Personal data handling is governed by the Snap Privacy Policy and the Privacy, Safety, and Policy Hub.
Supporting quotations
Your privacy matters to us. You can learn how your information is handled when you use our Services by reading our [Privacy Policy](https://values.snap.com/privacy/privacy-policy?lang=en-US). You can also learn more about our privacy practices, including how certain features use your data, on our [Privacy, Safety, and Policy Hub](https://values.snap.com/?lang=en-US).
Qualifications & exceptions
Governed by separate Privacy Policy
data: personal_data · purpose: service_operation
Use & Processing · Company practice
Personalized recommendations and interest inferences as contract condition
Personalization of content, ads, and recommendations based on user inferences is a core condition of the contract unless the user opts to receive less personalization.
Supporting quotations
Our Services provide a personalized experience to make them more relevant and engaging for you. We will recommend content, advertising, and other information to you based on what we know and infer about your and others’ interests from use of our Services. It is necessary for us to handle your personal information for this purpose, as we explain in our [Privacy Policy](https://values.snap.com/privacy/privacy-policy?lang=en-US). Personalization is also a condition of our contract with you for us to be able to do so, unless you opt to receive less personalization in the Services. You can find more information on personalized recommendations on our [Support Site](https://help.snapchat.com/hc/articles/17338132910484?utm_source=web&utm_medium=tos&utm_campaign=personalization_opt_out&lang=en-US).
Qualifications & exceptions
Contractual condition unless user actively opts out
Unless Snap gives permission, AI inputs and requested outputs cannot violate content rights, submission policies, contracts or law or cause harm. Business-service and Lens Studio AI features have separate terms in place of this consumer AI section.