Uber's data practices may differ when you travel outside your home country or territory
Uber says its privacy practices are subject to the laws where it operates, and those laws require, allow or prohibit different kinds of data processing. As a result, if you cross national, state or other borders, the practices described in this notice may differ from those in your home country or territory.
Supporting quotations
Our privacy practices are subject to applicable laws in the places in which we operate.
Therefore, if you travel across national, state or other geographic borders, Uber's data processing practices described in this notice may differ from those in your home country or territory.
Not stated here
The notice does not list which practices change in which places, apart from the regional notes and asterisked items.
Use & Processing · Restriction or exception
Collections and uses marked with an asterisk (*) are not performed in the EEA, UK or Switzerland
Because of data protection and other laws, including the EU General Data Protection Regulation (GDPR), Uber does not perform some of the data collections and uses described in the notice in the European Economic Area, the United Kingdom or Switzerland. Those items are marked with an asterisk (*). If you use Uber outside those regions, your data may be collected and used for the asterisked purposes.
Supporting quotations
In addition, please note the following if you use Uber in:
European Economic Area (“EEA”), United Kingdom (“UK”), and Switzerland
Uber does not perform some of the data collections and uses described in this notice in the EEA, UK or Switzerland. Such data collections and uses are indicated with an asterisk (*). If you use Uber outside of these regions, your data may be collected and used for the purposes indicated with an asterisk.
Due to data protection and other laws in these regions, including the European Union’s General Data Protection Regulation (“GDPR”),
Qualifications & exceptions
The exclusion applies only to the asterisked items; unmarked practices are not excluded by this statement.
Outside the EEA, UK and Switzerland the asterisked uses are stated as possible ("may"), not certain.
Quebec: ask about, correct data for, and request human review of automated decisions
If you use Uber in Quebec, Canada, you may contact Uber through a linked inquiry page with questions about its use of your data for automated decision-making, including the factors considered in a decision. You may also ask Uber to correct personal data relating to such decisions and to have Uber personnel review those decisions.
Supporting quotations
Quebec, Canada
with questions about Uber’s use of your data for purposes of automated decision making, including regarding the factors considered in connection with such decision, to request correction of any personal data relating to such decisions, and to request review of any such decisions by Uber personnel.
South Korea: some collections and uses in this notice are not performed; a separate addendum applies
Uber says it does not perform some of the data collections and uses described in this notice in South Korea. It links to a separate addendum about its privacy practices under South Korea's Personal Information Protection Act. This notice does not say which practices are excluded there.
Supporting quotations
South Korea
Uber does not perform some of the data collections and uses described in this notice in South Korea.
for information regarding Uber’s privacy practices as relates to South Korea’s Personal Information Protection Act.
Not stated here
Which collections and uses are not performed in South Korea is not stated here; the linked Korea addendum is not supplied.
Use & Processing · Company practice
Uber uses data to provide services and for safety, fraud, marketing, support, research and legal proceedings
Uber uses data to enable reliable and convenient transportation, delivery and other products and services. It also uses data to enhance the safety and security of users and services and to prevent and detect fraud; for marketing and advertising; to enable communications between users; for customer support; for research and development; to send non-marketing communications; and in connection with legal proceedings.
Supporting quotations
Uber uses data to enable reliable and convenient transportation, delivery, and other products and services. We also use data:
To enhance the safety and security of our users and services, and to prevent and detect fraud
For marketing and advertising
To enable communications between users
For customer support
For research and development
To send non-marketing communications to users
In connection with legal proceedings
Use & Processing · Company practice
Uber uses data to provide, personalize, maintain and improve its products and services
The first purpose the notice details is providing Uber's services: Uber uses data to provide, personalize, maintain and improve its products and services. The table under this purpose lists the specific uses and the data categories each one relies on.
Supporting quotations
To provide our services. Uber uses data to provide, personalize, maintain, and improve our products and services.
Use & Processing · Company practice
Navigation, ETAs, driver matching, ETA sharing, fare splitting, loyalty linking and Uber Rent use your data
To enable services and features, Uber uses data to navigate to pickups and dropoffs, calculate ETAs and track rides or deliveries; match you with available drivers or delivery people; enable data-sharing features such as ETA sharing and fare splitting; enable accessibility features; enable account linking such as Uber partners' loyalty programs; and facilitate rental car reservations, pickup and dropoff through Uber Rent. The data used includes account data, data from other sources, demographics, device data and ratings.
Supporting quotations
b. Enabling services and features. This includes:
Enabling navigation to pickups and dropoffs, calculating ETAs and tracking the progress of rides or deliveries
Matching you with available drivers or delivery people when you request transportation or deliveries
Enabling features that involve data sharing, such as ETA sharing and fare splitting
accessibility features
Enabling features that involve account linking, such as linking with Uber partners’ loyalty programs
Facilitating and optimizing rental car reservations, pickup and dropoff through Uber Rent
Account
Data from other sources
Demographics
Device
Ratings
Use & Processing · Company practice
Uber may personalize food and trip suggestions using your past orders, trips, delivery location and usage
Uber uses data to personalize your account. For example, it may show you personalized restaurant or food recommendations or trip suggestions based on your prior orders, trips and delivery location. The data used includes account, device, location, trip/order and usage data.
Supporting quotations
e. Personalizing your account. For example, we may present you with personalized restaurant or food recommendations, or trip suggestions, based on your prior orders, trips and delivery location.
Account
Device
Location
Trip/order
Usage
Use & Processing · Company practice
Account and trip data are used for trip updates, receipts and notices of changes to terms or policies
Uber uses your account and trip/order data to send trip or delivery updates and generate receipts, and to inform you of changes to its terms, services or policies.
Supporting quotations
f. Providing you with trip or delivery updates and generating receipts.
Account
Trip/order
g. Informing you of changes to our terms, services, or policies.
Account
Trip/order
Use & Processing · Company practice
Account, device and usage data are used to maintain services and troubleshoot bugs
Uber uses account, device and usage data to perform necessary operations to maintain its services, including troubleshooting software bugs and operational problems.
Supporting quotations
h. Performing necessary operations to maintain our services, including to troubleshoot software bugs and operational problems.
Account
Device
Usage
Use & Processing · Company practice
Uber markets its own and partners' services using your data, but not Guest Users' data
For marketing and advertising, Uber uses data to market its services and those of Uber partners. This use expressly excludes Guest Users' data.
Supporting quotations
For marketing and advertising. Uber uses data (except Guest Users’ data) to market its services, and those of Uber partners.
Qualifications & exceptions
Marketing and advertising uses exclude Guest Users' data.
Use & Processing · Company practice
Push notifications, in-app offers and sponsored listings may be personalized; Uber marketing personalization is a choice
As part of personalized marketing, Uber may send push notifications suggesting your favorite destinations or merchants, or in-app messages offering discounts or promotions for products or merchants similar to ones you ordered before, and may personalize sponsored listings, discounts or promotions for restaurants and merchants on Uber. The notice says you can choose whether Uber personalizes marketing communications (such as emails, push notifications and in-app messages) about Uber products and services, through a linked setting or the Ads and Data menu in Uber's Privacy Center. Guest Users' data is excluded from marketing and advertising uses.
Supporting quotations
Send push notifications suggesting your favorite destinations or merchants, or in-app messages offering discounts or promotions for products or merchants similar to those you’ve previously ordered.
Personalize sponsored listings, discounts or promotions for restaurants and merchants available on Uber.
For example, Uber may:
You can choose whether Uber may personalize marketing communications (such as emails, push notifications and in-app messages) about Uber products and services
or in the Ads and Data menu in Uber’s
Uber uses data (except Guest Users’ data) to market its services, and those of Uber partners.
Qualifications & exceptions
Marketing and advertising uses exclude Guest Users' data.
The choice described covers personalized marketing communications about Uber products and services.
Use & Processing · Company practice
Ads may be targeted to your current trip or order, such as products available at your destination
Uber displays ads targeted based on your current trip or delivery request, including the time of the request and the services requested. For example, if you request a trip to a supermarket, Uber may show in-app ads for third-party products that may be available there. The data used includes account data, data from other sources, demographics (including inferred gender), device, location, trip/order info and usage data. Guest Users' data is excluded from marketing and advertising uses.
Supporting quotations
b. Displaying ads that are targeted based on data about your current trip or delivery request, including time of request and services requested. For example, if you request a trip to a supermarket, we may display in-app ads for third-party products that may be available at that supermarket.
Account
Data from other sources
Demographics (including inferred gender)
Device
Location
Trip/order info
Usage
Uber uses data (except Guest Users’ data) to market its services, and those of Uber partners.
Qualifications & exceptions
Marketing and advertising uses exclude Guest Users' data.
Use & Processing · Company practice
Your app use and ad interactions are used to measure campaigns, including for Uber's advertisers
Uber uses data to measure the effectiveness of marketing and ads and optimize its campaigns. For example, it may use your data to determine whether your use of its apps and websites can be attributed to specific Uber marketing campaigns, and use data about your interaction with ads to help its advertisers understand how their ad campaigns served by Uber perform. The data used includes account, device and usage data.
Supporting quotations
c. Measuring the effectiveness of marketing and ads, and optimizing our advertising and marketing campaigns. For example, Uber may:
Use your data to determine whether your usage of our apps and websites can be attributed to specific marketing campaigns about Uber products and services.
Use data about your interaction with ads to help our advertisers understand the performance of their ad campaigns served by Uber.
Account
Device
Usage
Uber uses data (except Guest Users’ data) to market its services, and those of Uber partners.
Qualifications & exceptions
Marketing and advertising uses exclude Guest Users' data.
Use & Processing · Company practice
Uber uses data to let drivers, restaurants and delivery people contact you and you contact them
Uber uses account, device and usage data to enable communications between users. For example, a driver may message or call you to confirm a pickup location, you may call a driver to retrieve a lost item, or a restaurant or delivery person may contact you about your order.
Supporting quotations
To enable communications between users.
For example, a driver may message or call you to confirm a pickup location, you may call a driver to retrieve a lost item, or a restaurant or delivery person may contact you with information about your order.
Account
Device
Usage
Use & Processing · Company practice
Customer support investigates complaints and misconduct and may use generative AI tools
For customer support, Uber uses data to investigate and address user concerns, including user-reported misconduct such as inappropriate messages or fraud; to monitor and improve its customer support responses and processes; and to identify potential participants in research studies about customer support issues. Uber may use generative AI (GenAI) tools for these purposes. The data used includes account data, communications, device data, identity verification info, data from other sources, location, usage, user content, trip/order data and in-vehicle recordings.
Supporting quotations
For customer support.
This includes investigating and addressing user concerns, including investigating user reported misconduct (such as inappropriate messages or fraud), monitoring and improving our customer support responses and processes, and identifying potential participants in research studies relating to customer support issues. Uber may use [GenAI tools](https://www.uber.com/legal/en/document/?name=generative-ai-features-at-uber&country=united-states&lang=en) for these purposes.
Account
Communications
Device
Identity verification info
Data from other sources
Location
Usage
User content
Trip/order
In-vehicle recordings
Not stated here
The linked page describing Uber's GenAI features is not supplied.
Use & Processing · Company practice
Data, including communications and in-vehicle recordings, is used for research and machine learning training
Uber uses data for analysis, research and product development, including training machine learning models, to make its services more convenient and easy to use, enhance safety and security, and develop new services and features. The data used includes account data, communications, data from other sources, demographics, device data, identity verification data, location, usage, user content, trip/order data and in-vehicle recordings.
Supporting quotations
For research and development.
We use data for analysis, research and product development, including training machine learning models. This helps us make our services more convenient and easy to use, enhance the safety and security of our services, and develop new services and features.
Account
Communications
Data from other sources
Demographics
Device
Identity verification
Location
Usage
User content
Trip/order
In-vehicle recordings
Use & Processing · Company practice
Non-marketing messages can include surveys and notices about elections, ballot measures or legislation
Uber uses your account and location data for non-marketing communications. These include surveys and communications about elections, ballots, referenda and other political processes that relate to Uber's services. For example, Uber may notify you of ballot measures or pending legislation relating to its services where you live.
Supporting quotations
For non-marketing communications.
This includes surveys and communications regarding elections, ballots, referenda and other political processes that relate to our services. For example, we may notify you of ballot measures or pending legislation relating to Uber’s services where you live.
Account
Location
Use & Processing · Company practice
Matching, pricing and fraud detection rely on automated processes that use personal and non-personal data
Uber uses automated processes for essential parts of its services: matching (pairing people requesting and providing rides or deliveries), pricing (calculating the amount owed) and fraud detection and prevention. The notice says this section explains how these processes work, how they affect your Uber experience, and the personal and non-personal data they use. You may contact Uber through a linked inquiry page with questions or concerns about these processes.
Supporting quotations
Uber uses automated processes to enable certain parts of our products and services, including functions essential for service delivery and user safety such as matching, pricing and fraud prevention and detection.
Uber relies on automated processes to enable essential parts of our services, including matching (pairing users requesting and providing transportation and/or delivery services), pricing (calculating the amount owed for such services) and fraud detection and prevention. These processes allow Uber to provide a seamless, and safe, experience to millions of users globally every day.
This section describes how automated matching, pricing, and fraud prevention and detection processes work, including how they impact your Uber experience and the personal and non-personal data used to enable these processes.
if you have questions or concerns regarding these processes.
Use & Processing · Company practice
Matching weighs location, destination, nearby drivers, traffic and, in some markets, past negative-experience reports
When you request a ride or delivery, Uber's algorithms match you with a driver or delivery person to minimize wait times and keep drivers efficient. Factors include your location, requested destination, the proximity and availability of drivers or delivery people, traffic conditions and historical data, which in some markets includes whether you and a driver previously reported negative experiences with each other. The request goes to the matched driver or delivery person, and once accepted, both of you receive confirmation. Uber says it constantly refines matching and may consider different factors depending on where you use Uber.
Supporting quotations
Matching
Uber uses algorithms to efficiently match you with drivers or delivery people. This helps us minimize wait times for you and enable efficiency for drivers and delivery people.
The matching process is triggered when you request transportation or deliveries. Our algorithms then evaluate various factors to determine the best match, including your location, requested destination, the proximity and availability of drivers or delivery people, traffic conditions, and historical data (including, in some markets, whether you and a driver have previously reported having negative experiences with each other).
The trip or delivery request is then communicated to the driver/delivery person matched through this process. Once a trip or order is accepted, we send confirmation of the match to you and the driver/delivery person.
We are constantly refining our matching process to provide the best experience to all users on our platform and may consider different factors depending on the location where you use Uber.
Additional information on Uber’s matching process is available
Qualifications & exceptions
Use of prior negative-experience reports applies only "in some markets".
Factors may differ by location.
Not stated here
The linked matching information page is not supplied.
Use & Processing · User right or choice
You can stop Uber using your trip, order or search history to personalize ads on Uber, Uber Eats and Postmates
You can choose whether Uber uses your Uber trip, order or search history to personalize the ads you see on Uber, or on Uber Eats and Postmates, through linked settings pages.
Supporting quotations
Personalized ads
You can choose whether Uber uses your Uber trip, order or search history to personalize the ads you see on
Uber Eats and Postmates
Qualifications & exceptions
The choice as described covers use of trip, order or search history for ads you see on Uber, Uber Eats and Postmates.
You can ask Uber to stop or limit using your data, but it may continue where needed for services or allowed by law
You may ask Uber to stop using all or some of your data, or to limit its use, including by objecting to uses based on Uber's legitimate interests. Uber may continue to process data after such an objection or request to the extent necessary to provide its services, or as required or permitted by law.
Supporting quotations
Objections, restrictions and complaints
You may request that we stop using all or some of your data, or that we limit our use of your data. This includes objecting to our use of data that is based on Uber’s legitimate interests. Uber may continue to process data after such objection or request to the extent necessary to provide our services, or required or permitted by law.
Qualifications & exceptions
Processing may continue to the extent necessary to provide services, or where required or permitted by law.
Your data may be processed on US servers and accessed worldwide, where laws may differ from yours
Uber operates and processes user data globally and says it complies with applicable legal frameworks on data transfers. Your personal data may be processed in countries, including the United States, whose data protection laws may differ from those where you live. This includes processing on Uber's US servers and transferring or enabling access to your data globally to provide services wherever you request them, give you access to your information (such as trip/order history) wherever you request it, provide access to and responses from customer service agents, and respond to information requests from governments or law enforcement as necessary.
Supporting quotations
Uber operates, and processes user data, globally. We comply with applicable legal frameworks relating to the transfer of data.
Uber operates, and processes user data, globally. This may result in processing of your personal data in countries, including the United States, whose data protection laws may differ from those where you live or are located.
This includes processing of your data on Uber’s servers in the United States, and transferring or enabling access to your data globally, in order to:
Provide you services wherever you request them
Provide you access to your information, such as trip/order history, wherever you request it
Provide access to and responses from Uber’s customer service agents
Respond to [requests for information](https://www.uber.com/legal/en/document/?name=guidelines-for-law-enforcement&country=united-states&lang=en) by governments or law enforcement, as necessary