WHOOP collects physiological 'wellness data' from the strap, plus anything you enter
WHOOP describes the data its strap collects from members as including heart rate, heart rate variability, sleep duration, respiratory rate, skin temperature, blood oxygen saturation level, the type of activity engaged in and its duration, and any additional information members choose to enter when using WHOOP services. Together this is called 'wellness data'.
Supporting quotations
This information includes heart rate, heart rate variability, sleep duration, respiratory rate, skin temperature, blood oxygen saturation level, data such as the type of activity engaged in and the duration of physical activity, and any additional information members chose to enter when using WHOOP services (collectively, “wellness data”).
Qualifications & exceptions
'Wellness data' is the term WHOOP uses in the Privacy Principles; the Definitions section later on the page gives a similar but longer definition that also covers data linked from other accounts and devices.
Data Access & Collection · Company practice
The Messaging Service collects your phone number, email, message history and message content
WHOOP says it collects information from and about you, including information you provide when you use the Messaging Service. It gives as examples the phone number and email address you provided when signing up. When you send messages through the Messaging Service, it also collects your messaging history and any information included in those messages.
Supporting quotations
We collect various information on our behalf from and about you, including information you directly provide when you use the Messaging Service. For example, we collect the phone number and email address you provided when signing up for the Messaging Service. When you send messages via the Messaging Service, we will also collect your messaging history and any information included in those messages.
Qualifications & exceptions
'Including' and 'for example' show the list is illustrative, not complete.
Not stated here
The passage does not list every kind of information collected.
Data Access & Collection · Company practice
WHOOP may use cookies to personalize your text messages, such as cart reminders
WHOOP says it may also collect information about you using cookies or similar technologies, which are pieces of information stored by your browser on your device. It says cookies enable personalization of your experience on the Messaging Service, for example sending personalized text messages such as shopping cart reminders and order updates.
Supporting quotations
We may also collect information about you using cookies or similar technologies.
Cookies enable personalization of your experience on the Messaging Service (e.g., sending you personalized text messages such as shopping cart reminders and order updates).
Qualifications & exceptions
The statement is phrased as something WHOOP 'may' do.
Not stated here
The passage does not say which cookies or similar technologies are used or how long they last.
Data Access & Collection · Company practice
Entering contests or surveys, or contacting WHOOP, means WHOOP collects your contact details
If you take part in a contest, sweepstakes, research study or email survey associated with the Messaging Service, WHOOP says it collects basic contact information and anything else you choose to provide for those activities. It also collects your contact information if you contact it with questions about the Messaging Service or for customer service.
Supporting quotations
If you participate in a contest, sweepstakes, research study, or email survey associated with the Messaging Service, we will collect basic contact information and any other information you choose to provide in connection with these activities. We will also collect your contact information if you contact us with questions about the Messaging Service or for customer service.
Data Access & Collection · Context
'Cookies' are small files that let a site tailor pages and carry information between visits
WHOOP defines cookies as small files stored on a user's computer, designed to hold a modest amount of data specific to a particular user and website. They can be accessed by the web server or the user's computer, which lets the server deliver a page tailored to that user or lets the page carry information from one visit to the next.
Supporting quotations
Cookies are small files which are stored on a user’s computer. They are designed to hold a modest amount of data specific to a particular user and website, and can be accessed either by the web server or the user computer.
Not stated here
The definition does not say which cookies WHOOP uses or for what purposes; the Privacy Policy is referred to for that.
Data Access & Collection · Context
An IP address may be Personal Data and advertisers sometimes use it to serve interest-based ads
WHOOP defines an IP address as a unique address that identifies a device on the internet or a local network. It says an IP address may be considered Personal Data and is at times used by advertisers to serve interest-based ads.
Supporting quotations
An IP Address may be considered Personal Data and is at times used by advertisers to serve interest-based ads.
An IP Address is a unique address that identifies a device on the internet or a local network.
Qualifications & exceptions
'May be considered' and 'at times' keep both statements general; they do not say WHOOP shares IP addresses with advertisers.
Not stated here
The entry does not say whether WHOOP itself provides IP addresses to advertisers; it points to the Privacy Policy for how Personal Data is shared.
Data Access & Collection · Context
'Personal Data' is any data that identifies or relates to you, including legal 'personal information'
WHOOP defines Personal Data as any data that identifies or relates to you as a particular individual, including information referred to as 'personally identifiable information' or 'personal information' under applicable data privacy laws, rules or regulations.
Supporting quotations
Personal Data is any data that identifies or relates to you as a particular individual, including information referred to as “personally identifiable information” or “personal information” under applicable data privacy laws, rules, or regulations.
Qualifications & exceptions
The definition follows the terms used in applicable privacy laws.
Data Access & Collection · Context
The WHOOP Strap is a wearable sensor that collects Personal Data when used with the Services
WHOOP describes the WHOOP Strap as a wearable sensor that, when used in connection with the Services, collects certain types of Personal Data.
Supporting quotations
Your WHOOP Strap is a wearable sensor that, when used in connection with the Services, collects certain types of Personal Data.
Qualifications & exceptions
The collection is described as happening when the strap is used in connection with the Services.
Not stated here
The entry does not list the types of Personal Data the strap collects; the Wellness Data definition lists some.
Data Access & Collection · Context
'Wellness Data' covers strap data plus anything you enter, including data linked from other accounts and devices
WHOOP defines Wellness Data as two groups: (a) data collected by your WHOOP Strap and sent to the WHOOP platform, including heart rate, heart rate variability, sleep duration, respiratory rate, skin temperature, blood oxygen saturation level, and data such as the type of activity you engage in and its duration; and (b) any additional information you choose to enter while using the Services, such as information about your health and wellness, including information collected from accounts, devices or features that you link with your WHOOP account. 'Services' means WHOOP's websites and mobile apps, software embedded in the WHOOP Strap, and related features, content and applications.
Supporting quotations
Wellness Data is (a) data collected by your WHOOP Strap and sent to the WHOOP platform, including your heart rate, heart rate variability, sleep duration, respiratory rate, skin temperature, blood oxygen saturation level, and data such as the type of activity you engage in and the duration of your physical activity; and (b) any additional information you chose to enter during the use of our Services, such as information about your health and wellness, including information collected from accounts, devices, or features that you link with your WHOOP account.
Services means, collectively, our websites and mobile apps, any software embedded within the WHOOP Strap, and any features, content, or applications offered, from time to time, by WHOOP in connection therewith.
Qualifications & exceptions
Group (b) expressly includes information collected from accounts, devices or features you link with your WHOOP account.
This definition is longer than the list given in the Privacy Principles, which does not mention linked accounts and devices.
Not stated here
The definition refers to the Privacy Policy for additional details on Wellness Data; that policy is a linked document not part of this analysis.
Data Access & Collection · Context
The Consumer Health Data Privacy Notice covers consumer health data across WHOOP's Services, including Advanced Labs
This Notice, last updated August 3, 2026, describes how Whoop, Inc. collects, uses and protects consumer health data about WHOOP members and other consumers who interact with WHOOP or use its services. That includes visiting its websites or social media pages, or using its mobile apps, the WHOOP Strap, another WHOOP device, or any features, content or applications, such as Advanced Labs, that WHOOP offers in connection with them. The Notice also outlines how this information may be shared with or used by third-party laboratory or clinical services when applicable, and the privacy rights and choices you have.
Supporting quotations
Last Updated: August 3, 2026
This Consumer Health Data Privacy Notice (“Notice”) describes how Whoop, Inc. (“WHOOP,” “we,” “our,” or “us”) collects, uses, and protects consumer health data about WHOOP members and other consumers who interact with WHOOP or use our services, including by visiting our websites or our social media pages or by using our mobile apps, the WHOOP Strap, another WHOOP device, or any features, content, or applications, such as Advanced Labs, offered by WHOOP in connection therewith (collectively, the “Services”). This Notice also outlines how such information may be shared with or used by third-party laboratory or clinical services, when applicable, and the privacy rights and choices you have with respect to such data.
Qualifications & exceptions
The Notice defines its own 'Services', which is wider than the Definitions section of this page: it includes visiting WHOOP's social media pages, another WHOOP device, and features such as Advanced Labs.
The Notice applies 'to the extent required by applicable US state laws'.
Not stated here
Which states' laws trigger the Notice for a particular person is not stated in this section.
Data Access & Collection · Company practice
WHOOP may collect consumer health data about conditions, lifestyle, vital signs and measurements
Depending on your use of the Services, WHOOP may collect consumer health data that identifies your past or present physical or mental health status. The categories include: information about health conditions, treatments or diagnoses, such as health history, hereditary or chronic conditions, prescribed medications, substance use or related disorders and any other medical information you provide; social, psychological, behavioral and lifestyle interventions, such as exercise routines, training and recovery goals, dietary and sleep habits, stress management practices and other habit or wellness metrics you choose to share; and information about bodily functions, vital signs and physiological measurements, such as weight, height, heart rate and respiratory rate, collected directly through the Services or obtained from third parties such as Apple Health or other integrated apps and devices when you grant permission.
Supporting quotations
Depending on your use of the Services, we may collect certain consumer health data about you that identifies your past or present physical or mental health status.
Information about your health conditions, treatments, or diagnoses, including details about your health history, hereditary or chronic conditions, prescribed medications, substance use or related disorders, as well as any other medical information you provide.
Social, psychological, behavioral, and lifestyle interventions, including your exercise routines, training and recovery goals, dietary and sleep habits, stress management practices, and other habit or wellness metrics you choose to share with us.
Information about your bodily functions, vital signs, and physiological measurements, including your weight, height, heart rate, respiratory rate, and other information collected directly through our Services or obtained from third parties, such as Apple Health or other integrated apps and devices, when you grant permission.
Qualifications & exceptions
Collection depends on your use of the Services.
Information from third parties such as Apple Health is obtained when you grant permission.
The lists use 'including' and 'other', so they are illustrative.
Data Access & Collection · Company practice
WHOOP gets consumer health data from you, from third-party apps you permit, and from labs you direct to share
WHOOP says it collects consumer health data from you, when you create an account, input information into its apps or devices, or upload health documentation such as blood test or lab results. It also collects from third parties when you grant permission, such as your Apple Health app or other apps or fitness trackers. It may receive consumer health data from third-party laboratories or clinical partners when you direct them to share results with it.
Supporting quotations
We collect consumer health data about you from:
When you create an account, input information into our apps or devices, or upload health documentation such as blood test results or lab results.
When you grant us permission to collect data from third parties, such as your Apple Health app or other apps or fitness trackers.
We may receive consumer health data from third-party laboratories and/or clinical partners when you direct them to share results with us.
Qualifications & exceptions
Third-party sources depend on your permission or direction.