Content & IP Rights · Permission or license
Creators grant TikTok the right to use their name, voice, image and likeness, including in promotion and paid media
If you participate in a Campaign as a creator, you grant TikTok USDS Joint Venture the right to use your name, voice, image and likeness, including (without limitation) in connection with your Campaign content, and for the advertising, publicity and promotion of the Campaign, the Platform and/or in paid media. The wording "without limitation" means the listed uses are examples, not a closed list. This sits under the heading "Creator's Participation in Campaigns".
Supporting quotations
If you participate in a Campaign as a creator, you grant TikTok USDS Joint Venture the right to use your name, voice, image, and likeness, including, without limitation, in connection with your Campaign content, and for the advertising, publicity, and promotion of the Campaign, the Platform, and/or in paid media.
Creator's Participation in Campaigns
Qualifications & exceptions
- The grant applies if you participate in a Campaign as a creator.
Not stated here
- The document does not say how long the right lasts, whether it ends if you opt out, whether you are paid for it, or where it applies.
- The document does not define who counts as a creator.