WHOOP says its Privacy Principles cover WHOOP Coach and its AI work
WHOOP says its Privacy Principles are the foundation of privacy at WHOOP and apply to everything it does, including its use of artificial intelligence, the creation of machine-learning algorithms and features like WHOOP Coach. This page then walks through how those principles are applied to WHOOP Coach.
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The WHOOP Privacy Principles are the foundation of privacy at WHOOP. These apply to everything we do, including our use of artificial intelligence, the creation of machine-learning algorithms, and features like WHOOP Coach.
Here is an example of how we apply these Privacy Principles, looking through the lens of the development of WHOOP Coach:
Qualifications & exceptions
The page describes how WHOOP applies its principles; it is an explanatory article, not a list of contract terms.
The principles themselves are not reproduced here beyond the five applications described on this page.
Not stated here
The page does not set out the full text of the WHOOP Privacy Principles or say how they relate to WHOOP's separate privacy policy.
Sharing & Disclosure · Company practice
WHOOP says only anonymized data, never personal data, goes to OpenAI
WHOOP says it does not share any personal data with OpenAI, the third-party large language model provider that powers WHOOP Coach. It says only anonymized data is shared with OpenAI, and that this holds no matter which data-sharing settings a member picks for WHOOP Coach.
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WHOOP does not share any personal data with the third-party large language model provider that powers WHOOP Coach (OpenAI).
Only anonymized data is shared with OpenAI, we don’t sell or share any personal data with OpenAI. Ever. No matter what data-sharing settings the member chooses for WHOOP Coach, member personal data is never sold and remains safely with us.
Qualifications & exceptions
This is WHOOP's description of what it does with OpenAI; the page does not name a contract or a legal limit behind it.
The statement concerns WHOOP Coach and the OpenAI model that powers it.
It says personal data is not shared, not that nothing derived from member data is shared: anonymized data is shared.
Not stated here
The page does not define 'anonymized' or say how data is anonymized before it goes to OpenAI.
The page does not list which kinds of member data are included in the anonymized data sent to OpenAI.
Sharing & Disclosure · User right or choice
WHOOP says members choose if and how to share anonymized data with WHOOP Coach
WHOOP says WHOOP members control their personal data and that, with WHOOP Coach, a member can choose if and how they want to share their anonymized data. It says WHOOP Coach has a few data-sharing options that let members control how their data is used with WHOOP Coach.
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WHOOP members control their personal data.
With WHOOP Coach, a member can choose if and how they want to share their anonymized data. WHOOP Coach has a few data-sharing options that enable our members to control how their data is used with WHOOP Coach.
Qualifications & exceptions
The choice described is about sharing anonymized data with WHOOP Coach, not about personal data, which WHOOP says is not shared with OpenAI at all.
The page describes the options only in general terms.
Not stated here
The page does not list the data-sharing options, say what each one does, or say which option is the default.
The page does not say whether a member can change the choice later or what happens to data already shared.
WHOOP says its Zero Retention Policy stops OpenAI storing or training on anonymized member data
WHOOP says it has a Zero Retention Policy with OpenAI. Under it, OpenAI cannot store the anonymized member data it receives from WHOOP and cannot use that data to train any algorithms itself. WHOOP says this means the control members have over their personal data has not changed with the introduction of WHOOP Coach.
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We have a Zero Retention Policy with OpenAI, so they can’t store any anonymized member data they receive from us, and can’t use anonymized member data to train any algorithms themselves.
This means the control our members have over their personal data has not changed with the introduction of WHOOP Coach.
Qualifications & exceptions
The restriction as described covers the anonymized member data OpenAI receives from WHOOP, and bars OpenAI's own storage and its own training use.
The page says nothing here about how WHOOP itself retains or uses the data.
Not stated here
The page does not supply the terms of the Zero Retention Policy or the OpenAI agreement, so the exact scope, duration and enforcement are not shown.
The page does not say whether OpenAI may keep data briefly for processing or safety before it is discarded.
WHOOP says employees access member personal data only when required to provide services and support
WHOOP says its employees only access member personal data when required to provide services and support, and that this limit has not changed with the introduction of WHOOP Coach.
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WHOOP employees only access member personal data when required to provide services and support. This access limitation has not changed with the introduction of WHOOP Coach.
Qualifications & exceptions
The limit is stated as 'only when required to provide services and support'; the page does not say who decides what is required.
Not stated here
The page does not describe technical controls, logging or which teams count as employees with access.
Account & Service Control · User right or choice
WHOOP says a member can opt in to send a WHOOP Coach conversation to support
WHOOP says that when WHOOP Coach suggests connecting to Membership Services, the member can opt in and have their support request filed automatically with the support team. In that case the support team will only have access to that specific WHOOP Coach conversation to help the member.
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In a scenario where WHOOP Coach suggests connecting to Membership Services, the member can opt-in and have their support request automatically filed with our support team. In this case, our support team will only have access to that specific WHOOP Coach conversation to provide the member with the best support.
Qualifications & exceptions
The handoff applies only where WHOOP Coach suggests connecting to Membership Services and the member opts in.
Support access is described as limited to that specific WHOOP Coach conversation.
Not stated here
The page does not say whether the support team can see other account data while handling the request, or how long the conversation is kept by support.
WHOOP says it does not sell member personal data and never will, that this has not changed with the introduction of WHOOP Coach, and that member personal data is never sold regardless of the member's WHOOP Coach data-sharing settings.
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WHOOP does not sell member personal data. We never sell member personal data. This has not changed with the introduction of WHOOP Coach.
No matter what data-sharing settings the member chooses for WHOOP Coach, member personal data is never sold and remains safely with us.
Qualifications & exceptions
The statement is about selling member personal data; the page does not separately address other disclosures of personal data outside WHOOP Coach.
'Never' is WHOOP's own wording on this page.
Not stated here
The page does not define 'sell' or say how the statement relates to the sale-related definitions in WHOOP's privacy notices.
Use & Processing · Company practice
WHOOP says it trains its machine-learning models only on aggregated or de-identified wellness data
WHOOP says that when it trains its machine-learning models it only uses aggregated or de-identified wellness data. It says it removes all identifying information before using member data for that training, so a particular member's personal data cannot be associated with that member. WHOOP says this approach predates WHOOP Coach and has not changed.
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When we train WHOOP machine learning models, we only use aggregated or de-identified wellness data. WHOOP removes all identifying information before we use any member data for the purpose of training machine learning models.
This approach to training our machine learning models predates the launch of WHOOP Coach and has not changed.
Qualifications & exceptions
The statement is about training WHOOP's own machine-learning models.
The page describes de-identification as removing identifying information so data cannot be associated with a member.
Not stated here
The page does not say what counts as identifying information or how de-identification is checked.
The page does not say whether members can opt out of this training use.
Sharing & Disclosure · Company commitment
WHOOP says third parties should be prevented from accessing members' WHOOP data and repeats the OpenAI limits
WHOOP states a belief that third parties should be prevented from accessing members' WHOOP data. As an example, it repeats that only anonymized data is shared with OpenAI, that no personal data is shared, and that its Zero Retention Policy stops OpenAI storing anonymized member data or using it to train algorithms itself.
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WHOOP believes that third parties should be prevented from invading our members’ lives by accessing their WHOOP data.
As a further privacy measure, we have a Zero Retention Policy with OpenAI, so they can’t store anonymized member data, and can’t use anonymized member data to train algorithms themselves.
Qualifications & exceptions
This is a statement of principle followed by the OpenAI example already described; it does not name other third parties.
Not stated here
The page does not say how the principle applies to other third parties, such as service providers or partners other than OpenAI.
Legal Rights & Agreement Rules · Context
The page shows a last-published date of 5/8/2025 and no effective date
The article lists a Last Published Date of 5/8/2025 11:53 AM. The page does not state an effective date or version number for these statements.
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Last Published Date
5/8/2025 11:53 AM
Qualifications & exceptions
The date is when the support article was last published, not stated to be an effective date.
Not stated here
The page does not say when the described practices took effect or whether it has been updated since the saved copy was captured.