Bank of America Online Banking Service Agreement

Inference & Profiling · Company practice

Erica uses AI to match your question to pre-defined answers and does not use generative AI

When you ask a question, Erica uses artificial intelligence to analyze your words and understand your intent, using natural language processing, and selects the most appropriate response from a pre-defined set of answers. The agreement states Erica does not use generative AI or large language models, so responses are not based on vast datasets of external information, and Erica does not automatically generate new responses based on interactions with customers.

Supporting quotations

Erica uses Artificial Intelligence (“AI”) to analyze your words to understand your intent.

Erica will select the most appropriate response from a pre-defined set of answers.

Erica does not use generative AI or large language models

Inference & Profiling · Company practice

Erica may start interactions and give insights from your banking activity, with some insights dismissible

At times Erica may provide suggestions, information and insights, or start interactions with you by text or voice before you start one. It may review your Bank of America banking activity and give you financial information and insights about managing your accounts and other financial issues, such as telling you a credit card payment is coming due. For certain categories of insights you may be able to dismiss them and manage your preferences for receiving those interactions.

Supporting quotations

Erica may also provide suggestions, information and other insights to you or initiate interactions with you, by text or by voice, before you initiate an interaction.

Erica may review your Bank of America banking activity and provide you with financial information and insights

For certain categories of insights, we may provide you the ability to dismiss these insights as they appear and to manage your preferences

Qualifications & exceptions

• Dismissal and preference controls exist only for certain categories of insights.

Not stated here

• The source does not say which categories of insights can be dismissed.

Inference & Profiling · Company practice

The page says the bank uses relationship-based and behavioral advertising, with opt-outs through the DAA and NAI

The Advertising Practices notice on the page says the bank uses relationship-based ads and online behavioral advertising to tell customers about products and services they may find useful. It says Bank of America participates in the Digital Advertising Alliance self-regulatory principles for online behavioral advertising and uses the Advertising Options Icon on its behavioral ads on non-affiliated third-party sites (excluding ads on platforms that do not accept the icon). Ads served on its behalf do not contain unencrypted personal information, and it limits how companies serving its ads may use personal information. To opt out of interest-based advertising with non-affiliated third-party sites you can use the YourAdChoices tool from the DAA or the Network Advertising Initiative's Opt-Out Tool, and the individual sites have their own opt-out options. The notice points to the bank's Online Privacy Notice and Online Privacy FAQs for more.

Supporting quotations

Relationship-based ads and online behavioral advertising help us do that.

Bank of America participates in the Digital Advertising Alliance

Ads served on our behalf by these companies do not contain unencrypted personal information and we limit the use of personal information by companies that serve our ads.

To learn more about ad choices, or to opt out of interest-based advertising with non-affiliated third-party sites, visit YourAdChoices powered by the DAA

To learn more about relationship-based ads, online behavioral advertising and our privacy practices, please review the

Qualifications & exceptions

• Opt-out described is for interest-based advertising on non-affiliated third-party sites.
• The icon is used on behavioral ads on non-affiliated third-party sites, excluding platforms that do not accept it.

Not stated here

• The text of the Online Privacy Notice and Online Privacy FAQs is not supplied in this source, so this card cannot say what personal information is used for advertising.
• The source does not say whether this page notice is part of the agreement, and it does not describe opt-outs for relationship-based ads.