Policy covers U.S. Rewards Programs and was last updated January 22, 2026
This Rewards Policy covers incentive programs, promotions and campaigns offered on the Platform in the United States (each a Rewards Program). It applies to U.S. users of TikTok and to people accessing TikTok from within the U.S. The page says it was last updated January 22, 2026.
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Last updated: January 22, 2026
This Rewards Policy applies to U.S. users of TikTok and those accessing TikTok within the U.S.
applies to Platform users that participate in an incentive program, promotion, and/or campaign offered on the Platform in the United States
Qualifications & exceptions
Covers programs offered on the Platform in the United States
Not stated here
"Platform" is a capitalized term this source does not define here; it says undefined capitalized terms take the meanings in the Terms of Service and Virtual Items Policy, which are not supplied.
Legal Rights & Agreement Rules · Context
Participation is governed by this policy, program-specific provisions and creator rules
When you take part in a Rewards Program, your participation is governed by this Rewards Policy and any applicable Rewards Program-specific provisions made available when you join. If you are a creator, the Creator Code of Conduct also governs, and for LIVE creators so do the LIVE Monetization Guidelines. Together these are called the Rewards Program Terms.
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your participation is governed by this Rewards Policy and any other applicable Rewards Program-specific provisions made available to you when you join the Rewards Program
This Rewards Policy and any applicable Rewards Program-specific provisions apply when you participate in Rewards Programs on TikTok.
Qualifications & exceptions
Creator Code of Conduct applies if you are a creator
LIVE Monetization Guidelines apply to LIVE creators
Not stated here
The program-specific provisions, Creator Code of Conduct and LIVE Monetization Guidelines are referred to or linked but not supplied in this source, so their content is not analyzed here.
Legal Rights & Agreement Rules · Restriction or exception
If this policy conflicts with a program's own provisions, the program's provisions apply
If this Rewards Policy conflicts with applicable Rewards Program-specific provisions, the program-specific provisions apply. Reading this policy alone may therefore not show what applies to a particular program.
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If there is a conflict between this Rewards Policy and applicable Rewards Program-specific provisions, the Rewards Program-specific provisions will apply.
Qualifications & exceptions
Only applicable program-specific provisions that actually conflict
Not stated here
Program-specific provisions are not supplied, so what they may override cannot be known from this source.
Terms of Service, Community Guidelines and Privacy Policy also apply
The Terms of Service and Community Guidelines apply to your participation in Rewards Programs in the same way as to any other activity on the Platform, and you must also comply with them. The Privacy Policy describes how personal data is processed. Capitalized terms this policy does not define take the meanings given in the Terms of Service and the Virtual Items Policy.
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also apply to your participation in Rewards Programs in the same way as they apply to any other activities on the Platform
describes how we process your personal data
Capitalized terms not defined in this Rewards Policy have the meanings given to them in our
You must also comply with our
Qualifications & exceptions
Applies "in the same way as they apply to any other activities on the Platform"
Not stated here
The Terms of Service, Community Guidelines, Privacy Policy and Virtual Items Policy are linked but not supplied in this source, so their content is not analyzed here.
Legal Rights & Agreement Rules · Permission or license
TikTok USDS Joint Venture can change the eligibility criteria at any time without prior notice
TikTok USDS Joint Venture reserves the right to change the eligibility criteria at any time and without prior notice, unless applicable laws require otherwise.
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Unless required otherwise by applicable laws, TikTok USDS Joint Venture reserves the right to change the eligibility criteria at any time and without prior notice.
Qualifications & exceptions
Unless required otherwise by applicable laws
Not stated here
Section 5 says TikTok will attempt to give advance notice of material changes to the terms or a program; how that fits with changing eligibility criteria without notice is not explained.
Cross-references
contrast (model-proposed): TikTok will attempt advance notice of material changes; you can withdraw if you disagree — contrast: Eligibility criteria may change at any time without prior notice, while section 5 says TikTok will attempt advance notice before material changes to the program terms or a program take effect. Both appear in the same policy; the text does not reconcile them.
Legal Rights & Agreement Rules · Restriction or exception
TikTok and its partners disclaim liability for Supplier terms and Supplier Rewards and are not a party to them
TikTok USDS Joint Venture, its affiliates, service providers, business partners (including TT Commerce & Global Services and its affiliates) and their officers, directors, employees, agents and advisors say they have no liability for, or control over, the Supplier T&Cs or your use of a Reward supplied by a Supplier. They say they will under no circumstances be a party to any agreement between you and the Supplier, and that your use of Rewards under Supplier T&Cs is not sponsored, endorsed or administered by, or associated with, them.
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have no liability for, or control over, the Supplier T&Cs or your use of a Reward supplied by a Supplier.
shall under no circumstances be a party to any agreement between you and the Supplier for a Reward supplied by them.
Your use of Rewards in accordance with Supplier T&Cs is not sponsored, endorsed or administered by, or associated with, TikTok USDS Joint Venture
Qualifications & exceptions
Applies to Rewards supplied by a Supplier
Not stated here
TikTok USDS Joint Venture is responsible for determining eligibility for Supplier Rewards; the text does not say whether that eligibility decision falls within the no-liability statement.
Legal Rights & Agreement Rules · Permission or license
TikTok may change the program terms or a program at any time for legal, regulatory or business reasons
TikTok may change the Rewards Program Terms, the applicable program-specific provisions, or a Rewards Program at any time for legal, regulatory or business reasons. The changes may include who can participate, how to receive Rewards and how a Reward Payment is calculated.
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We may change the Rewards Program Terms, applicable Rewards Program-specific provisions, or a Rewards Program at any time for legal, regulatory or business reasons.
These changes may include who can participate in a Rewards Program, how to receive Rewards and how a Reward Payment is calculated.
Qualifications & exceptions
"May include": the list of changes is not exhaustive
Not stated here
The text does not say whether changes can reduce a Reward you have already earned.
Legal Rights & Agreement Rules · User right or choice
TikTok will attempt advance notice of material changes; you can withdraw if you disagree
If TikTok makes a material change, it says it will attempt to give advance notice before it takes effect. During the notice period you can continue using the program under the then-current terms. If you do not agree with the proposed changes you can withdraw before they take effect. The summary adds that this does not change anything that has already happened, and that to keep using the program in the future you will need to agree to the changes.
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If we do so, we will attempt to provide you with advance notice before any material changes come into effect.
Within this notice period, you will be able to continue to use the Rewards Program under the then-current terms.
If you do not agree with the proposed changes, you can withdraw from the Rewards Program before the changes come into effect.
change anything between us that has happened already
if you want to keep using the Rewards Program in the future, you will need to agree to the changes.
Qualifications & exceptions
Notice is promised only as an "attempt" and only for "material" changes
Not stated here
The text does not state how long the notice period is or how agreement to changes is given.
Elsewhere, eligibility criteria and the Reward issuing methodology can change without prior notice (sections 1 and 3).
Legal Rights & Agreement Rules · Restriction or exception
TikTok does not guarantee that Rewards Programs will always work without disruption
TikTok USDS Joint Venture says it cannot guarantee that its Rewards Programs will always function without disruptions, delays or imperfections.
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TikTok USDS Joint Venture cannot guarantee that our Rewards Programs will always function without disruptions, delays, or imperfections.
Qualifications & exceptions
A statement of what TikTok does not guarantee
Legal Rights & Agreement Rules · Restriction or exception
TikTok and its partners do not accept responsibility for four kinds of loss, including business losses
TikTok USDS Joint Venture, its affiliates, service providers, business partners (including TT Commerce & Global Services and its affiliates) and their officers, directors, employees, agents and advisors say they do not accept responsibility for any losses, including loss of opportunity, in four situations: (1) unless caused by their breach of this policy or the program-specific provisions, or otherwise by their acts; (2) losses that were not reasonably foreseeable as likely to arise from the relevant breach when you began participating; (3) business losses; or (4) losses from events beyond their control, such as natural disasters, government instructions or actions, cyberattacks, a pandemic or system failure of the Platform. The summary says they are not responsible for certain losses, including those not caused by their breach or outside their control.
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do not accept responsibility for any losses (including loss of opportunity): (1) unless caused by our breach of this Rewards Policy or any other applicable Rewards Program-specific provisions, or otherwise by our acts;
(2) which are not reasonably foreseeable as likely to arise from the relevant breach at the time you begin participating in the relevant Rewards Program; (3) which are business losses;
(4) arising as a result of events beyond our control, for example natural disasters, activities subject to the instructions of government agencies or actions taken by governments, cyberattacks, pandemic or system failure of the Platform.
We are not responsible for certain losses, including those not caused by our breach, or outside our control.
Qualifications & exceptions
Item (1) is worded "unless caused by our breach ... or otherwise by our acts", so it carves out losses TikTok causes
Item (2) ties foreseeability to the time you begin participating
Not stated here
The sentence lists four items after one lead-in; the text does not make clear whether the foreseeability test in (2) applies to the other items.
The text does not define "business losses".
Legal Rights & Agreement Rules · Restriction or exception
Where the law allows, liability is capped at the greater of $100 or what you paid in the past 12 months
To the extent permitted by applicable law, the liability of TikTok USDS Joint Venture, its affiliates, service providers, business partners (including TT Commerce & Global Services and its affiliates) and their officers, directors, employees, agents and advisors in connection with the Rewards Programs you participate in is limited, and in any event will not exceed the greater of $100 or the amount you have paid to TikTok in the past 12 months. The summary says TikTok may or may not compensate you for loss or damage, depending on the specific circumstances.
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To the extent permitted by applicable law
liability in connection with the Rewards Programs you participate in is limited, and in any event will not exceed the greater of $100 or the amount you have paid to us in the past 12 months.
we may or may not compensate you for this loss, depending on the specific circumstances.
Qualifications & exceptions
Applies "to the extent permitted by applicable law"
The cap is the greater of $100 or the amount you paid in the past 12 months
Not stated here
The text does not say what counts as an amount "paid to us"; the policy also says there is no charge to enter Rewards Programs.
The liability disclaimers in the previous sentence do not carry the words "to the extent permitted by applicable law".
Other sections add liability disclaimers for payment providers and Suppliers
Besides the liability section, the policy says elsewhere that TikTok and its partners are not responsible for loss or damage caused by a third-party payment method or payment service provider (provided it is not the result of their own actions), and that they have no liability for, or control over, Supplier terms or your use of a Supplier Reward. Those specific statements sit alongside the general limits in the liability section.
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do not accept responsibility for any losses (including loss of opportunity)
are not responsible for any loss or damage caused by a third-party payment method or payment service provider
have no liability for, or control over, the Supplier T&Cs or your use of a Reward supplied by a Supplier.
Qualifications & exceptions
The payment provider statement applies "provided it is not as a result of our actions"
Not stated here
The text does not say how these specific disclaimers interact with the $100 cap in the liability section.