Inference & Profiling · Company practice
Uber collects or infers your gender, including from your first name, for Women Rider Preference and ads
Uber collects your gender, or infers it from your first name, to enable the Women Rider Preference feature and for marketing and advertising.
Supporting quotations
We collect or infer your gender to enable
, and for marketing and advertising.
Gender or inferred gender (using first name)
Qualifications & exceptions
- Gender may be inferred from your first name rather than provided by you.
Inference & Profiling · Company practice
Uber helps avoid pairings after a low rating and predicts conflict-risk pairings (conflict part not in EEA/UK/CH)
Uber uses data to predict and help avoid pairings of users that may result in increased risk of conflict, and pairings where one user previously gave the other a low (for instance, one-star) rating. Only the conflict-risk prediction is marked with an asterisk, meaning the notice says it is not performed in the EEA, UK or Switzerland. The data used includes account data, trip/order data (including cancellation rates), usage data and user content (ratings and reported incidents).
Supporting quotations
c. Predicting and helping avoid pairings of users that may result in increased risk of conflict,* or where one user has previously given the other a low (for instance, one star) rating.
Account
Trip/order (including cancellation rates)
Usage
User content (ratings and reported incidents)
Qualifications & exceptions
- The asterisk follows only the conflict-risk clause; avoiding pairings after a low rating is not marked.
Inference & Profiling · Company practice
Uber may profile your interests and group you into audiences for ads on Uber and other companies' apps
Uber personalizes marketing and ads for its own products and services and for those offered by other companies. For example, it may use your personal data to understand your interests, preferences or characteristics and personalize the ads it shows you, and it may display personalized ads on Uber or on other companies' apps or websites. To do this, Uber builds groups, or audiences, based on your interests, preferences or characteristics and prioritizes which ad to show you based on the audience its advertisers want to reach. The data used includes account data, data from other sources, demographics (including inferred gender), device, location, trip/order and usage data. Guest Users' data is excluded from marketing and advertising uses.
Supporting quotations
a. Personalizing marketing and ads relating to Uber products and services, and those offered by other companies. For example, Uber may:
Use your personal data to understand your interests, preferences, or characteristics about you, and personalize ads we show you.
Display personalized ads on Uber or other companies’ apps or websites. To do this, Uber builds groups, or audiences, based on your interests, preferences, or characteristics, and prioritizes what ad to show you based on what audience our advertisers want to reach.
Account
Data from other sources
Demographics (including inferred gender)
Device
Location
Trip/order
Usage
Uber uses data (except Guest Users’ data) to market its services, and those of Uber partners.
Qualifications & exceptions
- Marketing and advertising uses exclude Guest Users' data.
- The listed activities are examples of what Uber "may" do.