Visa Cookie Notice

Use & Processing · Company practice

Site experience cookies support user-selected options and navigation aids

Visa uses site experience cookies and tags to support your experience on the site, including user-selected options and site navigation aids.

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Supporting quotations

Site experience cookies and tags are used to support your experience and include user-selected options and site navigation aids.

Use & Processing · Company practice

Marketing and personalization cookies enable social sharing and interest-based ads

Marketing and personalization cookies are used to enable social sharing and to deliver interest-based ads to you online. The notice also says many Visa websites place marketing, personalization and advertising cookies only if you explicitly accept them by clicking “Accept All Cookies” when you first visit the website.

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Marketing and personalization cookies are used to enable social sharing and to deliver interest-based ads to you online.

Many Visa websites only place marketing, personalization, and advertising cookies if you explicitly accept these cookies by clicking “Accept All Cookies” when you first visit the website.

Qualifications & exceptions

• Explicit acceptance before placement is stated for “many” Visa websites, not for every website.

Not stated here

• Which websites place these cookies without first asking for acceptance is not stated.

Cross-references

• qualified by (model-proposed): Many Visa websites place marketing and advertising cookies only after you accept — The explicit-acceptance sentence limits when marketing and personalization cookies are placed on many Visa websites.

Use & Processing · Company practice

Advertising cookies personalize ads on Visa and other sites and record what you saw

Visa, its service providers and third parties use advertising cookies and tags to personalize the ads delivered to you on Visa's site and on other sites. These cookies collect data about your online activity, allow ads that may be of relevant interest to you to be shown, and record which ads you have seen and whether you engaged with the ad. The notice also says many Visa websites place advertising cookies only if you explicitly accept them.

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Supporting quotations

Advertising cookies and tags are used by us, our service providers, and third parties to personalize the ads delivered to you on our site and on other sites. These cookies collect data about your online activity and allow ads to be displayed that may be of relevant interest to you. These cookies also record which ads you have seen and whether you engaged with the ad. These cookies help make sure that the ads you see are valuable to you and not repetitive.

Many Visa websites only place marketing, personalization, and advertising cookies if you explicitly accept these cookies by clicking “Accept All Cookies” when you first visit the website.

Qualifications & exceptions

• Used by Visa, its service providers and third parties.
• Explicit acceptance before placement is stated for “many” Visa websites, not for every website.

Not stated here

• Which third parties receive this data is not stated.

Cross-references

• qualified by (model-proposed): Many Visa websites place marketing and advertising cookies only after you accept — The explicit-acceptance sentence limits when advertising cookies are placed on many Visa websites.

Use & Processing · Company practice

Server logs may be used for site administration, security, fraud protection and advertising

Visa's server logs record information about users of its websites. Visa may use the logs for internal purposes such as website administration, optimization and security, and may also use the data for fraud-protection, personalization and advertising. The items the logs record, including device, browser, language, country, time zone and IP address details, are described in the cookie guide.

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Supporting quotations

Our server logs record information about users to our websites. We may use these logs for internal purposes, such as website administration, optimization, and security. We may also use the data for fraud-protection, personalization, and advertising.

These logs record information about the device you use to access our website, your operating system type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone where your device is located.

Qualifications & exceptions

• Administration, optimization and security are given as examples (“such as”); fraud-protection, personalization and advertising are stated with “may.”

Not stated here

• The notice does not say how long server log data is kept.

Cross-references

• refers to (model-proposed): Server logs record device, browser, location and IP address details — The uses of server logs relate to the information the logs record, described in the cookie guide.

Use & Processing · User right or choice

Adobe Marketing Cloud performs tracking and reporting; an opt-out page is pointed to

Visa says that if you want more information on how to remove yourself from the tracking and reporting functions Adobe Marketing Cloud performs for this website, you can visit an Opt-Out page. The page shows https://www.adobe.com/privacy/marketing-cloud.html after that sentence.

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Supporting quotations

Adobe Marketing Cloud: If you would like more information on how to remove yourself from the tracking and reporting functions performed for this website by Adobe Marketing Cloud, please visit the Opt-Out page at

https://www.adobe.com/privacy/marketing-cloud.html.

Qualifications & exceptions

• Applies to the tracking and reporting functions “performed for this website by Adobe Marketing Cloud.”

Not stated here

• What the Adobe page says is not part of this document.

Use & Processing · Context

Google Analytics: Visa points to Google for how it uses data

Visa points to Google's explanation, titled “How Google uses information from sites or apps that use our services,” for information on how Google Analytics uses data. The page shows https://policies.google.com/technologies/partner-sites after that sentence.

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Supporting quotations

Google: For information on how Google Analytics uses data, please visit “How Google uses information from sites or apps that use our services,” located at

https://policies.google.com/technologies/partner-sites.

Qualifications & exceptions

• Concerns how Google Analytics uses data, as described by Google.

Not stated here

• What Google's page says, and what data Google Analytics receives from Visa's sites, is not stated in this document.