Inference & Profiling · Company practice
Inferred information: TikTok infers attributes such as age-range and gender, and interests
TikTok infers attributes (such as age-range and gender) and interests from the information it already has about you. Stated uses are examples: keeping the Platform safe (such as content moderation), showing relevant information, and, "where permitted," serving personalised ads based on your interests.
Supporting quotations
We infer your attributes (such as age-range and gender) and interests based on the information we have about you.
We use inferences, for example, to keep the Platform safe (such as for content moderation), to show you relevant information, and, where permitted, to serve you personalised ads based on your interests.
Qualifications & exceptions
- Uses are given "for example" and are not stated to be exhaustive.
- Personalised ads based on interests are conditioned on "where permitted".
Not stated here
- The text does not say what law or setting decides when personalised ads are permitted.