Linking & Identification · Company practice
Advertisers and measurement partners send TikTok data about your activity off the Platform, including purchases
Advertisers, measurement and other partners share with TikTok information about you and your actions outside the Platform, such as activity on other websites and apps or in stores, including products or services you purchased online or in person. Partners also share identifiers such as mobile advertising IDs, hashed email addresses and phone numbers, and cookie identifiers, which TikTok uses to match you and your off-Platform actions to your TikTok account. Some partners let TikTok collect similar information directly from their site or app through TikTok Advertiser Tools such as TikTok Pixel. The policy says partners are required to have the necessary rights and permissions to share your information, and that TikTok processes certain partner-supplied information as a joint controller with them.
Supporting quotations
Advertisers, measurement and other partners share information with us about you and the actions you have taken outside of the Platform, such as your activities on other websites and apps or in stores, including the products or services you purchased, online or in person.
These partners also share information with us, such as mobile identifiers for advertising, hashed email addresses and phone numbers, and cookie identifiers, which we use to help match you and your actions outside of the Platform with your TikTok account.
Some of our advertisers and other partners enable us to collect similar information directly from their website or app by integrating our
These partners are required to have the necessary rights and permissions to share your information with us before doing so.
We process certain information that we receive from these partners as a joint controller with them.
Qualifications & exceptions
- Matching uses identifiers such as hashed email addresses, phone numbers, mobile advertising IDs and cookie IDs.
- The permissions requirement is a statement of what partners are required to have; the text does not say how TikTok checks it.
Not stated here
- The linked partner arrangements and Advertiser Tools terms are not supplied in this text.