Branded Content Policy

TikTok · agreement dated 31 August 2026 · Official agreement

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Retention & Deletion · Company practice

Branded Content may be added to TikTok's Commercial Content Library and kept public even if you delete it

Where the law requires it, your Branded Content may be added to the TikTok Commercial Content Library. TikTok says that in some circumstances it may be required to keep Branded Content publicly available in the library even if you delete or change the original post.

Supporting quotations

where required by law, your content may be added to the TikTok
in some circumstances, TikTok may be required to ensure that Branded Content remains publicly available in the library even if the original content is deleted or altered

Qualifications & exceptions

  • Applies where required by law and, for the continued-availability rule, only 'in some circumstances'.

Not stated here

  • Which laws or circumstances trigger the library listing, and how long entries stay available, are not stated in this source.