Virtual Items Policy

TikTok · agreement dated January 22, 2026 · Official agreement

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2 of 35 cards in Inference & Profiling

Inference & Profiling · Company practice

Gifts activated in a LIVE are used by TikTok to measure popularity in Diamonds

TikTok uses the type and number of Gifts activated in a LIVE to determine how popular content and a user are, and it measures that popularity in Diamonds.

Supporting quotations

The type and number of Gifts activated in a LIVE is used by TikTok to determine the popularity of content and a user (which TikTok measures in Diamonds).

Qualifications & exceptions

  • Applies to Gifts activated in a LIVE.

Not stated here

  • The policy does not say how Gifts are converted into Diamonds.

Cross-references

Inference & Profiling · Company practice

Diamonds measure a user's popularity and ranking based on viewer engagement

TikTok uses Diamonds to recognize a user's popularity and ranking on the Platform. Users collect Diamonds based on how much viewer engagement their content gets; the more popular a user is and the more high-quality contributions they make, the more Diamonds TikTok allocates to them.

Supporting quotations

TikTok uses Diamonds to recognize a user's popularity and ranking on the Platform (each, a “Diamond”). Users collect Diamonds based on the level of viewer engagement their content receives. The more popular a user is, and the more high-quality contributions they provide on the Platform, the more Diamonds TikTok allocates to them.

Qualifications & exceptions

  • TikTok allocates Diamonds.

Not stated here

  • How engagement and quality are measured, and how many Diamonds result, are not explained.