucks, batons, swords, pepper spray, fireworks or other explosives, and other objects that are designed to cause harm to individuals or for self-defence.
Qualifications & exceptions
Items introduced by 'Including' are examples; the list is not stated to be exhaustive.
Knives are covered only if non-culinary.
Legal Rights & Agreement Rules · Restriction or exception
Weight loss products and services, including supplements, detox teas and fasting services, are prohibited
Branded Content for weight loss products or services is prohibited. TikTok's examples include weight loss clinics, weight loss and weight management supplements (including fat burning pills, appetite suppressants, and weight loss and detox teas or lollipops) and fasting services and products.
Supporting quotations
Weight loss products or services - Including weight loss clinics, weight loss and weight management supplements (including fat burning pills, appetite suppressants, weight loss and detox teas or lollipops) and fasting services and products.
Qualifications & exceptions
Items introduced by 'Including' are examples; the list is not stated to be exhaustive.
Legal Rights & Agreement Rules · Restriction or exception
Counterfeit documents and counterfeit or unauthorised replicas of real products must not be displayed or promoted
Content must not display or promote counterfeit documents, such as counterfeit degrees, passports or immigration papers, or counterfeit or unauthorised replicas of a real product.
Supporting quotations
Counterfeit products - Content must not display or promote counterfeit documents, such as counterfeit degrees, passports or immigration papers, or counterfeit or unauthorised replicas of a real product.
Qualifications & exceptions
The wording covers both displaying and promoting.
Legal Rights & Agreement Rules · Restriction or exception
Other controversial or dangerous businesses, and some content about sensitive events, are prohibited
Any other business, product or service that is highly controversial, distasteful, violent or dangerous, and that TikTok deems incompatible with the platform or with applicable law, is prohibited. Examples are international brides, hazardous chemical products, trading of human organs and transplants, prenatal sex determination services and protected wild flora. The entry also covers Branded Content that refers to a sensitive event or topic (for example deaths, disasters, violent attacks or civil disorder) and contains personal attacks, hashtag appropriation, selling goods or services, political campaigning, solicitation of followers or other inappropriate content.
Supporting quotations
Other prohibited products or services - Any other businesses, products or services that are highly controversial, distasteful, violent or dangerous that would be deemed incompatible with the TikTok platform or with applicable law. Examples include international brides, hazardous chemical products, trading of human organs and transplants, prenatal sex determination services and protected wild flora. This also includes Branded Content that refers to a sensitive event or topic (e.g. deaths, natural or industrial disasters, violent attacks, civil disorder, etc.) and contains any of the following: personal attacks, hashtag appropriation, the selling of goods or services, political campaigning, solicitation of followers or other inappropriate content.
Qualifications & exceptions
The catch-all depends on TikTok's judgement of what is 'deemed incompatible' with the platform or law.
The sensitive-event rule applies when the content refers to such an event and also contains one of the listed behaviours.
Not stated here
'Other inappropriate content' is not defined.
Legal Rights & Agreement Rules · Restriction or exception
Restricted-industry Branded Content is allowed but shown only in its posting market and may be age restricted
Branded Content that promotes or reviews products or services from the restricted industries is allowed, unlike the prohibited industries. It is shown only in the market where it was posted and may be age restricted. TikTok points to the Market-specific Requirements page for other industries and products.
Supporting quotations
Branded Content that promotes or reviews products or services from the following restricted industries is allowed, but will only be shown in the market it was posted in and may be age restricted.
Qualifications & exceptions
'Will only be shown in the market it was posted in' is stated as a rule; 'may be age restricted' is stated as a possibility.
Not stated here
The linked Market-specific Requirements page is not supplied, so other restricted industries and products are unknown.
Legal Rights & Agreement Rules · Restriction or exception
Your legal responsibility for Branded Content includes any required disclosures and disclaimers beyond TikTok's own
In the restricted-industries section, TikTok repeats that you are responsible for making any Branded Content you post comply with all applicable laws and regulations. This section adds that the responsibility includes, but is not limited to, any required disclosures and disclaimers that are in addition to the Branded Content disclosures. TikTok's rules are not exhaustive.
Supporting quotations
You are responsible for ensuring that any Branded Content you post complies with all applicable laws and regulations. This includes, but is not limited to, any required disclosures and disclaimers that are in addition to Branded Content disclosures. While the rules in this Branded Content Policy are intended to help you to comply with relevant laws and regulations, they are not exhaustive and you should be aware of any other applicable legal requirements.
Qualifications & exceptions
The disclosures and disclaimers are 'in addition to Branded Content disclosures' such as the commercial content disclosure toggle.
Not stated here
Which additional disclosures or disclaimers apply to a given creator or product is not stated.
Cross-references
qualifies (model-proposed): You are responsible for making your Branded Content comply with the law — qualifies: The restricted-industries restatement adds that your legal responsibility includes any required disclosures and disclaimers beyond TikTok's own Branded Content disclosures, which the earlier general rule does not mention.
Legal Rights & Agreement Rules · Restriction or exception
For the listed industries you can post Branded Content only if an approved brand has invited you
You can post Branded Content promoting the following industries and products only if you have been invited by an approved brand. The page does not say how a brand is approved in this sentence; the brand requirements follow in the next paragraph.
Supporting quotations
You can only post Branded Content to promote the following industries and products if you have been invited by an approved brand.
Qualifications & exceptions
The condition is an invitation from an approved brand.
Not stated here
'The following industries and products' is not marked, so it is unclear whether it covers every industry listed below it or only some of them.
The first sentence does not describe how a brand becomes approved; the next card covers the brand requirements.
Legal Rights & Agreement Rules · Restriction or exception
Brand partners need TikTok's permission and a Registered Business Account, and work with creators via TikTok One
All brand partners must receive explicit permission from TikTok to promote the listed industries and products. The brand partner must have a Registered Business Account and go through any additional required qualification processes. Brands may only partner with content creators through the TikTok One platform.
Supporting quotations
Brand Requirements
All brand partners must receive explicit permission from TikTok to promote for the following industries and products.
The brand partner must have a Registered Business Account and go through any additional required qualification processes.
Brands may only partner with content creators through the TikTok One platform.
Qualifications & exceptions
These are requirements on the brand partner, not on the creator.
Not stated here
What the additional qualification processes are, and what the linked business registration page requires, is not supplied.
Legal Rights & Agreement Rules · Restriction or exception
Alcohol Branded Content covers drinks, clubs, kits, sponsored events and also alcohol-free alternatives and mixers
The alcohol entry covers alcoholic beverages (wine, beer, spirits, etc.), alcohol clubs and subscription services, alcohol-making kits and alcohol-sponsored events. It also includes alcohol-free or no-alcohol alternatives, soft drinks presented as mixers for alcohol, drinking accessories or games, and content sponsored by alcohol brands.
Supporting quotations
Alcohol - Including alcoholic beverages (wine, beer, spirits, etc.), alcohol clubs and subscription services, alcohol-making kits and alcohol-sponsored events. This also includes alcohol-free or no-alcohol alternatives, soft drinks presented as mixers for alcohol, drinking accessories or games and content sponsored by alcohol brands.
Qualifications & exceptions
Items introduced by 'Including' are examples; the list is not stated to be exhaustive.
Alcohol-free alternatives and mixers are covered as well as alcoholic drinks.
Legal Rights & Agreement Rules · Restriction or exception
Alcohol Branded Content is age restricted by market: 21 and older in Canada, Japan and the United States
In the listed markets alcohol Branded Content is age restricted to the appropriate audiences and to the market where it was originally posted. The minimum audience age is 18 in Argentina, Australia, Brazil, Cambodia, Colombia, Germany, Israel, Italy, Kenya, Mexico, Philippines, Nigeria, Singapore, Spain, South Africa, Taiwan, United Kingdom and Vietnam; 21 in Canada, Japan and the United States; and 25 in Indonesia, Korea, Malaysia, Thailand and Ukraine. TikTok points to its alcohol advertising policies for what is allowed in each region.
Supporting quotations
In the following markets, this Branded Content will be age restricted to the appropriate audiences and to the market in which it was originally posted.
Audiences aged 18 years and older in Argentina, Australia, Brazil, Cambodia, Colombia, Germany, Israel, Italy, Kenya, Mexico, Philippines, Nigeria, Singapore, Spain, South Africa, Taiwan, United Kingdom, Vietnam
Audiences aged 21 years and older in Canada, Japan, United States
Audiences aged 25 years and older in Indonesia, Korea, Malaysia, Thailand, Ukraine
Qualifications & exceptions
The page's text lists these items one after another without visible nesting; tying each list to the item before it is read from their order.
The restriction is both an audience age and limiting the content to the market where it was posted.
Not stated here
The alcohol advertising policies page is linked but not supplied, so further regional restrictions are unknown.
Legal Rights & Agreement Rules · Restriction or exception
Alcohol Branded Content is not allowed in a long list of listed markets
In the markets listed after 'this Branded Content is not allowed', alcohol Branded Content is not allowed at all. The list is: Austria, Algeria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Bolivia, Bulgaria, Chile, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, France, Ghana, Greece, Guatemala, Hungary, Iraq, Ireland, Jordan, Kazakhstan, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Morocco, Netherlands, New Zealand, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, Serbia, Sweden, Slovakia, Slovenia, Sri Lanka, Switzerland, Turkey, United Arab Emirates, Uruguay, Zambia. The United States is not on this list; it is in the 21-and-older group.
Supporting quotations
In the following markets, this Branded Content is not allowed:
Austria, Algeria, Azerbaijan, Bahrain, Bangladesh, Belarus, Belgium, Bolivia, Bulgaria, Chile, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, France, Ghana, Greece, Guatemala, Hungary, Iraq, Ireland, Jordan, Kazakhstan, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Morocco, Netherlands, New Zealand, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, Serbia, Sweden, Slovakia, Slovenia, Sri Lanka, Switzerland, Turkey, United Arab Emirates, Uruguay, Zambia
Qualifications & exceptions
The page's text lists these items one after another without visible nesting; tying each list to the item before it is read from their order.
Legal Rights & Agreement Rules · Restriction or exception
Dating apps and live video apps focused on romance or friendship are restricted, not prohibited
Dating apps and live video applications are on the restricted list when they are dating services and live video chat services focused on generating connections between people who are interested in romance or friendship. The prohibited list separately bans dating and live video services that convey, imply, portray or encourage transactional relationships, infidelity or sexual encounters.
Supporting quotations
Dating apps and live video applications - Including dating services and live video chat services that are focused on generating connections between people who are interested in romance or friendship.
Qualifications & exceptions
Items introduced by 'Including' are examples; the list is not stated to be exhaustive.
Not stated here
Where a service moves from 'focused on romance or friendship' to the prohibited kind is not defined beyond these two descriptions.
Legal Rights & Agreement Rules · Restriction or exception
Dating app Branded Content is limited to ages 18+ and its posting market in listed markets, including the US
In the listed markets, dating and live video Branded Content is restricted to audiences aged 18 and older and to the market where it was originally posted. The markets are: Australia, Argentina, Brazil, Canada, Colombia, France, Germany, Indonesia, Israel, Italy, Japan, Kenya, Korea, Malaysia, Mexico, Nigeria, Philippines, Singapore, South Africa, Spain, Taiwan, Thailand, United Kingdom, United States, Vietnam. TikTok points to its adult content, dating and live chat policies for which services are allowed in each region.
Supporting quotations
In the following markets, this Branded Content will be restricted to audiences aged 18 years and older and to the market in which it was originally posted.
Australia, Argentina, Brazil, Canada, Colombia, France, Germany, Indonesia, Israel, Italy, Japan, Kenya, Korea, Malaysia, Mexico, Nigeria, Philippines, Singapore, South Africa, Spain, Taiwan, Thailand, United Kingdom, United States, Vietnam
Qualifications & exceptions
The page's text lists these items one after another without visible nesting; tying each list to the item before it is read from their order.
Not stated here
The linked adult content, dating and live chat policies are not supplied.
Legal Rights & Agreement Rules · Restriction or exception
Dating app Branded Content is not allowed in a long list of listed markets
In the markets listed after 'this Branded Content is not allowed', dating and live video Branded Content is not allowed. The list is: Algeria, Austria, Azerbaijan, Bahrain, Bangladesh, Belgium, Belarus, Bolivia, Bulgaria, Cambodia, Chile, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, Ghana, Greece, Guatemala, Hungary, Iraq, Ireland, Jordan, Kazakhstan, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Morocco, Netherlands, New Zealand, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, Serbia, Slovakia, Slovenia, Sri Lanka, Switzerland, Sweden, Turkey, Ukraine, United Arab Emirates, Uruguay, Zambia.
Supporting quotations
In the following markets, this Branded Content is not allowed:
Algeria, Austria, Azerbaijan, Bahrain, Bangladesh, Belgium, Belarus, Bolivia, Bulgaria, Cambodia, Chile, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, Ghana, Greece, Guatemala, Hungary, Iraq, Ireland, Jordan, Kazakhstan, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Morocco, Netherlands, New Zealand, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, Serbia, Slovakia, Slovenia, Sri Lanka, Switzerland, Sweden, Turkey, Ukraine, United Arab Emirates, Uruguay, Zambia
Qualifications & exceptions
The page's text lists these items one after another without visible nesting; tying each list to the item before it is read from their order.
Legal Rights & Agreement Rules · Restriction or exception
Energy drink Branded Content is limited to ages 18 and older, should not feature children, and is not allowed in Kuwait
Energy drink Branded Content is restricted to audiences aged 18 and older and should not feature children. TikTok points to the Market-specific Requirements for more guidance. It is not allowed in Kuwait.
Supporting quotations
Energy drinks - This Branded Content will be restricted to audiences aged 18 years and older and should not feature children.
In the following markets, this Branded Content is not allowed:
Kuwait
Qualifications & exceptions
The page's text lists these items one after another without visible nesting; tying each list to the item before it is read from their order.
'Should not feature children' is written as 'should', not 'must'.
Not stated here
The Market-specific Requirements page is linked but not supplied.
Legal Rights & Agreement Rules · Restriction or exception
Film, TV programme and game trailers are listed as restricted with guidance on the Market-specific Requirements page
Film, TV programme and game trailers are listed among the restricted industries. This entry states no restriction of its own and refers you to the Market-specific Requirements page for guidance.
What restrictions apply to trailers is not stated on this page; the linked Market-specific Requirements page is not supplied.
Legal Rights & Agreement Rules · Restriction or exception
Over-the-counter medicines Branded Content is age restricted (18+) in listed markets, including the US
Over-the-counter medicines are on the restricted list. In the listed markets this Branded Content is restricted to users over the age of 18 and to the market where it was originally posted. The markets are: Australia, Argentina, Azerbaijan, Bahrain, Bangladesh, Belarus, Brazil, Canada, Colombia, Egypt, France, Germany, Iraq, Israel, Jordan, Kazakhstan, Kuwait, Lebanon, Mexico, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, South Africa, Spain, United Arab Emirates, United Kingdom, United States. TikTok points to its healthcare and pharmaceuticals advertising policies for additional restrictions.
Supporting quotations
Over-the-counter medicines
In the following markets, this Branded Content will be restricted to users over the age of 18 and to the market in which it was originally posted.
Australia, Argentina, Azerbaijan, Bahrain, Bangladesh, Belarus, Brazil, Canada, Colombia, Egypt, France, Germany, Iraq, Israel, Jordan, Kazakhstan, Kuwait, Lebanon, Mexico, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, South Africa, Spain, United Arab Emirates, United Kingdom, United States
Qualifications & exceptions
The page's text lists these items one after another without visible nesting; tying each list to the item before it is read from their order.
Not stated here
The linked healthcare and pharmaceuticals advertising policies are not supplied.
Legal Rights & Agreement Rules · Restriction or exception
Over-the-counter medicines Branded Content is not allowed in a long list of listed markets
In the markets listed after 'this Branded Content is not allowed', over-the-counter medicines Branded Content is not allowed. The list is: Algeria, Austria, Belgium, Bolivia, Bulgaria, Cambodia, Chile, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Estonia, Finland, Ghana, Greece, Guatemala, Hungary, Indonesia, Ireland, Italy, Japan, Kenya, Korea, Latvia, Lithuania, Luxembourg, Malaysia, Netherlands, New Zealand, Nigeria, Norway, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Romania, Serbia, Singapore, Slovakia, Slovenia, Sri Lanka, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, Uruguay, Vietnam, Zambia. The United States is not on this list.
Supporting quotations
In the following markets, this Branded Content is not allowed:
Algeria, Austria, Belgium, Bolivia, Bulgaria, Cambodia, Chile, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Estonia, Finland, Ghana, Greece, Guatemala, Hungary, Indonesia, Ireland, Italy, Japan, Kenya, Korea, Latvia, Lithuania, Luxembourg, Malaysia, Netherlands, New Zealand, Nigeria, Norway, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Romania, Serbia, Singapore, Slovakia, Slovenia, Sri Lanka, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, Uruguay, Vietnam, Zambia
Qualifications & exceptions
The page's text lists these items one after another without visible nesting; tying each list to the item before it is read from their order.
Legal Rights & Agreement Rules · Restriction or exception
Prescription medicines Branded Content is age restricted (18+) in Canada and the United States, the only listed markets
Prescription medicines are on the restricted list. Only Canada and the United States are listed as markets where this Branded Content is allowed, restricted to users over the age of 18 and to the market where it was originally posted. TikTok points to its healthcare and pharmaceuticals advertising policies for additional restrictions.
Supporting quotations
Prescription medicines
In the following markets, this Branded Content will be restricted to users over the age of 18 and to the market in which it was originally posted.
Canada and United States.
Qualifications & exceptions
The page's text lists these items one after another without visible nesting; tying each list to the item before it is read from their order.
Not stated here
The linked healthcare and pharmaceuticals advertising policies are not supplied.
Legal Rights & Agreement Rules · Restriction or exception
Prescription medicines Branded Content is not allowed in every other listed market
In the markets listed after 'this Branded Content is not allowed', prescription medicines Branded Content is not allowed. The list is: Algeria, Argentina, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belgium, Belarus, Bolivia, Brazil, Bulgaria, Cambodia, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, France, Germany, Ghana, Greece, Guatemala, Hungary, Indonesia, Iraq, Ireland, Israel, Italy, Japan, Jordan, Kazakhstan, Kenya, Korea, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates, United Kingdom, Uruguay, Vietnam, Zambia.
Supporting quotations
In the following markets, this Branded Content is not allowed:
Algeria, Argentina, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belgium, Belarus, Bolivia, Brazil, Bulgaria, Cambodia, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, France, Germany, Ghana, Greece, Guatemala, Hungary, Indonesia, Iraq, Ireland, Israel, Italy, Japan, Jordan, Kazakhstan, Kenya, Korea, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, Spain, Sri Lanka, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates, United Kingdom, Uruguay, Vietnam, Zambia
Qualifications & exceptions
The page's text lists these items one after another without visible nesting; tying each list to the item before it is read from their order.
Not stated here
The page lists the markets by name; it does not say what applies in a market that is on neither the allowed nor the not-allowed list.
Legal Rights & Agreement Rules · Restriction or exception
Vitamin supplements Branded Content is age restricted (18+) in listed markets, including the US
Vitamin supplements are on the restricted list. In the listed markets this Branded Content is restricted to users over the age of 18 and to the market where it was originally posted. The markets are: Canada, France, Germany, Israel, Indonesia, Italy, Japan, Korea, Malaysia, Philippines, Spain, Taiwan, Thailand, United Kingdom, United States, Vietnam. TikTok points to its healthcare and pharmaceuticals advertising policies for additional restrictions.
Supporting quotations
Vitamin supplements
In the following markets, this Branded Content will be restricted to users over the age of 18 and to the market in which it was originally posted.
Canada, France, Germany, Israel, Indonesia, Italy, Japan, Korea, Malaysia, Philippines, Spain, Taiwan, Thailand, United Kingdom, United States, Vietnam
Qualifications & exceptions
The page's text lists these items one after another without visible nesting; tying each list to the item before it is read from their order.
Not stated here
The linked healthcare and pharmaceuticals advertising policies are not supplied.
Legal Rights & Agreement Rules · Restriction or exception
Vitamin supplements Branded Content is not allowed in a long list of listed markets
In the markets listed after 'this Branded Content is not allowed', vitamin supplements Branded Content is not allowed. The list is: Algeria, Argentina, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belgium, Belarus, Bolivia, Brazil, Bulgaria, Cambodia, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, Ghana, Greece, Guatemala, Hungary, Iraq, Ireland, Jordan, Kazakhstan, Kenya, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Mexico, Morocco, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, Sri Lanka, Sweden, Switzerland, Turkey, Ukraine, United Arab Emirates, Uruguay, Zambia. The United States is not on this list.
Supporting quotations
In the following markets, this Branded Content is not allowed:
Algeria, Argentina, Australia, Austria, Azerbaijan, Bahrain, Bangladesh, Belgium, Belarus, Bolivia, Brazil, Bulgaria, Cambodia, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, Ghana, Greece, Guatemala, Hungary, Iraq, Ireland, Jordan, Kazakhstan, Kenya, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Mexico, Morocco, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, Sri Lanka, Sweden, Switzerland, Turkey, Ukraine, United Arab Emirates, Uruguay, Zambia
Qualifications & exceptions
The page's text lists these items one after another without visible nesting; tying each list to the item before it is read from their order.
Legal Rights & Agreement Rules · Restriction or exception
Gambling, lotteries and real money games are a restricted industry
Gambling, lotteries and real money games are on the restricted list. This entry names the industry only; the market restrictions follow in the next list items.
Supporting quotations
Gambling, lotteries and real money games
Not stated here
The entry gives no examples or definition of 'real money games'.
Legal Rights & Agreement Rules · Restriction or exception
Gambling, lottery and real money game Branded Content is age restricted (18+) in listed markets, including the US
In the listed markets, gambling, lotteries and real money games Branded Content is restricted to users over the age of 18 and to the market where it was originally posted. The markets are: Argentina, Australia, Brazil, Canada, Colombia, France, Germany, Israel, Japan, Mexico, Philippines, Saudi Arabia, Singapore, Spain, Taiwan, Turkey, United Arab Emirates, United Kingdom, United States, Vietnam. TikTok points to its gambling and gaming advertising policies for additional restrictions and details for each country.
Supporting quotations
In the following markets, this Branded Content will be restricted to users over the age of 18 and to the market in which it was originally posted.
Argentina, Australia, Brazil, Canada, Colombia, France, Germany, Israel, Japan, Mexico, Philippines, Saudi Arabia, Singapore, Spain, Taiwan, Turkey, United Arab Emirates, United Kingdom, United States, Vietnam
Qualifications & exceptions
The page's text lists these items one after another without visible nesting; tying each list to the item before it is read from their order.
Not stated here
The linked gambling and gaming advertising policies are not supplied.
Legal Rights & Agreement Rules · Restriction or exception
Gambling, lottery and real money game Branded Content is not allowed in a long list of listed markets
In the markets listed after 'this Branded Content is not allowed', gambling, lotteries and real money games Branded Content is not allowed. The list is: Algeria, Austria, Azerbaijan, Bahrain, Bangladesh, Belgium, Belarus, Bolivia, Bulgaria, Cambodia, Chile, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, Ghana, Greece, Guatemala, Hungary, Indonesia, Iraq, Ireland, Italy, Jordan, Kazakhstan, Kenya, Korea, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Malaysia, Morocco, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Romania, Serbia, Slovakia, Slovenia, South Africa, Sri Lanka, Sweden, Switzerland, Thailand, Ukraine, Uruguay, Zambia. The United States is not on this list.
Supporting quotations
In the following markets, this Branded Content is not allowed:
Algeria, Austria, Azerbaijan, Bahrain, Bangladesh, Belgium, Belarus, Bolivia, Bulgaria, Cambodia, Chile, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, Ghana, Greece, Guatemala, Hungary, Indonesia, Iraq, Ireland, Italy, Jordan, Kazakhstan, Kenya, Korea, Kuwait, Latvia, Lebanon, Lithuania, Luxembourg, Malaysia, Morocco, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Romania, Serbia, Slovakia, Slovenia, South Africa, Sri Lanka, Sweden, Switzerland, Thailand, Ukraine, Uruguay, Zambia
Qualifications & exceptions
The page's text lists these items one after another without visible nesting; tying each list to the item before it is read from their order.
Legal Rights & Agreement Rules · Restriction or exception
Underwear Branded Content is a restricted industry, shown on or off a model
Underwear is on the restricted list. The entry includes bras, pants, briefs, trunks and boxer shorts shown on or off a model. TikTok points to the Market-specific Requirements for more guidance, which is not supplied here, so the market conditions for underwear are not stated on this page.
Supporting quotations
Underwear - Including bras, pants, briefs, trunks and boxer shorts shown on or off a model.
Qualifications & exceptions
The examples after 'Including' are not stated to be exhaustive.
Not stated here
The Market-specific Requirements page is linked but not supplied, so no age or market condition for underwear is known.
Legal Rights & Agreement Rules · Restriction or exception
Semi-nudity or significant body exposure of anyone under 18 is not allowed
A note placed directly after the underwear entry says semi-nudity or significant body exposure of anyone under the age of 18 is not allowed.
Supporting quotations
Note: Semi-nudity or significant body exposure of anyone under the age of 18 is not allowed.
Qualifications & exceptions
The note's position after the underwear entry suggests it applies to underwear content, but its wording names no product and does not limit itself to underwear.
Not stated here
The page does not say whether this note applies only to underwear Branded Content or to all Branded Content.
Legal Rights & Agreement Rules · Restriction or exception
Governments and intergovernmental entities may use creators only for tourism, public-interest or employment content
TikTok does not allow paid political advertising. However, verified government and intergovernmental entities may partner with content creators to create branded content, provided it is limited to promoting tourism, cultural or entertainment initiatives; promoting a significant public interest relating to the welfare or well-being of the general public, such as public health, safety or education; or promoting employment or volunteer opportunities.
Supporting quotations
Advertising by government and intergovernmental entities - TikTok does not allow paid political advertising.
However, verified government and intergovernmental entities may partner with content creators to create branded content, provided it is limited to:
Promoting tourism, cultural or entertainment initiatives
Promoting a significant public interest relating to the welfare or well-being of the general public, such as public health, safety or education
Promoting employment or volunteer opportunities
Qualifications & exceptions
Only verified government and intergovernmental entities may do this, and only for the three listed purposes.
The prohibited industries list separately bans paid political advertising, including creators paid for branded political content.
Legal Rights & Agreement Rules · Restriction or exception
Official election bodies may use creators for branded content limited to election procedures and participation
Official entities responsible for overseeing elections may partner with content creators to produce branded content about elections and referendums. That content must be limited to the procedures and methods for participating in elections or referendums, including logistical information, voter registration, promoting participation and recruiting for election-related employment or volunteer opportunities.
Supporting quotations
Official entities responsible for overseeing elections may partner with content creators to produce branded content about elections and referendums. This branded content must be limited to the procedures and methods for participating in elections or referendums, including logistical information, voter registration, promoting participation and recruiting for election-related employment or volunteer opportunities.
Qualifications & exceptions
Applies only to official entities responsible for overseeing elections; the content is limited to procedures and methods for participating.
Not stated here
The page does not say how an election body is verified or whether the government-entity purposes in the previous item also apply.